Experience Golf

What Experience Golf does

Experience Golf (legal entity ExperienceGolf, LLC) is a privately held golf instruction business founded in 2008 by Elena King and headquartered in Aurora, Colorado. The company operates as the exclusive provider of golf instruction at CommonGround Golf Course, home of the Colorado Golf Association, and supplements this anchor location with seasonal indoor sites (Clubhouse Work & Golf in Greenwood Village, D'Lance Performance Center, and Stick and Feather) to maintain year-round coaching continuity in Colorado's climate. Its core technology stack integrates third-party biomechanical sensors and software — FlightScope Mevo/Mevo+ launch monitors, Sportsbox AI 3D tracking, Boditrak pressure mapping, Blast Motion and HackMotion swing sensors, FocusBand brain training, and the CoachNow remote coaching platform — combined with licensed curricula (Operation36, Vision54, TPI fitness). These tools feed an 8-step proprietary Performance Coaching methodology that combines mechanics with mental, emotional, and physical performance work.

The company generates revenue through a diversified mix of professional services and subscriptions. Private instruction is priced at $140-$225 per 45-minute session depending on instructor tier, with premium assessments from Elena King at $450. Multi-month Season Coaching Programs (Committed Player Level 1 at $475/installment and Competitive Player Level 2 at $575/installment, both sold out for 2026) represent the highest-value recurring line. Group programs span $49-$300 per semester for adults and $175-$595 per semester for juniors under the Operation36 progression model; summer camps are priced at $720/week. Titleist-certified club fitting ($125/session) and remote coaching subscriptions ($29-$99/month via CoachNow) add adjacent monetization layers. Distribution is direct-to-consumer via the USchedule online booking platform, with all teaching delivered by PGA/LPGA Class A certified instructors.

The customer base is segmented horizontally across new golfers, intermediate players, committed/competitive adults, and juniors ages 3-18, with all customers being individual consumers rather than enterprise accounts. Marketing is driven primarily by instructor credentials (LPGA Top 50 Teacher, Golf Digest Best in State), word-of-mouth referrals, and earned media in golf publications. The business is bootstrapped with no disclosed outside investors, and operating geography is concentrated in the Denver Metro area with remote coaching providing the only national reach.

Name

Experience Golf

Legal name

ExperienceGolf, LLC

Website

https://experiencegolf.biz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Experience Golf is a private Denver-area golf instruction business, founded in 2008, operating as the exclusive coaching provider at CommonGround Golf Course and serving individual consumers from beginners to competitive juniors through private lessons, season programs, camps, and remote subscriptions.

Ownership category

akta.pro rank

Product category

Golf Instruction Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

akta.pro secondary industries

Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Golf instruction services
• Junior golf coaching
• Golf club fitting
• Adult golf programs
• Remote golf coaching

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Private Instruction: One-on-one golf lessons with certified PGA/LPGA instructors at various price points ranging from $100-$225 per 45-minute session depending on instructor level. Also includes 90-minute assessments, on-course sessions, and multi-session packages.
2. Season Coaching Programs: Multi-month commitment programs (3-month and season-long) providing comprehensive coaching including unlimited supervised practice, on-course sessions, private lessons, assessments, and access to technology. Programs range from $575-$2,375 per payment installment.
3. Group Programs and Clinics: Adult group programs including Welcome2Golf ($299), Operation36 for Adults ($300/semester), and skill-specific clinics ($49-$99 per session). Junior programs include Operation36 divisions ($175-$595/semester) and summer camps ($720/week).
4. Club Fitting Services: Titleist club fitting services at $125 per person, conducted by certified fitters Elena King and Stef Ferguson.
5. Remote Coaching Subscriptions: Monthly subscription programs (Program A: $29/month, Program B: $49/month, Program C: $99/month) providing online swing analysis, check-ins, practice plans, and ongoing coaching support through CoachNow platform.
6. Gift Certificates: Gift certificates available for purchase, enabling gifting of golf instruction services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Experience Golf sells golf instruction and coaching services to individual golfers and parents of junior players in the Denver metro area. Offerings include one-on-one private lessons with PGA/LPGA certified instructors, multi-month Season Coaching Programs, adult and new-golfer group clinics, Operation36-based junior division semesters, summer junior camps and leagues, intensive competitive junior programs, Titleist-certified club fitting, and monthly remote coaching subscriptions delivered through the CoachNow platform. All instruction combines skill coaching with mental, emotional, and physical performance training supported by launch monitors, 3D motion analysis, and pressure mapping technology.

