Centers For Children And Families, Inc.

What Centers For Children And Families, Inc. does

Centers For Children And Families, Inc. is a Texas-based non-profit organization founded in 1957, headquartered in Midland with operations in Odessa, that delivers mental-health and family-support services to children, adults, and families across West Texas and, through state contracts, much of the state. Its service portfolio includes individual and family counseling, the Kids First supervised visitation and exchange program, Parenting With Purpose classes, Texas DFPS Post Adoption Services (across 8 of 11 DFPS regions), and Military Support Services serving Fort Worth joint-base families. Clinical care is delivered by licensed counselors in person and via telehealth, with case management handled by regional staff embedded in each DFPS region it serves.

The business model blends fee-for-service reimbursement with grant and contract funding. Revenue is sourced from Medicaid and commercial insurance billing for clinical sessions, sliding-scale self-pay fees, government contracts (notably the DFPS Post Adoption Services mandate and Kids First court referrals), and philanthropic donations raised through an annual gala, Bricks of Hope, Back to School Fair, and Giving Tuesday campaigns. The organization is governed by a volunteer board of directors and led by CEO Kristi Edwards, with clinical operations supported by 12 or more licensed counselors plus regionally deployed case managers.

Strategically, the organization is positioned as a regional monopoly holder for state-funded post-adoption support services across most of Texas, leveraging more than six decades of operating history in the Permian Basin to maintain referral relationships with courts, schools, and child protective services. Its growth trajectory is tied primarily to expansion of its DFPS regional footprint and to adjacent verticals such as military family support, rather than to technology or product platform development.

Name

Centers For Children And Families, Inc.

Legal name

Centers for Children and Families, Inc.

Website

https://centerstx.org

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Centers For Children And Families, Inc., founded 1957 in Midland, Texas, is a non-profit delivering counseling, supervised visitation, parenting classes, and state-contracted post-adoption and military family support services across 8 of 11 Texas DFPS regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance & Medicaid Reimbursement: Accepts most health insurance plans and Medicaid for counseling services. Most employee assistance programs also accepted.
2. Donations & Fundraising: Monetary donations from individuals and organizations. Annual events including golf tournaments and galas. End of year donations. Memorial and honor gifts accepted.
3. Sliding Scale Fees: Services provided at reduced or no cost based on ability to pay. Kids First program offers sliding scale payment for supervised visitation and exchange services.
4. Government Contract (Post Adoption): Coordinates Post Adoption Services for DFPS Regions 1, 2, 4, 5, 7, 8, 9, and 10. Services provided at no cost for eligible adoptive families through state funding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Centers For Children And Families is a non-profit mental health services organization delivering individual, marital, family, play, and group counseling for individuals ages 3 and up, along with supervised visitation through the Kids First Program, parent education through Parenting With Purpose, and Post Adoption Services coordinated across multiple Texas DFPS regions. Services are offered at low or no cost, with most insurance, Medicaid, and Employee Assistance Programs accepted, and free confidential counseling for U.S. military active duty, veterans, and their families.

Product overview

Centers For Children And Families is a non-profit mental health services organization offering a unified portfolio of counseling and support services across the Permian Basin region of Texas. The core offerings include individual, marital, family, play, and group counseling; supervised visitation through the Kids First Program; post adoption support services across multiple Texas DFPS regions; and parent education through the Parenting With Purpose program. These services are delivered through two physical office locations in Midland and Odessa, with additional regional case management for post adoption services statewide. The organization emphasizes affordable, sliding-scale mental health care with most services provided at reduced or no cost.

Differentiator

Problem solved

Functional benefit

Brands

• Kids First: Supervised visitation and exchange services program for parents and children facing family stress factors.
• Parenting With Purpose
• Centers Solutions Mental Health Awareness Series

