Certified Nurseries, Inc.

What Certified Nurseries, Inc. does

Certified Nurseries, Inc. (formerly Certified Roses) is a Tyler, Texas-based horticultural producer founded in 1949/1950 that propagates and distributes garden roses through wholesale and direct-to-consumer channels. The company produces bare-root and container-grown rose plants in proprietary patented cultivars — most notably the Miracle Rose Collection (Miracle on the Hudson, Pink Miracle, Coral Miracle) — alongside varieties sourced through a distribution partnership with German rose breeder Kordes, and curated sub-brand collections such as the Striped Collection. The business has earned industry recognition including All-America Rose Selections awards and World Federation of Rose Societies Hall of Fame designations.

The company's product platform spans patented and licensed rose genetics packaged as bare-root or container plants, with new cultivars (e.g., Lemontini, Cathedral Bells) added on a rolling basis. Distribution operates on two tracks: a wholesale channel shipping minimum orders of 200+ plants to commercial growers and garden retailers, and a DTC e-commerce site selling individual plants to home gardeners at $39.95–$44.95 per rose. The 2026 rebrand from Certified Roses to Certified Nurseries indicates a strategic broadening of identity beyond the rose category.

Revenue is generated via plant-unit sales at two distinct price points (wholesale bulk vs. retail single-unit). The company is privately held, independently/founder-owned, employs 1–10 people, and has no disclosed funding rounds, debt, or M&A activity. Current 2026-season inventory is fully sold out across both channels, signaling capacity-constrained demand rather than scale-driven growth.

Name

Certified Nurseries, Inc.

Legal name

Certified Nurseries, Inc.

Website

https://certifiednurseries.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Certified Nurseries, Inc. is a Tyler, Texas-based grower founded in 1949/1950 that propagates garden roses — including patented Miracle Rose Collection cultivars and Kordes-licensed varieties — selling wholesale to growers and retailers (200+ plant minimums) and direct to home gardeners via e-commerce at $39.95–$44.95 per plant.

Ownership category

akta.pro rank

Product category

Garden Rose Nursery

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240)

akta.pro industry

PRIMARYAFAGAHAF

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAGAHAE

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

SECONDARYAFAGAHAM

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers)

Agriculture & Food Production/Crop Farming/Greenhouse, Nursery & Floriculture Production (Protected Crops, Ornamentals, Seedlings)

Keywords

• Bare root roses
• Garden rose nursery
• Wholesale rose plants
• Disease-resistant roses
• Hybrid tea roses

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Bare Root Rose Sales (Retail): Direct-to-consumer sales of bare root rose plants through the e-commerce website. Products include hybrid tea roses, floribunda roses, grandiflora roses, climbing roses, and shrub roses priced at $39.95 to $44.95 per plant.
2. Bare Root Rose Sales (Wholesale): Wholesale bare root rose sales to growers and retailers with minimum order of 200+ plants. Offers competitive wholesale pricing with personalized assistance from rose experts. Ships directly from farm to business.
3. Shipping Services: Flat rate shipping at $19.95 per order for retail customers. Shipping via UPS Ground and FedEx with 1-2 day processing time.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Certified Nurseries cultivates, breeds, and sells bare root and container garden roses for both retail home gardeners (via e-commerce) and wholesale growers/retailers (minimum 200+ plants). The product range spans hybrid tea, floribunda, grandiflora, shrub, climbing, and striped rose varieties, including award-winning and proprietary disease-resistant cultivars such as the patented Miracle Rose Collection. All plants are shipped directly from the Tyler, TX farm across the United States with zone-based delivery timing.

Product overview

Certified Nurseries is a bare root rose wholesaler and retailer with over 75 years of experience cultivating high-performing garden roses. Their product portfolio includes hybrid tea roses (such as Maurice Utrillo®, Double Delight, Fragrant Cloud, Mister Lincoln), floribunda roses (including Iceberg, Sunsprite, South Africa®), grandiflora roses (Arizona, Gold Medal), shrub roses (Miracle Rose Collection with Miracle on the Hudson®, Pink Miracle™, Coral Miracle™), climbing roses (Climbing Don Juan, Climbing Kiss me Kate®, Climbing Florentina™), and striped roses from the Striped Collection (Camille Pissarro™, Marc Chagall™, Alfred Sisley™). They also offer curated collections like the My Bouquet cutting garden collection and Kordes roses. Products are sold primarily as bare root roses with wholesale options available for orders of 200+ plants.

