What DELIBERATA does

Deliberata, operated by Delaware corporation Dashible, Inc., runs an AI-guided consumer decision-support subscription application aimed at individuals facing consequential personal and professional choices. The service drives users through a structured four-phase process — Frame, Find Options, Choose, Plan Ahead — surfaced through a Socratic conversational interface built on Anthropic's Claude language model, with optional voice transcription via OpenAI's Whisper API. The product applies named decision-science frameworks (Herbert Simon's four-phase model, Daniel Kahneman's cognitive-bias taxonomy, Gary Klein's pre-mortem, and Dave Snowden's Cynefin classification) to surface biases in real time and produces a written decision brief at the end of each session.

The commercial model is a direct-to-consumer subscription priced at $29.99/month or $287.88/year, with a 30-day free trial and no credit-card requirement. Distribution is fully self-serve across web (deliberata.net), iOS, and Android, with payments processed via Stripe on the web and Apple/Google on mobile. Hosting runs on Railway, transactional email on Resend, and customer acquisition is handled through Google Ads paid search and organic SEO around a public decision-science reference library; no human sales motion, channel partners, or resellers exist.

The company is privately held, bootstrapped with no disclosed external funding, operates from a single Briarwood, NY address, and shows no public disclosures on revenue, headcount, paying-customer counts, or named customers. The founder holds an MBA in Decision Sciences from Georgia State University's J. Mack Robinson College of Business, which underwrites the methodological positioning but is not disclosed as a formal credential in the product's marketing.

Name

DELIBERATA

Legal name

Dashible, Inc.

Website

https://deliberata.net

Company type

Private

Operating status

Operating

Short description

Deliberata operates an AI-guided consumer subscription app that walks individuals through consequential personal and professional decisions using a four-phase framework grounded in academic decision science, delivered via web and mobile at $29.99/month or $287.88/year.

Ownership category

akta.pro rank

Headquarters

HQ city

Briarwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Monthly Subscription: Recurring monthly subscription at $29.99/month, providing unlimited decisions, full AI conversations, written briefs, real-time bias flagging, and cross-device decision history. Auto-renews at month-end unless cancelled.
2. Annual Subscription: Recurring annual subscription at $287.88/year (billed as a single charge), equivalent to $23.99/month — a 20% discount vs. monthly. Grants the same full access as the monthly plan, targeted at users who commit to long-term use.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Deliberata is a consumer-facing AI decision support application that engages users in Socratic dialogue to help them think through consequential personal decisions such as career changes, relocations, purchases, and relationship choices. The product guides users through a structured four-phase process—Frame, Diagnose, Decide, Brief—grounded in decision science research, identifies cognitive biases in real time, conducts pre-mortem analysis, and produces a written decision brief that the user can download and share.

Product overview

Deliberata is a single unified web-based product — an AI-powered thinking partner for major life decisions. The service guides users through a four-phase structured process (Frame the decision, Find options, Choose what matters, Plan ahead) via conversational AI powered by Anthropic's Claude model. Users input decisions in plain English and receive one sharp question at a time until they've worked through the decision. The service flags cognitive biases in real time, classifies situations using the Cynefin framework, and produces a written brief with a pre-mortem analysis at the end. The product is offered as a subscription service with monthly ($29.99/month) and annual ($287.88/year) plans, including a 30-day free trial. An optional voice-input feature powered by OpenAI's Whisper API enables audio transcription.

Differentiator

Problem solved

Functional benefit

Products and services

• Deliberata AI-guided Socratic decision support application that walks individual consumers through a structured four-phase process (Frame, Diagnose, Decide, Brief) for consequential personal decisions such as career changes, relocations, major purchases, and relationship choices; flags cognitive biases in real time, runs a pre-mortem on options, and produces a downloadable written decision brief. Available as a cross-platform subscription across web, iOS, and Android.

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Anthropic, PBCcoreTechnology or IntegrationDeliberata transmits all user decision content and chat messages to Anthropic's Claude language model via their commercial API to power the AI thinking partner conversation. Per Anthropic's published commercial-API policies, API content is not used to train their models and is retained only as long as necessary to operate the API and detect abuse. This is the primary AI engine of the Deliberata service.
• OpenAI, Inc.secondaryTechnology or IntegrationWhen users employ the optional voice-input feature (microphone button), recorded audio is transmitted to OpenAI's Whisper API for transcription. The resulting text is then treated as user-typed input. Per OpenAI's commercial-API policies, audio is not used to train models and is retained only briefly for abuse monitoring. Passive audio capture is not performed.
• Stripe, Inc.coreTechnology or IntegrationStripe processes subscription payments for web-based Deliberata subscriptions. Stripe handles full card data; Deliberata receives only a customer identifier, last four digits of the card, subscription status, and renewal dates. Deliberata does not store full card numbers.
• Apple, Inc.secondaryTechnology or IntegrationApple processes in-app subscription payments for Deliberata users on iOS. Apple handles billing and card data; the relationship is standard iOS in-app purchase infrastructure.
• Google LLCsecondaryTechnology or IntegrationGoogle processes in-app subscription payments for Deliberata users on Android (Google Play), and also provides Google OAuth for optional sign-in, Google Tag Manager and Google Analytics 4 for aggregate site traffic measurement, and Google Ads conversion tracking for paid acquisition measurement. All analytics and ads use first-party data only; no third-party retargeting is used.
• Resend, Inc.secondaryTechnology or IntegrationResend delivers transactional emails on behalf of Deliberata, including magic sign-in links, receipts, trial reminders, security notices, and policy change notifications.
• Railway CorpcoreTechnology or IntegrationRailway provides application hosting and database infrastructure for the Deliberata service. Encryption at rest is handled by Railway's infrastructure, alongside TLS encryption in transit.

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DELIBERATA