Carroll Seating Company

What Carroll Seating Company does

Carroll Seating Company is a privately held, family-owned distributor and installer of institutional seating, athletic equipment, casework, and ancillary furnishings, founded in 1952 and headquartered in Wood Dale, Illinois. The company operates regional offices in Chicago (847.434.0909), Kansas City (816.471.2929), and St. Louis (314.227.0088), covering Illinois, Iowa, Kansas, Missouri, Nebraska, and Wisconsin. Its core products include telescopic and wall-attached bleachers (Hussey MAXAM, MAXAM+, MAXAM MXP), fixed auditorium seating (Hussey Quattro series), beam-mounted stadium seating (Camatic/Hussey Forte, Quantum, Clarity Sports, Activa), folding and bench cafeteria tables (Palmer Hamilton), athletic lockers and SALTO mobile storage (Case Systems), and a wide assortment of replacement parts (motors, gearboxes, rims, backboards). The firm is an authorized dealer and preferred vendor for Hussey/Camatic, Palmer Hamilton, Case Systems, and Gared Performance Sports Systems, and licenses installation, design consultation, and after-market service as part of its go-to-market.

The business generates revenue across five streams: (1) one-time seating equipment sales and installation; (2) one-time athletic equipment sales and installation; (3) one-time custom casework and millwork projects; (4) transactional e-commerce parts sales via an online store with publicly listed pricing; and (5) ongoing service, repair, and bleacher inspection contracts. Pricing for equipment projects is quote-based and supported by specification, design consultation, and competitive bidding processes typical of public institutional procurement; parts are unit-priced. The company employs roughly 30 staff across sales, project management/estimating, repair and service, accounting, and warehouse roles, and is led by a third-generation Carroll family team (President Patrick J. Carroll, Managing Partners Evan Carroll and Meredith Pollard) alongside a CFO and two functional directors.

The primary customers are K-12 schools, school districts, colleges, and universities, with a secondary vertical of professional and collegiate sports venues, arenas, and entertainment facilities. Smaller segments include healthcare and laboratory casework, park districts and municipalities, and architects/designers. Approximately 30% of product assets align with newer premium stadium seating categories introduced in late 2025, while a meaningful share of revenue is anchored in long-cycle retrofit, modernization, and bleacher safety inspection work installed over the company's 70+ year operating history.

Name

Carroll Seating Company

Legal name

Carroll Seating Company

Website

https://carrollseating.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Carroll Seating Company is a family-owned Midwestern distributor and installer, founded in 1952, that supplies and installs bleachers, fixed auditorium seating, beam-mounted stadium seating, athletic equipment, lockers, and custom casework for K-12 schools, colleges, sports venues, and municipalities across six states.

Ownership category

akta.pro rank

Headquarters

HQ city

Wood Dale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Seating Equipment Sales: Sale and installation of auditorium seating, stadium bleachers, telescopic seating systems, and fixed seating for arenas and stadiums. Products sourced from manufacturer partners including Hussey Seating, Camatic Seating, and sold to educational institutions, sports venues, and commercial facilities.
2. Athletic Equipment Sales and Installation: Basketball hoops, volleyball systems, gymnasium equipment, curtain walls, and related athletic infrastructure for schools, universities, and sports facilities.
3. Custom Casework and Millwork: Custom architectural woodwork including laboratory casework, healthcare solutions, library furniture, and institutional millwork installations.
4. Parts Sales: Online parts store selling replacement components for bleachers and athletic equipment including motors, gearboxes, control systems, seat components, and hardware. Direct-to-customer e-commerce model for parts.
5. Service, Repair, and Inspection: Maintenance, repair, and inspection services for existing seating and athletic equipment. Includes bleacher safety inspections, equipment servicing, and ongoing support contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Carroll Seating Company is an authorized dealer and installer that supplies and integrates institutional seating, athletic equipment, casework, furniture, and lockers for schools, sports venues, healthcare and laboratory facilities, and municipalities across six Midwestern states. The company represents manufacturer partners including Hussey Seating, Camatic Seating, Palmer Hamilton, Case Systems, and Gared Performance Sports Systems, providing turnkey project delivery from design consultation and product specification through installation and lifecycle service.