Products and services

• Counseling Services Individual, marital, family, play, and group counseling services provided at reduced or no cost for individuals ages 3 and up, covering issues including depression, anxiety, ADHD, trauma, and family conflict. Most health insurance plans, Medicaid, and Employee Assistance Programs are accepted. No doctor or agency referral is required.
• Kids First Program Supervised visitation and exchange services for families facing stress factors such as separation, divorce, domestic violence, and child abuse, providing safe access for children to maintain relationships with both parents. Sliding scale payment is available based on income and family situation; court-ordered and voluntary enrollments accepted.
• Post Adoption Services Support services for adoptive families in DFPS Regions 1, 2, 4, 5, 7, 8, 9, and 10, including casework, parent training, crisis intervention, and referrals to keep families intact. Services are provided at no cost for eligible adoptive families through state funding, with a regional case manager assigned to each area.
• Parenting With Purpose Parent education program taught by Licensed Professional Counselors covering child development, communication, correction and consequences, and co-parenting strategies, offered via face-to-face and online platforms.
• Group Therapy Support groups including the 'Step Out of Depression' faith-based program using the Out of the Cave curriculum, providing six-week sessions for individuals struggling with depression and emotional challenges.
• Military Support Services Free confidential counseling services for active duty U.S. military members, veterans, and their families, provided at no charge by staff with military-specific expertise including PTSD, deployment stress, reintegration, and family challenges.

Quantifiable outcome

• Services available at low or no cost with sliding scale payment
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Texas DFPS (Department of Family and Protective Services)coreStrategic or Co-development PartnerCenters serves as the coordinating agency for Post Adoption Services across DFPS Regions 1, 2, 4, 5, 7, 8, 9, and 10 in Texas. Services include casework, parent training, crisis intervention, and support for adoptive families.
• Dr. Amy Stark (TTUHSC)minorStrategic or Co-development PartnerBoard-certified psychiatrist in general and addiction psychiatry serving as keynote speaker for Centers Solutions Mental Health Awareness Luncheon. Associate Professor and Regional Department Chair of Psychiatry at TTUHSC School of Medicine in Amarillo.
• ConocoPhillipsminorGTM or Marketing PartnerPresenting sponsor for Centers Stage 2026 event featuring Damar Hamlin at Bush Convention Center.
• The Anwar FamilyminorGTM or Marketing PartnerPresenting sponsor for Centers Stage 2026 event.
• Supervised Visitation NetworkminorStrategic or Co-development PartnerKids First staff are members of the Supervised Visitation Network, providing standardized best practices for supervised visitation services.
• Texas Education Agency (TEA) RegionscoreStrategic or Co-development PartnerPartnership with TEA Regions 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 14, 15, 16, 17, 18, 19, 20 for educational resources and support for adoptive families across Texas.
• Medicaid Providers (Wellpoint, Superior, FirstCare, Molina, Texas Children's, Community Health Choice, United, El Paso Health)minorChannel Partner/ Reseller/ DistributorAccepted insurance providers for counseling services including various Medicaid managed care plans serving Texas populations.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Buckner Children & Family Services: Texas-based non-profit providing family services, post-adoption support, foster care, and counseling — directly comparable to Centers' core programming and Texas operating geography.
• DePelchin Children's Center: Houston-based Texas non-profit delivering children's mental health, counseling, adoption, and family support services — directly comparable in mission and Texas operating territory.
• Arrow Child & Family Ministries: Texas non-profit providing foster care, adoption services, and family preservation programs — closely aligned with Centers' Kids First supervised visitation and post-adoption offerings.
• Court Appointed Special Advocates (CASA): National non-profit mobilizing volunteers to advocate for children in court systems — directly comparable to Centers' Kids First court-ordered supervised visitation work for families in custody proceedings.
• Permian Basin Community Centers: Local mental health authority serving the same Permian Basin geography with mental health and intellectual/developmental disability services — direct regional peer competing for similar client populations and Medicaid funding.
• Upbring: Texas non-profit operating child welfare, foster care, adoption, and family services programs statewide — comparable in DFPS-adjacent service delivery and Texas focus.

Broad incumbents

• Communities In Schools: National non-profit providing student support services and counseling inside schools — broader incumbent with adjacent mission to Centers' parenting education and youth counseling programs.
• National Children's Alliance: National accreditation and advocacy body for child advocacy centers — broader incumbent setting standards across the child welfare ecosystem that Centers' Kids First program operates within.
• Mental Health America: National non-profit addressing mental health advocacy, education, and service delivery — broader incumbent with overlapping mission to Centers' counseling and community education work.

Regional players

• Children's Home Society of California: California-based non-profit delivering family services, adoption support, and mental health programs — comparable service portfolio operating in a different geography, illustrating how Centers' model could replicate elsewhere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CentersTX
• Instagraminstagram.com/centerstx
• LinkedInlinkedin.com/company/centers-for-children-and-families

Revenue estimate

Valuation estimate

Number of profiles

Profiles52 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centers For Children And Families, Inc.