MUSA MIA PRODUCTION

What MUSA MIA PRODUCTION does

MUSA MIA PRODUCTION S.A.S. is a privately held French women's fashion retailer founded in 2023 and headquartered at 60 rue François-1er, 75008 Paris (SIREN 952 786 598). The company designs, produces, and sells ready-to-wear clothing and accessories under the MUSA MIA brand, targeting women seeking contemporary, feminine styles spanning everyday wear, occasion wear (cérémonie), and accessories. The product assortment includes dresses (robes), knitwear (mailles), pants, shirts and blouses, t-shirts and tops, jackets and coats, denim, plus accessories such as scarves/shawls, bags, wallets, and belts, with a size range from 34-58 (IT38-IT56). Materials emphasized include cotton poplin, viscose, satin, and lurex blends, with design touches such as reversible necklines and jewelry button closures.

The business operates a direct-to-consumer model through two channels: a Wix-hosted e-commerce storefront at musamia.com and physical boutiques ('Nos Boutiques') in France. Pricing spans €34.50 for clearance items to €179 for premium pieces, with average product prices in the €49-€169 range. A 'Dernière Chance' section offers up to 50% discounts, and a tiered loyalty program ('ÉTOILES') rewards repeat purchases with discounts and Silver/Gold status tiers. The company is registered as a Société par Actions Simplifiée, has 1-10 employees, and reports no parent company, institutional investors, M&A activity, or external funding in available source materials.

Marketing is conducted organically across Instagram (@musamia_off), YouTube, Facebook, TikTok, and Spotify, with email newsletter as a mid-funnel channel. The technology stack is minimal: no native mobile app, no disclosed APIs or integrations, and no AI/ML capabilities referenced. Operational geographies are limited to France within Western Europe, and there is no evidence of international shipping, wholesale partnerships, or third-party retail distribution. The company is therefore best characterized as an early-stage, independent DTC fashion label in its brand-building phase.

Name

MUSA MIA PRODUCTION

Legal name

MUSA MIA PRODUCTION S.A.S.

Website

https://musamia.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

MUSA MIA PRODUCTION is a privately held French women's fashion retailer (founded 2023, Paris) that designs and sells ready-to-wear clothing and accessories directly to consumers through its e-commerce store (musamia.com) and physical boutiques. It targets contemporary, feminine styles for women across sizes 34-58 at price points between €34.50 and €179.

Ownership category

akta.pro rank

Product category

Women's Ready-to-Wear Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Women's ready-to-wear fashion
• Feminine clothing apparel
• Fashion accessories retail
• Direct-to-consumer fashion
• French womenswear boutique

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retail Fashion Sales: Direct-to-consumer retail sales of women's clothing and accessories through e-commerce website and physical boutiques. Products are sold at full price and promotional/clearance prices.

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

MUSA MIA PRODUCTION designs, sources, and retails a women's ready-to-wear clothing and accessories collection under the MUSA MIA brand. The product range covers dresses, knitwear, pants, shirts and blouses, t-shirts and tops, jackets and coats, denim, and ceremony wear, complemented by accessories such as scarves, bags, wallets, and belts. Items are sold directly to consumers through the brand's e-commerce website and physical boutiques, with prices ranging from €34.50 to €199 and a clearance ('Dernière Chance') section offering up to 50% off.

