What Gezinshuis.com does

Gezinshuis.com is a Dutch non-profit franchise organization, founded around 2005 and headquartered in Ede, that recruits, selects, trains, and certifies family-style care homes (gezinshuizen) for children placed outside their biological parents' home. It serves two primary paying customer segments: prospective family foster parents — typically experienced care professionals with at least MBO-4 vocational qualifications — who take on the franchise formula to operate an independent gezinshuis, and Dutch municipalities and healthcare providers that commission care from those franchisees or purchase Gezinshuis.com's recruitment and selection services. The organization also positions itself as a sector convener, co-founding the Platform Gezinshuizen and the Kwaliteitscriteria Gezinshuizen, and operating under the Dutch Inspectorate's Meta-toezicht oversight model since 2020.

The core product is the franchise formula, anchored by the Keurmerk Gezinshuizen quality certification mark and a multi-step selection process (Quickscan, interviews, screening, assessment, certification). Supporting technology includes the Outsite Klantenportaal, a digital customer portal built on AFAS software by partner Flinker that fully digitizes quality-mark compliance and administrative management, plus the Gezinspiratieplein online learning platform co-developed with Jeugdformaat and Expect Jeugd. Annual research partnerships with Hogeschool Leiden (Thuisklimaatonderzoek) and Hogeschool Windesheim (Samenwerkingsonderzoek) deliver structured quality feedback. Seven regional managers cover all twelve Dutch provinces, conducting field sales, franchisee support, and open information evenings.

The business model runs primarily on a monthly franchise fee paid by each affiliated family foster home, with the fee varying by phase (higher for starting homes, lower for experienced ones); a professional services revenue stream from recruitment and selection for municipalities and healthcare providers; and a small mentor-match arrangement billed at approximately €393 (incl. VAT) per ~6 hours. Franchisees typically deliver care under subcontracts with healthcare providers such as Enver, William Schrikker, Leger des Heils, and Jeugdformaat, or contract directly with municipalities. Marketing relies on content (website, blog, newsletter), open information evenings (both online and in-person), collaborations with healthcare providers for joint recruitment events, and participation in sector symposia; no public relations or paid acquisition is described. The company remains privately held and self-funded, with no disclosed institutional investors.

Name

Gezinshuis.com

Legal name

Gezinshuis.com

Website

https://gezinshuis.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Gezinshuis.com is a Dutch non-profit franchise organization that recruits, trains, and certifies family-style care homes for children placed outside their biological families. It operates the largest national network of 200+ affiliated family foster homes, serving Dutch municipalities and youth care providers under its Keurmerk Gezinshuizen quality framework.

Ownership category

akta.pro rank

Product category

Youth Foster Care Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industry

Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)

Keywords

• Foster family care
• Youth care services
• Family home placement
• Franchise support services
• Quality certification programs

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Monthly Franchise Fee: Franchisees (family foster homes) pay a monthly fee to Gezinshuis.com for access to the franchise formula, quality management system, and ongoing support. The fee varies depending on the phase the family foster home is in — starting homes require more guidance and pay accordingly, while experienced homes pay less.
2. Recruitment & Selection Services for Municipalities and Healthcare Providers: Gezinshuis.com offers customized recruitment and selection services to municipalities and healthcare providers, conducting multiple selection interviews and assessments to advise on the suitability of prospective family foster parents.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Gezinshuis.com operates as a franchise organization in the Netherlands that recruits, selects, supports, and certifies family-style care homes (gezinshuizen) for out-of-home placed children. The company provides a proven franchise formula including quality management (Keurmerk Gezinshuizen), a digital client portal (Outsite Klantenportaal), training (Gezinspiratieplein), annual research services (Thuisklimaatonderzoek and Samenwerkingsonderzoek), and ongoing regional management support to a community of more than 200 family foster homes across the Netherlands.

Product overview

Gezinshuis.com operates as a franchise organization supporting foster family homes (gezinshuizen) for children in Netherlands who cannot live with their parents. The core offering is the franchise formula providing recruitment, selection, training, and quality certification through the Keurmerk Gezinshuizen. The digital platform includes the Outsite customer portal built on AFAS software for franchise management and quality mark tracking. The Gezinspiratieplein training platform (in partnership with Jeugdformaat and Expect Jeugd) provides specialized education. Research services include thuisklimaatonderzoek (with Hogeschool Leiden) and samenwerkingsonderzoek (with Hogeschool Windesheim). The organization connects over 200 family homes through a national network.

