Five Pillars Inc.

What Five Pillars Inc. does

Five Pillars Inc., doing business as Sunlight Concepts, is a privately held Solatube Premier Dealer founded around 2009 and headquartered at 851 Del Mar Ave, San Jose, California. The company sells and professionally installs Solatube tubular daylighting systems, traditional skylights (including replacement), whole house fans, solar attic fans, and garage fans for residential homeowners across the Northern California Bay Area. Its service model centers on free in-home design consultations by Certified Installation Consultants, with same-day installation available for ready buyers, supplemented by contractor and DIY/retail-pickup channels.

The underlying technology is licensed from Solatube International, whose product platform includes Raybender 3000 dome technology, LightTracker reflectors, Spectralight Infinity tubing rated at 99.7% reflectivity, ThinLine and Contour fixture collections, ClimaSense run-at-night ventilation controls, HushMount 2 sound dampening, Jet Blade fan geometry, SoftLight glass, and solar-powered nightlight and dimmer accessories. Sunlight Concepts does not develop this technology; it is the regional distribution and certified installation layer for it, backed by a 5-year installation warranty and a 4.9/5.0 Google rating across 224 reviews.

Revenue is generated primarily through one-time product sales plus installation services, with unit ballpark pricing of $800-$1,500 per basic tubular skylight before accessories and roof-type variables, financed in many cases through a GreenSky (Goldman Sachs) partnership offering monthly payments starting at $17-$20 and occasional 0% promotional periods. The company operates a single showroom, runs a multi-channel marketing program (Google Ads, SEO, Yelp, Facebook, HomeAdvisor, Instagram, YouTube, email), and is led by General Manager Ali Nofal. The business is small, founder/GM-owned, and regional rather than national in scope.

Name

Five Pillars Inc.

Legal name

Sunlight Concepts

Website

https://sunlightconcept.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Five Pillars Inc. (dba Sunlight Concepts) is a San Jose-based Solatube Premier Dealer that sells and installs tubular skylights, skylight replacements, whole house fans, attic fans, and garage fans for residential homeowners across the Northern California Bay Area.

Ownership category

akta.pro rank

Product category

Daylighting and Home Ventilation Services

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)

akta.pro primary industry

Skylights, Roof Windows & Daylighting (IMADAFAL)

akta.pro secondary industries

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA), Recessed/Can Light Installation (HSAOAFAE)

Keywords

• Tubular skylight systems
• Whole house fans
• Solar attic fans
• Skylight replacement services
• Garage ventilation fans

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Product Sales and Installation: One-time sale of Solatube daylighting and ventilation products including tubular skylights, skylights, whole house fans, attic fans, and garage fans, with professional installation services by Certified Installation Consultants. Pricing ranges from $800-$1500 for basic tubular skylight units before accessories and roof type considerations.
2. Financing Services: Partnership with GreenSky (Goldman Sachs) for installment financing. Monthly payment options starting as low as $17-$20/month for various products. Promotional programs including 0% interest offers.
3. Skylight Replacement Services: Replacement of old, cracked, or damaged skylights with new Solatube HSE Performance Series Skylights