Differentiator

Problem solved

Functional benefit

Brands

• Miracle Rose Collection: A rose collection featuring disease-resistant varieties including Miracle on the Hudson, Pink Miracle, and Coral Miracle roses.
• Striped Collection

Products and services

• Maurice Utrillo® – Bare Root (Hybrid Tea Rose) A hybrid tea rose producing stunning double blooms in shades of bright red with vibrant yellow and cream splashes. Features moderate fragrance and disease resistance; grows 3-4 feet tall in zones 5-9.
• Cathedral Bells® – Bare Root (Shrub Rose) A shrub rose with full, cupped pink blooms featuring strong anise and lavender fragrance. Vigorous upright, slightly spreading form with good disease resistance.
• Ring of Fire® – Bare Root (Hybrid Tea Rose) A hybrid tea rose with big, round petals in deep orange, coral and ginger colors, producing armloads of flowers with classic exhibition form on long sturdy stems.
• Lemontini™ (Garden Rose) A garden rose with bright creamy lemon-yellow flowers against dark, very glossy green leaves. Features intensely fragrant blooms with lemon blossom and licorice notes and great disease resistance.
• Double Delight (Hybrid Tea Rose) A hybrid tea rose featuring unique creamy white blooms that blush strawberry red with intense spicy fragrance. AARS award winner (1977) and WFRS Hall of Fame inductee (1985).
• Fragrant Cloud (Hybrid Tea Rose) A hybrid tea rose with outstanding fragrance and coral to geranium-red well-formed flowers; world's best-selling rose for several years after its unveiling.
• Miracle on the Hudson® – Bare Root (Shrub Rose) A large double-petaled shrub rose with red color and phenomenal black spot and powdery mildew resistance. Named after Flight 1549 Hudson River heroes.
• Pink Miracle™ – Bare Root (Shrub Rose) A vibrant hot pink semi-double blooming shrub rose with deep glossy green foliage. Partner to Miracle on the Hudson with disease-resistant qualities.
• Coral Miracle™ – Bare Root (Shrub Rose) A salmon pink double-blossomed shrub rose on a coral-colored cousin to Miracle on the Hudson. Bushy rounded habit.
• Dancing in the Dark™ (Climbing Rose) A modern climbing rose with intense deep red blooms developing to almost black, with healthy matte green foliage and bushy upright growth.
• Iceberg (Floribunda Rose) An extremely disease resistant and prolific floribunda rose with pure white blooms borne in clusters of up to 15 per spray.
• South Africa® (Floribunda Rose) A heavy-blooming floribunda with vibrant sunny peachy-yellow tones that reblooms late spring, summer, and fall.
• Arizona (Grandiflora Rose) A grandiflora rose with desert sunset colors ranging from golden bronze to orangey yellow with touches of pink; intense sweet fragrance.
• Climbing Kiss me Kate® (Climbing Rose) A vigorous climbing rose with full, double, highly fragrant medium pink blooms appearing in flushes throughout the season. Great on arbors or trellises.
• Climbing Don Juan (Climbing Rose) A handsome climbing rose with ruffled and romantic dark red blossoms and seductive fragrance. Grows 6-10 feet tall.
• Climbing Florentina™ – Bare Root (Climbing Rose) A robust and winter-hardy climbing rose with nostalgic red flowers blooming throughout the season. Features dark, glossy and disease-resistant foliage.
• John F. Kennedy (Hybrid Tea Rose) An elegant hybrid tea rose with large pure white blooms with a slight green tint in early bud stage. Very fragrant for a white rose, suitable for zones 5-11.
• Julie Andrews – Bare Root (Hybrid Tea Rose) An exquisite hybrid tea rose selected as 'Most Beautiful Rose of the Century' at International New Rose Competition in Lyon. Features pink-fuchsia blooms with yellow heart and perfume of anise, tarragon and rose.
• Peach Swirl™ – Bare Root (Striped Rose) A striped rose variety with swirls of peach, apricot and yellow. Features intensely fruity fragrance with fruit and spice notes.
• Marc Chagall™ – Bare Root (Floribunda Rose) A spectacular striped floribunda with large delicate flowers in shades of pink mixed with pale yellow, on light green foliage. Named after French Impressionist painter Marc Chagall.
• Gold Medal (Grandiflora Rose) A grandiflora with deep golden yellow blooms with flushed orange-red tips. Performs well in heat with disease resistance.
• Sunsprite (Floribunda Rose) An extremely disease resistant and prolific floribunda with deep yellow blooms that are super fragrant and long lasting.
• Miracle Rose Collection (Product Line) A curated collection of disease-resistant roses including Miracle on the Hudson®, Pink Miracle™, and Coral Miracle™ featuring exceptional black spot resistance.
• My Bouquet Collection (Product Line) A curated collection of roses ideal for cutting and creating bouquets, including varieties like Forever Yours™, Julie Andrews, Moonlight In Paris™, Shirley's Bouquet™, St. Tropez™, White Lies™, and Scentuous™.
• Striped Collection (Product Line) A collection of striped roses including Maurice Utrillo®, Alfred Sisley™, Camille Pissarro™, and Marc Chagall™ featuring distinctive color patterns and striations.
• Kordes Roses (Product Line) A collection of premium roses from Kordes breeder including Iceberg, Sunsprite, and South Africa® known for exceptional disease resistance and garden performance.
• Wholesale Bare Root Rose Program Wholesale bare root rose sales to growers and retailers with a minimum order of 200+ plants. Offers competitive wholesale pricing with personalized assistance from rose experts and ships directly from farm to business.

