GEMMProductions

What GEMMProductions does

GEMM Productions is a UAE-based B2B entertainment solutions company founded in 2009, headquartered in Dubai, that designs, distributes, and installs gamified entertainment environments for commercial venues. Its product portfolio spans multi-sport simulators, retro-style jukeboxes, arcade machines, modular mini golf courses, rotating climbing walls, touchscreen-based kids wall games, interactive furniture, and movement-based gaming systems, supplemented by lifestyle furnishings (bean bags, ping pong tables) sourced from global brands such as Extreme Lounging and RS Barcelona. The underlying technology relies heavily on partner-supplied hardware and software — including 200fps camera tracking, multitouch capacitive displays, and light-based reactive target systems — rather than proprietary in-house R&D, with several products certified to EN 71 and other commercial safety standards.

The company operates a project-based revenue model generating income from equipment sales, custom design and installation services, and an event rentals division; pricing is quote-based and not publicly disclosed. GEMM acts as the exclusive or core regional partner for multiple global entertainment brands (Sports Simulator Ltd., IKC, Minigolf35, Rugged Interactive, CSE) across the Middle East and broader GCC, and it has completed installations in Oman, the Netherlands, France, and the United States. Customer segments span hospitality (InterContinental, Centara, Movenpick), family entertainment centers, healthcare facilities (Dr. Joy Dental Clinics, hospitals), transportation hubs (Beauvais Airport), schools, and retail venues. With 1-10 employees and no disclosed institutional funding, GEMM is a small founder-led operator whose competitive position rests primarily on its aggregated brand-distribution rights and domain expertise in climate-adapted entertainment installations.

Name

GEMMProductions

Legal name

GEMM Productions

Website

https://gemmproductions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

GEMM Productions is a UAE-based B2B distributor and installer of entertainment equipment — sports simulators, arcades, kids play zones, mini golf, and lifestyle furnishings — serving hospitality, healthcare, transportation, education, and retail venues across the Middle East and beyond.

Ownership category

akta.pro rank

Product category

Commercial Entertainment Equipment and Installations

NAICS

Hobby, Toy, and Game Retailers (45912), Amusement Parks and Arcades (7131)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Commercial entertainment equipment
• Arcade and jukebox supply
• Kids play zone design
• Sports simulator distribution
• Competitive socializing installations

Headquarters

HQ city

Umm Al Qawain

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Entertainment Equipment Sales: Sale of arcade machines, jukeboxes, sports simulators, climbing walls, mini golf courses, kids play zone equipment, and interactive gaming systems to commercial venues.
2. Custom Design and Installation Services: Turnkey project solutions including space design, custom theming, branded installations, and professional installation services for venues.
3. Event Rentals: Temporary installation of entertainment equipment for events, exhibitions, and seasonal activations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

GEMM Productions designs, supplies, and installs commercial entertainment equipment and gamified environments for venues across the Middle East. Its core offerings include sports simulators, arcade machines, jukeboxes, modular mini golf, rotating climbing walls, kids play zones (IKC), interactive wall games, senior engagement tables (BRYM), and lifestyle furnishings, delivered with turnkey design, theming, and installation services. The company acts as the exclusive regional partner/distributor for multiple global entertainment brands across the GCC market.

