FCMM

What FCMM does

FCMM is a privately held South Korean city-sportswear brand focused on products for running, fitness, city sports, and everyday wear. It serves men and women who want functional sportswear that can be used in athletic and casual settings, with stated segments centered on fitness-conscious consumers and city sports enthusiasts. Its catalog spans tops, bottoms, outerwear, underwear, socks, hats, bags, technical backpacks, footwear, and sunscreen.

QYROP is a running-focused sub-brand with performance shoes and technical apparel, while Relaxkin offers relaxed-fit cooling apparel. Product-level differentiation includes cooling and moisture-management fabrics, stretch construction, ripstop accessories, and the barefoot-style AERORA A-1 shoe, which is marketed for natural foot movement. FCMM's e-commerce operation uses Cafe24 CMS; no proprietary commerce, AI, or software platform is identified.

FCMM earns revenue through one-time consumer product sales. Its go-to-market is led by its own Korean- and English-language e-commerce storefront, with international shipping to more than 100 countries, supplemented by a Myeongdong flagship store and department-store popup retail in South Korea. Unit pricing spans 18,000-50,000 KRW for regular products and 50,000-110,000 KRW for premium athletic wear and footwear; seasonal discounts, membership benefits, a 10% first-purchase coupon, and free shipping above 50,000 KRW support conversion and retention. Celebrity, K-pop, entertainment, media, and sports-team collaborations, along with Instagram and KakaoTalk, extend brand reach.

Name

FCMM

Legal name

(주)찬스월드

Website

https://fcmm.kr

Company type

Private

Founded year

2016

Operating status

Operating

Short description

FCMM is a privately held South Korean city-sportswear brand selling functional apparel, footwear, accessories, and wellness products to fitness-conscious consumers through direct e-commerce, global shipping, and selected physical retail locations.

Ownership category

akta.pro rank

Product category

Athletic Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Athletic apparel
• Sports casual wear
• Running footwear
• Wellness shoes
• City sportswear

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Product Sales: Direct sales of athletic apparel, footwear, and accessories through the company's e-commerce platform. Products include t-shirts, pants, shorts, outerwear, bags, caps, socks, and underwear under the FCMM brand as well as sub-brand QYROP.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FCMM is a Korean city sportswear brand that designs and sells athletic apparel, footwear, accessories, and wellness products for everyday sports lifestyles. The brand operates sub-brands QYROP (performance running line) and Relaxkin (cooling relaxed-fit wear), and sells core FCMM items such as t-shirts, jogger pants, shorts, outerwear, technical backpacks, the AERORA A-1 barefoot-style wellness shoes, and FCMM Sunsetsuncream sunscreen. Sales are conducted primarily through the company-owned e-commerce platform fcmm.kr with worldwide shipping, plus a flagship store in Myeongdong and popup stores.

Product overview

FCMM is a Korean city sportswear brand offering a diverse portfolio of performance and lifestyle apparel. The product lineup centers around three main sub-brands: QYROP (performance running shoes and technical apparel), Relaxkin (relaxed-fit cooling wear), and the core FCMM brand (general sportswear). Key product categories include tops (short/long sleeve shirts, hoodies, sweatshirts), bottoms (shorts, jogger pants), outerwear (windbreakers, jackets, padding), footwear (Aerora A-1 recovery/wellness shoes, barefoot shoes), accessories (technical backpacks, bags, hats, socks, underwear), and skincare (sunscreen). The brand also collaborates with entertainment properties and sports teams on limited-edition products.

Differentiator

Problem solved

Functional benefit

Brands

• QYROP: Sub-brand focused on running and athletic wear; featured as HOT SUMMER COLLECTION with technical running products like hexa-pattern running course tees

Products and services

• QYROP Running-focused sub-brand under FCMM offering performance running shoes, technical apparel such as the QYROP HOT SUMMER COLLECTION hexa-pattern running tees, technical ripstop backpacks, and overlock-stitch hoodies for runners and active users.
• Relaxkin Cooling Wear Relaxed-fit cooling apparel sub-brand offering cotton cooling t-shirts and technical cooling t-shirts designed for summer wear, breathability, and comfort, available in sizes S–2XL and multiple colorways.
• FCMM AERORA A-1 Wellness Shoes Barefoot-style recovery wellness shoes marketed under the "The First Running" concept, designed for natural foot movement and post-activity recovery for runners and everyday users.
• FCMM Sunsetsuncream Wellness sunscreen skincare product under the FCMM brand, sold through the 잡화 (accessories) category of the fcmm.kr storefront.
• QYROP Ripstop Technical Backpack Ripstop technical backpack under the QYROP line, designed for athletic and city use, available in grey, mint, black, blue, and orange colorways.
• Pro Stretch Jogger Pants and Essential Shorts Stretch-fabric bottoms line including Pro Stretch Jogger Pants (grey, black, charcoal) and Pro Stretch Essential Shorts (3 colors), designed for comfort, movement, and casual athletic use.
• Dry Hybrid Long Sleeve Tops Moisture-management hybrid long-sleeve tops designed for moisture wicking and athletic layering, available in multiple colors (black, charcoal, olive green, dark blue, mocha) and bundle configurations.
• Everyday Essential Drawers (Functional Underwear Shorts) Functional underwear shorts ("drawers") sold individually and in 2+1 bundle promotions, positioned as everyday performance underwear.
• FCMM × Simya Storytelling Council Collaboration T-shirt Limited-edition collaboration t-shirt released with the Simya Storytelling Council (심야공담회) late-night podcast/show, featuring a "완불이 부적" graphic design.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• O-NE RacingcoreStrategic or Co-development Partner · 24 March 2026FCMM partnership with O-NE Racing team announced in March 2026. This is a sports sponsorship collaboration supporting the racing team with FCMM branded merchandise.
• BluefangscoreStrategic or Co-development PartnerSponsorship partnership with Bluefangs volleyball team. Bluefangs is a professional volleyball team in Korea.
• Asan FCcoreStrategic or Co-development PartnerSponsorship partnership with Asan Football Club, a professional soccer team.
• Fear X StoreminorChannel Partner/ Reseller/ DistributorRetail distribution partnership with Fear X Store.
• Korean Bowling AssociationminorStrategic or Co-development PartnerSponsorship partnership with the Korean Bowling Association.
• Korean Baduk AssociationminorStrategic or Co-development PartnerSponsorship partnership with the Korean Baduk (Go) Association.
• KoreaciaminorStrategic or Co-development PartnerPartnership with Koreacia media outlet.

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fcmm_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FCMM