Family Centre

What Family Centre does

Family Centre is an accredited Bermuda-registered nonprofit charity (#378) founded in 1990 and headquartered at Sunshine League House, 27 King Street, Pembroke. The organization provides free mental health counseling, youth development, and family support services to children aged 4-18 and their families across Bermuda. Its core offerings include one-on-one and group counseling, the five-year Youth Leadership Academy (YLA), and two school-embedded sport-and-wellness programmes — Beyond Rugby Bermuda at CedarBridge Academy and The Berkeley Institute, and Beyond Yoga Bermuda at Dellwood Middle School — each combining physical activity or mindfulness with academic support and social-emotional learning. Supplementary services include therapeutic groups (Girl Code for ages 12-14), summer programmes (Empower Yourself Zone for ages 10-12), parenting workshops, the Building My Future internship pipeline, and the island-wide Real Talk: It's OK Not to Be OK adolescent mental health anti-stigma campaign.

The organization's underlying methodology is trauma-informed and strengths-based, with proprietary intellectual property centred on the 2018-2020 Bermuda ACEs (Adverse Childhood Experiences) Study and its three-domain assessment framework, developed jointly with the Bermuda Health Council from a 700+ respondent dataset. This research base underpins Family Centre's advocacy, clinical assessment, and prevention work and constitutes a distinctive domain-specialization asset in the local market.

Family Centre operates as a donation-funded nonprofit: all counselling, programmes, and resources are provided free of charge, with no fees charged to beneficiaries. Revenue is generated through individual and corporate donations, foundation grants, corporate sponsorships (Butterfield, Clarien, Ariel Re, March Limited, Sompo, Lincoln Financial Foundation, PwC), and a diversified calendar of fundraising events led by the annual Cup Match Tag Day. The go-to-market model is community-led, relying on embedded school partnerships, referral-based island-wide counseling intake, and a multi-channel awareness presence (social media, PR, events, newsletters). Customer segments are primary children/teens (4-18) and families with children, with youth-development (10-18) as a secondary segment. No revenue, financial, or headcount growth figures are publicly disclosed.

Name

Family Centre

Legal name

Family Centre

Website

https://tfc.bm

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Centre is a Bermuda-registered nonprofit founded in 1990 that provides free mental health counselling, youth development, and family support services to children aged 4-18 and families in Bermuda, operating through school partnerships and community programmes funded by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Mental Health and Family Counselling Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Mental health counselling
• Family support services
• Youth development programmes
• Community mental health
• Trauma-informed therapy

Headquarters

HQ city

Hamilton

HQ country

Bermuda

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Primary funding source from individual donors, corporate donors, and foundation grants. Services are provided free of charge to children, teens, and families in Bermuda, funded entirely through charitable contributions.
2. Corporate Sponsorships: Sponsorship funding from companies including Butterfield Bank, Ariel Re, March Limited, Sompo/Aspen Insurance, Clarien Bank, Lincoln Financial Foundation, and others for specific programmes and events.
3. Fundraising Events: Revenue generated through events including Cup Match Tag Day (largest community fundraiser), PGA Tour Bermuda Championship volunteer programme ($200 per volunteer), Bermuda Triple Challenge, golf tournaments, comedy shows, and retail sales like Old & New Bags fundraiser.
4. SIP Series Virtual Workshops: On-demand virtual workshop series during COVID-19 shelter-in-place period. Classes available for minimum $25 donation, with proceeds supporting therapeutic programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Family Centre provides free, innovative mental health counselling services for children, teens, and their families in Bermuda, together with community outreach programmes and advocacy initiatives. Services include one-on-one counselling, therapeutic groups, specialized camps, the Youth Leadership Academy, sports-based programmes (Beyond Rugby Bermuda, Beyond Yoga Bermuda), family workshops, and ACEs research and awareness, all delivered free of charge thanks to donor and sponsor support.

