The Latina Foundation

What The Latina Foundation does

The Latina Foundation is a 501(c)(3) nonprofit organization founded in 2020 in Austin, Texas by Bessy Martinez, who serves as Founder & Director of Impact. The organization operates as a community-empowerment hub for Latina entrepreneurs, structured around three pillars: community, personal development, and entrepreneurship. Its flagship product is Jefas on the Move, a 12-week fully sponsored business accelerator for Latina women at the idea stage or within their first two years of building, with annual cohorts that scaled to 15 founders in 2026. The foundation supplements the accelerator with a local-chapter network (Austin since 2020, San Antonio planned for 2025), workshops, and signature events including House of Chingonas (a SXSW experience), Latina Day Weekend, Jefas on the Move Graduation & Pitch Day, and Noche Poderosa Gala. The organization has cumulatively helped launch 10+ Latina-owned businesses and distributed over $30,000 in grants.

The foundation has no proprietary technology stack — its service delivery runs on community events, in-person programming, and a Wix-hosted website (thelatinafoundation.org). It does not operate an app, API, or any disclosed software product. Reach is regional, currently Texas-only.

The revenue model is a diversified nonprofit mix spanning individual donations (with suggested tiers of $25, $50, $100, $250, and $1,000 plus monthly/yearly recurring options), corporate sponsorships (Coca-Cola Southwestern Beverages, Frost Bank, Kendra Scott, Pouring Sand), grant funding from aligned foundations, and revenue from fundraising events. Programs are delivered free or low-cost to participants. The customer base is bifurcated: a broad, distributed beneficiary pool of Latina entrepreneurs (the demand side) and a concentrated set of corporate sponsors and individual donors (the supply side). Geographic operations remain regional with two Texas cities, and the team is small at 1–10 employees.

Name

The Latina Foundation

Legal name

The Latina Foundation

Website

https://thelatinafoundation.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Latina Foundation is a 501(c)(3) nonprofit founded in 2020 in Austin, Texas that empowers Latina entrepreneurs through the Jefas on the Move accelerator, local community chapters, and signature events, serving women at the idea or early-build stage of business.

Ownership category

akta.pro rank

Product category

Nonprofit Community Empowerment and Entrepreneurship Support

NAICS

Grantmaking and Giving Services (81321), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Corporate Foundations & CSR Grantmaking (BPAGAKAC), Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Community empowerment programs
• Entrepreneurship accelerator training
• Nonprofit community development
• Business mentorship programs
• Cultural foundation services

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations: Individual donations from supporters who believe in the mission of empowering Latina entrepreneurs. The foundation has a donation page with suggested amounts ($25, $50, $100, $250, $1,000) and recurring giving options.
2. Sponsorships: Corporate sponsorships from partners like Coca-Cola Southwestern Beverages, Frost Bank, and Kendra Scott who support the foundation's programs and events.
3. Grants: Grant funding from foundations and organizations that support economic mobility, entrepreneurship, and Latina empowerment initiatives.
4. Event Revenue: Strategic fundraising through signature events including galas, summits, and experiential activations that generate revenue while advancing the mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Latina Foundation is a 501(c)(3) nonprofit that empowers Latina entrepreneurs and future leaders through culturally rooted education, mentorship, grant funding, and community-building programming. Its flagship offering, Jefas on the Move, is a 12-week intensive entrepreneurship accelerator that takes participants from idea to launch, complemented by a local chapters network and recurring signature events including House of Chingonas, Latina Day Weekend, and the Noche Poderosa Gala.

Product overview

The Latina Foundation is a 501(c)(3) nonprofit organization that serves as a one-stop hub for community empowerment, personal development, and entrepreneurship for Latinas. The organization operates a multi-product ecosystem centered on three core pillars: Community Empowerment, Personal Development, and Entrepreneurship. The flagship offering is Jefas on the Move, a 12-week entrepreneurship accelerator that transforms ideas into launch-ready businesses through mentorship, education, and community support. This core program is complemented by a Local Chapters network that provides ongoing community connection and resources in cities like Austin (est. 2020) and San Antonio (Coming 2025). The organization also hosts signature events including House of Chingonas (a SXSW experience), Latina Day Weekend, Noche Poderosa Gala & Fundraising, and the Jefas on the Move Graduation & Pitch Day. The products work together to provide a comprehensive pathway from idea development through business launch and ongoing community support, all aimed at dismantling systemic barriers and creating pathways for economic mobility, leadership, and generational impact for Latina women.

