Every Child A Swimmer

What Every Child A Swimmer does

Every Child A Swimmer (ECAS) is a 501(c)(3) nonprofit organization (EIN 59-1087179) that provides low-to-no-cost swim lesson scholarships to financially disadvantaged children in the United States, with the goal of reducing pediatric drowning. Founded as a program within Kiwanis and transferred in 2019 to become a division of the International Swimming Hall of Fame (ISHOF) in Fort Lauderdale, Florida, ECAS operates a service network rather than a traditional technology platform: it qualifies families through documentation of financial need (SNAP, WIC, 1040, foster placement, or Medicaid), funds lessons, and reimburses participating swim schools through a partner portal. The core products are the ECAS Scholarship Program, a geographic Swim Lesson Finder (with Google Maps integration and filters for partner swim schools), a Partner Portal for swim school reimbursement, multilingual parent/caregiver resources (English, Spanish, Haitian Creole), and water safety educational content. Its go-to-market is community-led: ECAS raises donations from individuals, foundations and corporate sponsors (e.g., Team Horner, Aquacal, Florida Swims Foundation, Bill Kent Family Foundation), signs up 60+ partner swim schools (YMCA, Goldfish Swim School, British Swim School, Swim America, Foss Swim School and independents), and pursues state-level water safety legislation to drive statutory distribution of its resources through public schools. The organization does not charge families directly; revenue is entirely donation- and grant-based, and financial figures are not publicly disclosed.

Name

Every Child A Swimmer

Legal name

Every Child A Swimmer

Website

https://everychildaswimmer.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Every Child A Swimmer is a 501(c)(3) nonprofit division of the International Swimming Hall of Fame that funds swim lesson scholarships for financially disadvantaged U.S. children, partners with 60+ swim schools, and advocates for state-level water safety education legislation.

Ownership category

akta.pro rank

Product category

Drowning Prevention and Youth Swim Education

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Swim lesson scholarships
• Drowning prevention programs
• Water safety education
• Children swim access
• Nonprofit aquatics advocacy

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN 59-1087179), Every Child A Swimmer raises funds from individual donors, corporate sponsors, and foundation grants to provide swim lesson scholarships for children from financially disadvantaged families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Every Child A Swimmer provides low to no-cost swim lesson scholarships to financially disadvantaged children, connecting recipient families with a national network of 60+ partner swim schools. The 501(c)(3) nonprofit also advocates for state-level water safety legislation, operates a swim lesson locator tool, and produces multilingual water safety educational resources for parents and caregivers.

