Children's Therapy Network

What Children's Therapy Network does

Children's Therapy Network (CTN), founded in 2009 and operating as Children's Therapy Network, LLC from a 9,000 sq. ft. clinic at 639 Struck Street in Madison, Wisconsin, is an independent pediatric therapy practice delivering multidisciplinary clinical services to children from infancy through age 18 and their families. The core service lines are Occupational Therapy, Speech and Language Therapy, Mental Health Services, Physical Therapy, Dance Movement Therapy, and Yoga Therapy, delivered by a team spanning OTR/Ls, CCC-SLPs, LCSW/LPC/LMFTs, a DPT, a Dance Movement Therapist, and a Yoga Therapist trained in modalities such as Theraplay, Synergetic Play Therapy, TF-CBT, IFS, PROMPT, and Gestalt Language Processing. Supporting programs include the Safe and Sound Protocol, Nature Group sessions at Aldo Leopold Nature Center, and a layered Parent Programs & Support suite (While You Wait OT, Individual Parent Nervous System Reset, Stress Less Relax More, and a Neurodivergent Parenting Support Group), plus a free intake funnel and free monthly drop-in caregiver classes that act as the lead-generation mechanism.

The practice monetizes through four parallel revenue streams: contracted commercial-payer reimbursement (Aetna, The Alliance, Auxiant, Cigna OT+PT, Dean, Health EOS, Humana, Quartz, TriWest, UMR, WPS), Dane County CCS/CLTS waiver funding administered via Dane County Human Services and RISE Wisconsin, private-pay offerings (SSP license, parent reset sessions, nature and regulation groups), and a freemium content funnel (free 30-minute intake, free monthly drop-in, free caregiver workshops). Pricing tiers span one-time license ($200 SSP license), unit pricing ($150 individual parent reset; $400 group series), and freemium entry points — a deliberate multi-payer stack serving insured, Medicaid-waiver, and self-pay families.

The go-to-market is community-led and direct-to-consumer: there is no sales force; instead, referrals originate through a network of Wisconsin disability and family organizations (Autism Society of Greater Wisconsin, WI FACETS, Family Voices Wisconsin, DAIS, CYSHCN, Family Path) and through Dane County case managers. Content marketing — blog, Facebook/Instagram organic channels, the 'Where They're Planted' podcast, and free caregiver workshops — feeds the funnel. A separately branded sister entity, Thriving Parents Collective, extends reach beyond the clinic via online courses, groups, and the podcast. The company is founder-owned, with no disclosed outside investment, and remains single-market (Wisconsin, principally Dane County).

Name

Children's Therapy Network

Legal name

Children's Therapy Network, LLC

Website

https://ctn-madison.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Children's Therapy Network is a Madison, Wisconsin pediatric therapy clinic providing occupational, speech, mental health, physical, dance movement, and yoga therapy to children birth through 18 and their families, with specialty programs including the Safe and Sound Protocol, Nature Group, and Thriving Parents Collective.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE), Early Intervention OT (Birth–3) / Preschool OT (EDAKAFAJ), Staff & Caregiver Training (Transfers, Safe Handling, Home Programs) (EDAKAGAK)

Keywords

• Pediatric occupational therapy
• Speech language pathology
• Pediatric mental health
• Sensory integration therapy
• Dance movement therapy

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance-billed therapy services: Contracted provider for Aetna, The Alliance, Auxiant, Cigna (OT+PT), Dean, Health EOS, Humana, Quartz, TriWest, UMR, and WPS. Services billed through standard insurance reimbursement including occupational therapy, physical therapy, speech therapy, and mental health services.
2. County-funded programs: Accepts Comprehensive Community Services (CCS) and Children's Long Term Support Waiver (CLTS) funding through Dane County. These Medicaid-funded programs support children with developmental disabilities, physical disabilities, and mental health needs.
3. Private pay services: Safe and Sound Protocol ($200 intake + $200 license), Individual Parent Nervous System Reset ($150/session), Nature Group ($400 for 8-week program), Stress Less Relax More group ($400). Discount available for payment at time of service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Children's Therapy Network is a multidisciplinary pediatric therapy practice that delivers occupational therapy, speech and language therapy, mental health therapy, physical therapy, dance movement therapy, and yoga therapy to children from birth through age 18, alongside specialized programs such as the Safe and Sound Protocol, Nature Group, and parent support programs. Services are delivered primarily at its 9,000+ sq. ft. sensory-enriched Madison clinic, virtually, and at the Aldo Leopold Nature Center, funded through commercial insurance, county CCS/CLTS programs, and private pay.

Product overview

Children's Therapy Network (CTN) is a pediatric therapy practice in Madison, WI offering a multidisciplinary suite of therapy services for children from birth through age 18 and their families. The core offerings are individual therapy services spanning Occupational Therapy, Speech & Language Therapy, Mental Health Services, Physical Therapy, Dance Movement Therapy, and Yoga Therapy, each functioning as a distinct service line within a unified practice. Supporting these core clinical services are specialized programs including the Safe and Sound Protocol (an auditory nervous-system intervention), Nature Group (nature-based social skills groups at Aldo Leopold Nature Center), and a suite of Parent Programs and Support (parent nervous system reset, stress reduction groups, OT strategy drop-ins, and a neurodivergent parenting support group). CTN also operates a sister company, Thriving Parents Collective, which delivers online courses, group programming, and a podcast independently of the clinical practice. All services emphasize neurodiversity-affirming, LGBTQIA+-affirming, relationship-focused, and trauma-informed care.

Differentiator

Problem solved

Functional benefit

Brands

• Thriving Parents Collective: A sister company dedicated solely to supporting parents in the work of parenting unique children. Offers online courses, group opportunities and other supportive resources.

Products and services

• Occupational Therapy Pediatric occupational therapy using a bottom-up approach integrating mind and body to support children's daily function, focusing on sensory processing, behavioral regulation, motor skills, executive functioning, and neuro-affirming support for autism and ADHD. For children from birth through adolescence.
• Speech & Language Therapy Speech and language pathology services for children from birth through adolescence, featuring a play-based approach with movement-friendly sensory rooms and expertise in the PROMPT method, Gestalt Language Learners, augmentative assistive technology, stuttering, executive function skills, and pre-verbal language learners.
• Mental Health Services Individual and parent-child mental health therapy addressing anxiety, trauma, attachment, depression, autism, and behavioral concerns, integrating modalities including Family Systems Theory, Theraplay, TF-CBT, Synergetic Play Therapy, IFS, and Dance Movement Therapy.
• Physical Therapy Physical therapy services supporting balance, coordination, muscle tone, strength, posture, gait, range of motion, gross motor skills, body awareness, and endurance using developmentally meaningful, child-led activities with parent/caregiver involvement.
• Dance Movement Therapy Expressive psychotherapy using movement and dance to support emotional, cognitive, physical, and social integration, offered individually and in groups, focusing on somatic awareness, nervous-system regulation, emotional processing, and trauma-informed care.
• Yoga Therapy Mind-body practice using movement, mindfulness, breathing, and games to support emotional regulation, coordination, and confidence in children, with parents welcomed into sessions.
• Parent Programs and Support Programs including While You Wait OT Support and Strategies, Individual Parent Nervous System Reset (bodywork via occupational therapist), Stress Less Relax More Group, and a Parenting Neurodivergent Kids Support Group, all designed to equip parents with regulation skills and nervous system support.
• Nature Group Continuous series of social opportunities for neurodivergent children held at Aldo Leopold Nature Center, using nature as a calming sensory-rich backdrop for sensory-motor development, emotional regulation, social connection, and meaningful peer relationships; $400 private pay or CLTS funding per 8-week program.
• Safe and Sound Protocol (SSP) Sound-based (auditory) intervention developed by Dr. Stephen Porges based on Polyvagal Theory, designed to stimulate the vagus nerve and regulate the autonomic nervous system to improve social engagement and emotional regulation; available as SSP Connect, SSP CORE, or SSP Balance programs.
• Free Intake A free 30-minute virtual appointment where families learn about CTN's services and get connected to the right therapy services, with children not required to attend.
• Free Monthly Drop-In Class Virtual monthly class providing information about sensory processing, regulation, and occupational therapy, offering strategies specific to caregivers and their children, open to anyone supporting a challenging child.
• Parent Coaching Coaching program for parents of children with developmental, behavioral, or neurodivergent needs, now offered through the sister company Thriving Parents Collective, which provides online courses, group opportunities, and supportive resources.
• Thriving Parents Collective Sister company dedicated solely to supporting parents of unique children, offering online courses, group opportunities, and supportive resources, including the Where They're Planted podcast produced by Lit Path Studios.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Dane County Human Services (DCHS)coreStrategic or Co-development PartnerFunding and case management support for individuals with mental health needs and developmental delays. Partners include Comprehensive Community Services (CCS) and Children's Long Term Support Waiver (CLTS) programs that allow families to access CTN services through county funding.
