What Eventoptimization Ug does

Eventoptimization Ug, operating as EventOptimization UG (haftungsbeschränkt), is a privately held German event agency founded in 2010 and headquartered at Dora-Scherf-Str. 30, 55130 Mainz. The firm plans and executes corporate events on both a national and international basis for well-known enterprise clients (namhafte Unternehmen), addressing common buyer pain points around time, internal personnel, creative ideas, and venue sourcing. Its service mix spans event planning and management, venue sourcing, event-day logistics and transfers, and travel arrangements — the last two delivered through dedicated roles (Lars Vogel as Coordinator Logistics & Transfer; Michaela Diener as Project Manager Events & Travel). The core team is four people led by Managing Director Thomas Schmitt (Geschäftsführer).

The company's offering is a single unified agency service rather than a platform-plus-modules product architecture; there is no proprietary technology stack, app, API, or SDK disclosed. Business model is project-based professional services revenue, with pricing not publicly disclosed and contracts negotiated per event based on scope, scale, and requirements. Go-to-market is direct client engagement: the website (eventoptimization.com) functions as the primary digital presence and lead capture surface, supplemented by Facebook and Instagram profiles, with inbound handled via a contact form, phone (+49 6131 88 6 77 54), and email ([email protected]). No reseller, distributor, or partner channels are indicated, and no formal partnerships, alliances, certifications, awards, patents, funding rounds, acquisitions, or M&A activity are documented.

Operating as a UG (Unternehmergesellschaft — a German limited liability form for smaller enterprises) registered at Handelsregister HRB 42870 with USt-IdNr. DE272974470, the company is founder-owned and operated with no disclosed external investors or parent entity. Geographic footprint is primarily DACH (Germany) with stated international event delivery capability; no named customer logos are publicly disclosed, which limits visibility into client concentration and revenue mix.

Name

Eventoptimization Ug

Legal name

EventOptimization UG (haftungsbeschränkt)

Website

https://eventoptimization.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Eventoptimization Ug is a Mainz, Germany-based corporate event agency, founded in 2010, that plans and executes national and international events for well-known enterprise clients with a four-person core team offering event management, logistics, and travel coordination services.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Services (8741)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industry

Event Logistics & Transportation Coordination (HSACAAAL)

Keywords

• Corporate event planning
• Event management services
• Participant management
• Event travel coordination
• Event logistics services

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Planning and Management Services: Professional event planning and management services for corporate clients, organizing events nationally and internationally since 2010.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EventOptimization is an event agency that plans, organizes, and manages corporate events for well-known companies on a national and international scale. The service covers the full event lifecycle including concept and idea development, venue sourcing, project management, participant and travel coordination, and on-site logistics and transfers. Since 2010 the firm has delivered these services in a target-audience-oriented, reliable, and professional manner.

Product overview

EventOptimization is a single unified event agency offering rather than a platform-plus-modules architecture. The company provides comprehensive event planning and organization services, organizing events on national and international levels for well-known corporate clients since 2010. The core product is the EventOptimization event agency service, which addresses common event planning challenges including time constraints, staffing needs, creative ideas, and venue selection.

Differentiator

Problem solved

Functional benefit

Products and services

• EventOptimization Event Agency Services End-to-end corporate event planning and management service for well-known companies (namhafte Unternehmen), delivered nationally and internationally since 2010 in a target-audience-oriented, reliable, and professional manner. Addresses client pain points around lack of time, personnel, ideas, and suitable venues.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• MCI Group: Global meetings, events, and association management company with strong presence in Germany. Comparable in delivering corporate events, conferences, and incentive programs to enterprise clients, but at materially larger scale than EventOptimization.
• BCD Meetings & Events: International meetings and events management division of BCD Travel, sourcing, planning, and managing corporate meetings and events worldwide. Directly comparable service model to EventOptimization for multinational corporate event programs.
• CWT Meetings & Events: Global corporate meetings, events, and travel management arm of CWT. Directly comparable to EventOptimization in combining corporate event planning with travel logistics, but operating at vastly greater scale with proprietary technology.
• live marketing GmbH: German full-service event and live-marketing agency offering corporate event planning, production, and execution. Closely comparable to EventOptimization in geography (DACH), service scope (end-to-end corporate events), and customer type (B2B brands).
• planworx GmbH: Boutique German event agency focused on corporate events, conferences, and incentive programs. Comparable to EventOptimization in size tier, German market focus, and full-service event offering for B2B clients.

Broad incumbents

• Pico Group: Large global brand activation and event experiences agency operating across multiple continents. Comparable in offering corporate event experiences, but at much larger scale and with broader geographic and creative capabilities than EventOptimization.
• Freeman: Global experiential marketing and event services company providing event strategy, design, production, and logistics for large brands. Overlaps with EventOptimization's full-service corporate event work, but serves much larger enterprise accounts and operates a global production network.
• Marcus Evans: Global event company producing business conferences, summits, and corporate events across industries. Comparable in delivering high-end corporate B2B events, though typically at larger scale and with proprietary conference IP rather than client-tailored agency work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/eventoptimization
• Instagraminstagram.com/eventoptimization
• LinkedInlinkedin.com/company/eventoptimization-ug

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventoptimization Ug