Fayth Hospitality Group, Llc

What Fayth Hospitality Group, Llc does

Fayth Hospitality Group, LLC is a Dallas-headquartered, vertically integrated hotel investment, development, and management firm founded in 2018 by Greg Fay and Randy Churchey to continue the hotel investment efforts of a group of family offices. The company operates through two divisions: Fayth Hospitality Group (FHG) handles new hotel design and development, distressed asset revitalization, hotel brokerage, and investor services, while Fayth Hospitality Management (FHM) provides full-service hotel operations management including capital project design, purchasing, revenue management, sales and marketing, accounting, HR, and digital marketing/e-commerce. FHG targets select-service and compact full-service branded hotels (primarily Hilton and Marriott) in markets with multiple demand generators across the continental United States, with specific expertise in Opportunity Zone developments and dual-branded hotel configurations.

The firm currently owns and operates two dual-branded Hilton properties totaling 406 rooms: a 199-room Hampton Inn / Home2 Suites in downtown Tucson, AZ (opened August 2021) and a 207-room Tru / Home2 Suites at Park Central in midtown Phoenix, AZ (opened November 2024). Its customer base comprises three primary segments: family offices and institutional investors seeking hotel investment exposure, hotel property owners seeking professional asset management, and developers or sellers of hotel properties. The 2025 joint development partnership with Plaza Companies for two new Hilton hotels near Mayo Clinic in North Phoenix signals pipeline expansion into healthcare-driven demand markets and a Tapestry Collection upscale tier.

The revenue model combines one-time development, brokerage, and investor fees (development/investment arm) with recurring managed services revenue through management fees on owned and third-party assets (FHM). The go-to-market is sales-led and opportunistic, targeting under-managed hotels, up-branding candidates, and assets requiring targeted capital investment. Operations are notably lean — 1-10 employees — relying on a senior leadership team with institutional pedigree from Goldman Sachs' select-service hospitality platform (Fay), Education Realty Trust (Churchey, sold for $4.6B), MCR, FelCor, Promus, and Innkeepers USA, providing disproportionate operating depth relative to headcount.

Name

Fayth Hospitality Group, Llc

Legal name

Fayth Hospitality Group, LLC

Website

https://faythhosp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fayth Hospitality Group is a Dallas-based, vertically integrated hotel investment, development, and management firm founded in 2018 that develops, owns, and operates Hilton and Marriott branded select-service hotels for family-office investors and third-party hotel owners, currently with two dual-branded properties totaling 406 rooms in Arizona.

Ownership category

akta.pro rank

Product category

Hotel Management and Investment Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel investment management
• Hospitality development services
• Hotel asset management
• Select-service hotels
• Hotel property management

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Investment and Development: Fayth Hospitality Group (FHG) generates revenue through new hotel design and development, distressed hotel revitalization, and hotel brokerage services for investors. FHG develops dual-branded Hilton hotels and maintains ownership stakes.
2. Hotel Management Services: Fayth Hospitality Management (FHM) provides comprehensive hotel management services including capital project design, purchasing, sales and marketing, revenue management, accounting, financial management, human resources, and digital marketing. Revenue generated through management fees from owned and third-party hotel assets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fayth Hospitality Group (FHG) is a vertically integrated hotel company that develops, acquires, and manages Hilton and Marriott branded select and compact full-service hotels in the continental United States. The firm operates two divisions: FHG handles hotel investment, new hotel design and development, distressed hotel revitalization, brokerage, and investor services; while Fayth Hospitality Management (FHM) provides operating and asset management services including revenue management, sales and marketing, accounting, human resources, and digital marketing to owned and third-party hotel properties.