Differentiator

Problem solved

Functional benefit

Brands

• Jefas on the Move: A 12-week, fully sponsored business accelerator for Latinas in Austin, Texas, designed for women at the idea stage or within their first two years of building, generating under six figures in revenue.
• House of Chingonas
• Latina Day Weekend
• Noche Poderosa Gala & Fundraising

Products and services

• Jefas on the Move A 12-week intensive entrepreneurship accelerator program designed to help Latina women move from idea to launch through mentorship, education, community support, and leadership development. Participants receive hands-on guidance in marketing, financial planning, mental health, and business setup.
• Local Chapters Local chapter network providing supportive spaces for connection, growth, and collaboration through workshops, events, and resources tailored to the unique needs of members, including leadership development and cultural celebrations.
• House of Chingonas A SXSW experience event celebrating Latina culture, creativity, and community connection.
• Latina Day Weekend Annual weekend celebration of community, wellness, leadership, and Latina excellence featuring inspiring speakers, interactive workshops, wellness fair, local marketplace, and networking opportunities.
• Noche Poderosa Gala & Fundraising Annual gala and fundraising event celebrating and supporting Latina entrepreneurs and future leaders.
• Jefas on the Move Graduation & Pitch Day Annual graduation and pitch competition event where Jefas on the Move accelerator participants pitch their businesses to a live panel of judges competing for prize money, celebrating the next generation of Latina entrepreneurs.

Quantifiable outcome

• 10+ Latina-owned businesses launched
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and secondary.

• Coca-Cola Southwestern BeveragescoreStrategic or Co-development PartnerCorporate partner supporting The Latina Foundation's mission to empower Latina entrepreneurs. Coca-Cola Southwestern Beverages has provided support enabling the foundation's growth and programming.
• Frost BankcoreStrategic or Co-development PartnerFinancial institution partner supporting Latina entrepreneurship through The Latina Foundation. Frost Bank collaboration has helped the foundation grow into a 501(c)(3) nonprofit.
• Kendra ScottsecondaryStrategic or Co-development PartnerBrand partner supporting the foundation's events and mission. Kendra Scott has contributed to empowering Latina entrepreneurs and future leaders.
• Pouring SandsecondaryStrategic or Co-development PartnerPartner organization collaborating with The Latina Foundation on community initiatives and support services.
• Austin Latinas UnidassecondaryStrategic or Co-development PartnerLocal partner organization co-hosting community events like the East Austin Clothing Swap with The Latina Foundation.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Accion Opportunity Fund: Accion Opportunity Fund (formerly Opportunity Fund, now part of Accion) provides small business lending, coaching, and capital access to underserved entrepreneurs including Hispanic/Latina small business owners. Direct peer because of overlapping small business capital and education focus for underserved founders.
• Adelante Mujeres: Adelante Mujeres is a Latina-led nonprofit providing entrepreneurship education, small business development, and community empowerment programs. Direct peer because it offers culturally-rooted entrepreneurship training and accelerator-style support to Latina entrepreneurs.
• Prospera: Prospera is a Texas-based Hispanic women entrepreneurs cooperative providing business development, capital access, and peer-learning networks. It is the closest direct peer given shared Texas geography, Latina/Hispana focus, and comparable program model of accelerators and local chapters.
• Hispanas Organized for Political Equality (HOPE): HOPE is a Latina empowerment organization providing leadership development, economic empowerment programs, and community-building initiatives. Direct peer because it targets the same Latina demographic with comparable economic mobility and leadership programming.

Broad incumbents

• Tory Burch Foundation: Tory Burch Foundation runs the Founder20 program and Fellows initiative providing capital, mentorship, and education to women entrepreneurs. Broad incumbent because it serves a wider women-entrepreneur audience with comparable accelerator and pitch competition formats at greater scale.
• Women's Business Enterprise National Council (WBENC): WBENC is the largest U.S. certifier of women-owned businesses with national programming, corporate connections, and capacity-building resources. Broad incumbent because it serves women entrepreneurs across all demographics with overlapping business development and corporate partnership functions.
• United States Hispanic Chamber of Commerce (USHCC): USHCC is the national umbrella for Hispanic chambers of commerce, advocating for Hispanic business growth and providing corporate partnership pathways. Broad incumbent because it operates at a national scale across all Hispanic business owners with broader scope than the foundation's Latina-specific focus.
• National Association of Women Business Owners (NAWBO): NAWBO is a national membership organization advocating for women business owners and providing education, networking, and resources. Broad incumbent because it serves all women entrepreneurs nationally with comparable development programming and a broader geographic and demographic footprint.

Emerging players

• Initiative for a Competitive Inner City (ICIC): ICIC runs Inner City Capital Connections and other programs supporting small business growth in underserved urban communities. Emerging player peer because it targets under-resourced entrepreneurs with capacity-building programming similar to the foundation's accelerator, though not Latina-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The-Latina-Foundation-61552057768325
• LinkedInlinkedin.com/company/the-latina-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Latina Foundation