Funfpunktnull Gmbh

What Funfpunktnull Gmbh does

fünfpunktnull GmbH is a privately held German UX consulting boutique headquartered in Würzburg, founded in 2017 as a spin-off from the Chair of Psychological Ergonomics at the University of Würzburg. The firm delivers User Research, UX Design, and Customer Experience (CX) consulting for complex B2B and industrial products, targeting German Mittelstand companies and large corporations across automotive, finance & insurance, healthcare & medical technology, mechanical engineering, and consumer electronics. Its practice spans qualitative and quantitative research methods (interviews, usability testing, surveys, eye tracking, contextual observation), interaction and information architecture design aligned with ISO 9241-210 and IEC 62366-1, and CX strategy work including journey mapping, ResearchOps frameworks, and UX maturity assessment.

The firm's core technology stack is methodological rather than software-based, anchored by a proprietary UX Maturity Cards toolkit (38 Status Quo cards and 31 Level Up cards, sold at EUR 69 per set with onboarding) and a Mental Availability / CEP Measurement methodology derived from Byron Sharp and Ehrenberg-Bass Institute principles. The team comprises approximately 10 core full-time consultants plus a network of 10+ freelance contractors, with named senior practitioners including Jeremias Kuge (Managing Director), Jonas Kraft (Co-Founder), and Robert Tscharn (Partner & Principal Consultant).

Revenue is generated primarily through quote-based, project-based professional services engagements with enterprise clients — disclosed engagements include BSH, Cofinity-X (a BMW/BASF/Bosch joint venture), ABUS, sonnen, COBE, DriveCon, Dara, AXA, GEDYS IntraWare, and RemoteXpert (KURZ Digital Solutions) — supplemented by physical product sales of UX Maturity Cards via Stripe e-commerce and lead-generation whitepapers. The firm distributes through direct enterprise field sales, referral-driven acquisition, content marketing (case studies, gated whitepapers, SEO), and conference presence (notably the Future of Industrial Usability Konferenz). It holds no disclosed external funding, no parent company, and operates exclusively within Germany as a founder-owned boutique.

Name

Funfpunktnull Gmbh

Legal name

fünfpunktnull GmbH

Website

https://fuenfpunktnull.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

fünfpunktnull is a Würzburg-based German UX consulting boutique (founded 2017, spin-off from the University of Würzburg's Psychological Ergonomics chair) delivering user research, UX design, and CX consulting to Mittelstand companies and corporations in automotive, industrial, and enterprise software sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Consulting Services (User Research, UX Design, CX Beratung): Project-based consulting engagements with German Mittelstand companies and corporations across automotive, finance, healthcare, industrial, and consumer electronics sectors. Services include qualitative and quantitative research, UX design, CX strategy, coaching, and process consulting.
2. UX Maturity Cards (Product Sales): Sale of physical UX Maturity Cards product (69 EUR incl. VAT, shipping to Germany and Austria). Includes free 30-minute onboarding webmeeting. Sold via Stripe e-commerce on website. Price: 69.00 EUR per set.
3. Whitepaper / Research Publications: Gated research whitepapers and studies (e.g., Embedded Insurance whitepaper) offered in exchange for lead information (name, email, position) via website forms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

fünfpunktnull is a UX agency that provides User Research (qualitative and quantitative studies including interviews, usability tests, and surveys), UX Design (information architecture, interaction design, prototyping, and design systems), and CX Beratung (customer experience strategy, journey mapping, and UX maturity consulting) primarily for complex B2B and industrial products. The firm also sells a physical UX Maturity Cards toolkit (69 EUR per set) and offers specialized services such as Usability Analyse, Mental Availability & CEP Measurement, and Embedded Insurance Research.

Product overview

fünfpunktnull GmbH is a UX research and consulting agency offering a portfolio of services centered on user experience and customer experience. The core offerings are User Research, UX Design, and CX Beratung services. They also sell a physical product, the UX Maturity Cards (a card-based assessment tool priced at 69 EUR), and provide specialized research services including Usability Analysis, Mental Availability & CEP Measurement, and Embedded Insurance Research. The company operates primarily as a B2B consulting firm rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• User Research Qualitative and quantitative user research services for B2B and enterprise clients, including custom study design, user interviews, usability tests, context analyses, surveys, eye tracking, contextual observation, card sorting, and affinity diagramming to understand user needs and behavior for product decisions.
• UX Design User experience design services covering information architecture, responsive interface design, design systems, prototyping, and innovative product feature and customer journey design, compliant with ISO 9241-210 and IEC 62366-1 standards.
• CX Beratung (Customer Experience Consulting) Customer experience strategy and process consulting, including UX maturity assessment, customer journey mapping, research strategy development, and team coaching and enablement to build sustainable in-house research capabilities.
• UX Maturity Cards A physical card-based assessment toolkit containing 38 Status Quo cards and 31 Level Up cards, used to assess a company's UX maturity level and provide concrete improvement recommendations, accompanied by workshop guidance and a free 30-minute onboarding webmeeting.
• Usability Analyse Expert usability reviews (heuristic evaluations) and user testing services that identify usability issues, measure task success rates, and produce optimization roadmaps for digital products.
• Mental Availability & CEP Measurement Brand and marketing research service that measures mental availability and Category Entry Points (CEPs) using Byron Sharp and Ehrenberg-Bass Institute principles, including a CEP Workshop, validation study, and ongoing Mental Availability tracking producing KPIs such as Mental Market Share, Mental Penetration, Network Size, and Share of Mind.
• Embedded Insurance Research Consumer research for embedded insurance products, combining qualitative interviews with quantitative surveys across energy systems, credit cards, and household appliances, producing recommendations for optimal insurance package design and customer journey touchpoints.

Quantifiable outcome

• 80% of usability problems can be resolved by testing with only 5 users (Jakob Nielsen principle cited on site)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• jo's Büro für GestaltungminorStrategic or Co-development PartnerCollaborative design partnership on the DriveCon UX project. jo's Büro für Gestaltung provided visual design expertise while fünfpunktnull led UX design, resulting in a combined UI concept that merges intuitive operation with distinctive aesthetics.
• heyData GmbHminorOthersheyData GmbH serves as the external data protection officer (Datenschutzbeauftragter) for fünfpunktnull. Contact: heyData GmbH, Schützenstraße 5, 10117 Berlin, www.heydata.eu, [email protected]. heyData also provides GDPR compliance seal displayed on the website.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/profile.php?id=
• LinkedInlinkedin.com/company/fuenfpunktnull-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funfpunktnull Gmbh