Product overview

GEMM Productions is a creative project solutions company offering a diverse portfolio of entertainment and play products. The core offerings include Sports Simulators (multi-sport interactive systems), Jukeboxes (retro-styled with modern technology), Arcade Games, Mini Golf, Rotating Climbing Walls, and a comprehensive Kids Zone product line featuring wall games, play systems, and furniture from IKC. The company also distributes lifestyle products from partners like Extreme Lounging and RS Barcelona, active entertainment products from Rugged Interactive (CardioWall, TrailBlazer Traverse, PowrPlay), and CSE movement-based gaming systems (runBEAT, iWall, cycloBEAT). Additional offerings include the BRYM Table for senior care, Delta Wall Games, Mobile Education Trailers, and Event Rentals. The products serve sectors including retail, leisure, hospitality, daycare, interior design, healthcare, and public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Simulator Multi-sport indoor simulator offering interactive sports experiences with tracking technology, immersive screens, and access to 100+ sports including football, golf, cricket, basketball, tennis, baseball, and archery. Features 200fps camera tracking, 1,800+ game challenges, 3,500+ virtual stadiums, lifetime software updates, customizable branding, and game modes for all skill levels. Distributed for commercial venues in the Middle East.
• Jukeboxes Classic-style jukeboxes crafted in the spirit of the 1950s and 60s but equipped with modern audio technology and automatic music updates. Available in Golden Age, Silver Age, Marshall, Wurlitzer, Contemporary Consoles, and Slimline Collection variants for hospitality and commercial venues.
• Arcade Games Retro arcade machines blending cutting-edge technology with retro aesthetics for commercial spaces. Product line includes Upright Arcades, Claw Machines, HD Pinball, Racing Arcade, Bar Top Arcades, Shooting Arcade, Cocktail Arcades, and Gaming Consoles for entertainment venues, FECs, bars, and hospitality customers.
• Mini Golf Adventure golf courses with modular designs that can be installed on various surfaces including sand, stone, grass, or existing surfaces. Features themed elements, customizable layouts, UV-resistant materials, drainage systems, and climate-appropriate durability for Middle East conditions. Distributed via regional partnership with Minigolf35.
• Rotating Climbing Wall Dynamic climbing apparatus with a continuous vertical loop and adjustable speed and incline for customizable intensity. Suitable for schools, fitness centers, leisure venues, and hotels. Can be wall-mounted, customized, or made mobile with optional casters for flexible deployment.
• Lifestyle Products Designer furniture and lifestyle pieces from partner brands Extreme Lounging (B-Bag bean bags, outdoor and indoor furniture) and RS Barcelona (ping pong tables and game room furniture). Covers Outdoor Living, Indoor Living, Furniture, and Accessories categories with UV-resistant and weatherproof construction for GCC market conditions.
• Kids Zone Comprehensive children's play equipment line distributed via regional partnership with IKC (Interactive Kids Concepts). Includes Ready To Play (Wall Games, Play Systems, Interactive Play Systems, Playhouses, Interactive Walls), Elements (Fences, Play Walls, Play Floors, Play Elements, Software, Play Corners), Furniture (Kids Furniture, Beadstree Table), and Collections (IKC Monster, IKC Arctic, IKC Classic, IKC Buxus) for retail, leisure, hospitality, daycare, interior design, healthcare, and public spaces.
• BRYM Table Interactive table designed for older adults featuring 16 cognitive stimulation games including bingo, board games, chess, Yahtzee, and solitaire. Supports up to 4 players simultaneously via multitouch display. Built with FSC certified wood construction, antibacterial coating, and EN 71 safety compliance for healthcare and senior living environments.
• Rugged Interactive Systems (CardioWall, TrailBlazer Traverse, PowrPlay) Active entertainment products distributed via partnership with Rugged Interactive: CardioWall (interactive light-based reactive target system), TrailBlazer Traverse (vertical rope-free interactive climbing challenge with illuminated holds), and PowrPlay (high-intensity group participation system with real-time scoring) for FECs, fitness venues, schools, and hospitality.
• CSE Movement-Based Gaming (runBEAT, iWall, cycloBEAT) Movement-based gaming systems distributed via partnership with CSE (Creative Sports Entertainment): runBEAT (treadmill running game for up to 4 players), iWall (motion-controlled game wall where the body is the controller), and cycloBEAT (group cycling game in a virtual world). Designed for all ages and abilities and suitable for schools, fitness centers, FECs, and family venues in the UAE.
• Delta Wall Games Touchscreen wall games including Delta 21 Play Station, Delta 21 TV, Delta 17 Adaptive, Delta 65 Wall, Delta Wall 43, Delta 10 inch, and Delta 21 Nitro Dash. Features puzzles, memory games, vandal-proof construction, and easy-clean surfaces for healthcare, transportation, retail, and public space applications.
• Mobile Education Trailers Expandable educational trailers for environmental education featuring wall games, a 65-inch touchscreen for films and interactive games, climate control, and recycled material construction. Accommodates up to 30 children for schools, community education programs, and public outreach events.
• Event Rentals Rental equipment and turnkey solutions for events including sports simulators, arcade machines, and other entertainment products for temporary installations at exhibitions, corporate events, seasonal activations, and sporting events such as Dubai Fitness Challenge.

Quantifiable outcome

• Mini golf ROI: Underutilized spaces can cover costs within 6 months
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Sports Simulator Ltd.coreStrategic or Co-development PartnerExclusive regional partnership for Middle East market. GEMM Productions distributes, installs, and supports Sports Simulator products including multi-sport simulators with 100+ sports, advanced tracking technology, and custom branding capabilities.
• IKC (Interactive Kids Concepts)coreStrategic or Co-development PartnerRegional partnership for IKC Play Concepts including kids play zones, interactive wall games (Delta series), BRYM tables for seniors, and sensory play solutions. Products include IKC Monster, IKC Arctic, IKC Classic, and IKC Buxus collections.
• Minigolf35coreStrategic or Co-development PartnerRegional partnership for modular mini golf systems designed for easy installation on various surfaces, climate-appropriate durability, and flexible reconfiguration options.
• Extreme LoungingsecondaryStrategic or Co-development PartnerPartnership for lifestyle products including B-Bag bean bags, outdoor furniture, and lifestyle accessories for GCC market. Products feature UV resistance, weatherproofing, and climate-appropriate durability.
• RS BarcelonasecondaryStrategic or Co-development PartnerPartnership for lifestyle products including ping pong tables and game room furniture combining contemporary design with functionality.
• Rugged InteractivesecondaryStrategic or Co-development PartnerPartnership for active play products including CardioWall (interactive light-based targets), TrailBlazer Traverse (climbing wall with illuminated holds), and PowrPlay (group movement gaming system).
• CSE (Creative Sports Entertainment)secondaryStrategic or Co-development PartnerPartnership for active play and fitness gaming products including runBEAT (treadmill racing game), iWall (motion-controlled game wall), and cycloBEAT (group cycling game) designed for all ages and abilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GEMMProduction
• Facebookfacebook.com/GEMMProductions
• Instagraminstagram.com/gemmproductions
• LinkedInlinkedin.com/company/gemmproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEMMProductions