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Truvera Trust Corporation

Full company profile

uuid02lzxmw

Namestring
Truvera Trust Corporation
Legal namestring
Truvera Trust Corporation
Websiteurl
truvera.ca
Company typeenum
Private
Founded yearint
2005
Descriptiontext

Truvera Trust Corporation is an independent, privately held British Columbia trust company incorporated in 2005 under the province's Financial Institutions Act and regulated by the Financial Institutions Commission of BC. The firm provides fiduciary services — including estate administration, corporate executor services (sole, co-, or alternate), trustee services across testamentary, inter-vivos, alter ego, and joint partner trust structures, and enduring power of attorney representation — to individuals, families, and Indigenous communities across British Columbia. Its service delivery is relationship-based, supported by 16 professionals across two offices (Vancouver and Kelowna) and a proprietary Will & Estate Planning Questionnaire that digitizes client intake for legal document preparation.

The core technology is administrative and process-oriented rather than software-based: a custom questionnaire tool for client onboarding, manual trust and estate administration workflows, and compliance under BC privacy law (PIPPA). The firm does not manage client investment assets directly, positioning itself as a focused fiduciary rather than a wealth manager.

Revenue is generated through three primary streams: (1) recurring trust administration fees as a percentage of assets under administration; (2) executor/estate administration fees capped at 5% of gross aggregate estate value under Section 88 of BC's Trustee Act; and (3) power of attorney and agent-for-executor services billed as professional fees. Distribution is entirely referral-driven, sourced from BC-based lawyers, accountants, financial planners, and insurance professionals, with channel partnerships including NYF Wealth Management, Truvera Mortgage.ca, and Group One Planning Solutions.

Short descriptiontext

Truvera Trust Corporation is a BC-licensed independent trust company providing estate administration, executor, trustee, and power of attorney services to individuals, families, and Indigenous communities across British Columbia through two offices.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersVancouver, Canada
HQ citystring
Vancouver
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
trust administration, estate planning, executor services, fiduciary services, power of attorney
Industry5 codes
1Trust Administration & Fiduciary Accounting Services
CodeFSAAANAFPrimaryYes
2Estate Administration & Probate Services
CodeFSAAANAEPrimaryNo
3Fiduciary Agency & Trustee-for-Hire Services
CodeFSAAANALPrimaryNo
4Estate Planning, Trust Structuring & Governance
CodeFSAAADAFPrimaryNo
5Family Office Trust & Fiduciary Services
CodeFSAEAKAFPrimaryNo
NAICS code2 codes
  • Trust, Fiduciary, and Custody Activities523991
  • Trusts, Estates, and Agency Accounts52592
Product category
Trust and Estate Administration Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Trust Administration Services
TypeSubscription Recurring
Description

Ongoing fees for administering trusts including investment management, distributions to beneficiaries, and compliance. Charged as percentage of trust assets under administration.

truvera.ca
2Estate Administration/Executor Services
TypeOne Time License
Description

Fees for acting as executor or co-executor of estates. Under BC Trustee Act Section 88, fees may be no more than 5% of gross aggregate assets of the estate including capital income.

truvera.ca
3Power of Attorney Services
TypeSubscription Recurring
Description

Fees for acting as attorney under enduring power of attorney to manage client's financial affairs if they become incapacitated.

truvera.ca
4Agent Services
TypeProfessional Services
Description

Fees for acting as agent for executor or trustee services, assisting named executors/trustees with administration tasks.

truvera.ca
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details2 tiers
1Executor/Estate Administration Fees
ModelTransaction based/ take rateBilling cadenceMulti-year contract
Notes

Maximum 5% of gross aggregate assets of the estate including capital income (Section 88, Trustee Act of BC)

truvera.ca
2Trust Administration Fees
ModelSubscriptionBilling cadenceAnnual
Notes

