Florida Freedivers
Florida Freedivers is a North Palm Beach, Florida-based specialty retailer and educator selling freediving and spearfishing equipment through a Shopify e-commerce site and physical showroom, complemented by structured certification courses. The privately held company serves individual recreational and sport freedivers nationwide, with 1-10 employees.
- Company typePrivate
- Founded-
- HeadquartersNorth Palm Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Florida Freedivers does
Florida Freedivers is a privately held specialty retailer and educator in the freediving and spearfishing industry, headquartered in North Palm Beach, Florida with 1-10 employees. The company self-positions as 'America's Largest Spearfishing Store' and operates a dual-channel model: a Shopify-powered e-commerce storefront (flfreedivers.com) shipping across the continental United States with flat-rate $9.99 shipping and same-day fulfillment for orders before 2PM EST, and a physical retail showroom at 633 Northlake Blvd., North Palm Beach, open seven days a week.
The product catalog spans the full freediving and spearfishing stack — polespears, Hawaiian slings, spearguns, floats, floatlines, flashers, masks, snorkels, freediving fins, weight belts, wetsuits, dive computers, knives, underwater lights, powerheads, lobster gear, and apparel — sourced from third-party brands (Rob Allen, HeadHunter, Koah, Omer, Cressi, JBL, Riffe, Seac, Waihana, Garmin) alongside the company's own branded SKUs (Remora Gear Bag at $119.95, Poseidon Carbon Blades at $424.99, Fiberglass Blades, Multi-Atmosphere Float). Pricing is unit-based, ranging from under $10 accessories to premium equipment approaching $600, supported by a Best Price Guarantee.
Revenue mechanics combine hardware sales, professional training courses delivered via a partnership with 'Teach Me To Freedive' (Level 1 Freediving $499.99, Level 2 Freediving $849.99, Spearfishing $249.99), and digital gift cards sold in denominations from $10 to $849.99. Customer segments are horizontally distributed across beginner, intermediate, and advanced individual freedivers and spearfishers, with no disclosed enterprise or B2B customers. The company claims to have certified thousands of divers through its course program and holds 340 Google reviews averaging 5 stars, though no revenue, funding, or financial metrics are disclosed.
Florida Freedivers firmographics
Firmographics- Name
- Florida Freedivers
- Legal name
- Florida Freedivers
- Website
- https://flfreedivers.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Florida Freedivers is a North Palm Beach, Florida-based specialty retailer and educator selling freediving and spearfishing equipment through a Shopify e-commerce site and physical showroom, complemented by structured certification courses. The privately held company serves individual recreational and sport freedivers nationwide, with 1-10 employees.
- Ownership category
- akta.pro rank
Florida Freedivers industry classification
Industry- Product category
- Spearfishing and Freediving Equipment Retail
- akta.pro primary industry
- Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)
- akta.pro secondary industries
- Spearfishing & Underwater Fishing Gear Retail (CRAMALAG), Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
Keywords
Where Florida Freedivers is headquartered
LocationHeadquarters
- HQ city
- North Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Florida Freedivers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Retail sales of freediving and spearfishing equipment including spearguns, polespears, slings, masks, snorkels, fins, wetsuits, weight belts, dive computers, gear bags, knives, lights, lobster gear, powerheads, and accessories. Products sold at unit pricing with various price points ranging from under $10 to nearly $600.
- Education and Training Courses: Freediving and spearfishing certification courses including Level 1 Freediving, Level 2 Freediving, Reef Spearfishing, and Advanced Bluewater Spearfishing courses taught by certified instructors at the North Palm Beach location.
- Gift Cards: Digital gift cards sold in denominations from $10 to $849.99, delivered by email with instructions for redemption at checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based product pricing across all equipment categories |
| One time/ perpetual license | Pay-as-you-go | Freediving and Spearfishing Certification Courses |
| One time/ perpetual license | Pay-as-you-go | Digital Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Florida Freedivers product offering
Product offeringCore offering
Florida Freedivers is a specialty retailer that sells spearfishing and freediving equipment, including spear guns, wetsuits, fins, masks, dive computers, and related gear. The company also provides freediving and spearfishing certification courses. It operates a physical store in North Palm Beach, Florida, and a nationwide e-commerce website, and sells a curated line of Florida Freedivers-branded products including gear bags, freediving blades, and dive floats.
