Euro Medial Distribution Sarl

What Euro Medial Distribution Sarl does

EMD, legally EMD k. s. and headquartered in Bratislava, Slovakia (despite the French corporate name), is a privately held international distributor and healthcare IT software developer operating since 2008. The company runs two synergistic lines of business: (1) exclusive distribution of Masimo non-invasive patient monitoring technologies — including pulse CO-oximeters (Radical-7, Rad-97, Rad-G), the Root monitoring platform, EMMA capnograph, and TNI softFlow high-flow therapy — across seven Central/Eastern European and Central Asian markets (Czech Republic, Estonia, Hungary, Kazakhstan, Lithuania, Poland, Slovakia), a relationship held since 2012; and (2) a proprietary healthcare IT software portfolio comprising EMD Radiology Billing (HL7-integrated, NFZ-compliant billing for radiology), EMD HelpDesk (multi-channel ticketing with SLA tracking), EMD Stock Management (warehouse/sales), and EMD InvoicingTool (invoicing with QR-code PDFs and commission calculation).

The underlying technology is built around healthcare interoperability standards (HL7 integration with Radiology Information Systems), domain-specific billing rules for Polish public and private payers, and multi-channel notification systems for support workflows. EMD's business model combines enterprise field sales for hardware distribution (quote-based, large hospital contracts) with tiered subscription software pricing: EMD HelpDesk at €9/user/month (Essential, up to 10 consultants), €15/user/month (Professional, unlimited consultants), and custom-priced Enterprise with on-premise or cloud deployment and annual minimum commitments. Customers are primarily healthcare providers and radiology departments across Europe, with 24/7 local-language technical support delivered across all served markets. The company holds ISO 9001 (quality management) and ISO 27001 (information security) certifications from TÜV SÜD.

Name

Euro Medial Distribution Sarl

Legal name

EMD k. s.

Website

https://emd-company.eu

Company type

Private

Founded year

2008

Operating status

Operating

Short description

EMD is a Slovakia-based exclusive distributor of Masimo patient monitoring technologies across seven Central/Eastern European and Central Asian markets, and a developer of proprietary healthcare IT software (radiology billing, helpdesk, stock management, invoicing) for healthcare providers and radiology departments.

Ownership category

akta.pro rank

Product category

Healthcare IT Software

NAICS

Diagnostic Imaging Centers (621512), General Medical and Surgical Hospitals (62211)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Quality Management & Regulatory Compliance (CLIA/CAP/ISO) for Labs (HLACAMAH)

akta.pro secondary industry

Public Health & Reference Lab LIMS (HLACAMAF)

Keywords

• Medical device distribution
• Healthcare software development
• Radiology billing software
• Patient monitoring systems
• Support ticketing software

Headquarters

HQ city

Vélizy-villacoublay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Masimo Medical Device Distribution: Revenue from distributing Masimo non-invasive monitoring technologies including pulse oximeters (Radical-7, Rad-97, Rad-G), Root monitoring platform, and related sensors to healthcare providers
2. Healthcare IT Software Subscriptions: Subscription-based revenue from EMD Radiology Billing, EMD HelpDesk, EMD Stock Management, and EMD InvoicingTool solutions provided to healthcare institutions across Europe
3. EMD HelpDesk Software Tiers: Tiered subscription model with Essential (€9/user/month), Professional (€15/user/month), and Enterprise (custom pricing) tiers for helpdesk software

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Euro Medial Distribution Sarl distributes Masimo non-invasive medical monitoring technologies and related devices to healthcare organizations across several European and Central Asian markets. It also develops and supplies healthcare IT software for radiology billing, warehouse and stock management, invoicing, and customer-support ticketing, with project management, installation, user training, and local-language support services.

Product overview

EMD is an international distributor of best-in-class medical technologies and developer of healthcare IT solutions. The company distributes Masimo non-invasive monitoring technologies and offers its own software portfolio including EMD Radiology Billing (billing system for radiology services), EMD Stock Management (warehouse and sales management), EMD InvoicingTool (invoicing and inventory solution), and EMD HelpDesk (ticketing system). EMD provides 24/7 local-language support across Czech Republic, Estonia, Hungary, Kazakhstan, Lithuania, Poland, and Slovakia.