Customized fee structure based on complexity and assets under administration

truvera.ca
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Truvera Trust Corporation is a British Columbia licensed trust company that administers estates, acts as corporate executor and trustee, and manages enduring power of attorney arrangements for individuals and families. Services include will writing support, estate plan development, trust creation and ongoing administration for testamentary, inter-vivos, alter ego, and joint partner trusts, plus agent services to assist named executors/trustees. Operations are conducted through two BC offices in Vancouver and Kelowna with fees structured as a percentage of assets under administration and statutory executor fees capped at 5% under BC Trustee Act Section 88.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Truvera Trust Corporation offers a unified suite of fiduciary and estate planning services. The core offering centers on wills and estates administration, encompassing will writing and updates, estate plan development, and beneficiary support. As a licensed British Columbia trust company, Truvera provides corporate executor services (acting as executor, co-executor, or alternate executor), trustee services for various trust structures (testamentary, inter-vivos, alter ego, and joint partner trusts), and enduring power of attorney representation. The company also offers a proprietary Will & Estate Planning Questionnaire to facilitate client intake for legal document preparation. Services are delivered through offices in Vancouver and Kelowna, with pricing structured as competitive and customizable fees.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Strategic collaboration with Truvera Mortgage.ca for mortgage-related services that complement estate and trust administration. Logo appears on strategic partners page.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Strategic partnership with NYF Wealth Management (Nancy Fong Wealth Management) for integrated wealth management and estate planning services. Nancy Fong serves as Strategic Advisor to Truvera.

3Group One Planning Solutions
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Financial planning firm that actively recommends Truvera Trust to clients for executor, trustee, and power of attorney services. Recommends Truvera due to local presence, competitive costs, and personal service model.

truvera.ca
Strategic tierMinorTypeOthers
Description

Friendly competitor relationship; mutual professional respect in the trust industry.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Concentra Trust
TypeDirect peer
Description

Canadian wholesale and retail trust company providing trust, custodial and estate administration services. Comparable to Truvera in core fiduciary activities, with overlap in estate and trust administration for individual and institutional clients.

TypeBroad incumbent
Description

Trust services division of Bank of Montreal providing estate administration, trust services and asset custody. Comparable service offering to Truvera with national distribution and cross-sell into BMO's broader wealth platform.

TypeBroad incumbent
Description

Trust and estate services arm of TD Bank Group offering executor, trustee and POA services nationally. Comparable product set to Truvera, distributed through TD's wealth advisory network across Canada.

TypeDirect peer
Description

Independent BC-based trust company directly comparable to Truvera in offering corporate executor, trustee and estate administration services to individuals and families in British Columbia. Source data explicitly identifies Heritage Trust as a friendly competitor in the same geographic market.

TypeEmerging player
Description

Canadian trust services provider affiliated with MD Financial Management, focused on estate and trust administration for professionals and high-net-worth families. Comparable fiduciary offering to Truvera with a more defined target market segment.

TypeDirect peer
Description

Independent Canadian trust company offering estate, trust and custodial services nationally. Comparable to Truvera in fiduciary service mix but with broader geographic coverage and institutional backing from CWB Financial Group.

TypeBroad incumbent
Description

Trust and estate services division of Scotiabank offering executor, trustee and power of attorney services across Canada. Directly comparable fiduciary offerings to Truvera with broader institutional backing and distribution.

TypeBroad incumbent
Description

Trust and estate services arm of Royal Bank of Canada, offering executor, trustee, power of attorney and wealth advisory services nationally. Directly overlaps Truvera's product set but operates at much greater scale with integrated banking and wealth capabilities.

TypeBroad incumbent
Description

Trust services arm of Canadian Imperial Bank of Commerce providing estate administration and custody. Comparable fiduciary product set to Truvera with national reach and integration into CIBC's wealth management platform.

10Manulife Trust
TypeBroad incumbent
Description

Canadian trust company offering estate, trust and deposit services. Comparable fiduciary offerings to Truvera, with backing from Manulife Financial and broader wealth and insurance distribution channels.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Truvera Trust Corporation

Trust and Estate Administration Servicestruvera.ca

Truvera Trust Corporation is a BC-licensed independent trust company providing estate administration, executor, trustee, and power of attorney services to individuals, families, and Indigenous communities across British Columbia through two offices.

What Truvera Trust Corporation does

Truvera Trust Corporation is an independent, privately held British Columbia trust company incorporated in 2005 under the province's Financial Institutions Act and regulated by the Financial Institutions Commission of BC. The firm provides fiduciary services — including estate administration, corporate executor services (sole, co-, or alternate), trustee services across testamentary, inter-vivos, alter ego, and joint partner trust structures, and enduring power of attorney representation — to individuals, families, and Indigenous communities across British Columbia. Its service delivery is relationship-based, supported by 16 professionals across two offices (Vancouver and Kelowna) and a proprietary Will & Estate Planning Questionnaire that digitizes client intake for legal document preparation.

The core technology is administrative and process-oriented rather than software-based: a custom questionnaire tool for client onboarding, manual trust and estate administration workflows, and compliance under BC privacy law (PIPPA). The firm does not manage client investment assets directly, positioning itself as a focused fiduciary rather than a wealth manager.

