PLEINS FEUX

What PLEINS FEUX does

Pleins Feux is a French non-profit association (association à but non lucratif) that produces a free three-day outdoor music festival held annually in Bonneville, Haute-Savoie, France. The festival, first held in 1998 and formalized as an association in 2002, specializes in Soul, Funk, Blues, and Jazz music and serves a regional audience of typically 18,000-20,000 spectators, reaching a record 24,000 attendees in 2024. The 27th edition is scheduled for 2026. The organization operates with a small core staff of 1-10 employees supported by volunteers.

The business model is fully diversified across free-admission revenue streams: on-site bar sales, food vendor commissions via a street food village, merchandise, a €1 cashless card activation fee powered by WeezPay, sponsorship income, and a municipal partnership with the Ville de Bonneville. Because admission is free, the operation depends on commercial sponsors and public-sector support rather than ticketing revenue. Distribution relies on partnerships with municipal authorities, regional tourism bodies (Faucigny Glières Tourisme), media (Radio Meuh), and transport providers (ATMB).

In 2022, a new leadership team assumed responsibility and reset operational direction, including the introduction of reusable cups and an eco-responsibility framing. The 2026 edition will introduce an after-parties program at LUMIA, expanding the product surface beyond the main festival site, alongside an expanded free shuttle service and refreshed programming. The organization has no disclosed AI, data, or proprietary technology platform capability beyond the third-party WeezPay cashless payment layer.

Name

PLEINS FEUX

Legal name

Pleins Feux (Association à but non lucratif)

Website

https://pleinsfeuxfestival.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Pleins Feux is a French non-profit association that produces a free annual three-day outdoor music festival in Bonneville, Haute-Savoie, specializing in Soul, Funk, Blues, and Jazz for a regional audience of 18,000-24,000 attendees, funded via sponsors, vendors, and municipal support.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Concerts & Music Festivals (THAJAFAA), Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

Keywords

• Outdoor music festival
• Soul funk jazz concerts
• Free festival admission
• Nonprofit event organization
• Cashless festival payments

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Bar and Beverage Sales: Revenue generated from bars on site using the cashless payment system. Strategically placed bars serve festival-goers quickly.
2. Street Food Village: The restaurant village partners with local sports associations to provide varied street food options, generating revenue through vendor participation.
3. Festival Merchandise: On-site boutique selling textiles and souvenirs to support the association.
4. Cashless Card Activation Fees: 1€ activation fee for cashless cards to cover administrative costs.
5. Sponsorships and Private Partners: Private sponsors support the festival to enable its continuation and accessibility. Sponsors receive VIP experiences.
6. Municipal Partnership: Collaboration with Ville de Bonneville for organizational support, venue access, and city services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pleins Feux organizes a free, three-evening outdoor music festival each July at Place Dunoyer in Bonneville, France, presenting Soul, Funk, Blues, and Jazz programming with three acts per night on a single outdoor stage. The festival is complemented by on-site revenue-generating services including a WeezPay-powered cashless payment system, a street food village operated with local sports associations, a merchandise boutique, free shuttle buses supported by ATMB, and since 2026 an after-party program at LUMIA nightclub.

Product overview

Pleins Feux Festival is a non-profit music festival organized by an association founded in 2002 (operating since 1998 under the Why Note festival name). The festival presents a three-evening outdoor concert series featuring Soul, Funk, Blues, and Jazz genres, with three bands performing nightly on an outdoor stage. The core festival offering is complemented by a cashless payment system for on-site purchases, free shuttle bus transportation, a street food village, a merchandise boutique, and starting in 2026, after-show DJ events at LUMIA nightclub. The festival is free to attend and relies on volunteers, municipal support, and partner contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pleins Feux Festival A three-evening outdoor music festival held annually in July at Place Dunoyer in Bonneville, France, featuring Soul, Funk, Blues, and Jazz artists with three acts per night on a single outdoor stage. Free admission; attracts approximately 18,000-20,000 spectators per edition (record of ~24,000 in 2024).
• Cashless Payment System Contactless cashless card system enabling festival-goers to prepay for drinks, food, and merchandise at the festival site. Cards can be loaded online or at on-site points; 1€ activation fee; refund requests processed after the festival.
• Free Shuttle Bus Service Free shuttle bus transportation for festival attendees from surrounding towns to the festival site, supported by ATMB, including a P+R parking relay system.
• Afters du Festival - LUMIA Post-concert DJ events at LUMIA nightclub in Bonneville, continuing the festival atmosphere with groove, afro beat, Caribbean, and melodic techno music on Friday and Saturday evenings. Tickets available on site.
• Village Restauration Street food village featuring local sports associations providing varied food options alongside the festival's bars and merchandise boutique.
• Boutique Festival Festival merchandise shop offering textiles and souvenirs to support the non-profit association.