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Five Pillars Inc. (DBA Sunlight Concepts) sells and installs Solatube daylighting and ventilation products for residential homeowners in the Northern California Bay Area. Core offerings include tubular skylights, fixed and operable skylights, whole house fans, solar attic fans, garage fans, bathroom fans, and skylight replacement services. The company provides free in-home design consultations by Certified Installation Consultants and same-day installation, supported by 5-year installation warranty and Solatube manufacturer product warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Solatube Tubular Skylights Tubular daylighting systems that capture sunlight through a roof-mounted dome and deliver natural light through highly reflective tubing into interior rooms; for residential homeowners seeking natural daylight in dark rooms, hallways, bathrooms, closets, and kitchens.
• Skylight Replacement Service Certified Installation Consultants replace old, cracked, or leaking skylights with new Solatube HSE Performance Series Skylights, including SoftLight glass options; for residential homeowners with damaged or aging skylights.
• Engineered Performance Series Whole House Fans Whole house fans that pull fresh outside air through windows and exhaust hot indoor air through attic vents to cool an entire home in minutes; for residential homeowners seeking energy-efficient cooling alternatives to A/C.
• ClimaSense Solar Attic Fans Solar-powered attic fans that remove hot air and moisture from attics to prevent heat transfer to living areas, with run-at-night operation for continuous ventilation after sunset; for residential homeowners seeking attic heat and moisture control.
• ClimaSense Garage Fans Solar and electric garage fans that remove hot air, fumes, and odors from garages used as workspaces or fitness areas; for residential homeowners with hot, stuffy garages.
• Solar-Powered Fresh Breeze Skylights Remote-controlled operable skylights with rain sensor, Low-E glass blocking 99% UV, and dual-pane thermal performance including SoftLight diffused daylight options; for residential homeowners wanting operable natural light and ventilation.
• Bathroom Fans Ventilation fans designed for bathroom exhaust and moisture control; for residential homeowners.
• In-Home Design Consultation and Installation Service Free in-home design consultation by Certified Installation Consultants who assess lighting and ventilation needs, take measurements, recommend products, and perform same-day installation; for Northern California Bay Area residential homeowners.
• Customer Financing Program Installment financing for Solatube product and installation purchases provided through GreenSky (Goldman Sachs), with monthly payments starting at $17-$20 and promotional 0% interest options; for residential customers seeking affordable monthly payments.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Solatube InternationalcoreOEM/ Whitelabel/ Licensing PartnerSunlight Concepts is a Solatube Premier Dealer - an authorized retailer and installer of Solatube products. Solatube International manufactures tubular skylights, skylights, and ventilation products. The Premier Dealer network provides certified installation services with products warrantied by the manufacturer.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Velux Group: Velux is the world's largest manufacturer of roof windows and skylights and the principal direct competitor to Solatube in the residential daylighting market. Its products — including Sun Tunnel tubular skylights — compete head-to-head with the Solatube line that Sunlight Concepts distributes.
• QuietCool: QuietCool is a leading US manufacturer and direct-to-consumer seller of whole-house fans, the same core category as Solatube's whole-house fan line. It competes for the same homeowner cooling-spend budget in California.
• ODL Inc. ODL manufactures skylights, tubular skylights, and doorlights for residential new construction and replacement. Its residential skylight replacement portfolio overlaps directly with Sunlight Concepts' replacement service offering.
• Fakro: Fakro is a major European-headquartered manufacturer of roof windows, flat-roof skylights, and loft ladders with growing US distribution. It competes directly in the residential skylight category where Sunlight Concepts operates.
• Natural Light Energy Systems: Natural Light Energy Systems manufactures tubular daylighting devices that are the closest functional alternative to Solatube's core product. It represents a direct competitive threat for any homeowner evaluating tubular skylights.

Regional players

• Air Vent Inc. Air Vent Inc. manufactures residential attic ventilation products, including ridge vents and power attic fans, that overlap with Sunlight Concepts' attic-fan category. It serves a comparable homeowner upgrade need through a different distribution model.

Others

• Solatube International: Solatube International is the OEM that designs and manufactures the entire core product portfolio Sunlight Concepts sells and installs. As Premier Dealer partner, it is the upstream supplier and brand licensor rather than a direct competitor.

Emerging players

• Tamarack Technologies: Tamarack Technologies manufactures whole-house fans and attic ventilation products with a strong installer channel. It is an emerging direct competitor to Solatube's whole-house and attic fan lines in the residential retrofit market.

Broad incumbents

• Big Ass Fans: Big Ass Fans (now Big Ass Solutions) is a broad residential and commercial fan brand that competes in high-output ceiling and whole-room fans. It is a comparable large fan brand addressing homeowners seeking premium cooling/air movement solutions.
• Broan-NuTone: Broan-NuTone is a broad incumbent in residential ventilation, including bath fans, range hoods, and ERVs. While it does not directly compete in whole-house fans, it is a comparable channel brand for residential indoor-air-quality upgrades.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sunlightconcepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Five Pillars Inc.