What Farm Forward does

Farm Forward is a 501(c)(3) public charity nonprofit organization incorporated in Oregon, headquartered in Portland (mailing address PO Box 4120 #21885), and founded in 2007 with a stated mission of building the will to end factory farming. The organization employs between 11 and 50 staff and operates as an advocacy body rather than a technology or product company, with no proprietary software platform or AI/ML capabilities disclosed. Its core activities are organized around three product lines: investigative consumer advocacy reports, issue-focused campaigns (notably the End Humanewashing campaign targeting deceptive animal-product labeling), and a broader publications program covering animal welfare, antibiotics and public health, climate, food policy, and pandemic risk.

Farm Forward's commercial footprint is in investigative and advocacy output rather than traditional revenue-generating products. The organization monetizes exclusively through donations and charitable contributions from individuals, foundations, and supporters, consistent with its 501(c)(3) status (EIN: 26-1643614). It reaches audiences via earned media in major outlets (NYT, Guardian, Reuters, AP, Vox, Washington Post), a website that distributes publications as free PDF downloads, email newsletter subscriptions, and social media channels on Facebook, X, and Instagram. Distribution channels are digital and primarily U.S.-focused, with no global footprint claim.

The organization's competitive positioning rests on investigative capabilities that have produced documented accountability outcomes: its Dairy Deception report (April 2024) led to a USDA investigation and the loss of Certified Humane and Regenerative Organic Certified certifications by Alexandre Family Farm, and its Costco chicken investigation was cited in a federal class action lawsuit. It is governed by a Board of Directors and led by Executive Director Andrew deCoriolis, who is the public face and primary contact for media inquiries.

Name

Farm Forward

Legal name

Farm Forward, Inc.

Website

https://farmforward.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Farm Forward is a 501(c)(3) nonprofit advocacy organization founded in 2007 that conducts investigative research, runs public campaigns, and publishes reports to expose factory farming practices and drive policy and corporate accountability in U.S. animal agriculture.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Donations and Charitable Contributions: Farm Forward generates revenue primarily through donations from individuals, foundations, and supporters who share their mission to end factory farming. The organization is a 501(c)(3) public charity nonprofit.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Farm Forward is a 501(c)(3) nonprofit advocacy organization that conducts investigative research, publishes reports, and runs campaigns to expose factory farming practices and deceptive "humanewashing" labeling. It also provides consulting services to support the animal protection movement and publishes reports used by philanthropists, policymakers, and media.

Product overview

Farm Forward is a 501(c)(3) nonprofit advocacy organization (EIN: 26-1643614) focused on building the will to end factory farming through consumer advocacy reports, investigative research, and organized campaigns. The organization produces publications examining issues such as humanewashing (deceptive animal product labeling), antibiotic resistance in animal agriculture, salmonella contamination in poultry, and dairy industry practices. Farm Forward's core offerings include Consumer Advocacy Reports documenting factory farming practices and consumer deception, Campaigns such as 'End Humanewashing' targeting misleading labeling practices, and Humanewashing Research exposing certification failures.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Farm Forward provides consulting to support the animal protection movement, advising organizations and stakeholders on strategies to end factory farming and address deceptive animal product labeling.
• Consumer Advocacy Reports Investigative reports and publications exposing factory farming practices and consumer deception in animal welfare certification, including landmark works like 'Dairy Deception' and 'The Dirt on Humanewashing'. These reports inform philanthropists, policymakers, and media.
• Advocacy Campaigns Organized campaigns addressing specific factory farming issues, including the 'End Humanewashing' campaign targeting deceptive animal product labeling, 'End Big Poultry to Thwart the Next Pandemic', and 'Change Your Diet'.

Quantifiable outcome

• Alexandre Family Farm lost Certified Humane and Regenerative Organic Certified certifications following Farm Forward investigation
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aquaculture Accountability ProjectcoreStrategic or Co-development Partner · 27 January 2025Farm Forward partnered with the Aquaculture Accountability Project (AAP) to launch a joint campaign debunking the myths of 'sustainable' aquaculture. This collaboration focuses on exposing false claims about aquaculture sustainability and its environmental impacts, combining Farm Forward's expertise in food system advocacy with AAP's aquaculture-specific knowledge.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PETA: High-profile animal rights organization conducting factory farming investigations and corporate accountability campaigns—comparable advocacy focus, media presence, and willingness to name corporate targets.
• Animal Equality: International animal protection organization that conducts undercover factory farming investigations and corporate accountability campaigns—closely mirrors Farm Forward's investigative methodology and target industries.
• Compassion in World Farming: International farm animal welfare charity campaigning against factory farming through investigations and policy advocacy—shares Farm Forward's core focus on industrial animal agriculture and corporate accountability.
• Good Food Institute: Nonprofit promoting alternative proteins as a replacement for industrial animal agriculture—shares Farm Forward's goal of ending factory farming through a complementary market-based strategy.
• Environmental Working Group: Consumer advocacy organization investigating food safety, agricultural chemicals, and labeling practices—closely aligned with Farm Forward's consumer protection and food transparency investigations.
• Food & Water Watch: Nonprofit advocating for clean food and water, with significant work opposing factory farming practices and corporate consolidation in agriculture—overlaps directly with Farm Forward's food system reform agenda.
• Humane Society of the United States: The largest US animal welfare advocacy nonprofit, pursuing animal protection through lobbying, corporate campaigns, and investigations—directly comparable in mission, advocacy approach, and nonprofit structure to Farm Forward.
• Mercy For Animals: Nonprofit advocating to end factory farming through corporate campaigns, undercover investigations, and plant-based food promotion—directly aligned with Farm Forward's mission and tactics.

Broad incumbents

• ASPCA: Established animal welfare nonprofit primarily focused on companion animals but also engaged on farm animal welfare—broader portfolio than Farm Forward's exclusive focus on factory farming.

Emerging players

• Center for Biological Diversity: Environmental organization that addresses impacts of industrial agriculture and factory farming on biodiversity and ecosystems—partial overlap with Farm Forward's environmental and animal-welfare advocacy themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/farmforward
• Facebookfacebook.com/farmforward
• Instagraminstagram.com/farmforward
• LinkedInlinkedin.com/company/farm-forward

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Forward