Revenue is generated through three primary streams: (1) recurring trust administration fees as a percentage of assets under administration; (2) executor/estate administration fees capped at 5% of gross aggregate estate value under Section 88 of BC's Trustee Act; and (3) power of attorney and agent-for-executor services billed as professional fees. Distribution is entirely referral-driven, sourced from BC-based lawyers, accountants, financial planners, and insurance professionals, with channel partnerships including NYF Wealth Management, Truvera Mortgage.ca, and Group One Planning Solutions.

Truvera Trust Corporation firmographics

Firmographics
Name
Truvera Trust Corporation
Legal name
Truvera Trust Corporation
Website
https://truvera.ca
Company type
Private
Founded year
2005
Operating status
Operating
Headcount range
1–10 employees
Short description
Truvera Trust Corporation is a BC-licensed independent trust company providing estate administration, executor, trustee, and power of attorney services to individuals, families, and Indigenous communities across British Columbia through two offices.
Ownership category
akta.pro rank

Truvera Trust Corporation industry classification

Industry
Product category
Trust and Estate Administration Services
NAICS
Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)
akta.pro primary industry
Trust Administration & Fiduciary Accounting Services (FSAAANAF)
akta.pro secondary industries
Estate Administration & Probate Services (FSAAANAE), Fiduciary Agency & Trustee-for-Hire Services (FSAAANAL), Estate Planning, Trust Structuring & Governance (FSAAADAF), Family Office Trust & Fiduciary Services (FSAEAKAF)

Keywords

  • Trust administration
  • Estate planning
  • Executor services
  • Fiduciary services
  • Power of attorney

Where Truvera Trust Corporation is headquartered

Location

Headquarters

HQ city
Vancouver
HQ country
Canada
HQ region
North America

Offices2 records

Markets served

Truvera Trust Corporation business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Trust Administration Services: Ongoing fees for administering trusts including investment management, distributions to beneficiaries, and compliance. Charged as percentage of trust assets under administration.
  2. Estate Administration/Executor Services: Fees for acting as executor or co-executor of estates. Under BC Trustee Act Section 88, fees may be no more than 5% of gross aggregate assets of the estate including capital income.
  3. Power of Attorney Services: Fees for acting as attorney under enduring power of attorney to manage client's financial affairs if they become incapacitated.
  4. Agent Services: Fees for acting as agent for executor or trustee services, assisting named executors/trustees with administration tasks.

Pricing tiers

ModelBillingPrice
Transaction based/ take rateMulti-year contractExecutor/Estate Administration Fees
SubscriptionAnnualTrust Administration Fees

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Truvera Trust Corporation product offering

Product offering

Core offering

Truvera Trust Corporation is a British Columbia licensed trust company that administers estates, acts as corporate executor and trustee, and manages enduring power of attorney arrangements for individuals and families. Services include will writing support, estate plan development, trust creation and ongoing administration for testamentary, inter-vivos, alter ego, and joint partner trusts, plus agent services to assist named executors/trustees. Operations are conducted through two BC offices in Vancouver and Kelowna with fees structured as a percentage of assets under administration and statutory executor fees capped at 5% under BC Trustee Act Section 88.

Product overview

Truvera Trust Corporation offers a unified suite of fiduciary and estate planning services. The core offering centers on wills and estates administration, encompassing will writing and updates, estate plan development, and beneficiary support. As a licensed British Columbia trust company, Truvera provides corporate executor services (acting as executor, co-executor, or alternate executor), trustee services for various trust structures (testamentary, inter-vivos, alter ego, and joint partner trusts), and enduring power of attorney representation. The company also offers a proprietary Will & Estate Planning Questionnaire to facilitate client intake for legal document preparation. Services are delivered through offices in Vancouver and Kelowna, with pricing structured as competitive and customizable fees.

Differentiator

Problem solved

Functional benefit

Companies that use Truvera Trust Corporation

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Truvera Trust Corporation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Truvera Trust Corporation partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered minor and core.

  • Truvera Mortgage.caminorStrategic or Co-development PartnerStrategic collaboration with Truvera Mortgage.ca for mortgage-related services that complement estate and trust administration. Logo appears on strategic partners page.
  • NYF Wealth ManagementminorStrategic or Co-development PartnerStrategic partnership with NYF Wealth Management (Nancy Fong Wealth Management) for integrated wealth management and estate planning services. Nancy Fong serves as Strategic Advisor to Truvera.
  • Group One Planning SolutionscoreChannel Partner/ Reseller/ DistributorFinancial planning firm that actively recommends Truvera Trust to clients for executor, trustee, and power of attorney services. Recommends Truvera due to local presence, competitive costs, and personal service model.
  • Heritage Trust CorporationminorOthersFriendly competitor relationship; mutual professional respect in the trust industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Truvera Trust Corporation competitors and assessment

Company assessment

Direct peers

  • Concentra Trust: Canadian wholesale and retail trust company providing trust, custodial and estate administration services. Comparable to Truvera in core fiduciary activities, with overlap in estate and trust administration for individual and institutional clients.
  • Heritage Trust Corporation: Independent BC-based trust company directly comparable to Truvera in offering corporate executor, trustee and estate administration services to individuals and families in British Columbia. Source data explicitly identifies Heritage Trust as a friendly competitor in the same geographic market.
  • Canadian Western Trust Company: Independent Canadian trust company offering estate, trust and custodial services nationally. Comparable to Truvera in fiduciary service mix but with broader geographic coverage and institutional backing from CWB Financial Group.

Broad incumbents

  • BMO Trust Company: Trust services division of Bank of Montreal providing estate administration, trust services and asset custody. Comparable service offering to Truvera with national distribution and cross-sell into BMO's broader wealth platform.
  • TD Wealth Trust Services: Trust and estate services arm of TD Bank Group offering executor, trustee and POA services nationally. Comparable product set to Truvera, distributed through TD's wealth advisory network across Canada.
  • Scotia Trust: Trust and estate services division of Scotiabank offering executor, trustee and power of attorney services across Canada. Directly comparable fiduciary offerings to Truvera with broader institutional backing and distribution.
  • RBC Royal Trust: Trust and estate services arm of Royal Bank of Canada, offering executor, trustee, power of attorney and wealth advisory services nationally. Directly overlaps Truvera's product set but operates at much greater scale with integrated banking and wealth capabilities.
  • CIBC Trust: Trust services arm of Canadian Imperial Bank of Commerce providing estate administration and custody. Comparable fiduciary product set to Truvera with national reach and integration into CIBC's wealth management platform.
  • Manulife Trust: Canadian trust company offering estate, trust and deposit services. Comparable fiduciary offerings to Truvera, with backing from Manulife Financial and broader wealth and insurance distribution channels.

Emerging players

  • MD Financial Management Trust Services: Canadian trust services provider affiliated with MD Financial Management, focused on estate and trust administration for professionals and high-net-worth families. Comparable fiduciary offering to Truvera with a more defined target market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Truvera Trust Corporation social profiles

Digital presence

Truvera Trust Corporation compliance and trust

Trust signal

Compliance1 record

Truvera Trust Corporation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Truvera Trust Corporation leadership team

Management profile

Number of profiles

Profiles11 records

Truvera Trust Corporation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Truvera Trust Corporation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truvera Trust Corporation

What does Truvera Trust Corporation do?

Truvera Trust Corporation is a British Columbia licensed trust company that administers estates, acts as corporate executor and trustee, and manages enduring power of attorney arrangements for individuals and families. Services include will writing support, estate plan development, trust creation and ongoing administration for testamentary, inter-vivos, alter ego, and joint partner trusts, plus agent services to assist named executors/trustees. Operations are conducted through two BC offices in Vancouver and Kelowna with fees structured as a percentage of assets under administration and statutory executor fees capped at 5% under BC Trustee Act Section 88.

Is Truvera Trust Corporation a public or private company?

Truvera Trust Corporation is a private company. It is currently operating.

When was Truvera Trust Corporation founded?

Truvera Trust Corporation was founded in 2005. It employs 1 to 10 people.

Where is Truvera Trust Corporation based?

Truvera Trust Corporation is headquartered in Vancouver, Canada, in the North America region.

How does Truvera Trust Corporation make money?

Four revenue lines are on record. Trust Administration Services are the primary driver. The others are estate Administration/Executor Services, power of Attorney Services and agent Services.

Who are Truvera Trust Corporation's main competitors?

Direct peers on record are Concentra Trust, Heritage Trust Corporation and Canadian Western Trust Company. Broad incumbents are BMO Trust Company, TD Wealth Trust Services, Scotia Trust, RBC Royal Trust, CIBC Trust and Manulife Trust. MD Financial Management Trust Services is listed as an emerging player.

Does Truvera Trust Corporation have an API?

No public API is recorded for Truvera Trust Corporation.

What industry is Truvera Trust Corporation in?

Truvera Trust Corporation's product category is Trust and Estate Administration Services. Its primary akta.pro industry code is FSAAANAF, Trust Administration & Fiduciary Accounting Services, with a secondary code of FSAAANAE, Estate Administration & Probate Services. Its NAICS code is 523991.

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