Georgia Probate Law Group

What Georgia Probate Law Group does

Georgia Probate Law Group is a private, founder-owned law firm (legal entity Broel Law, LLC) headquartered in Marietta, Georgia, founded in 2008 by Erik J. Broel. The firm practices exclusively in probate and estate law and explicitly declines other case types. Its core service areas are estate administration, trust administration, estate and trust litigation and disputes, out-of-state probate, and conservatorship and guardianship (including emergency guardianships). Supporting offerings include preparation of specific Georgia probate petitions (Letters of Administration, Will probate in Solemn and Common Form, Year's Support, No Administration Necessary, Temporary Letters of Administration) and complimentary initial consultations that serve as the primary intake and conversion mechanism.

The firm's go-to-market is sales-led and built around content marketing, organic search, and a complimentary consultation funnel that converts inbound traffic and referrals into retained matters. Distribution is direct, with phone- and web-based consultation intake and full geographic coverage across all Georgia counties, plus remote handling of out-of-state matters for families outside Georgia. The firm markets itself as a dedicated specialist with 16+ years of experience, 3,200+ cases handled, and $750M+ in estate value preserved, supported by credentials including Martindale-Hubbell AV Preeminent ratings, Super Lawyers, and Avvo Client Choice Awards. In 2024 the firm is rebranding to Guardian Probate Law Group while preserving its team, probate-only focus, and Georgia operating model.

Revenue is generated through professional legal fees (hourly or flat-fee structures typical of legal services) on a per-matter basis. No external funding, M&A activity, parent company, or institutional investment is disclosed; the firm is bootstrapped and founder-led. The team consists of approximately 25+ staff including 7 attorneys, senior and staff paralegals, and dedicated operations, billing, client onboarding, and client consulting roles, suggesting a deliberate operational buildout beyond a solo practice.

Name

Georgia Probate Law Group

Legal name

Georgia Probate Law Group by Broel Law, LLC

Website

https://georgiaprobatefirm.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Georgia Probate Law Group is a Marietta-based law firm founded in 2008 that exclusively handles probate, estate administration, trust, and related litigation for Georgia families, now rebranding to Guardian Probate Law Group.

Ownership category

akta.pro rank

Product category

Probate and Estate Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Estate & Probate Administration Services (FSAEAKAD), Estate Administration & Probate Services (FSAAANAE)

Keywords

• Probate legal services
• Estate administration
• Trust administration
• Estate litigation
• Conservatorship guardianship

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services - Professional Fees: The firm generates revenue through professional legal fees for probate, estate administration, trust administration, estate litigation, trust litigation, conservatorship, guardianship, and out-of-state probate services. They offer complimentary initial consultations and work on fee structures typical of legal services, with mentions of working with clients on billing if they have financial issues.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Georgia Probate Law Group is a private law firm operating as Broel Law, LLC that exclusively handles probate, estate administration, trust administration, and estate/trust-related litigation matters in Georgia. The firm provides representation for executors, administrators, beneficiaries, heirs, and trustees, including contested estates, creditor claims, out-of-state probate, and conservatorship/guardianship services. It does not accept any other types of cases.

