Fliesen Store Ceraworld Gmbh

What Fliesen Store Ceraworld Gmbh does

Fliesen Store Ceraworld GmbH is a family-owned tile and flooring retailer in its second generation, headquartered in Heidelberg, Germany. The company sells ceramic wall and floor tiles, vinyl flooring, parquet, sanitary products, and installation accessories, with tiles sourced primarily from Italy and Spain. It operates a hybrid distribution model combining an 800 m² physical showroom and 10,000 m² warehouse with an online e-commerce store that delivers across mainland Germany. Its two stated customer segments are individual homeowners undertaking renovation projects (primary) and trade professionals such as contractors and tilers (secondary), served through both self-serve online ordering and expert consultation in-person, by phone, or via 3D planning visualization.

The company generates revenue primarily through one-time per-square-meter product sales priced between €31.90/m² and €249/m², with free shipping on orders above €3,000 within Germany. Ancillary revenue streams include installation accessories (adhesives, silicones, sealants, profiles) and professional consultation services including a 3D room visualization offering. The business has no external investors, no parent company, no subsidiaries, and no disclosed funding rounds; ownership and control remain concentrated within the Matlari family. Philipp Matlari serves as Managing Director (Geschäftsführer), having assumed leadership of the business in its second generation around 2014-2016 after 35 years of family heritage in the tile industry.

The business operates with a reported 1-10 employees and does not publicly disclose revenue. Its competitive positioning rests on three pillars: an extensive regional showroom claimed to be the largest tile exhibition in the Rhine-Neckar district, substantial warehouse capacity enabling 2-4 week delivery times, and personalized consultation including 3D project visualization. Geographic scope is limited to mainland Germany, with German islands excluded from standard shipping.

Name

Fliesen Store Ceraworld Gmbh

Legal name

Fliesen Store Ceraworld GmbH

Website

https://fliesen-store.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Fliesen Store Ceraworld GmbH is a family-owned Heidelberg-based retailer selling ceramic tiles, vinyl and parquet flooring, and sanitary products to German homeowners and trade professionals via an 800 m² showroom, a 10,000 m² warehouse, and an online shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tile and Flooring Sales: One-time product sales of tiles (ceramic, porcelain, natural stone effect), vinyl flooring, and parquet. Revenue generated through per-square-meter pricing with bulk purchase discounts. Products sourced primarily from Italy and Spain.
2. Professional Consultation: Expert advisory services for tile selection, project planning, and installation guidance. 3D planning service to visualize final results. Includes practical tips and tricks for construction sites.
3. Accessories and Supplies: Sale of installation accessories including adhesive, silicone, sealants, trim profiles, and other tiling essentials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fliesen Store Ceraworld GmbH is a family-owned tile and flooring retailer that sells ceramic wall and floor tiles, vinyl flooring, parquet flooring, outdoor tiles, sanitary products, and installation accessories. Sales are conducted through a national e-commerce shop and a 800 m² physical showroom in Heidelberg, supplemented by expert consultation, 3D room visualization planning, and warehouse pickup or delivery within Germany.

Product overview

Fliesen Store Ceraworld GmbH is a family-owned tile and flooring retailer in its second generation, operating primarily as an e-commerce platform with a physical showroom in Heidelberg, Germany. The company offers a comprehensive portfolio of ceramic tiles (Fliesen) for wall and floor applications, vinyl flooring (Vinylboden), and parquet flooring (Parkettboden), along with sanitary products and installation accessories. The product range spans multiple design aesthetics including concrete look (Betonoptik), marble look (Marmoroptik), natural stone look (Natursteinoptik), wood look (Holzoptik), metal look (Metalloptik), and decorative tiles (Dekorfliesen). The company sources high-quality ceramics primarily from Italy and Spain, with named product series including Molis, Orion, Campus, Tamaro, Patoma, Secare, Detroit, Anela/Anela Flora, Decor Sets, Makani, Kai, Kaiko, Oku, Thalassa, Opus B, and Rustico. The business operates a 10,000 m² warehouse and offers services including 3D tile planning visualization for customer projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceramic Wall and Floor Tiles (Fliesen) Core product category of ceramic tiles for wall and floor applications, available in concrete look (Betonoptik), marble look (Marmoroptik), natural stone look (Natursteinoptik), wood look (Holzoptik), metal look (Metalloptik), vintage/retro, and decorative (Dekorfliesen) designs across multiple formats and finishes. Sourced primarily from Italy and Spain for individual homeowners and trade professionals in Germany.
• Vinyl Flooring (Vinylboden)

Quantifiable outcome

• 2-4 week delivery times for most products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@FliesenStore
• Instagraminstagram.com/fliesen_store
• LinkedInlinkedin.com/company/fliesen-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fliesen Store Ceraworld Gmbh