Quantifiable outcome

• Free admission for all attendees
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ATMB (Autoroutes et Tunnel du Mont Blanc)coreGTM or Marketing PartnerATMB provides support for free shuttle services transporting festival-goers from surrounding towns to the festival site. ATMB contributes to sustainable mobility, reducing environmental impact and improving attendee comfort by providing collective transportation options and a P+R parking facility.
• Radio MeuhcoreGTM or Marketing PartnerRadio Meuh becomes the official radio partner for the 2026 edition. The independent radio station from the Aravis mountains shares similar music values (soul, funk, electro, jazz, groove, world music) and helps promote the festival through its broadcasts and community reach.
• Moka MagminorGTM or Marketing PartnerMedia partner that co-organized a contest giving away 50€ cashless cards to festival attendees. Moka Mag provides promotional support and contest platform access.
• Faucigny Glières TourismecoreChannel Partner/ Reseller/ DistributorTourism office serves as advance pickup location for cashless cards before the festival. Also assists visitors with accommodation options (gites, campings, hotels) and provides regional tourism information.
• Proxim iTi-Proxi VélominorGTM or Marketing PartnerPartner providing supervised bicycle and scooter parking at the festival entrance, supporting sustainable mobility options.
• Croix Rouge (French Red Cross)minorImplementation/ SI/ Consulting PartnerProvides health services on-site for any medical issues during the festival. Ensures attendee safety and well-being.
• Association OppeliaminorImplementation/ SI/ Consulting PartnerPrevention association partnered with the festival for awareness actions on hearing protection and alcohol awareness.
• iko (Covoiturage)minorGTM or Marketing PartnerCarpooling application dedicated to events, helping festival-goers share rides to the festival location.
• LUMIAcoreChannel Partner/ Reseller/ DistributorNightclub venue hosting the festival after-parties on July 24-25. Extends the festival experience with DJ sets featuring groove, afro beat, Caribbean, and melodic techno music. Historically based in Bonneville.
• Ville de BonnevillecoreStrategic or Co-development PartnerThe municipality of Bonneville works with the Pleins Feux association year-round to provide the venue, city services, and organizational support. Critical partner enabling the festival's operations and accessibility.
• Local Sports AssociationsminorChannel Partner/ Reseller/ DistributorLocal sports associations provide the varied street food offering in the restaurant village, contributing to the culinary diversity on site.
• Illustrateur Fabien VeançonminorImplementation/ SI/ Consulting PartnerIllustrator creates the annual festival poster in collaboration with agency Œil Neuf. The 2026 poster features a jungle-themed design.
• WeezPaycoreTechnology or IntegrationTechnology provider for the cashless payment system used throughout the festival for transactions and balance management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• WeezPay: Cashless payment technology provider used by Pleins Feux Festival. Comparable as the technology infrastructure partner enabling on-site transactions; serves many French festivals and events.
• Faucigny Glières Tourisme: Local tourism office serving as a distribution partner for Pleins Feux Festival. Comparable as a regional tourism promotion actor that supports festival attendance through accommodation services and visitor information.

Regional players

• Paléo Festival Nyon: One of Switzerland's largest open-air music festivals, located in Nyon near Geneva (~30 minutes from Bonneville). Comparable multi-genre outdoor festival with similar regional catchment in the Lake Geneva area.

Broad incumbents

• Nuits de Fourvière: Major performing arts festival held in Lyon. Comparable as a major Rhône-Alpes regional cultural festival, though broader in programming (music, theater, dance) than Pleins Feux's groove-focused lineup.

Direct peers

• Jazz à Vienne: Major jazz and groove music festival held annually in Vienne, France. Comparable to Pleins Feux in its jazz/blues/soul programming and Rhône-Alpes regional positioning, though significantly larger in scale.
• Solidays: Large French music festival in Paris run by a non-profit association. Comparable non-profit structure and reliance on volunteers, with broader genre mix than Pleins Feux's soul/funk/jazz focus.
• Festival Jazz in Marciac: Renowned annual jazz festival in Marciac, southwestern France. Directly comparable as a multi-day jazz/blues music festival that serves as a cultural anchor for its region with strong municipal backing.
• Pause Guitare: Free outdoor music festival held annually in Albi, southwestern France. Comparable as a free-entry multi-day music festival with international artist programming and municipal partnership.
• Blues sur Seine: French blues festival held annually in the Île-de-France region. Directly comparable in blues/soul music focus and community-driven organization.
• Festival de Jazz d'Antibes/Juan-les-Pins: Long-running French jazz festival on the Côte d'Azur with Soul/Jazz/Funk programming. Comparable as a multi-day music festival featuring international artists and a free or low-cost access model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PleinsFeuxFestival
• Instagraminstagram.com/pleinsfeuxfestival
• TikToktiktok.com/@pleins.feux.festival
• LinkedInlinkedin.com/company/pleins-feux-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLEINS FEUX