HOPEN - TERRE DE HOUBLON

Name

HOPEN - TERRE DE HOUBLON

Legal name

HOPEN - TERRE DE HOUBLON (Société par Actions Simplifiée)

Website

https://hopenhoublon.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Brewing Ingredients Supply

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Vegetable and Melon Farming (1112)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Hop Farming (AFAGAGAB)

akta.pro secondary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

Keywords

• Hop supply
• Craft brewing ingredients
• Organic hop pellets
• Hop cultivation consulting
• Farmer support services

Headquarters

HQ city

Agen

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hop Pellets and Cones Sales: Core revenue from selling hop products (cones and T90 pellets) to craft breweries. Products sold in 1kg and 5kg formats with pricing ranging from €17-37.5/kg depending on variety, terroir, and organic certification. Majority of farmers in BIO conversion.
2. Hop Plant Sales: Sale of hop plants to professionals and hobbyists. Pre-orders for October delivery. Individual packs from €68-312 depending on variety count and pack type. Bulk orders (>100 plants) handled via quote.
3. Training and Consulting Services: Training programs for hop cultivation through AgroCampus 47 partnership. VIVEA and Ocapiat funding available for eligible farmers. Technical consulting for hop farm setup, business planning, and ongoing cultivation support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

HOPEN aggregates French and European hops from a network of approximately 10 partner farmers cultivating 30 hectares, pelletizes them at a Lot-et-Garonne facility, and sells the resulting cones and T90 pellets (both conventional and BIO) directly to craft breweries through its e-commerce platform. The company also sells pre-assembled and customizable hop plant packs to home growers and provides agronomic consulting, FranceAgrimer certification, and training services to aspiring hop farmers.

Product overview

HOPEN - TERRE DE HOUBLON operates as a French hop aggregator and agricultural services company offering a two-pronged product portfolio: (1) hop products (cones and T90 pellets) sold directly from French and European producers to craft brewers, available in both conventional and organic (BIO) varieties with traceability to specific terroir regions; and (2) hop plant packs for home growers, gardeners, and aspiring hop farmers, including pre-configured packs (IPA, Lager, ornamental, terroir testing) and a customizable pack option. The company also provides agricultural services including technical support for hop farmers, pelletization, certification (FranceAgrimer), and training programs in partnership with AgroCampus 47. The e-commerce platform enables direct sales to both professional brewers and individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Houblons (Hops) HOPEN's primary product line of French and European hops sold as cones or T90 pellets. Available in both conventional and organic (BIO) varieties from multiple French terroir regions including Lot-et-Garonne, Vendée, Charente, Eure-et-Loir, Vienne, Alsace, and Bretagne, plus selected Spanish and German origins. Packaged in 1kg and 5kg units, priced €17-37.5/kg HT.
• Pack Jardin Magnifique (Ornamental hop plant pack) Ornamental hop plant pack containing 8 plants (2 varieties: 4x Cascade, 4x Chinook) designed for decorating gardens, pergolas, and palissades. Priced at €68 HT per pack with bulk discounts available.
• Pack Je Compose Mon Pack (Custom hop plant pack) Customizable hop plant pack allowing customers to compose their own selection from available varieties including Centennial, Chinook, Fuggle, Perle, Nugget, Cascade, Sorachi Ace, Tahoma, and Hallertau Mittelfrüh. Base price of €70 with bulk discounts.
• Pack Je Teste Mon Terroir (Terroir testing pack) Terroir testing pack containing 8 plants of different varieties (Cascade, Fuggle, Hallertau Mittelfrüh, Chinook, Nugget, Centennial, Perle, Sorachi Ace) designed to help growers discover which varieties best suit their local growing conditions.
• Pack IPA 100% Maison Beer brewing-focused plant pack containing 8 plants of 4 hop varieties optimized for IPA production (2x Nugget, 2x Cascade, 2x Chinook, 2x Centennial). Designed for home brewers seeking to produce IPA-style beers.
• Pack Houblons Nordistes (Northern hop plant pack) Hop plant pack featuring varieties suited for northern French growing conditions, priced at €312 HT.
• Pack Houblons Sudistes (Southern hop plant pack) Hop plant pack featuring varieties suited for southern French growing conditions.
• Pack Bières Lager 100% Maison Hop plant pack optimized for Lager-style beer production, priced at €68.
• Accompagnement Houblonnier (Hop Farmer Support) Comprehensive support services for aspiring hop farmers including economic and agronomic modeling, variety selection, hop garden design, supplier lists, business plan assistance, and market studies. Partnered with AgroCampus 47 for training programs.
• Formation Houblon (Hop Cultivation Training) Hop cultivation training programs including a one-day introduction course and ongoing technical support. Training can be funded through VIVEA and Ocapiat programs for eligible participants.
• Pelletisation Services Hop pelletization services using a grinder, pelletizer, and cooler. Pellets are packaged under inert atmosphere in food-grade plastic bags, protected from oxygen, heat, and light. Service available at a partner facility in Lot-et-Garonne.
• Certification Services (FranceAgrimer) FranceAgrimer certification services for hop quality assurance. HOPEN acts as a certification center handling administrative procedures for hop farmers in its network, ensuring compliance with European quality standards (moisture content, absence of seeds, stem and leaf content ratios).