Product overview

Carroll Seating Company is a physical products company offering an integrated portfolio of seating, storage, and athletic equipment solutions since 1952. The core offering centers on telescopic bleacher systems (MAXAM, MAXAM+, MAXAM MXP) and fixed auditorium seating (Hussey Quattro series in Traditional, Performance, Legend, Fusion, Extreme, Designer, and Art variants). The company also provides beam-mounted stadium seating systems (Forte, Quantum, Clarity Sports, and Activa series by Camatic Seating/Hussey Seating), cafeteria and educational furniture (Palmer Hamilton tables including folding, bench, and wall-pocket systems), casework and storage solutions (Case Systems/SALTO mobile storage and maker furniture), athletic equipment (basketball rims, backboards, winches, motors, gearboxes), and athletic/school lockers (Ace, Conference, Division, State, National, Junior series). The company operates as both a distributor and installer, serving educational institutions, sports venues, and commercial spaces across Illinois, Iowa, Kansas, Missouri, Nebraska, and Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• MAXAM Retractable Wall-Attached Bleacher System Retractable wall-attached telescopic bleacher system with manual or motorized operation for gymnasiums and auditoriums, part of the Hussey MAXAM product family distributed and installed by Carroll Seating.
• MAXAM+ Retractable Wall-Attached Bleacher System Enhanced retractable wall-attached telescopic bleacher system with improved features and performance for gymnasiums and auditoriums.
• MAXAM MXP Retractable Wall-Attached Bleacher System Advanced retractable wall-attached bleacher system with enhanced motorization and control features for high-end gymnasium and auditorium installations.
• Hussey Quattro Fixed Seating Series Fixed auditorium seating product line from Hussey Quattro available in Traditional, Performance, Legend, Fusion, Extreme, Designer, and Art variants for theaters, lecture halls, sports venues, and high-performance environments.
• Forte™ Series Beam-Mounted Stadium Seating Premium beam-mounted stadium seating by Camatic Seating combining ergonomic comfort, durable steel construction, and flexible installation for modern sports and entertainment venues.
• Quantum™ Series Beam-Mounted Stadium Seating Beam-mounted stadium seating system offering efficiency and flexibility for professional and collegiate venues.
• Clarity™ Sports Series Beam-Mounted Stadium Seating Beam-mounted stadium seating delivering ergonomic support, streamlined engineering, easy maintenance, and long-term durability, designed for schools, colleges, and universities.
• Activa™ Series Beam-Mounted Stadium Seating Premium VIP beam-mounted seating system for stadiums and arenas combining luxury materials, ergonomic form, and long-term durability.
• Palmer Hamilton Folding Cafeteria Tables Folding cafeteria table solutions from Palmer Hamilton with center latches and EdgeGuard polyurea edge protection, including convertible bench tables and wall pocket tables for schools and food service facilities.
• Case Systems SALTO Mobile Storage and Maker Furniture Modular mobile storage units, maker centers, multi-purpose tables, wall-mount pegboard systems, and whiteboard systems from Case Systems for educational and commercial spaces.
• Case Systems Athletic Lockers Athletic locker product line from Case Systems including Ace (TL411/412), Conference (TL200), Division (TL300), State (TL400), National (TL500), and Junior (TL100) models for schools and sports facilities.
• CourtSide Ergonomic Bleacher Seating Ergonomic gym seat modules (CourtSide XCS10 and XCS12) with contoured seats and waterfall edges, plus accessories including backrests, spacers, custom logos, CourtSigns, and step signs for retractable bleachers.
• Athletic Equipment and Bleacher Parts Athletic equipment and bleacher replacement parts including PSS 2000+ breakaway rims, tempered glass backboards, single-phase and three-phase motors, 60:1 and 70:1 gearboxes, gear reducers, safety straps, and end curtain graphics, sold through the online parts store.
• Service, Repair, Inspection, and Installation Services Ongoing maintenance, repair, inspection, and installation services for bleachers, athletic equipment, and auditorium seating across the six-state Midwest territory, including bleacher safety inspections and equipment servicing.

Quantifiable outcome

• Design-to-installation support ensures ADA compliance, sightline optimization, and custom branding alignment for each venue

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Hussey Seating CompanycoreChannel Partner/ Reseller/ DistributorHussey Seating Company is a key manufacturer partner. Carroll Seating is an authorized dealer and installer of Hussey products including telescopic bleachers (MAXAM, MAXAM+, MAXAM MXP), fixed seating (Quattro series), and CourtSide seating components. The partnership provides Carroll Seating access to premium seating products for distribution across their six-state service territory.
• Gared Performance Sports SystemscoreChannel Partner/ Reseller/ DistributorGared Performance Sports Systems is listed as a partner providing athletic equipment products. Carroll Seating distributes and installs Gared products including basketball systems, volleyball equipment, and related sports infrastructure.
• Palmer HamiltoncoreChannel Partner/ Reseller/ DistributorCarroll Seating Company is a preferred vendor and authorized installer of Palmer Hamilton products. Palmer Hamilton specializes in cafeteria tables, food court furniture, and dining solutions. The partnership enables Carroll Seating to offer comprehensive dining and cafeteria furnishing solutions including wall pocket tables, folding tables, bench tables, and mobile storage solutions.
• Case SystemscoreChannel Partner/ Reseller/ DistributorCarroll Seating Company is a preferred vendor of Case Systems, an industry leader in expert casework solutions with over 35 years of experience. Case Systems provides innovative and high-quality casework for healthcare, education, and commercial spaces. Products include SALTO mobile storage, maker tables, wall-mount systems, and athletic lockers.
• Camatic SeatingcoreChannel Partner/ Reseller/ DistributorCamatic Seating is a brand under Hussey Seating that produces premium beam-mounted stadium seating (Forte, Quantum, Activa, Clarity series). Carroll Seating is an authorized dealer and installer for Camatic products, offering these premium seating solutions for stadiums, arenas, and entertainment venues across their service territory.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/carroll-seating-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carroll Seating Company