MOBILITE PARTAGEE

What MOBILITE PARTAGEE does

Mobilité partagée Rimouski (MPR) is a non-profit citizen-driven organization incorporated on December 21, 2022, in Rimouski, Quebec, Canada. MPR's mission is to facilitate the implementation of car-sharing and shared mobility services in the Bas-Saint-Laurent region, where such options previously did not exist. The organization is governed by a Board of Directors elected by its members at the annual general meeting and operates with a small paid staff supplemented by volunteers.

MPR's product offering centers on facilitating two complementary car-sharing models through partnership with established platform providers. Communauto Rimouski is a fleet-based service with two vehicles stationed at designated parking locations (Parc de La Gare and Coop Paradis); MPR manages daily operations including lost items, snow removal, and battery monitoring. LocoMotion Rimouski, launched November 2025, is a peer-to-peer vehicle sharing platform managed by an MPR volunteer committee that enables community members to lend or borrow vehicles within their neighborhood. In 2026, MPR expanded into educational offerings, launching workshops, conferences, and a car-sharing guide targeted at organizations, businesses, and the general public. All membership management and communication runs on third-party SaaS platforms (Yapla, Stripe, Google Analytics); MPR owns no proprietary technology.

MPR's revenue model combines three streams: subscription membership fees (user membership $35/year promotional, $20/year support, $60 lifetime support), government and partner grants (Ville de Rimouski écoresponsable fund, Desjardins), and third-party service facilitation (usage fees flow to Communauto and LocoMotion, not MPR). The go-to-market motion is community-led and event-driven, relying on membership acquisition, ambassador mobilization, awareness workshops, and earned media coverage. The customer base is a long tail of Rimouski residents seeking mobility alternatives to private vehicle ownership, supplemented by an emerging segment of community supporters and corporate/organizational workshop attendees.

Name

MOBILITE PARTAGEE

Legal name

Mobilité partagée Rimouski

Website

https://mobilitepartagee.ca

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Mobilité partagée Rimouski (MPR) is a citizen-driven non-profit organization that facilitates car-sharing services in Rimouski, Quebec, through partnerships with Communauto (fleet-based) and LocoMotion (peer-to-peer), supported by municipal and cooperative funding.

Ownership category

akta.pro rank

Product category

Car-Sharing Services

NAICS

Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Peer-to-Peer (P2P) Carsharing (TLAFAMAC)

akta.pro secondary industries

Round-Trip Carsharing (Station-Based) (TLAFAMAA), Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)

Keywords

• Car-sharing services
• Shared mobility solutions
• Community transportation
• Peer-to-peer vehicle sharing
• Sustainable urban mobility

Headquarters

HQ city

Rimouski

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual membership fees: MPR generates revenue primarily through annual membership fees. User membership is currently priced at $35/year (reduced from regular $70 due to Ville de Rimouski contribution), support membership at $20/year, and lifetime support membership at $60.
2. Government grants and partner funding: MPR receives financial support from the Ville de Rimouski (ecoresponsible fund), Desjardins (for awareness activities), and other partners to fund operations and service deployment.
3. Third-party service referral and facilitation: MPR facilitates access to third-party car-sharing services (Communauto, LocoMotion) and receives support to enable these services in Rimouski. Revenue from actual usage fees goes to the service providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mobilité partagée Rimouski is a non-profit citizen-driven organization that facilitates the deployment of car-sharing services in the Rimouski region. It acts as the local hub connecting members to two complementary services: Communauto Rimouski (a fleet-based car-sharing service with vehicles at designated parking locations) and LocoMotion Rimouski (a peer-to-peer vehicle sharing platform). The organization also runs educational workshops and community awareness initiatives to promote shared mobility as an alternative to private car ownership.

Product overview

Mobilité partagée Rimouski is a non-profit organization that serves as a facilitator for shared mobility solutions in the Rimouski region. The organization operates a platform-based offering centered on two complementary car-sharing services: Communauto Rimouski (fleet-based vehicle sharing with 2 cars at designated parking locations) and LocoMotion Rimouski (peer-to-peer vehicle sharing between community members), both accessible through a unified MPR User Membership. The portfolio also includes educational workshops and conferences on car-sharing and sustainable mobility. Without MPR's facilitation efforts and community of members, these shared mobility services would not exist in Rimouski.

