MOBA Corporation

What MOBA Corporation does

MOBA Mobile Automation AG, founded in 1972 and headquartered in Limburg-Offheim, Germany, is a privately-held industrial technology company that develops mobile automation, sensing, and control systems for construction, earthmoving, hauling, and mobile crane machinery. The company operates globally through more than a dozen wholly-owned subsidiaries spanning Europe, North America, South America, the Middle East, India, China, and Australia, with a US operating subsidiary—MOBA Corporation—based in Peachtree City, Georgia. Its product portfolio is organized around four application areas: road construction (MOBA-Matic II automated screed control, PAVE-IR thermal profiling, Sonic Ski averaging), earthmoving (XSite 2D/3D excavator control, soil compaction, laser grading), hauling (HLC-4000 wheel loader scale, on-board weighing, Hauling IQ), and safety systems for MEWPS and mobile cranes (HMI-mc, MCP). Foundational components—ultrasonic and laser sensors, Mobile Process Controllers (MPC) configurable via CODESYS, and custom HMIs—are modular and designed to integrate with any OEM machine platform.

The underlying technology stack combines ruggedized industrial sensors with CAN-bus interfaces, mobile process controllers, customizable HMIs, and cloud-ready software platforms (MM-View for remote diagnostics, Hauling IQ for fleet optimization). The company claims over 100 design patents and more than 100 development experts among its 600+ global employees, with in-house design and manufacturing for quality assurance. MOBA sells primarily through OEM integration channels (its components are embedded into construction equipment by the "world's biggest OEMs"), supplemented by direct enterprise sales to contractors, a worldwide dealer network, and an online parts storefront (moba-parts.com) for replacement and aftermarket sales in the US. Revenue is generated through hardware sales of OEM components, recurring or license-based software (MM-View, Hauling IQ), and field service and support contracts. The company emphasizes manufacturer independence—its solutions work across any machine make or model—a positioning that supports both OEM embedment and aftermarket retrofit economics.

Customer segments span four primary verticals: road construction contractors, earthmoving companies, hauling operations, and OEM manufacturers, with a smaller government/municipal segment for winter road maintenance. The OEM channel is the dominant commercial motion, complemented by field sales engagement ("Talk to an Expert" and "Request a Demo" CTAs) and event-driven demand generation through industry trade shows (World of Asphalt, NAPA, iVT Expo, TXAPA). The company has no disclosed revenue, funding rounds, or M&A activity in source materials, indicating a bootstrapped, founder-family/private ownership trajectory sustained over five decades.

Name

MOBA Corporation

Legal name

MOBA Mobile Automation AG

Website

https://moba-automation.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

MOBA develops mobile automation, sensing, and control systems—sensors, controllers, HMIs, and software—for construction equipment OEMs and contractors in road construction, earthmoving, hauling, and mobile crane applications globally.

Ownership category

akta.pro rank

Product category

Construction Equipment Automation

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Wheel Loaders (IMAHAAAD)

akta.pro secondary industries

Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Hoists (Electric, Manual & Pneumatic) (IMAHAJAG)

Keywords

• Machine control systems
• Mobile automation sensors
• Construction equipment automation
• OEM automation components
• On-board weighing systems

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of sensors, controllers, HMIs, and automation systems as OEM components or replacement parts. Products include ultrasonic sensors, laser sensors, mobile process controllers, displays, and on-board weighing systems.
2. Software Solutions: Software platforms including MM-View for remote diagnostics and fleet management, and Hauling IQ for business optimization. Likely subscription or license-based model.
3. Service and Support: Field service, installation support, technical support, and training services for customers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MOBA develops and manufactures mobile automation, sensing, and control systems for construction, earthmoving, hauling, and mobile crane machinery. Its portfolio spans ultrasonic and laser sensors, mobile process controllers, customizable HMIs, automated screed and excavator control systems, on-board weighing systems, and cloud-enabled fleet management software. Products are supplied both as OEM components integrated into partner equipment and as end-user systems sold to construction contractors and municipal fleets.

Product overview

MOBA Corporation offers a comprehensive portfolio of mobile automation and machine control solutions organized into four core market segments: Road Construction (including MOBA-Matic II automated screed control, PAVE-IR thermal analysis, and Sonic Ski averaging technology), Earthmoving (XSite Easy/2D/3D excavator control systems with 2D and 3D machine guidance), Hauling (HLC-4000 wheel loader scale, On-Board Weighing systems, and Hauling IQ fleet management software), and Safety Systems (HMI-mc and MCP human-machine interfaces for MEWPS and cranes). The product architecture follows a modular approach where sensors (ultrasonic, laser, inclination) and controllers (MPC) serve as foundational components that integrate with HMIs and software platforms (MM-View, Hauling IQ). Customized cables and OEM components support system customization. The company provides both end-user solutions and OEM components for system integrators, with cloud-ready telemetry enabling real-time diagnostics and fleet management.

Differentiator

Problem solved

Functional benefit

Products and services

• MOBA-Matic II Best-selling automated screed control system in road construction providing automated grade and slope regulation that reacts instantly to changing base conditions for achieving top IRI scores on paving jobs.
• PAVE-IR System Intelligent thermal mapping system for asphalt quality monitoring during paving operations that ensures superior asphalt quality and prevents compaction issues through real-time temperature analysis.
• Sonic Ski / Big Sonic Ski

Quantifiable outcome

• Reduced loading times by 25 percent and reduced material overages
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leica Geosystems (Hexagon): Hexagon's surveying and machine control division competes in 2D/3D machine guidance for excavators and earthmoving, and supplies GNSS-based automation similar to MOBA's XSite systems.
• Topcon Positioning Systems: Major provider of machine control and positioning systems for paving, grading, and excavation equipment. Overlaps closely with MOBA's paving automation (MOBA-Matic II vs Topcon SmoothRide) and excavator control product lines.
• Trimble Inc. Global leader in machine control, GNSS guidance, and connected construction software (Trimble Civil Engineering & Construction). Directly competes with MOBA across paving automation, earthmoving machine guidance, and fleet analytics.
• Carlson Software: Specialist in machine control and surveying software for construction equipment, including excavator and dozer guidance. Comparable niche competitor with overlapping earthmoving machine control offerings.

Broad incumbents

• Volvo Construction Equipment: Construction OEM with Co-Pilot and Dig Assist machine guidance features for excavators and wheel loaders. Competes with MOBA's XSite and HLC-4000 product lines through factory-fitted automation.
• Ammann Group: OEM for asphalt and compaction equipment with its own automation and telematics offerings. Adjacent overlap with MOBA's paving and soil compaction product lines.
• Caterpillar: Largest construction OEM with its own Cat Grade and Cat Connect automation suites. A broad incumbent that competes with MOBA through captive systems while also being a potential OEM customer for select components.
• Komatsu: Construction OEM with Smart Construction integrated automation platform. Competes broadly with MOBA's machine control stack through its own factory-fitted and aftermarket solutions.
• Wirtgen Group (John Deere): Specialist OEM for road construction (VÖGELE pavers, Hamm compaction) under John Deere; offers factory-integrated paving automation that overlaps with MOBA's MOBA-Matic II and PAVE-IR systems.

Others

• Hemisphere GNSS (Calian): Provider of GNSS positioning boards and modules used in machine control systems. Adjacent ecosystem participant whose components may be integrated into MOBA-style machine guidance products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MOBALive
• Facebookfacebook.com/MOBAWorldwide
• LinkedInlinkedin.com/company/moba-usa
• Instagraminstagram.com/moba.usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBA Corporation