Product overview

Experience Golf is a golf instruction business offering a comprehensive suite of programs and services through private instruction and group coaching programs. The company operates as a single unified service model centered at CommonGround Golf Course, providing private lessons, multi-month Season Coaching Programs (Committed Player Level 1 and Competitive Player Level 2 tiers), adult and new golfer group programs (including Welcome2Golf and Operation36 semesters), and extensive junior programs (Operation36 division semesters, summer camps, competitive coaching, and PGA Junior League). Additional services include remote/off-season coaching via CoachNow platform, Titleist-certified club fitting, and gift certificates. All instruction is delivered by PGA/LPGA certified professionals using advanced technology including launch monitors, swing sensors, and video analysis tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Instruction One-on-one golf lessons with PGA/LPGA Class A certified instructors offered as 30-minute, 45-minute, 60-minute, and 90-minute sessions, plus on-course coaching. Pricing varies by instructor ($140 staff, $175 Stefanie Ferguson, $225 Elena King per 45-minute session). Designed for individual golfers of all skill levels seeking personalized coaching.
• Season Coaching Programs Multi-month commitment programs (3-month and season-long April 15-Oct 15) for committed and competitive adult golfers. Includes unlimited supervised practice, on-course sessions, private lessons, 90-minute assessment, and access to CoachNow and technology. Tiers: Committed Player 3-Month ($575/month x3), Committed Player Season Level 1 ($475/month x5), Competitive Player Season Level 2 ($575/month x5). Several programs sold out for 2026.
• Adult and New Golfer Group Programs Group instruction for adults including Welcome2Golf beginner program ($299, four 90-minute classes with equipment), Operation36 adult semester ($300/semester), skill-specific clinics ($49-$99, irons/driver/putting/chipping), and Speed & Power clinic ($299). Designed for new and intermediate adult golfers.
• Junior Operation36 Division Semesters Progressive junior golf coaching using the Operation36 curriculum. Future 36ers (ages 3-6, $175/semester), Division 1 25 yards (ages 7-12, $315/semester), Division 2 50 yards (ages 8-15, $490/semester), Division 3+ 100+ yards ($595/semester), and Winter Semester indoor at $250/session. Juniors progress from 25 yards to full championship course play.
• Junior Camps and Leagues Summer week camps (full-day, ages 7-15, $720/week, 24 hours PGA/LPGA coaching, 6:1 student ratio, equipment, green fees, lunch, logo'd item), PGA Junior League team participation, and Fall Junior League team-based programs for school-age children.
• Junior Competitive and High School Coaching Programs Intensive summer coaching for competitive junior and high school golfers at 3 payments of $525. Includes individualized practice plans, lessons, weekly classes, on-course sessions, TPI fitness assessment, equipment assessment, college recruiting assistance, and access to launch monitors and technology. Designed for state/national level junior players.
• Remote and Off-Season Coaching Monthly subscription programs for remote coaching delivered through the CoachNow platform. Program A ($29/month, swing analysis with 24-hour feedback), Program B ($49/month, adds monthly phone check-in), Program C ($99/month, adds goal setting, statistics review, and monthly practice plans). Includes indoor sessions at Clubhouse Work & Golf during winter.
• Club Fitting Titleist-certified club fitting service at $125 per person, one-hour session, conducted by Elena King and Stefanie Ferguson. Helps golfers identify equipment that best suits their swing and game.
• Gift Certificates Gift certificates for golf instruction experiences, available for purchase online for gifting to other golfers.

Quantifiable outcome

• Students can progress from shooting high 90s to significantly lower scores through season-long coaching programs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature11 records

Partnerships

One partnership is on record.

• CommonGround Golf Course (Colorado Golf Association)coreStrategic or Co-development PartnerExperience Golf is the exclusive provider for golf instruction at CommonGround Golf Course, which is home of the Colorado Golf Association. This strategic relationship positions Experience Golf as a premier golf instruction provider in the Colorado region.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Butch Harmon School of Golf: Premium golf instruction operation associated with a celebrity coach, offering private lessons and group programs. Directly comparable as a high-priced, instructor-led golf coaching business with multiple touchpoints (lessons, academies, online).
• Leadbetter Golf Academy: Global network of golf instruction academies founded by David Leadbetter, with certified instructors delivering the Leadbetter Method. Comparable as a multi-instructor coaching brand with a proprietary methodology and geographic expansion through affiliates.
• Mike Bender Golf Academy: Elite Florida-based golf instruction academy operated by a Golf Digest #1-ranked teacher, offering private lessons, online lessons, and instructional products. Comparable as a coach-led premium instruction business combining in-person and remote coaching.
• Jim McLean Golf School: Elite golf instruction brand with physical school locations and online programs led by a renowned coach. Closely comparable as a premium golf instruction brand with multiple coaches, residential programs, and digital/remote coaching offerings.

Others

• Vision54: Performance coaching methodology and coach training organization (Pia Nilsson and Lynn Marriott) whose program Experience Golf incorporates. Comparable as an adjacent methodology provider and training partner in mental/performance golf coaching.
• Operation36 Golf: Structured junior and adult golf development curriculum provider whose Operation36 division model Experience Golf licenses and uses as its core junior progression framework. Comparable as a key operating partner and adjacent business in junior golf development.
• Titleist Performance Institute (TPI): Golf-specific fitness and biomechanics certification body whose assessment methodology Experience Golf integrates into junior competitive and adult coaching. Comparable as an adjacent methodology/IP provider in golf-specific athletic performance training.

Broad incumbents

• GOLFTEC: Largest U.S. golf instruction chain with hundreds of centers using launch monitors and proprietary coaching technology. Directly comparable to Experience Golf's use of FlightScope, CoachNow, and technology-driven coaching methodology, but at vastly greater scale.
• First Tee: Nationwide youth development organization introducing golf to kids through structured programs at golf courses nationwide. Comparable as a competitor/adjacent in junior golf instruction with a chapter-based delivery model and broad geographic reach.

Regional players

• McGetrick Golf Academy: Denver-area golf instruction academy where founder Elena King previously taught before founding Experience Golf. Closely comparable as a regional competitor in the same metro with similar private-lesson, group-program, and junior-development offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/experiencegolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Golf