QJD

What QJD does

QJD (全聚德) Markham is the Canadian branch of Beijing-headquartered Quanjude (founded 1864), operating a single full-service Chinese restaurant at 7095 Woodbine Ave, Markham, Ontario. The unit's core product is traditional Peking duck prepared using the proprietary hanging oven roasting technique (挂炉烤鸭技艺), which was officially listed as a National Intangible Cultural Heritage of China in June 2008. The restaurant serves a broad consumer base across dine-in (daily 10:00AM-9:30PM, with brunch service 10:00AM-2:30PM), self-service online ordering via gosnappy.io for in-store pickup, dedicated wedding banquet and celebration packages, and an on-site QJD Exhibition Center museum.

The business model is a hybrid of transactional restaurant revenue and recurring/prepaid components. Day-of revenue is generated through dine-in meals, brunch dim sum, and event banquets at point-of-sale. Recurring and prepaid revenue is sourced from a Platinum Annual Membership Card ($60/year with 8% cashback, birthday benefits, and member-only duck pricing of $78 Mon-Thu) and Black Gold Prepaid Card tiers ($6,000 standard and $9,000 premium, with $400 and $750 bonus credits respectively and never-expiring balances). Secondary streams include Meng Bao Duck branded merchandise (plush toys, mugs, umbrellas, canvas bags, figurines) redeemable through loyalty points. Customer segmentation spans general diners, celebration/event guests, member loyalists, and historic VIP/dignitary traffic, with marketing concentrated on Chinese-language channels (official website qjd.ca, WeChat CANADAQJD account, downloadable PDF menus) targeting the Chinese-Canadian community.

Name

QJD

Legal name

QJD 全聚德

Website

https://qjd.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

QJD (全聚德) is a single-location Chinese restaurant in Markham, Ontario operating as the Canadian branch of the 1864-founded Quanjude brand, specializing in traditional hanging-oven Peking duck, brunch service, wedding banquets, and member/prepaid card programs targeting Chinese-Canadian diners.

Ownership category

akta.pro rank

Product category

Chinese Restaurant (Peking Duck)

NAICS

Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF)

Keywords

• Peking duck restaurant
• Chinese banquet catering
• Dim sum brunch service
• Loyalty membership program
• Wedding banquet venue

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at the restaurant, including full meals, brunch service, and chef recommendations. The restaurant operates from 10:00AM to 9:30PM daily with brunch service until 2:30PM.
2. Takeout and Delivery Orders: Revenue from self-service online ordering platform for pickup and potentially delivery orders. Customers can order through the gosnappy.io platform for in-store pickup.
3. Membership and Prepaid Cards: Annual membership cards ($60/year) and prepaid cards ($6000-$9000 tiers with bonus amounts) that provide discounts, cashback, and exclusive benefits to drive repeat business.
4. Wedding Banquet and Event Catering: Specialized banquet packages for weddings and celebrations, including dedicated wedding banquet menus.
5. Merchandise and Collectibles: Sale of branded merchandise including Meng Bao Duck souvenirs such as plush toys, mugs, umbrellas, canvas bags, and figurines that can be purchased with membership points.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

QJD 全聚德 operates a traditional Chinese restaurant in Markham, Ontario serving authentic Peking duck prepared using the signature hanging oven roasting technique, complemented by dim sum brunch, chef-recommended specialty dishes, curated set menus, and wedding banquet packages. The restaurant also offers self-service online ordering for pickup and a tiered membership/prepaid card loyalty program for repeat customers.