Product overview

Fayth Hospitality Group operates as a vertically integrated hotel company with two core divisions: Fayth Hospitality Group (FHG) handles hotel investment, development, and investor services, while Fayth Hospitality Management (FHM) provides comprehensive hotel operations management. The company currently owns and operates two Hilton dual-branded hotel properties: the Hampton Inn/Home2 Suites in Tucson, AZ (opened August 2021, 199 rooms) and the Tru/Home2 Suites in Phoenix, AZ (opened November 2024, 207 rooms). FHG focuses on developing and acquiring select and compact full-service hotels, while FHM delivers operational services including revenue management, sales/marketing, and digital commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Fayth Hospitality Management (FHM): Provides hotel management, capital project design and management, purchasing, sales, marketing and social media, revenue management, accounting and financial management, human resources, and digital marketing and e-commerce services.

Products and services

• Fayth Hospitality Group (FHG) - Hotel Investment and Development Investment and development services including ground-up hotel development, acquisition of under-managed or up-branding opportunity hotels, distressed hotel revitalization, brokerage, and investor services targeting select and compact full-service hotels in continental US markets. For family offices and institutional hotel investors.
• Fayth Hospitality Management (FHM) Comprehensive hotel operating and asset management services including capital project design and management, purchasing, sales and marketing, revenue management, accounting and financial management, human resources, and digital marketing and e-commerce. For hotel property owners seeking professional management.
• Hampton Inn / Home2 Suites | by Hilton - Tucson, AZ 199-room dual-branded Hilton hotel property in downtown Tucson, AZ developed and operated by Fayth Hospitality Group. The hotel serves business and leisure travelers in the Tucson market.
• Tru / Home2 Suites | by Hilton - Phoenix, AZ 207-room dual-branded Hilton hotel property at Park Central in midtown Phoenix, AZ developed and operated by Fayth Hospitality Group. The hotel serves business and leisure travelers in the Phoenix market.

Quantifiable outcome

• RevPAR premiums over competitors through revenue management, e-commerce solutions, and sales and marketing strategies

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Plaza CompaniescoreStrategic or Co-development Partner · 1 January 2025Plaza Companies and Fayth Hospitality announced two new Hilton hotels near Mayo Clinic Campus in North Phoenix. This is a joint development partnership for hotel projects in the North Scottsdale/Phoenix market area.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PCH Hotels & Resorts: Hotel management and investment firm specializing in premium-branded select-service and full-service properties. Comparable mid-sized operator competing for similar branded-hotel management mandates.
• Hotel Equities: Hotel management, development, and acquisition firm focused on branded full-service and select-service hotels with major chains. Highly comparable vertically integrated owner-operator model.
• Concord Hospitality Enterprises: Vertically integrated hotel development, ownership, and third-party management company focused on premium-branded select-service and full-service hotels for major chains including Hilton and Marriott. Closely comparable to FHG in business model (own + manage) and brand focus.
• Aimbridge Hospitality: Largest third-party hotel management company in North America, managing over 1,500 hotels across virtually all major brands including Hilton and Marriott. Comparable as a competing third-party management platform competing for FHM-style contracts and managed-key growth.
• Newport Hospitality Group: Hotel management company operating branded select-service and full-service hotels across the US. Comparable as a third-party operator competing for management contracts on Hilton and Marriott-flagged assets.
• Driftwood Capital: Hospitality investment and management firm focused on acquiring, developing, and managing branded select-service and full-service hotels. Closely comparable vertically integrated owner-operator competing for similar opportunities and management contracts.
• Prism Hotels & Resorts: Hotel management and asset management firm focused on premium-branded full-service and select-service properties. Directly comparable third-party management platform competing for similar Hilton/Marriott-branded assets.
• MCR Hotels: Owner-operator and third-party manager of branded hotels (incl. Hilton and Marriott flags) - the SVP Operations hire, Chris Korinek, was previously EVP at MCR overseeing 92 hotels. Direct competitor for both owner-operator deals and management contracts.

Broad incumbents

• Remington Hotels: Hotel management company operating branded and independent hotels across the US, recently rebranded from Vista Host. Comparable as a competing Hilton/Marriott operator at meaningfully larger scale.
• Highgate Hotels: Major hotel investment, management, and development company operating a broad portfolio across luxury, full-service, and select-service segments. Comparable as a Hilton/Marriott-affiliated operator at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fayth Hospitality Group, Llc