Product overview
Florida Freedivers operates as America's largest spearfishing store and a leading freediving retailer, offering a comprehensive e-commerce platform for underwater hunting and freediving equipment. The product portfolio spans two core categories: spearfishing equipment (polespears, slings, spearguns, floats, flashers, knives, lights, powerheads, lobster gear, and rigging accessories) and freediving equipment (masks, snorkels, fins, weight belts, wetsuits, gloves, boots, dive computers, and gear bags). The store also features its own branded products including the Remora Gear Bag, Poseidon Carbon Blades, Fiberglass Blades, and Multi-Atmosphere Float. Additionally, the company offers professional training courses for freediving and spearfishing certification. The store carries numerous third-party brands including HeadHunter, Koah, Rob Allen, Waihana, Cressi, JBL, Riffe, Seac, and Garmin, positioning itself as a one-stop destination for both recreational and professional underwater enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Spearfishing Equipment
Quantifiable outcome
- Certified thousands of people in freediving and spearfishing
Companies that use Florida Freedivers
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Florida Freedivers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Florida Freedivers partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Florida Freedivers competitors and assessment
Company assessmentDirect peers
- SpearoShop: Online specialty spearfishing retailer carrying spearguns, polespears, fins, masks and freediving gear. Comparable in spearfishing-specific e-commerce positioning with international shipping reach.
- Dive Gear Express: Online retailer specializing in technical and recreational diving equipment including freediving and spearfishing gear. Comparable in online-only specialty dive retail with technical/specialty bias.
- Scuba.com: Long-standing online dive shop selling scuba, freediving, and spearfishing equipment plus accessories. Comparable as a multi-brand dive gear e-tailer competing for the same freediving/spearfishing buyer.
- Spearfishing World: Online specialty retailer focused exclusively on spearfishing and freediving gear, carrying polespears, spearguns, wetsuits, and accessories. Closest U.S. comparable to Florida Freedivers given shared spearfishing-only positioning and online-led GTM.
- Leisure Pro: Large online dive equipment retailer offering masks, fins, wetsuits, dive computers, and spearfishing accessories with broad U.S. shipping. Comparable in e-commerce-led freediving and spearfishing gear distribution, though broader catalog.
- Divers Direct: Multi-channel dive equipment retailer (online + retail stores, primarily Florida) selling masks, fins, BCDs, regulators and spearfishing gear. Comparable given overlapping freediving/spearfishing categories and Florida retail footprint.
Broad incumbents
- Cressi: Established Italian dive and watersports manufacturer with its own direct retail channel selling masks, fins, wetsuits, dive computers, and spearfishing gear. Comparable as both a key brand stocked by Florida Freedivers and a broader incumbent with overlapping product portfolio.
- Aqua Lung: Global legacy dive equipment manufacturer and brand owner selling regulators, BCDs, masks, fins, and spearfishing accessories through its own channels and dealer networks. Comparable as a brand carried by retailers and a broader incumbent in freediving-adjacent equipment.
Regional players
- Mike's Dive Store: UK-based online dive retailer carrying masks, fins, wetsuits, regulators, and spearfishing equipment. Comparable as an online-led multi-brand dive retailer, though primarily serving European customers rather than the U.S.
Emerging players
- Reef Spearfishing Supply: Smaller specialty retailer/community focused on reef spearfishing gear, charters, and education. Comparable as a niche spearfishing retailer/community, though smaller in scale and likely more geographically concentrated.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Florida Freedivers social profiles
Digital presenceFlorida Freedivers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florida Freedivers leadership team
Management profileNumber of profiles
Profiles1 record
Florida Freedivers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florida Freedivers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florida Freedivers
What does Florida Freedivers do?
Florida Freedivers is a specialty retailer that sells spearfishing and freediving equipment, including spear guns, wetsuits, fins, masks, dive computers, and related gear. The company also provides freediving and spearfishing certification courses. It operates a physical store in North Palm Beach, Florida, and a nationwide e-commerce website, and sells a curated line of Florida Freedivers-branded products including gear bags, freediving blades, and dive floats.
Is Florida Freedivers a public or private company?
Florida Freedivers is a private company. It is classified as unknown and is currently operating.
When was Florida Freedivers founded?
Florida Freedivers was founded in -1. It employs 1 to 10 people.
Where is Florida Freedivers based?
Florida Freedivers is headquartered in North Palm Beach, United States, in the North America region.
How does Florida Freedivers make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are education and Training Courses and gift Cards.
Who are Florida Freedivers's main competitors?
Direct peers on record are SpearoShop, Dive Gear Express, Scuba.com, Spearfishing World, Leisure Pro and Divers Direct. Broad incumbents are Cressi and Aqua Lung. Mike's Dive Store is listed as a regional player. Reef Spearfishing Supply is listed as an emerging player.
Does Florida Freedivers have an API?
No public API is recorded for Florida Freedivers.
What industry is Florida Freedivers in?
Florida Freedivers's product category is Spearfishing and Freediving Equipment Retail. Its primary akta.pro industry code is CRAMAIAF, Diving & Snorkeling Retail (Scuba Gear), with a secondary code of CRAMALAG, Spearfishing & Underwater Fishing Gear Retail.