Quantifiable outcome

• Disease resistance reduces maintenance requirements

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Wayside Gardens: Premium direct-to-consumer online garden retailer offering roses, perennials, and ornamental plants. Comparable premium DTC positioning and curated plant catalog to Certified Nurseries.
• Star Roses and Plants (Conard-Pyle): Wholesale grower and introducer of roses and woody ornamental plants sold through garden centers and landscape professionals. Comparable wholesale channel focus and disease-resistant rose breeding program.
• Heirloom Roses: Specialty bare root and own-root rose grower based in Oregon focused on disease-resistant, fragrant garden roses sold direct-to-consumer online. Closely comparable niche positioning and bare root DTC model to Certified Nurseries.
• Jackson & Perkins: Historic American bare root rose grower and direct-to-consumer retailer offering hybrid tea, floribunda, climbing, and shrub roses via catalog and e-commerce. Directly comparable product mix and channel strategy to Certified Nurseries.
• Spring Hill Nurseries: Direct-to-consumer mail-order and online garden plant retailer offering bare root roses, perennials, and shrubs. Comparable DTC catalog model serving home gardeners.
• David Austin Roses: Premium English rose breeder and grower offering own-root and bare root roses direct to gardeners worldwide. Comparable premium positioning, heritage brand, and patented rose genetics.

Broad incumbents

• Monrovia Nursery: Large-scale wholesale nursery producing ornamental shrubs, roses, and perennials for garden centers across North America. Comparable wholesale ornamental plant focus at significantly larger scale.
• Bailey Nurseries: Major wholesale nursery grower producing woody ornamentals and roses distributed to garden centers and landscape professionals. Comparable wholesale nursery business model and rose portfolio.
• Proven Winners: Plant brand marketing cooperative introducing branded annuals, perennials, and shrubs through wholesale channels. Comparable branded plant marketing and wholesale distribution approach.

Emerging players

• Kordes Roses: German rose breeder whose varieties (Iceberg, Sunsprite, South Africa) Certified Nurseries distributes. Comparable as a genetics supplier and indirect competitor in disease-resistant rose breeding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/certifiednurseries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certified Nurseries, Inc.