The Casely Group

What The Casely Group does

The Casely Group is a privately held software development and digital marketing firm founded in 2020 and based in Miramar Beach, Florida. The company provides an integrated suite of services — web development, video advertising, paid media management, SEO, lead generation, and email/SMS marketing — targeted exclusively at law firms (especially personal injury and trial lawyers) and medical-legal organizations. Its core technical stack is built on Next.js, Node.js, React.js, and OpenAI for SEO/PPC optimization, deployed via Vercel and instrumented with Heap, Google Analytics GA4, CallRail, Twilio, and SendGrid. Proprietary assets include the Performance Dashboard (campaign analytics) and the Inside Trial Minds content platform (a media property and sponsorship channel targeting trial lawyers).

The firm operates an enterprise sales-led go-to-market model, reaching clients through direct phone outreach, website lead capture, and sponsorship applications, and serves a portfolio of 40+ named enterprise clients across the legal and medical-legal verticals. Revenue is generated via a mix of professional-services engagements (custom web/app builds, video production) and recurring or subscription-style streams (paid media management retainers, Inside Trial Minds sponsorships, CG Capital offerings). Pricing is custom with no public tiers disclosed. Sub-brands include CG Media (video), CG Capital (capital/marketing investment services), Inside Trial Minds and Trial Minds (media properties), and the Performance Dashboard (analytics product).

The company is founder-led by CEO Davin Casely (ranked Top 3% Worldwide on CodeWars, Forbes-featured) with a small named team including a CMO, Video Creative Director, and SEO Content Writer. Headcount is reported at 1-10 employees, no external funding rounds have been disclosed, and revenue is not publicly reported. Operating geographies are concentrated in the United States, with website content referencing North American legal and medical organizations as the primary client base.

Name

The Casely Group

Legal name

The Casely Group

Website

https://thecaselygroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Casely Group is a US-based software development and digital marketing firm that builds websites, runs paid media, produces video advertising, and provides lead generation services primarily for personal injury law firms, trial lawyers, and medical-legal organizations, leveraging an OpenAI-augmented tech stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Development and Software Development Services: Custom software development and web development services for law firms and medical organizations, creating high-performance, conversion-focused digital platforms.
2. Paid Media and Advertising Management: Management of Google Ads, Meta Facebook Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and social media marketing with performance data and optimization.
3. Video Advertising Production: Video production services including flagship branding videos, short-form social media content, TV commercials, and corporate photography for law firms.
4. Inside Trial Minds Sponsorship: Sponsorship opportunities for the Inside Trial Minds platform targeting trial lawyers, providing brand visibility and access to a highly targeted legal audience.
5. Marketing Technology Services: Integration and management of marketing technology including SEO, email marketing, SMS marketing, call tracking, and analytics platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Casely Group provides software development and web development services alongside paid media management, video advertising production, and lead generation for law firms and medical organizations. Its core deliverables include high-performance, data-driven conversion-focused websites and software applications, comprehensive video advertising across YouTube, Meta, LinkedIn, TV, and social platforms, and managed paid advertising plus SEO optimized through OpenAI and tracked via Heap and Google Analytics GA4. Supporting services span email marketing, SMS marketing, call tracking, strategic marketing planning, and the Inside Trial Minds content and sponsorship platform for trial lawyers.

Product overview

The Casely Group is a software development and marketing performance company offering an integrated suite of services for law firms and medical organizations. The core offerings are Web Development (high-performance, data-driven websites and software applications) and Video Advertising (comprehensive video production and distribution across YouTube, Meta, TV, and social platforms). These are supported by a range of marketing services including paid advertising management (Google Ads, Meta Facebook, LinkedIn, YouTube, Microsoft/Bing, X/Twitter), organic social media marketing, email marketing, SMS marketing, call tracking, SEO optimization, and lead generation services. The company also offers CG Capital (financial services) and Marketing Plans (strategic planning). The portfolio is unified around a 'Performance Enabled' approach using AI and data analytics to optimize marketing campaigns and drive measurable results for clients.