Product overview

Every Child A Swimmer (ECAS) is a nonprofit drowning prevention initiative operated under the International Swimming Hall of Fame. The organization offers a unified scholarship program that connects financially disadvantaged families with partner swim schools for low to no-cost swimming lessons, supplemented by a swim lesson finder tool with geographic search capabilities, a partner portal for swim school reimbursement submissions, and water safety educational resources. The program does not operate as a multi-module platform but rather as a coordinated service network combining scholarships, provider partnerships, and advocacy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 88% reduction in drowning risk with formal swim lessons
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Foss Swim SchoolcoreStrategic or Co-development Partner · 16 January 2025Foss Swim School, operating 29 schools across six Midwest states with plans for further expansion, partnered with Every Child A Swimmer to offer significantly discounted swim lessons. The partnership aims to broaden reach and save lives by providing access to swim education for children who cannot afford lessons.
• International Swimming Hall of Fame (ISHOF)coreStrategic or Co-development PartnerECAS is a spiritual mission and division of ISHOF. ISHOF was founded in the mid-1960s by Buck Dawson and serves as the official repository for aquatic history preservation.
• Swim AmericacoreChannel Partner/ Reseller/ DistributorSwim America is a partner swim school network whose children learn to swim through the program. ECAS recommends Swim America locations in its lesson finder.
• United States Swim School AssociationcoreChannel Partner/ Reseller/ DistributorUSSSA member swim schools participate in the ECAS scholarship program. ECAS recommends USSSA members in its lesson finder.
• American Red CrossminorStrategic or Co-development PartnerListed as a partner organization supporting water safety education and drowning prevention efforts.
• Goldfish Swim SchoolcoreChannel Partner/ Reseller/ DistributorGoldfish Swim School participates as a partner swim school providing ECAS scholarship-funded lessons. ECAS recommends Goldfish locations in its lesson finder.
• KiwanisminorStrategic or Co-development PartnerKiwanis originally created the Every Child A Swimmer program through Judge G. Harold Martin and gifted the trademark to ISHOF in 2019, with perpetual usage rights retained.
• YMCAcoreChannel Partner/ Reseller/ DistributorYMCA swim schools participate in the ECAS scholarship program and are featured in the organization's lesson finder tool.
• National Drowning Prevention Alliance (NDPA)minorStrategic or Co-development PartnerNDPA is listed as a partner organization in the drowning prevention ecosystem, collaborating on water safety awareness efforts.
• Team Horner / HornerminorGTM or Marketing PartnerOlympic Level sponsor providing support including sponsoring ice cream celebrations at swim events and programs.
• Florida Spa and Pool Association (FSPA)minorGTM or Marketing PartnerOlympic Level sponsor and partner through the Florida Swims Foundation, supporting water safety initiatives.
• AquacalminorGTM or Marketing PartnerOlympic Level sponsor supporting ECAS drowning prevention mission.
• Florida Swims FoundationminorGTM or Marketing PartnerOlympic Level sponsor providing funding for swimming safety programs in Florida.
• NESPA (Northeast Spa & Pool Association)minorGTM or Marketing PartnerOlympic Level sponsor; ECAS participates in NESPA events such as the Penn-Jersey Chapter Phillies Game for networking and awareness.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• American Red Cross (Aquatic Services): The American Red Cross provides water safety education, swim instruction training, and lifeguard certification nationally, and is listed as an ECAS partner. It is a broad incumbent in water safety with overlapping mission but vastly larger scale and resources than ECAS.
• YMCA (Aquatics Programs): YMCA is one of ECAS's largest swim school partners, offering nationwide swim lessons, water safety education, and financial assistance programs of its own. As a broad incumbent in community swim education, it both complements and competes with ECAS for low-income swimmers.

Others

• British Swim School: British Swim School is a national swim school franchise and ECAS partner delivering scholarship-funded lessons. It is comparable as a delivery channel for ECAS scholarships and as a competitor for retail swim lesson customers in shared markets.
• Aqua-Tots Swim Schools: Aqua-Tots is a national swim school franchise listed as an ECAS partner and provider of scholarship-funded lessons. It is comparable as a delivery channel for ECAS scholarships and competes with other ECAS partners for retail swim customers.
• International Swimming Hall of Fame (ISHOF): ISHOF is ECAS's parent organization, founded in the mid-1960s to preserve aquatic history. While not a competitor, it is the institutional platform that grants ECAS its credibility and is directly comparable as a Fort Lauderdale-based aquatic nonprofit.
• Goldfish Swim School: Goldfish Swim School is a national franchise swim school chain and a core ECAS partner that delivers scholarship-funded lessons through its 100+ locations. It is comparable as a high-growth swim school delivery partner that amplifies ECAS's reach (and competes for parent mindshare).

Emerging players

• Foss Swim School: Foss Swim School operates 29 schools across six Midwest states and entered a 2025 strategic partnership with ECAS to offer significantly discounted lessons. It is an emerging player scaling regionally and serves as a template for how ECAS expands into new geographies via chain partnerships.
• Swim4Nick Foundation: Swim4Nick is a smaller nonprofit that provides swimming scholarships to high school swimmers and is closely affiliated with ECAS's Program Manager. It is an emerging player in the swim-scholarship nonprofit niche with significant operational overlap.

Direct peers

• USA Swimming Foundation (Make a Splash): Make a Splash is the USA Swimming Foundation's flagship drowning-prevention initiative that provides swim lesson scholarships to underserved children through a national partner network. It is the most directly comparable peer to Every Child A Swimmer, sharing the same scholarship-funding-plus-partner-delivery model and drowning-prevention mission.
• National Drowning Prevention Alliance (NDPA): NDPA is a nonprofit coalition focused on reducing drowning through education, advocacy, and partnerships with swim schools, aquatic facilities, and safety organizations. It is a direct peer to ECAS in the drowning-prevention nonprofit space and is also an ECAS partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCN7lNQT8WuuQN8WgUdXEC-A
• Facebookfacebook.com/EveryChildaSwimmer.ISHOF
• Instagraminstagram.com/everychildaswimmer
• LinkedInlinkedin.com/company/every-child-a-swimmer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Every Child A Swimmer