LHERBIER

What LHERBIER does

Les Soins Corporels l'Herbier (LHERBIER) is a Quebec-based, founder-owned manufacturer of plant-based massage therapy and personal care products, established in 2006 by Guylaine Audet, ND (naturopath), and headquartered in Mont-Saint-Grégoire, Quebec. The company formulates and produces a multi-SKU range including BIOGEL massage gels (priced $28–$55), BIOHUILE massage oils ($17–$32), body scrubs ($38–$85), LA CRÈME creams ($25–$45), cleansers ($48–$150), and natural soaps (from $8.95), all positioned around a plant-based, naturopathic formulation philosophy. Manufacturing is conducted locally in Quebec, and the brand leverages the founder's naturopathic credentials and ~20 years of production experience as core credibility assets.

LHERBIER operates a deliberately segmented multi-channel go-to-market. Direct-to-consumer revenue comes through the company's own e-commerce site, supported by promotional pricing and ambassador-driven traffic. A separate professional accounts channel serves massage therapists, health centers, and training schools, with dedicated product selection and pricing for practitioners. The ambassador program — a $50/year subscription with a 15% commission on referred sales — creates a community-led distribution layer that converts individual customers into micro-resellers and brand advocates. A formation/training program for massage therapists and related practitioners both feeds the professional channel and reinforces stickiness by embedding LHERBIER products into practitioner protocols. Physical retail distribution, including shelves at Avril Supermaché Santé, extends the consumer reach beyond the company's own DTC storefront.

The company is privately held with no disclosed funding rounds, no public headcount, and no revenue figures in the available data. Its customer base spans individual consumers, independent practitioners, students in massage and natural-health training programs, and shoppers at Quebec health-food retail — a long-tail, low-ticket revenue profile with no large enterprise anchors. Geographic scope is concentrated in Quebec and broader Francophone Canada, with no evidence of international expansion in the input. Strategic posture is incremental and channel-led: deepen professional adoption, scale ambassador reach, and broaden the SKU surface within natural personal care.

Name

LHERBIER

Legal name

Les Soins Corporels l'Herbier

Website

https://soinslherbier.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Quebec-based, founder-owned manufacturer of plant-based massage therapy and personal care products, serving massage therapists, health professionals, and individual consumers through DTC e-commerce, professional accounts, ambassador network, and Quebec retail since 2006.

Ownership category

akta.pro rank

Product category

Professional Massage & Body Care Products

NAICS

Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABALAG

Spa Body Treatments & Massage (Oils, Scrubs, Wraps)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Plant-based massage products
• Professional massage gels
• Organic body care
• Natural massage oils
• Aromatherapy skincare

Headquarters

HQ city

Mont-saint-grégoire

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct consumer sales through their online store with pricing ranging from $7.61 to $150 per product. Free shipping on orders over $300, $12.50 shipping otherwise.
2. Professional Accounts Program: Exclusive pricing and product formats for validated massotherapists and health professionals. Requires account creation and validation within 24-48 hours.
3. Ambassador Program Membership: Annual subscription at $50 providing 15% client discount, quarterly gift card commissions (15% of referred sales), free promotional materials and samples.
4. Retail Distribution: Wholesale distribution to retailers, health centers, spas, clinics, and schools through their point-of-sale network.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Les Soins Corporels l'Herbier manufactures and sells 100% plant-based massage therapy and personal care products, including BIOGEL professional massage gels, BIOHUILE massage oils, body and face scrubs, creams, cleansers, and soaps. The company sells directly to individual consumers through e-commerce and a physical boutique, and serves massage therapists, health centers, spas, and schools through a dedicated professional channel with bulk pricing.