Product overview

Family Centre is an accredited Bermuda nonprofit offering a continuum of mental health and youth development services free of charge. Its core offerings include intensive counselling services for children and families, the Youth Leadership Academy (YLA) 5-year programme, and two partnership sports programmes — Beyond Yoga Bermuda and Beyond Rugby Bermuda — which combine mindfulness or athletics with academic support and social-emotional development. Supplementary services encompass therapeutic groups, summer programmes (Empower Yourself Zone, Girl Code), family parenting workshops, the Real Talk anti-stigma campaign, ACEs research and advocacy, and downloadable mental health resources. All programmes aim to strengthen families without financial barriers to access.

Differentiator

Problem solved

Functional benefit

Brands

• Beyond Rugby Bermuda: A partnership programme combining rugby coaching with academic and social-emotional supports for youth at CedarBridge Academy and The Berkeley Institute.
• Beyond Yoga Bermuda
• Youth Leadership Academy (YLA)
• Building My Future
• Girl Code
• Real Talk: It's OK Not to Be OK
• Empower Yourself Zone

Products and services

• Counselling Services Free mental health counselling services for children, teens, and families in Bermuda, offered island-wide with one-on-one counsellor engagement, therapeutic groups, and specialized camps. Available via referral process.
• Youth Leadership Academy (YLA) A 5-year, 3-phase youth development programme helping young people reach their full potential through exposure to opportunities, leadership development, and community action projects. Served 56 public high school youth in the 2023 first phase, with 92% reporting positive shift in empowerment, relationship building, and communication skills.
• Beyond Rugby Bermuda A partnership programme with CedarBridge Academy and The Berkeley Institute providing twice-weekly after-school rugby coaching combined with academic support and social-emotional development for Bermuda public senior school youth.
• Beyond Yoga Bermuda A partnership programme with Dellwood Middle School combining yoga and mindfulness teachings with education about the stress response system, plus academic support, social-emotional skill building, character development through sport/activity, and vision/exposure building for middle school students. 50 middle school students participated in 2023, with 97% of parents/guardians reporting the programme was beneficial for their child.
• Workshops, Groups and Summer Programmes Therapeutic groups, family workshops, and summer programmes for children and teens, including the Back-to-School Workshop (voluntary $10 per family donation), the Empower Yourself Zone summer programme ($70/week) focused on creative expression through art, music, dance, theatre, and cooking for ages 10-12, and the Girl Code therapeutic peer group for teen girls ages 12-14.
• Building My Future Internship programme providing Youth Leadership Academy students with workshop preparation and paid four-week work placements at local businesses. Placed 23 students in August 2023, the highest number of participating companies ever.

Quantifiable outcome

• 71% of children and families successfully met all treatment goals and completed counselling services (2023)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered major, minor and core.