Differentiator

Problem solved

Functional benefit

Brands

• EMD Radiology Billing: Comprehensive billing system tailored for radiology services.
• EMD Stock Management
• EMD HelpDesk
• EMD InvoicingTool

Products and services

• EMD HelpDesk Ticketing system for customer and internal user support requests, with ticket management, SLA tracking, reporting, and notifications through email, SMS, web, and mobile.
• EMD Radiology Billing Comprehensive billing system tailored to radiology services, supporting private patient settlements, commercial partners, National Health Fund (NFZ) billing, and HL7 data transfer from a Radiology Information System (RIS).
• EMD Stock Management Easy-to-use, highly configurable warehouse management system for tracking inventory, sales, and invoicing.
• EMD InvoicingTool Flexible stock management and invoicing solution for creating customer invoices quickly, tracking inventory, calculating commissions, and generating PDFs with QR codes.
• Software development Custom healthcare IT software development service with an in-house development team and full customization to meet customer requirements.
• Masimo Radical-7 Pulse CO-oximeter for intensive care using Masimo SET SpO2 technology.
• Masimo Root Monitoring and connectivity platform for intensive care supporting haemodynamic monitoring, brain function monitoring with Sedline, and O3 regional oximetry.
• Masimo Rad-97 NiBP Compact pulse oximeter combining pulse oximetry with non-invasive blood pressure measurement.
• Masimo Rad-G Durable transport pulse oximeter with a 24-hour battery life.
• Masimo EMMA Portable capnograph for monitoring respiratory function.
• Masimo TNI softFlow High-flow nasal therapy system for spontaneously breathing adults and pediatric patients, delivering heated and humidified respiratory gases at flows from 2-60 l/min.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• MasimocoreChannel Partner/ Reseller/ Distributor · 1 January 2012EMD is the exclusive distributor of Masimo products in their served markets since 2012. Masimo is a world-leading producer of non-invasive monitoring solutions including pulse oximeters (Radical-7, Rad-97, Rad-G), Root monitoring platform, and advanced sensors. EMD represents Masimo as trusted product specialists and reliable partners for healthcare organizations seeking advanced monitoring technologies.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dedalus Group: European healthcare IT company specializing in clinical, diagnostic, and hospital information systems across more than 30 countries. Comparable in offering healthcare IT solutions to European hospitals with localized deployments.
• Sectra AB: European IT vendor providing radiology and medical imaging IT solutions including PACS and radiology workflows to healthcare providers. Directly comparable as a healthcare IT software vendor with focus on radiology information systems — adjacent to EMD Radiology Billing.
• CompuGroup Medical SE: Leading European healthcare IT vendor providing practice management, hospital information systems, and clinical software across multiple European countries. Directly comparable as a healthcare IT software provider serving European providers with subscription-based offerings.
• Cambio Healthcare Systems: Nordic healthcare IT vendor offering EHR, patient administration, and clinical decision support to hospitals in Scandinavia and Europe. Comparable as a regional healthcare IT software peer with similar focus on localized hospital deployments.
• TietoEVRY: Nordic-based IT services and software provider with a healthcare division offering EHR, patient administration, and digital health solutions across the Nordics and select European markets. Comparable in healthcare IT software serving regional European providers.

Broad incumbents

• McKesson Corporation: One of the largest healthcare services and wholesale medical supply distributors in North America and Europe. Comparable as a much larger broad incumbent in medical device and pharmaceutical distribution with overlapping customer base.
• Cardinal Health: Global healthcare services and products company distributing medical, surgical, and laboratory products to hospitals and healthcare providers. Comparable as a broad incumbent distributor in the medical device and supplies channel.
• Medline Industries: Large privately-held manufacturer and distributor of medical supplies and clinical solutions to hospitals and healthcare providers globally. Comparable as a broad incumbent distributor serving hospitals with medical products and related solutions.
• Masimo Corporation: Global medical technology company and manufacturer of non-invasive patient monitoring technologies including pulse oximetry. EMD's exclusive distribution partnership makes Masimo a relevant incumbent peer on the supply side of EMD's distribution business.
• Henry Schein: Global distributor of healthcare products including medical and dental supplies, equipment, and technology solutions to office-based practitioners and hospitals. Comparable as a much larger medical device and supply distributor serving healthcare providers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro Medial Distribution Sarl