Product overview

MUSA MIA PRODUCTION is a French fashion e-commerce platform offering a complete women's clothing collection through its online store and physical boutiques. The product portfolio centers on ready-to-wear clothing organized into categories: Dresses (Robes), Knitwear (Mailles), Pants (Pantalons), Shirts & Blouses (Chemises et Blouses), T-shirts & Tops, Jackets & Coats (Vestes et Manteaux), Denim, and Ceremony wear. Accessories include Scarves & Shawls (Foulards et Écharpes), Bags (Sacs), and Wallets & Belts (Portefeuilles et Ceintures). The brand also operates a loyalty program (Programme de Fidélité) offering reward points for purchases and discounts redemption. Products are sold primarily through the Wix-powered e-commerce platform at musamia.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Robes (Dresses) Women's dress collection including chemisier styles, flowing ruffled designs, lace-detail long dresses, and summer-printed options in viscose, poplin, and cotton fabrics. Pricing ranges from €129 to €199.
• Mailles (Knitwear) Knitwear collection including openwork knit jackets in viscose with lurex threads, structured details and jewel button closures.
• Pantalons (Pants) Pants including cotton poplin styles with belt details, button and zip closures, structured cut and topstitching. Priced at €159.
• Chemises et Blouses (Shirts & Blouses) Satin-finished shirts with balloon sleeves, silver logo buttons, and fluid cut made from 100% viscose. Priced at €159.
• T-shirts et Tops Satin-finished t-shirts with round neck, made from a 70% polyester, 25% viscose, 5% elastane blend, featuring soft touch and subtle shine. Priced at €69.
• Vestes et Manteaux (Jackets & Coats) Jackets including openwork knit styles in viscose with metallic lurex threads, false welt pockets and jewelry button closures. Priced at €179.
• Denim Denim collection including jeans and SS26 denim styles with sculpting cuts, baggy fits, and metallic or rhinestone details.
• Cérémonie (Ceremony) Dressy and formal wear including satin dresses, glittering mini dresses, and sheer styles for evening and special occasions.
• Foulards et Écharpes (Scarves & Shawls) Large printed fabric scarves measuring 120 x 120 cm, made from 100% polyester. Priced at €49.
• Sacs (Bags) Fashion bags including statement designs, glam clutches, and rock-inspired pieces for outfit finishing.
• Portefeuilles et Ceintures (Wallets & Belts) Utility accessories including wallets and belts.
• Dernière Chance (Last Chance Sale) Sale section featuring discounted items up to 50% off, including dresses, tops, shirts, and pants.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ba&sh: French contemporary womenswear brand with global boutique footprint and strong DTC e-commerce. Comparable on Parisian positioning, mid-premium price ladder (€100-€300), and dress-led product mix.
• Sézane: Leading French DTC contemporary women's fashion brand selling ready-to-wear and accessories online and through Parisian boutiques. Closest pure comparable on DTC-plus-boutique model, French elegance positioning, and target customer.
• IRO: Paris-based contemporary womenswear brand with denim-led product and DTC plus boutique distribution. Comparable on dress/knit/jacket assortment priced in the €150-€350 band.
• Rouje: Paris-based contemporary womenswear label (founded by Jeanne Damas) sold DTC through e-commerce and seasonal boutiques. Directly comparable on French feminine-elegance positioning and small-team DTC operating model.
• Sandro: French contemporary womenswear and menswear label (SMCP group). Comparable on Parisian origin, premium price positioning (€150-€400), and parallel boutique + DTC distribution.
• Maje: French contemporary womenswear brand (SMCP group) with boutiques worldwide and robust e-commerce. Direct comparable on product categories (dresses, knitwear, jackets, accessories) and French feminine aesthetic.
• Comptoir des Cotonniers: French contemporary womenswear chain with deep boutique footprint across France. Comparable on Parisian origin, women's ready-to-wear focus, and accessible premium price band.
• Princesse tam.tam: French womenswear and lingerie brand operating through French boutique network and e-commerce. Comparable on French domestic focus, female customer base, and multi-category wardrobe offering.

Broad incumbents

• COS: H&M Group's contemporary womenswear and menswear label operating DTC and global stores. Comparable on premium-ready-to-wear product breadth and minimalist European aesthetic, though broader scale and global reach.
• & Other Stories: H&M Group's boutique fashion label with curated women's assortment and DTC storefront. Comparable on Parisian design language, dress/coat-led product, and €50-€250 price band.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@musamia_off?si=ikiaVgauS3p9ktw0
• Facebookfacebook.com/share/1D3gicqVZX/?mibextid=wwXIfr
• Instagraminstagram.com/musamia_off?igsh=MXZiZHJmMm8xd3JiMA%3D%3D
• LinkedInlinkedin.com/company/musa-mia-production-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUSA MIA PRODUCTION