Product overview

QJD (全聚德) is a traditional Chinese restaurant specializing in Peking duck and full-duck banquet cuisine, founded in 1864. The company operates a single location in Markham, Ontario, Canada, offering dine-in services, an online ordering platform for pickup, and various menu packages including brunch, main menu, set menus, and wedding banquet options. The product portfolio includes digital ordering capabilities through a third-party platform, membership reward programs (Platinum Annual Card and Black Gold Prepaid Card), and a museum exhibition center highlighting the brand's 160-year history and cultural heritage.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Restaurant Service Full-service restaurant dining with signature Peking duck, brunch dim sum, and chef-recommended dishes. Operating hours: Mon-Sun 10:00AM - 9:30PM, with brunch service until 2:30PM. Located at 7095 Woodbine Ave, Markham, Ontario.
• Online Ordering and Pickup Service Self-service online ordering platform (gosnappy.io) for in-store pickup orders. Cash payment customers receive complimentary dishes with minimum purchase.
• Brunch Menu (Dim Sum and Chinese Snacks) Morning and lunch dim sum and Chinese snack offerings available daily from 10:00AM to 2:30PM.
• Main Menu (Peking Duck Specialty Dishes) Comprehensive menu featuring signature Peking duck dishes and over 400 specialty dishes from the QJD cuisine system.
• Selected Set Menu (Anniversary Celebration Packages) Curated set menu packages designed for anniversary celebrations and special occasions.
• Wedding Banquet Menu Exclusive banquet packages designed for wedding celebrations and large-scale events featuring premium Peking duck banquet offerings.
• Platinum Annual Membership Card Annual membership card priced at $60 CAD, offering roast duck discounts ($78 Mon-Thu for members), 8% tax-before cashback as points, birthday gift with longevity noodles, special festival pricing, new dish previews, and points redeemable for Meng Bao Duck merchandise.
• Black Gold Prepaid Card Two-tier VIP prepaid stored-value card: Standard tier (top-up $6,000 CAD, receive $400 bonus for $6,400 value) and Premium tier (top-up $9,000 CAD, receive $750 bonus for $9,750 value). Includes free longevity noodles during birthday week. Card balance never expires.
• QJD Exhibition Center Museum Miniature museum spanning approximately 400 square meters located at the restaurant, showcasing the history of Peking duck roasting techniques, the century-old development of the QJD brand, and Chinese food culture. Features photos, calligraphy, and historical artifacts documenting visits from over 200 national leaders and dignitaries.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Crown Princess Fine Dining & Banquet: Crown Princess is a Markham-based upscale Chinese dining and banquet venue serving the same Greater Toronto Area customer base. Its combination of dim sum, group dining, and celebration services closely overlaps QJD's dine-in, brunch, and wedding proposition.
• Casa Imperial Fine Chinese Cuisine: Casa Imperial is a Markham Chinese restaurant with upscale dining and event-oriented offerings. It competes for similar customers seeking premium Chinese cuisine, group meals, and special-occasion experiences.
• Grand One Chinese Dining: Grand One is a Chinese dining and event venue in the Markham area. Its local premium-dining orientation and group-event use cases are directly comparable to QJD's restaurant and banquet model.
• Mandarin Restaurant: Mandarin is a large Canadian-Chinese full-service restaurant chain with dine-in, takeout, and group-dining offerings. Although larger than QJD, it competes for the same broad family, casual-dining, and banquet occasions.
• Asian Legend: Asian Legend operates Chinese restaurants across the Toronto area, with dine-in and takeout service centered on familiar regional Chinese dishes. It is a direct operating and geographic comparator for QJD's Markham restaurant.
• Congee Queen: Congee Queen is a Greater Toronto Area Chinese casual-dining chain offering broad menus and takeout service. Its price point is generally more accessible than QJD's premium positioning, but its customer base and restaurant format materially overlap.
• Hong Shing: Hong Shing is a Toronto full-service Chinese restaurant with dine-in and takeout offerings. It competes for customers seeking elevated Chinese food, although its menu and ambience are more contemporary than QJD's heritage-led presentation.

Regional players

• Da Dong: Da Dong is a China-based upscale restaurant group particularly associated with roast duck and premium Chinese dining. It is closely comparable in signature category and brand positioning, but primarily serves a different geography.

Broad incumbents

• P.F. Chang's: P.F. Chang's is an established full-service Chinese dining brand with dine-in and off-premises channels. It overlaps with QJD's customer occasion and menu category but operates at substantially greater scale and with a broader North American footprint.
• Din Tai Fung: Din Tai Fung is a globally recognized Asian full-service restaurant brand with dine-in, takeout, and delivery offerings. It is comparable through premium service, digital ordering, and experience-led positioning, though its core menu is broader and less focused on Peking duck.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QJD