Product overview

Georgia Probate Law Group is a law firm specializing exclusively in probate and estate law, offering a comprehensive suite of legal services. The firm provides core practice areas including Estate Administration, Trust Administration, Estate Litigation and Disputes, Trust Litigation and Disputes, Out-of-State Probate, and Conservatorship & Guardianship. Supporting these core services, the firm offers petition preparation services for various probate filings (Letters of Administration, Will Probate in Solemn/Common Form, Year's Support, No Administration Necessary), complimentary consultations, and a free downloadable Georgia Probate Handbook as an educational resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Administration Legal assistance with the formal process of transferring a deceased person's assets to creditors, heirs, and beneficiaries, ensuring compliance with Georgia law. Targeted at executors, administrators, and families in Georgia.
• Trust Administration Legal guidance for trustees to manage and distribute trust assets in accordance with Georgia estate and trust laws and the trust document terms. Targeted at trustees and beneficiaries of Georgia trusts.
• Estate Litigation and Disputes Legal representation for contested estates, including will contests, executor misconduct, and disputes among heirs and beneficiaries. Targeted at families involved in contested estate matters in Georgia.
• Trust Litigation and Disputes Legal representation for trust-related conflicts including trustee breaches of fiduciary duty, misappropriation, and beneficiary disputes. Targeted at beneficiaries and trustees involved in trust conflicts.
• Out-of-State Probate Probate and estate administration assistance for estates involving property in multiple states or for families living outside Georgia. Targeted at out-of-state families with Georgia estate matters.
• Conservatorship & Guardianship Legal services for establishing guardianships or conservatorships to protect incapacitated individuals' personal and financial affairs, including emergency proceedings when an incapacitated person faces immediate danger of financial exploitation or harm. Targeted at families and caregivers of incapacitated individuals in Georgia.
• Probate Petition Services Preparation and filing of various probate petitions including Petition for Letters of Administration, Petition to Probate Will (Solem/Common Form), Petition for Year's Support, and Petition for Temporary Letters of Administration. Targeted at Georgia families handling probate filings.
• Petition for Order Declaring No Administration Necessary Expedited probate petition for small estates allowing families to bypass formal administration when all heirs agree and the estate has no debts. Targeted at Georgia families with small estates.
• Petition for Year's Support Legal petition to set aside assets from an estate for the benefit of a surviving spouse or minor children before other distributions. Targeted at surviving spouses and minor children of Georgia decedents.
• Probate Consultation Services Complimentary consultations to help families understand their probate situation, review legal options, and develop a personalized action plan. Targeted at prospective clients evaluating legal representation for probate matters.

Quantifiable outcome

• 3,200+ families helped with probate matters
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heritage Law Group: Estate planning and elder law firm with regional U.S. presence. Comparable as a specialty practice focused on estate planning and related matters for individuals and families.
• Sterling Estate Planning: Estate planning and probate law firm serving individuals and families with wills, trusts, and administration. Comparable as a dedicated estate/probate practice competing for similar client needs in their respective markets.
• McArthur Law Firm: Georgia-based estate planning and probate law firm serving clients across the metro Atlanta area. Directly comparable as a regional, dedicated probate/estate practice competing for the same Georgia families.

Emerging players

• Wealth.com: Estate planning technology platform serving financial advisors and their clients. Comparable as an emerging tech player modernizing estate plan creation that could redirect simple matters away from specialty law firms.
• Trust & Will: Online estate planning service offering wills, trusts, and related documents with attorney support. Comparable as a technology-enabled competitor for routine estate matters that traditional probate firms historically captured.
• FreeWill: Online estate planning platform that enables free wills and basic estate documents. Comparable as an emerging substitute for simple probate-adjacent work that competes with traditional firms at the low end of the funnel.
• LawFather: Estate planning technology platform targeting financial advisors. Comparable as an emerging tech-enabled player that could reduce the inbound lead flow that traditional firms like GPLG rely upon.

Broad incumbents

• Rocket Lawyer: Subscription-based online legal services platform providing wills, estate planning, and attorney access. Comparable as an incumbent offering estate planning documents at scale, often considered by consumers before engaging a specialty firm.
• LegalZoom: Large-scale online legal services platform offering wills, trusts, and estate planning products. Comparable as a broad incumbent that competes on accessibility and price for routine estate documents while lacking GPLG's specialized litigation capability.

Others

• American Academy of Estate Planning Attorneys: National membership organization for estate planning attorneys providing marketing, education, and referral services. Comparable as an ecosystem enabler whose member firms represent the closest cohort of specialty estate planning practices to GPLG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/georgia-probate-law-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Probate Law Group