Differentiator

Problem solved

Functional benefit

Brands

• Gezinspiratieplein: Training and education platform for family home parents, launched in collaboration with Jeugdformaat and Expect Jeugd

Products and services

• Franchiseformule
• Keurmerk Gezinshuizen
• Selectietraject Recruitment and selection process for prospective foster family home parents, including CV review, interviews, screening, assessment, and qualification matching with care providers.
• Quickscan Self-assessment tool with 6 practical scenarios to help prospective applicants evaluate whether family foster parenting suits them.
• Outsite Klantenportaal Customer portal for franchisees to manage their family homes, track quality mark compliance, submit documentation, and access administrative tools. Built on AFAS software by partner Flinker.
• Gezinspiratieplein Learning platform launched in partnership with Jeugdformaat and Expect Jeugd, providing specialized training and education for foster family home parents.
• Open Avonden Information evenings (online and in-person) for prospective foster family home parents to learn about the role, meet experienced parents, and understand the selection process.
• Thuisklimaatonderzoek (TKO) Annual home climate research conducted in partnership with Hogeschool Leiden, measuring living conditions, well-being, and family dynamics through online questionnaires.
• Samenwerkingsonderzoek Annual collaboration research conducted with Hogeschool Windesheim, examining partnerships with biological parents, behavioral scientists, and pedagogical staff.
• Landelijk Netwerk National network of over 200 affiliated family homes, providing community support, peer connection, and regional representation for franchisees.
• Recruitment & Selection Services for Municipalities and Healthcare Providers Customized recruitment and selection services Gezinshuis.com offers to municipalities and healthcare providers, conducting multiple selection interviews and assessments to advise on the suitability of prospective family foster parents.

Quantifiable outcome

• 93% of children in the Simba Familiezorg pilot (in which Gezinshuis.com is a partner) returned home sustainably, against an original target of 60%
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• EnvercoreStrategic or Co-development Partner · 30 June 2020Enver, a large youth care provider, signed a cooperation agreement with Gezinshuis.com in June 2020. Enver is responsible for the clinical care of children placed with franchise family foster homes.
• William Schrikker Gezinsvormen (WSGV)coreStrategic or Co-development Partner · 1 January 2020Since January 2020, William Schrikker Gezinsvormen (WSGV) has collaborated with Gezinshuis.com. WSGV focuses on children and youth with a physical or visual disability and provides foster and family foster care placements.
• Platform Gezinshuizen (Platform for Family Foster Homes)coreStrategic or Co-development PartnerGezinshuis.com co-founded the Platform Gezinshuizen in May 2019, an industry body representing family foster home interests alongside Jeugdzorg Nederland, GGZ Nederland, VGN, Driestroom, NJi, CHE Ede, Hogeschool Leiden, Windesheim, Alliantie Kind in Gezin, Beroepsvereniging Present 24x7, and others. The platform owns the Kwaliteitscriteria Gezinshuizen.
• DriestroomcoreStrategic or Co-development PartnerDriestroom is a franchise organization for family foster homes and a co-founder of the Platform Gezinshuizen. Gezinshuis.com collaborates with Driestroom on policy advocacy, quality standards, and joint initiatives such as the symposium on trust between family foster homes and municipalities.
• Entrea LindenhoutminorStrategic or Co-development PartnerEntrea Lindenhout is a youth care organization with which Gezinshuis.com cooperates. Jointly organized a symposium on trust between municipalities and family foster homes.
• JeugdformaatminorStrategic or Co-development PartnerJeugdformaat is a youth care organization with which Gezinshuis.com co-organizes information evenings for prospective franchisees. Also a partner in the Gezinspiratieplein training platform.
• Leger des Heils (Salvation Army)minorStrategic or Co-development PartnerLeger des Heils collaborates with Gezinshuis.com on joint information evenings for prospective family foster parents in specific regions (e.g., Utrecht, October 2026).
• Hogeschool LeidencoreStrategic or Co-development PartnerHogeschool Leiden conducts the annual Thuisklimaatonderzoek (Home Climate Research/TKO) for Gezinshuis.com franchisees, measuring living conditions and experiences within family foster homes through online questionnaires.
• Hogeschool WindesheimcoreStrategic or Co-development PartnerHogeschool Windesheim conducts the annual Samenwerkingsonderzoek (Collaboration Research) for Gezinshuis.com, assessing how family foster homes collaborate with biological parents, behavioral scientists, and pedagogical staff.
• Christelijke Hogeschool Ede (CHE/G火车 Ede)minorStrategic or Co-development PartnerCHE Ede (now called G火车 Ede) housed Gezinshuis.com's office from June 2020 to December 2022 and is a partner in the Platform Gezinshuizen. The institution specializes in youth studies and conducts research with Gezinshuis.com.
• FlinkercoreTechnology or IntegrationFlinker built Gezinshuis.com's new Outsite client portal on AFAS software, integrating the quality certification system digitally. Flinker also sponsored the Gezinshuizendag 2025 event. The collaboration began in 2023.
• SOS Kinderdorpen (Simba Familiezorg)minorStrategic or Co-development PartnerGezinshuis.com is part of the Simba Familiezorg alliance initiated by SOS Kinderdorpen, focused on sustainable return-to-home for placed children. The pilot achieved 93% return rate vs. a 60% target.
• Expect JeugdminorStrategic or Co-development PartnerExpect Jeugd is a partner in the Gezinspiratieplein training platform, co-developed with Gezinshuis.com and Jeugdformaat to provide specialized learning content for family foster parents.
• Ipse de BruggenminorStrategic or Co-development PartnerHealthcare provider that collaborates with some Gezinshuis.com franchisees. Gezinshuis La Haye started its collaboration with Ipse de Bruggen in 2016.
• Profila ZorggroepminorStrategic or Co-development PartnerA small Christian healthcare provider with which some Gezinshuis.com franchisees (e.g., Gezinshuis Manoah) work. Provides care coordination for placed children.
• Nederlands Jeugdinstituut (NJi)minorStrategic or Co-development PartnerThe NJi is a partner in the Platform Gezinshuizen and co-organizes digital cafés on quality criteria for family foster homes with Gezinshuis.com and Present 24x7.
• Present 24x7minorStrategic or Co-development PartnerProfessional association for family foster parents, co-founder of the Platform Gezinshuizen, and co-organizer of digital cafés on quality standards with Gezinshuis.com and NJi.
• Jeugdzorg NederlandcoreStrategic or Co-development PartnerBranch association for youth care organizations and co-founder of the Platform Gezinshuizen. Gezinshuis.com collaborates with Jeugdzorg Nederland on sector advocacy and the 2025 Symposium 'Veranderkracht'.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ComForCare: Franchise network for personal care services focused on older adults and individuals with disabilities. Operates a franchise formula comparable to Gezinshuis.com's, including recruitment, training, quality oversight, and recurring franchise fees, with a similar mission-driven positioning around in-home rather than institutional care.
• BrightStar Care: US-based franchise network offering in-home care and medical staffing. Comparable to Gezinshuis.com as a franchise system built around quality standards, caregiver recruitment and screening, training infrastructure, and recurring franchise revenue — though focused on elder/medical home care rather than children's foster care.
• Home Instead: Global franchise network for in-home personal care services (primarily elder care). Operates the same franchise formula structure — quality systems, training, regional support, recurring franchise fees — making it a structurally comparable franchise model even though the served population and geography differ.
• Driestroom: Dutch franchise organization for family foster homes and co-founder of the Platform Gezinshuizen alongside Gezinshuis.com. Operates an essentially identical franchise model targeting experienced care professionals to run family homes for placed-out children, and is the closest direct competitor in the Dutch gezinshuizen market.

