Fashionata Pty Ltd

Name

Fashionata Pty Ltd

Legal name

Fashionata Pty Ltd

Website

https://fashionata.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Apparel Distribution

NAICS

Apparel Manufacturing (315)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)

akta.pro secondary industry

Luxury Intimates, Loungewear & Sleepwear (CRAAAFAJ)

Keywords

• Apparel distribution services
• Intimate apparel brands
• Nightwear and loungewear
• Ready-to-wear wholesale
• Premium fashion distribution

Headquarters

HQ city

Rosebery

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Distribution channels5 records

Marketing channels2 records

Core offering

Fashionata is an apparel distribution group that develops, sources, and distributes premium intimate apparel, nightwear, loungewear, and ready-to-wear brands across Australia and New Zealand. The group manages both its own proprietary labels (GINIA, GINIA RTW, Chateau, Project REM) and licensed international brands (HANRO, SPANX, Joe's Jeans), delivering them wholesale to department stores, specialty boutiques, and online retailers while providing brand management, PR, marketing, warehousing, and e-commerce support.

Product overview

Fashionata is an apparel distribution group operating as a multi-brand portfolio platform for premium intimate apparel, nightwear, loungewear, and ready-to-wear brands. The company distributes both proprietary labels (GINIA, GINIA RTW, Chateau, Project REM) and licensed international brands (HANRO, SPANX, Joe's Jeans) across Australia and New Zealand. Fashionata manages the complete distribution effort including inventory management, warehousing, PR, marketing, brand development, e-commerce, wholesale sales, and retail expansion through a network of department stores, specialty boutiques, and their B2B portal.

Differentiator

Problem solved

Functional benefit

Brands

• GINIA: Premium silk sleepwear and loungewear brand established in 1969. Creates modern silk essentials for everyday wear. Expanded to RTW collection in 2015.
• GINIA RTW
• Chateau
• Project REM

Products and services

• GINIA Premium silk sleepwear and loungewear brand offering aspirational yet accessible silk nightwear for women, with timeless elegance and contemporary design. Distributed to department stores and specialty boutiques across Australia and New Zealand, and through international luxury retailers including Neiman Marcus, Bloomingdales, and Saks 5th Avenue in the USA, and House of Fraser in the UK.
• GINIA RTW Pure 100% silk ready-to-wear collection launched in 2015, delivering elevated contemporary pieces for the everyday wardrobe that blur the line between loungewear and daywear. For women seeking premium silk daywear.
• HANRO Women

Quantifiable outcome

• 24-hour average order turnaround time plus 24-hour transit to Australian customers
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 3PL Partner (Warehouse)coreOthersFashionata has partnered with a third-party logistics provider offering high-volume warehouse capacity with average turnaround time of 24 hours and additional 24-hour transit time to Australian customers. The partnership supports supply chain automation through EDI and ERP systems integration.

Scale indicators3 records

Recent moves5 records

Direct peers

• Bendon Group: ANZ-focused intimate apparel distributor and brand owner (Bendon, Heidi Klum Intimates, Savage X Fenty distribution). Highly comparable to Fashionata's intimates wholesale/distribution model in the same Australia/New Zealand geography.
• SPANX (parent: Sara Blakely / Blackstone): US shapewear and intimates brand distributed by Fashionata in ANZ since 2018. Direct comparable premium intimates brand and category competitor shaping the same loungewear/shapewear consumer trend benefiting Fashionata.
• Hanro (parent: Calida Group): Swiss premium lingerie and loungewear brand licensed and distributed by Fashionata in ANZ. Direct comparable product and competitor to Fashionata's own GINIA brand in the premium intimates/loungewear category.
• Natori Company: US-based premium intimate apparel and loungewear brand distributed through department stores (Bloomingdale's, Nordstrom). Comparable positioning to GINIA at the premium end of the intimates category with department store channel dependence.
• Triumph International: Swiss-headquartered global intimate apparel brand owner with multi-market wholesale distribution. Direct competitor in the premium intimates wholesale segment where Fashionata's HANRO and GINIA compete for department store shelf space.

Broad incumbents

• Calida Group: Swiss-listed premium intimates and loungewear group (CALIDA, AUBADE). Comparable positioning to HANRO/GINIA within Fashionata's portfolio and operates a similar premium intimates distribution model across European and global markets.
• Hanesbrands Inc. Global intimate apparel conglomerate owning Bonds, Champion, Maidenform and others. Comparable as a multi-brand intimates distributor/owner with international wholesale reach, though at much larger scale than Fashionata.
• Wacoal Holdings: Japanese-listed global intimates and loungewear group. Comparable as a multi-brand premium intimates owner with established department store distribution networks across Asia-Pacific, overlapping with Fashionata's ANZ channel.
• PVH Corp. Owner of Calvin Klein and Tommy Hilfiger with global wholesale distribution into department stores. Comparable through DKNY/Gap-style brand portfolio licensing and global department store channel relationships relevant to Fashionata's GINIA expansion.

Regional players

• Bras N Things: Australian specialty intimates retailer with ANZ store footprint. Comparable regional peer serving overlapping intimate apparel demand through specialty retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fashionata

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashionata Pty Ltd