Differentiator

Problem solved

Functional benefit

Brands

• CG Capital: Capital/marketing investment services division
• CG Media
• Inside Trial Minds
• Performance Dashboard
• Trial Minds

Products and services

• Web Development High-performance, data-driven, conversion-focused website and software application development for law firms and medical organizations, including UI/UX design and web platforms built by a Top 3% CodeWars development team.
• Video Advertising End-to-end video advertising production and distribution for law firms and medical organizations across YouTube, Meta Facebook/Instagram, TV, and short-form social media channels.
• Performance Dashboard Centralized performance tracking dashboard to monitor and analyze marketing campaign performance across multiple channels for legal and medical clients.
• Lead Generation Lead generation services for law firms with a focus on optimizing lead capture and conversion systems for legal and medical organizations.
• CG Capital Capital services offered as part of the company's integrated marketing and growth systems for law firms.
• Marketing Plans Strategic marketing planning services including marketing strategy development and execution for law firms and medical organizations.
• Paid Media Management Setup, management, and optimization of paid advertising campaigns across Google Ads, Meta Facebook Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads (Bing), and X (Twitter) Ads, with conversion tracking and competitive analysis research.
• Social Media Marketing Organic social media marketing service delivering approximately 30 social media posts per month for brand engagement on behalf of law firm and medical clients.
• Email Marketing Email marketing service delivering 4 sales-focused communication pieces per month with conversion tracking, powered by SendGrid.
• SMS Marketing SMS and text message marketing service with conversion tracking, powered by Twilio, delivered to law firm and medical clients.
• Call Tracking Advanced call tracking, call recording, and call analytics service powered by CallRail, integrated into client marketing campaigns.
• Search Engine Optimization (SEO) Search engine optimization service providing conversion performance data and analysis, leveraging OpenAI technology to optimize search marketing for law firm and medical clients.
• Inside Trial Minds Premium content platform featuring a 60-minute show for trial lawyers, with sponsorship opportunities that give B2B vendors visibility to attorneys actively looking for trusted services.

Quantifiable outcome

• The company emphasizes a 'Measured, Disciplined & Analytical Approach' to marketing, focusing on measuring everything, analyzing data, and letting data direct strategy.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rankings.io: SEO and digital marketing agency exclusively serving personal injury law firms. Highly comparable in vertical focus and service mix, particularly on the SEO/lead generation side.
• Justia: Legal marketing and directory platform offering law firm websites, SEO, and online marketing programs. Comparable legal-vertical marketing infrastructure provider.
• Custom Legal Marketing: Marketing agency dedicated to personal injury and law firm clients, offering web development, SEO, PPC, and content. Directly comparable legal-vertical boutique agency competitor.
• Scorpion: Large digital marketing agency specializing in legal, home services, and healthcare verticals with website development, paid media, and lead generation. Closest scaled direct competitor in PI plaintiff law marketing services.
• LawLytics: Legal marketing platform focused exclusively on law firm websites, SEO, and ethical online client acquisition. Direct peer in legal-vertical web development and lead generation.
• Martindale-Avvo (Internet Brands): Legal directory and marketing platform providing websites, lead generation, and reputation management for law firms. Directly comparable legal-vertical marketing peer at larger scale.
• FindLaw: Thomson Reuters-owned legal marketing platform offering websites, SEO, PPC, and content services to law firms. Directly comparable to The Casely Group as a legal-vertical digital marketing and web development provider, though at substantially larger scale.
• Optimized Webmedia: Digital marketing agency specialized in personal injury and law firm lead generation, SEO, and paid media. Direct peer in PI plaintiff law marketing services.

Broad incumbents

• WebFX: Large full-service digital marketing agency offering web development, SEO, paid media, and content across many verticals including legal. Comparable on service mix but operates as a broad incumbent rather than a legal specialist.
• Ignite Visibility: Established digital marketing agency offering SEO, paid media, web development, and social across multiple verticals including legal. Comparable as a broader marketing incumbent competing for the same client budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/theCaselyGroup
• Facebookfacebook.com/theCaselyGroup
• LinkedInlinkedin.com/company/the-charter-yacht-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Casely Group