NEWS
- Company typePublic
- Founded-
- HeadquartersMountain View, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
NEWS firmographics
Firmographics- Name
- NEWS
- Legal name
- Google LLC
- Website
- https://google.com
- Company type
- Public
- Operating status
- Operating
- Ownership category
- akta.pro rank
NEWS industry classification
Industry- Product category
- Digital News Aggregation
- NAICS
- Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
- akta.pro secondary industries
- Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE), Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where NEWS is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices46 records
Markets served
NEWS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Advertising (Google Ads): Primary revenue stream from advertisers paying for placements across Google Search, YouTube, Maps, Gmail, Display Network, and partner sites. Revenue is generated through various campaign types including Search, Display, Video, Shopping, Performance Max, and App campaigns with different bidding models.
- Cloud Infrastructure Services: Google Cloud Platform provides computing, storage, and enterprise-level services from global data center infrastructure.
- Google Play and Commerce: Revenue from app sales, in-app purchases, and digital content distribution through Google Play Store across Android devices.
- Hardware Sales: Revenue from Google devices including Pixel phones, Google Nest smart home products, and other hardware offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free business listing on Google Search and Maps |
| Subscription | Monthly | New advertiser promotional offers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
NEWS product offering
Product offeringCore offering
Google News aggregates and personalizes news stories from a broad base of publishers across topics for free consumer access on the web and mobile devices. The service organizes headlines by topic, locality, and user interest, leveraging Google's AI and personalization capabilities. It is integrated into Google's broader consumer surface area including Search, Discover, and Android.
Product overview
Google offers a comprehensive platform of interconnected products and services organized as core search/advertising platforms, productivity suites, hardware devices, and cloud infrastructure. The flagship Google Search works alongside YouTube, Gmail, Google Maps, and Google Photos as consumer-facing core products. Google Workspace (Docs, Sheets, Slides, Drive, Meet, Chat) provides productivity tools, while Google Ads and Google Analytics serve advertisers and businesses. Hardware portfolio includes Pixel smartphones, Google Nest smart home devices, and Google Home speakers. Google Cloud provides enterprise infrastructure and AI capabilities. Google DeepMind conducts AI research powering products like Gemini and Gemini Robotics. The Google Business Profile enables local business presence on Search and Maps. All services are designed to work together, allowing seamless transitions between activities like clicking a Calendar address to open Maps directions.
Differentiator
Problem solved
Functional benefit
Brands
- Google Ads: Online advertising platform that allows businesses to reach customers across Google Search, YouTube, and other properties.
- Google Business Profile
- Google Workspace
- Google Cloud
- Google Play
- YouTube
Products and services
- Google News Free digital news aggregation and personalization service from Google that collects stories from diverse publishers, organizes them by topic and locality, and delivers them to consumers on web and mobile via Google News and integrated surfaces such as Google Search and Google Discover.
Quantifiable outcome
- 67% of users who encounter brands on social media are subsequently influenced by Google Search to buy a different brand
- +3 more outcomes
Companies that use NEWS
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
NEWS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature4 records
NEWS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Great Outdoors FoundationminorWater stewardship partnership with Google data center in Council Bluffs, Iowa. Collaboration to improve watershed quality through a 47-site grade stabilization project.
- Iowa Department of Agriculture and Land StewardshipminorWater quality improvement initiative supporting grade stabilization project to benefit Missouri River, Mississippi River, and Gulf of Mexico.
- Haminan EnergiaminorHeat recovery partnership at Hamina, Finland data center. Collaboration to reduce environmental footprint and warm homes and businesses using server heat.
- Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB)minorApprenticeship program partnership at Netherlands data centers (Eemshaven, Middenmeer) building pipeline for next generation of IT and operations engineers.
- Tennessee Valley Authority (TVA)minorSolar energy partnership for Jackson County, Alabama data center. Google will purchase output of several new solar farms from TVA.
- Grow with Google Partner Organizations (180+ in Tennessee, 590+ in Texas)minorDigital skills training partnerships across multiple U.S. states, including training over 160,000 Tennesseans and 1 million+ Texans in digital skills.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
NEWS competitors and assessment
Company assessmentDirect peers
- Yahoo News: One of the original web news aggregators, now part of Yahoo/Apollo, offering personalized top-stories feeds from syndicated publishers — comparable aggregator model to Google News.
- SmartNews: Mobile-first news aggregator that uses machine learning to rank and personalize news from publishers, particularly strong in Japan and the US — directly comparable to Google News on personalization and aggregator model.
- Flipboard: Magazine-style news aggregation app that curates stories from publishers into topic-based feeds, offering a personalized alternative to Google News with a stronger editorial-curation identity.
- Microsoft Start (formerly MSN News): Microsoft's personalized news aggregation platform integrated with Windows, Edge, and mobile, offering topic-based news feeds from publishers — a direct competitor to Google News.
- Apple News: Apple's news aggregation app available on iOS/macOS, competing directly with Google News for consumer news discovery on mobile devices with personalized feeds from publishers.
Broad incumbents
- Associated Press (AP): Major global wire service providing news content that is widely distributed via aggregators and publishers; a broad incumbent news producer and syndication partner relevant to Google News's supply side.
- Bloomberg: Global business and financial news publisher whose content surfaces in aggregators and which itself operates a news app/site — a broad incumbent with overlap on business/financial news aggregation.
- Reuters News: Global wire service and news publisher whose content is widely syndicated into aggregators like Google News; a broad incumbent that both competes for audience attention and supplies content to aggregators.
Emerging players
- Pocket (Mozilla): Save-for-later and personalized content discovery service from Mozilla, overlapping with Google News on topic-based content discovery and recommendation, though focused on user-curated rather than automated aggregation.
- News360: AI-driven news aggregation platform that uses NLP to cluster and personalize stories from publishers, directly competing with Google News on AI-native personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
NEWS social profiles
Digital presenceNEWS financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEWS leadership team
Management profileNumber of profiles
NEWS subsidiaries and ownership
Company hierarchySubsidiaries3 records
NEWS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEWS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEWS
What does NEWS do?
Google News aggregates and personalizes news stories from a broad base of publishers across topics for free consumer access on the web and mobile devices. The service organizes headlines by topic, locality, and user interest, leveraging Google's AI and personalization capabilities. It is integrated into Google's broader consumer surface area including Search, Discover, and Android.
Is NEWS a public or private company?
NEWS is a public company. It is classified as corporate owned and is currently operating.
When was NEWS founded?
NEWS was founded in -1.
Where is NEWS based?
NEWS is headquartered in Mountain View, United States, in the North America region.
How does NEWS make money?
Four revenue lines are on record. Advertising (Google Ads) is the primary driver. The others are cloud Infrastructure Services, google Play and Commerce and hardware Sales.
Who are NEWS's main competitors?
Direct peers on record are Yahoo News, SmartNews, Flipboard, Microsoft Start (formerly MSN News) and Apple News. Broad incumbents are Associated Press (AP), Bloomberg and Reuters News. Emerging players are Pocket (Mozilla) and News360.
Does NEWS have an API?
Yes. Google Ads API available for managing campaigns programmatically. The API is listed in the Google Ads tools section under 'Google Ads API' with documentation at https://business.google.com/en-all/ad-tools/google-ads-api/. The page also references Google Ads Scripts as a developer tool for automating Google Ads management.
What industry is NEWS in?
NEWS's product category is Digital News Aggregation. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators, with a secondary code of MPAJAKAE, Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles). Its NAICS code is 51929 and its SIC code is 2741.