Differentiator

Problem solved

Functional benefit

Brands

• Communauto Rimouski: Car-sharing service operated in partnership with Communauto, offering a fleet of two vehicles available for reservation at designated parking locations in Rimouski.
• LocoMotion Rimouski

Products and services

• MPR User Membership Annual user membership granting full access to MPR's car-sharing partners (Communauto and LocoMotion), with up to $45 first-year discount on Communauto, free LocoMotion platform access (valued at $45), workshop participation, and voting rights at annual general meetings. Promotional price of $35/year until December 31, 2026, supported by Ville de Rimouski's ecoresponsible fund (regularly $70/year).
• Communauto Rimouski Traditional fleet-based car-sharing service with two vehicles located at designated parking stations in Rimouski (Parc de La Gare and Coop Paradis). Members reserve vehicles online for spontaneous trips with fuel and maintenance included. Part of the larger Communauto network operating across Quebec.
• LocoMotion Rimouski Peer-to-peer vehicle sharing community that lets residents lend or borrow cars (as well as bicycles, cargo bikes, and bike trailers) within their neighborhood. Administered by an MPR volunteer committee. Free access for all MPR user members.
• MPR Support Membership Annual support membership at $20/year for community members who want to back MPR's shared-mobility mission without personally using the car-sharing services. Includes community participation, event access, and input on association decisions.
• MPR Lifetime Support Membership One-time $60 lifetime support membership valid until August 2, 2051, for community members deeply committed to shared mobility but not using car-sharing services themselves.
• Car-Sharing Workshops and Conferences Educational workshops, conferences, and citizen activities that demystify car-sharing options available in Rimouski. Activities include 'Halte autopartage' sessions, webinars, information booths, and customized corporate workshops. Available to organizations, businesses, and the general public.

Quantifiable outcome

• Up to $11,000 annual savings per member replacing private vehicle ownership with car-sharing
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• CommunautocoreStrategic or Co-development PartnerCommunauto provides fleet-based car-sharing services in Rimouski with 2 vehicles. MPR serves as the local facilitator, managing daily operations including lost items, snow removal, and battery monitoring. MPR members receive exclusive discounts (up to $45) on their first year of Communauto subscription.
• LocoMotioncoreStrategic or Co-development PartnerLocoMotion is a peer-to-peer vehicle sharing platform. MPR operates the LocoMotion Rimouski community in collaboration with a volunteer committee. MPR members receive free access to the LocoMotion platform. Launched in November 2025.
• CIBLES (Carrefour International Bas-Laurentien pour l'Engagement Social)majorStrategic or Co-development PartnerCIBLES collaborates with MPR on awareness and mobilization activities. Their expertise in citizen animation and mobilization strengthens MPR's on-the-ground capacity. Marie Bloquel-Perrat from CIBLES contributes to the awareness program.
• Coop ParadisminorStrategic or Co-development PartnerLocation partner hosting one of the two Communauto vehicles at their facility in Rimouski.
• Association Rimouski Ville CyclableminorStrategic or Co-development PartnerPartner organization that participated in the LocoMotion launch event, showcasing cargo bikes and promoting active transportation alongside shared mobility.
• Société des transports de Rimouski (STR)minorStrategic or Co-development PartnerLocal public transit partner that participated in the LocoMotion launch event to highlight complementary mobility options.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Zipcar: Major North American station-based car-sharing fleet operator. Comparable to the Communauto side of MPR's offering, though Zipcar focuses on dense urban markets rather than smaller cities like Rimouski.
• Getaround: International peer-to-peer car-sharing platform. Comparable to LocoMotion's P2P marketplace model, though Getaround operates commercially across multiple geographies rather than as a community-led non-profit.
• Turo: Largest peer-to-peer car-sharing marketplace in North America. Provides a comparable P2P vehicle lending model to LocoMotion but at vastly greater scale and as a commercial (rather than non-profit) platform.
• Modo (Vancouver): Canadian cooperative car-sharing organization operating a fleet-based service, primarily in British Columbia. Comparable as a multi-city cooperative car-sharing operator in Canada, though larger in scale and more mature.

Direct peers

• Communauto: Quebec-based cooperative operating station-based car-sharing fleets across multiple cities. MPR is a local facilitator for Communauto in Rimouski, making it both a partner and the closest functional analog—operating shared vehicle services under a subscription model in Quebec.
• LocoMotion: Quebec-wide peer-to-peer vehicle sharing platform connecting vehicle owners with neighbors. MPR administers the LocoMotion Rimouski community and is structurally analogous to other LocoMotion local hubs in Sherbrooke, Trois-Rivières, and Montreal.

Regional players

• CarShare Atlantic: Non-profit cooperative car-sharing organization serving Atlantic Canada. Closely comparable to MPR in mission, structure, and scale as a community-driven non-profit facilitating car-sharing in a specific region of Canada.
• Société de transport de Rimouski (STR): Public transit authority serving the Rimouski metropolitan area. Although a transit operator rather than a car-sharing organization, STR is a regional mobility peer operating in the same geography with overlapping customer demand.

Others

• CIBLES (Carrefour International Bas-Laurentien pour l'Engagement Social): Bas-Saint-Laurent community engagement organization partnered with MPR. Comparable as a regional non-profit operating in the same territory, with overlapping community mobilization and citizen engagement activities.
• Coop Carbone: Quebec-based cooperative focused on collective financing of decarbonization projects and sustainable mobility initiatives. Comparable as a Quebec-rooted non-profit sustainability organization that shares funding sources, audience, and impact-narrative overlap with MPR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mobilitepartageerimouski

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBILITE PARTAGEE