• RISE WisconsincoreStrategic or Co-development PartnerFunding and case management support for individuals with mental health needs and developmental delays to have success in their homes, schools, and communities.
• Autism Society of Greater WisconsinminorGTM or Marketing PartnerRegional autism resource and support organization providing referrals and community connection for families seeking services.
• Autism Society of South Central WisconsinminorGTM or Marketing PartnerLocal autism resource organization serving the Madison area, connecting families with CTN services.
• Family PathminorGTM or Marketing PartnerAutism family support organization providing resources and referrals for families navigating services.
• Family Voices WisconsinminorGTM or Marketing PartnerFamily-run organization helping families navigate health care and community support through learning sessions, information, and resources. Promotes family-centered care and family/professional partnerships.
• WI FACETSminorGTM or Marketing PartnerProvides special education support services to help Wisconsin parents and educators support and enrich the lives of children with disabilities.
• DAIS (Domestic Abuse Intervention Services)minorGTM or Marketing PartnerProvides education, support and resources to those affected by domestic violence. Services are free and confidential.
• CYSHCN (Children and Youth with Special Health Care Needs)minorGTM or Marketing PartnerLinks UW and community partners to families seeking information about developmental disabilities and related community services and supports.
• Little Om Big OmminorStrategic or Co-development PartnerKids' Yoga classes and mindfulness programs offered as adjunct to CTN services. Yoga practice increases awareness and focus, improves physical fitness and posture, and reduces stress.
• Waelti Horse FarmminorStrategic or Co-development PartnerMarcy Waelti provides equine-assisted therapy and training to children and adolescents of all abilities. Offers adjunct modality to traditional therapy.
• New Horizons Vision TherapyminorStrategic or Co-development PartnerVision therapy services for people with learning disabilities, autism spectrum disorders, ADD/ADHD, and other conditions.
• Aldo Leopold Nature CenterminorStrategic or Co-development PartnerNature Group sessions held at this nature center location in Monona, WI, providing outdoor therapeutic environment for social skills development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hopebridge: Multi-state pediatric therapy provider focused on autism and developmental care, blending ABA, OT, and speech across a clinic network; useful as a comparable for where CTN could head if it scales beyond the Madison market.
• Behavior Frontiers: Provider of ABA and related behavioral services for children with autism and developmental disabilities; adjacent service category with overlapping payer mix and clinician economics to CTN.
• Kyo: Pediatric ABA and therapy provider delivering in-home and center-based services for autistic children; overlaps with CTN on pediatric developmental care and offers a comparable for payer-mix and clinician-model economics.
• Autism Learning Partners: Pediatric autism and developmental services provider with center-based ABA, speech, and OT programs; an emerging player overlapping CTN on the developmental-disorder pediatric segment.
• Lighthouse Autism Center: Regional network of autism therapy centers providing ABA and related pediatric services in dedicated clinic environments; comparable for therapeutic-clinic operating economics and referral-driven community-led growth.
• BlueSprig Pediatrics: National pediatric ABA therapy network serving children with autism; comparable on payer relationships, clinician staffing, and growth-by-clinic strategy even though its core modality (ABA) is adjacent rather than identical to CTN's stack.

Direct peers

• Cortica: Multidisciplinary pediatric therapy provider combining ABA, OT, SLP, and mental health services with a neurodiversity-affirming philosophy, similar in care model to CTN's integrated pediatric approach. Operates as a larger regional platform, useful as a scaled comparable.
• CI Pediatric Therapy Centers: Pediatric OT, PT, speech, and mental health clinic based in Madison, WI offering an almost identical multidisciplinary pediatric therapy model to CTN and serving the same Dane County catchment area as a direct local competitor.
• Pediatric Therapy Network (California): Independently operated pediatric therapy center with a nearly identical name and scope (OT, PT, speech, mental health for kids and families); a strong name-alike and service-alike peer for benchmarking multidisciplinary pediatric clinics.

Others

• Dane County Human Services (Children's Long-Term Support / CCS): Public payer and case-management partner, not a clinical competitor; included as the most important referrer and funding counterparty to CTN's CCS/CLTS revenue stream and therefore the central ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/childrenstherapynetworkmadison
• Instagraminstagram.com/ctnmadison
• LinkedInlinkedin.com/company/children-s-therapy-network-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Children's Therapy Network