Quantifiable outcome

• 90% of partner farmers are BIO or in BIO conversion
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AgroCampus 47coreStrategic or Co-development PartnerPartnership with AgroCampus 47 (Lot-et-Garonne) training center to provide hop cultivation training programs. Training can be financed through VIVEA and Ocapiat funding for eligible participants. Programs include introduction days covering economic, technical, investment, and labor requirements for hop farming.
• EasybeerminorGTM or Marketing PartnerEasybeer is an all-in-one management software for craft breweries. Mentioned as a trusted partner with mutual referral relationship for serving craft brewery customers.
• French Nursery PartnercoreStrategic or Co-development PartnerPartner nursery in France (located in Marmande, Lot-et-Garonne) produces hop plants using expertise in soft fruit plant production. Production campaign runs March to August. Plants delivered in 1L pots with 8-12 months of growth.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BSG Craftbrewing: US-based craft brewing ingredient supplier distributing hops, malt, and other raw materials to craft breweries. Comparable as a wholesale ingredient distributor serving craft brewers, though broader in product scope.
• Hopsteiner: Global hop breeder, grower, and processor with operations in the US, Germany, and the UK. Comparable as a vertically integrated hop supplier to brewers, including pelletization and breeding programs.
• Yakima Chief Hops: US-based 100% grower-owned hop supplier serving the craft brewing industry globally. Strongly comparable supply-chain model (farmer cooperative to brewery) with similar focus on craft brewer relationships.
• BarthHaas Group: German family-owned global hop powerhouse and one of the world's largest hop suppliers, serving brewing industries worldwide. Comparable as a hop supplier to brewers, though at vastly larger scale and broader geographic reach.

Direct peers

• Indie Hops: US specialty hop supplier focused on proprietary aroma hop varieties for craft brewers. Comparable as a craft-beer-focused supplier emphasizing variety development and direct brewery relationships.
• Charles Faram: UK-based hop merchant and breeder with a grower network supplying craft breweries globally. Highly comparable business model: aggregates hops from contracted farmers, supplies craft brewers, and operates a grower development program.

Regional players

• Hop Products Australia: Australian hop producer and supplier focused on proprietary southern-hemisphere varieties for craft brewers globally. Comparable model of building terroir-driven premium hop supply for craft breweries.
• Houblons de Lorraine: French hop producer focused on reviving hop cultivation in the Lorraine region, supplying local craft breweries with terroir-driven hops. Directly comparable to HOPEN as a French regional hop supplier building a farmer-brewer supply chain.

Others

• Maison de la Bière: French distributor of craft brewing ingredients and equipment. Comparable as a French supply-chain partner for craft breweries, though broader in scope than HOPEN's hop-focused operations.
• Hop Growers of America: US trade association for hop growers, providing industry statistics, research, and advocacy. Comparable as a representative industry body for hop farming, though not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hopen-terre-de-houblon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPEN - TERRE DE HOUBLON