Broad incumbents

• Pluryn: Large Dutch healthcare provider for youth and adults with complex care needs, listed among Gezinshuis.com's collaborating healthcare providers. Comparable as a broad incumbent in the institutional side of Dutch youth and disability care.
• Enver: Large Dutch youth care provider that signed a cooperation agreement with Gezinshuis.com in June 2020 and subcontracts clinical care for children placed with Gezinshuis.com franchisees. Comparable as a broad incumbent in the same Dutch youth care value chain.
• William Schrikker Gezinsvormen (WSGV): Dutch healthcare provider specializing in family foster home placements for children and youth with physical or visual disabilities. Has had a formal cooperation agreement with Gezinshuis.com since January 2020; operates as a larger institutional incumbent that subcontracts with Gezinshuis.com franchisees.
• Leger des Heils Nederland: Dutch arm of the Salvation Army and a major youth care provider. Co-hosts information evenings with Gezinshuis.com to recruit franchisees and subcontracts with Gezinshuis.com franchisees, placing it as a broad incumbent partner/competitor in the Dutch youth care market.
• 's Heeren Loo: Large Dutch healthcare provider supporting people with intellectual disabilities, listed as one of Gezinshuis.com's collaborating providers. Comparable as a broad institutional incumbent in the same Dutch care ecosystem, though with a different care delivery model.

Regional players

• Jeugdformaat: Dutch youth care organization that co-develops the Gezinspiratieplein training platform with Gezinshuis.com and co-organizes information evenings for prospective franchisees. Operates as a regional player in the Dutch youth care value chain with overlapping service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gezinshuis-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gezinshuis.com