FIELD OF PLAY

What FIELD OF PLAY does

Field of Play is a nonprofit 501(c)(3) contemporary art gallery founded in 2022 in Gowanus, Brooklyn, by Matthew Logsdon. The gallery presents rotating exhibitions and public programs curated by a self-governing collective of roughly ten artist-curators, and explicitly targets emerging and underrepresented artists across painting, sculpture, textiles, ceramics, and mixed media. Since founding it has mounted more than 20 exhibitions and developed recurring formats such as the annual Trading Cards co-production with Watercolour Society. Operations are supported by a rotating curatorial team, an advisory board, and gallery interns rather than full-time paid staff.

The business model combines three revenue streams: tax-deductible donations processed through Venmo, a recurring subscription product called Fieldwork ($13/month Tier 1 and $23/month Tier 2) that delivers fitness and wellness video content to creative professionals, and one-off merchandise and exhibition catalogue sales through a Squarespace-hosted online store (e.g., $30 FoP hat, $10 Nowhere It Was catalogue). Gallery admission is free; the physical space at 126 13th Street operates on limited public hours (Friday–Sunday 1–6 PM), with additional access by appointment. Distribution is regional, concentrated in the Northeast US, with a recent satellite show at Foreland in Catskill, NY extending reach into the Hudson Valley.

The go-to-market is event-driven and community-led: programming is announced via the gallery's website, Instagram (@fieldofplaygallery), an email newsletter, and recurring earned-media features in publications such as Cultured, Hyperallergic, Art Spiel, Whitehot Magazine, and Two Coats of Paint. Strategic partnerships anchor the model — Tappeto Volante as a co-located programming ally, Watercolour Society and Active Space for Trading Cards, Foreland for satellite exhibitions, and the ARTS Foundation for grant funding. There is no proprietary technology, no app, and no AI/ML capability; the "platform" is the physical gallery space, the curatorial collective, and the editorial brand built around 20+ exhibitions in four years.

Name

FIELD OF PLAY

Legal name

Field of Play

Website

https://fieldofplaybk.com

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Museums (71211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Artist exhibitions
• Nonprofit arts programming
• Emerging artist curation
• Creative community wellness

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations and Memberships: Tax-deductible donations through Venmo. Fieldwork membership subscriptions ($13/month Tier 1, $23/month Tier 2) with all proceeds supporting exhibition opportunities in the gallery.
2. Merchandise and Catalogue Sales: Online store selling exhibition catalogues, merchandise (FoP Hat $30), and art-related products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Field of Play operates a nonprofit 501(c)(3) contemporary art gallery in Brooklyn that presents rotating exhibitions curated by a rotating group of artist-curators, focused on expanding visibility for emerging and underrepresented artists. The gallery also runs Fieldwork, a sliding-scale fitness video subscription service for creative professionals, and maintains an online store selling exhibition catalogues and branded merchandise, with all proceeds supporting gallery programming.

Product overview

Field of Play operates as a nonprofit 501(c)(3) contemporary art gallery offering multiple interconnected products: the core Contemporary Art Exhibitions program featuring rotating shows by emerging artists curated by artist-curators; the Fieldwork Video Subscriptions fitness service for creatives with two membership tiers; a Gallery Store selling exhibition catalogues and merchandise; and a Donations Program for tax-deductible contributions. The gallery also develops alternative art collecting models including the annual Trading Cards exhibition.

Differentiator

Problem solved

Functional benefit

Brands

• Fieldwork: A fitness subscription service for creatives offering video training content, wellness consultations, and monthly newsletters. Membership tiers at $13/month or $23/month.

Products and services

• Contemporary Art Exhibitions Rotating, artist-curated group exhibitions presenting emerging and underrepresented artists across painting, sculpture, ceramics, textiles, and mixed media, presented at the Brooklyn gallery and partner satellite venues.
• Fieldwork Video Subscriptions Subscription-based fitness video service for creative professionals offering on-demand workout videos in 15- and 30-minute formats, monthly newsletters, and personalized wellness consultations, with all proceeds supporting Field of Play exhibitions.
• Gallery Store

Quantifiable outcome

• Over 20 exhibitions presented since 2022
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• ForelandminorStrategic or Co-development Partner · 28 June 2026Host venue for Kate Sherman's solo exhibition TRANSFORMER at Foreland, 111 Water Street, Catskill, NY 12414. Exhibition runs from June 28 through August 22, 2026.
• Tappeto VolantecoreStrategic or Co-development PartnerOngoing collaboration with Tappeto Volante, a neighboring gallery. Both galleries work in close collaboration and Field of Play opened its new location along with Tappeto Volante, with mutual exhibition and programming support.
• Watercolour SocietycoreStrategic or Co-development PartnerAnnual Trading Cards exhibition produced in collaboration with Watercolour Society. This innovative art collecting model allows artists to create trading card-sized works that are collected by patrons.
• Artist Resistance Through Solidarity (ARTS)minorGTM or Marketing PartnerWOC-led foundation providing grant opportunities for BIPOC creative and educational projects. Provided funding support for Visual Cache exhibition.
• Active SpaceminorChannel Partner/ Reseller/ DistributorTRADING CARDS III presented in conjunction with Watercolour Society at the Active Space venue.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• BRIC: Major Brooklyn nonprofit presenting visual arts, performing arts, and media programming to the public; comparable in mission and geography but materially larger in scale, budget, and programming breadth.
• The Kitchen: Long-established NYC nonprofit presenting contemporary visual and performing arts by emerging artists; same nonprofit alternative-space model but with broader programming history and institutional scale.
• Pioneer Works: Larger Brooklyn-based nonprofit arts and culture organization presenting exhibitions, music, and public programs; broader in scope than Field of Play but operates on a similar nonprofit artist-support model in the same borough.

Direct peers

• Participant Inc: NYC alternative nonprofit art space presenting emerging and underrepresented contemporary artists; comparable mission, scale, and curatorial approach to Field of Play.
• Artists Space: Long-running NYC nonprofit devoted to supporting contemporary emerging artists through exhibitions, publications, and public programs — an established institutional analog with the same emerging-artist nonprofit ethos.
• Smack Mellon: DUMBO-based nonprofit gallery supporting emerging and underrepresented artists through exhibitions and studio programs — directly comparable mission and Brooklyn artist-run nonprofit structure.
• Tappeto Volante: Brooklyn-based contemporary art gallery that co-located with Field of Play in 2026 and operates as a close collaborator with mutual exhibition and programming support — a near-identical neighborhood nonprofit gallery model.
• SPRING/BREAK Art Show: Alternative art fair and exhibition platform showcasing emerging and underrepresented artists; founder Matthew Logsdon curated SPRING/BREAK in 2023, making it a direct programming peer.

Emerging players

• Socrates Sculpture Park: Queens-based nonprofit sculpture park and exhibition space supporting emerging artists through open studios and public programs; comparable nonprofit emerging-artist mission with outdoor-exhibition flavor.
• Knockdown Center: Queens-based nonprofit alternative art and event space hosting contemporary exhibitions and artist residencies; comparable nonprofit artist-centric mission with similar emerging-artist focus but different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fieldofplaygallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIELD OF PLAY