Product overview

Les Soins Corporels l'Herbier is a Quebec-based manufacturer of natural and organic body care products for professional massotherapy and personal care. The product portfolio includes massage gels (BIOGEL), massage oils (BIOHUILE), body/face scrubs, facial creams, cleansers, and natural soaps. Products are formulated with 100% plant-based actives, certified biological ingredients sourced locally when available, and are designed specifically for massage therapists, health centers, spas, and specialized care centers. The company also offers an Ambassador referral program for professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• BIOGEL Crystal A professional plant-based massage gel with a silky, non-sticky texture designed for massage therapists and bodywork professionals performing therapeutic treatments on clients.
• BIOHUILE Rice Bran A 100% plant-based massage oil made with rice bran, formulated for professional massage therapy and personal body care use.
• Gommage Corps & Visage A plant-based body and face scrub for exfoliation, sold to individual consumers and professionals for spa and body care treatments.
• LA CRÈME Corps & Visage Fleurs Miraculeuses A plant-based body and face cream formulated with miracle flowers, intended for daily moisturizing by individual consumers and for professional facial and body treatments.
• LA CRÈME Nettoyant & Démaquillant A plant-based cleanser and makeup remover for face care, used by individual consumers as part of a daily skincare routine.
• Le Savon Citronnelle A lemongrass-scented plant-based bar soap sold as part of the consumer personal care line.
• Programme Ambassadeur A paid ambassador/membership program (approximately $50 CAD/year) allowing individual members to refer the brand and earn rewards, functioning as a subscription-based community offering.
• Comptes Professionnels A dedicated professional account program for massage therapists, clinics, spas, schools, and health centers, providing bulk pricing, tax-exempt ordering, and special promotions on BIOGEL and BIOHUILE products.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Solution Massage (solutionmassage.com)coreChannel Partner/ Reseller/ DistributorSolution Massage is a retail distribution partner for Les Soins Corporels l'Herbier products, selling massage therapy supplies including the company's professional-grade massage gels and oils.
• Avril Supermaché SantécoreChannel Partner/ Reseller/ DistributorHealth supermarket chain distributing Les Soins Corporels l'Herbier products to consumers seeking natural body care products.
• Retailers, Schools, Massage Therapists, and Health CenterscoreChannel Partner/ Reseller/ DistributorNetwork of retailers, schools, massage therapists, and health centers distributing and using Les Soins Corporels l'Herbier products. Includes health centers, spas, clinics, and educational institutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Attitude: Quebec-based natural and EWG-verified personal-care brand — same home market and overlapping clean-beauty positioning targeting health-conscious consumers in Quebec/Canada.

Broad incumbents

• Universal Companies: Large broad-line distributor/manufacturer of professional spa, salon and massage supplies — overlaps with L'Herbier on the professional-supply and spa-channel side, but at much wider portfolio scale.
• Weleda: Global natural and biodynamic personal-care incumbent with massage oils and body-care lines — competes on plant-based, professional-channel positioning though at much broader portfolio scale.
• Dr. Bronner's: Major natural/personal-care brand with established body care and bar soap lines — adjacent overlap on plant-based, certified-organic, eco-responsible positioning that L'Herbier also emphasizes.

Direct peers

• Aromatherapy Associates: Specialist in essential-oil-based massage and body treatment blends sold to spas, therapists and consumers — directly comparable in plant-based, treatment-led positioning.
• Biotone: Long-standing U.S. manufacturer of professional massage therapy products including massage oils, lotions, gels, and creams sold through practitioner channels — direct analog to L'Herbier's BIOGEL/BIOHUILE portfolio.
• Bon Vital: Professional-only massage therapy product line (oils, lotions, gels) targeted at spas, therapists and chiropractors — overlapping B2B motion, professional validation and salon-channel distribution.
• Lotioncraft: Specialty manufacturer of massage lotions, oils, creams and gels sold to massage schools and therapists — closest functional analog on product format and B2B channel.
• Soothing Touch: Manufacturer of therapeutic massage oils and lotions sold to massage therapists and schools — comparable product format (oils/gels) and professional channel.

Emerging players

• CA Botana International: Manufacturer of natural, plant-based spa and body care sold through professional spa channels — comparable niche on therapist-grade natural body treatment products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LHERBIER