• ButterfieldmajorGTM or Marketing Partner · 1 January 2026Sponsor for Real Talk anti-stigma campaign (It\'s OK Not to Be OK) in partnership with RBK. Sponsor for Beyond Rugby and Beyond Yoga programmes. Tag Day sponsor for Bermuda Triple Challenge. Butterfield Bermuda Championship volunteer partnership donating $200 per volunteer to Family Centre.
• RBKmajorGTM or Marketing Partner · 1 January 2026Partner with Butterfield for Real Talk anti-stigma campaign addressing adolescent mental health.
• CommunityK9minorStrategic or Co-development Partner · 1 January 2026Provides therapy dogs for Girl Code intensive therapeutic group activities exploring body language and non-verbal communication.
• Child and Adolescent Services (CAS)coreStrategic or Co-development Partner · 1 January 2024Collaboration with Family Centre and Solstice for adolescent mental health services. Joint conference on parenting and trauma in May 2025.
• SolsticecoreStrategic or Co-development Partner · 1 January 2024Collaboration with Family Centre and CAS for adolescent mental health services. Joint conference on parenting and trauma.
• SCARScoreStrategic or Co-development Partner · 1 January 2023Partnership for \'Because I am a Child\' campaign and collaborative child protection awareness campaign with Family Centre and Coalition for the Protection of Children.
• PwCminorGTM or Marketing Partner · 1 January 2023Volunteer support for Youth Leadership Academy students, providing academic support to seven students during school year.
• We are red bicycleminorGTM or Marketing Partner · 1 January 2020Partner for Mentally Healthy Bermuda panel discussion during COVID-19 pandemic.
• The Whitfield Group Ltd.minorGTM or Marketing Partner · 1 January 2020Partner for Mentally Healthy Bermuda panel discussion during COVID-19 pandemic.
• Citizens Uprooting Racism in Bermuda (CURB)coreStrategic or Co-development Partner · 1 January 2019Partnership for ACEs Day 1 of 2019 conference on Understanding & Addressing Racial Trauma, presented in partnership with Inter Agency Committee for Children and Families.
• Bermuda Health CouncilcoreStrategic or Co-development Partner · 1 January 2018Joint support for 2018-2020 Bermuda ACEs (Adverse Childhood Experiences) research conducted by Dr. Stephanie Guthman and Tara Hines. Research actively used to raise awareness of ACEs and collective trauma.
• Dellwood Middle SchoolcoreStrategic or Co-development Partner · 1 January 2014Partnership for Beyond Yoga Bermuda programme combining yoga/mindfulness teachings with education about stress response system for middle school students.
• CedarBridge AcademycoreStrategic or Co-development Partner · 1 January 2011Long-standing partnership with Bermuda public senior school for Beyond Rugby Bermuda programme, combining rugby coaching with therapeutic support and academic assistance.
• The Berkeley InstitutecoreStrategic or Co-development Partner · 1 January 2011Partnership with Bermuda public senior school for Beyond Rugby Bermuda programme, providing youth with rugby coaching, academic support, and social-emotional development.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mental Health America: Large US-based nonprofit advocating for mental health awareness, research, and services. Comparable on the advocacy, anti-stigma, and community mental health education dimensions of Family Centre's work, though operating at national scale.
• Prevent Child Abuse America: US-based nonprofit focused on child abuse prevention and family support. Comparable on the ACEs-driven prevention, parenting education, and family strengthening mandate that underpins Family Centre's advocacy and research.

Direct peers

• Solstice: Bermuda-based mental health services provider partnered with Family Centre and CAS on adolescent mental health initiatives and a joint parenting-and-trauma conference. Directly comparable on counselling services and target population.
• Big Brothers Big Sisters of Bermuda: Bermuda mentoring nonprofit pairing youth with adult role models. Overlaps Family Centre's mentoring, leadership development, and youth resilience mission in the same island market.
• Boys & Girls Club of Bermuda: Bermuda youth-development nonprofit offering after-school and youth programmes. Comparable target population (Bermuda youth) and overlapping youth-development mission with Family Centre's YLA and sports-based programmes.
• Child and Adolescent Services (CAS): Bermuda-based provider of adolescent mental health services collaborating with Family Centre on joint conferences and programming. Operates in the same island market with overlapping mental-health-counselling and youth services.

Regional players

• Bermuda Red Cross: Bermuda-based humanitarian and social services nonprofit addressing family vulnerability and community welfare. Comparable as a Bermuda-domiciled charity delivering free community support to families and youth.
• SCARS Bermuda: Bermuda child-protection organization partnered with Family Centre on the 'Because I am a Child' campaign. Operates in the same island on adjacent child welfare and family support mandates.
• WindReach Bermuda: Bermuda-based community nonprofit delivering therapeutic and support services. Comparable as a Bermuda social-services nonprofit serving families and vulnerable populations.

Others

• Centre on Philanthropy (Bermuda): Bermuda nonprofit infrastructure organization supporting charities and giving. Comparable as a Bermuda-based nonprofit ecosystem participant relevant to Family Centre's fundraising and donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FamilyCentreBDA
• YouTubeyoutube.com/c/FamilyCentreBDA
• Facebookfacebook.com/familycentrebda
• LinkedInlinkedin.com/company/familycentrebda
• Instagraminstagram.com/familycentrebda
• TikToktiktok.com/@familycentrebda

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Centre