TAMAC

What TAMAC does

TAMAC (Talent Agents & Managers Association of Canada) is a private, member-driven professional industry association representing talent agencies and managers in the Canadian entertainment industry. Headquartered in Toronto, Ontario, the organization comprises 43 member agencies employing more than 181 agents across Canada's three principal production markets: Vancouver, Toronto, and Montreal. Collectively, TAMAC's members represent over 25,000 entertainment industry professionals. The association is governed by a board of directors comprising two Co-Presidents (Tyman Stewart and Alicia Faucher) and members holding functional portfolios including Heritage, Treasurer, Secretary, Union Liaison, and Industry & Outreach.

TAMAC does not operate proprietary technology or commercial software products; its core offering is membership-based advocacy, standards-setting, and industry coordination. The association enforces a Code of Business Practices and sets standardized commission rates (15% on film/TV work, 10% on theatre work). Its primary function is to serve as a unified collective voice in negotiations and consultations with major Canadian entertainment unions (ACTRA, CAEA, UBCP, WGC, UDA, DGC), production industry associations (CMPA), government bodies, and cultural funding agencies. Membership eligibility requires at least two years of continuous operation as a talent agent or manager, with at least 75% of clientele drawn from recognized entertainment associations, guilds, or unions.

TAMAC's revenue is generated exclusively through recurring membership dues from its 43 member agencies. The association distributes its services through direct membership enrollment within Canada and maintains a digital presence at tamac.ca, which functions as a public directory of member agencies and a curated resource hub linking to industry unions, guilds, and support organizations. The organization is actively operating and is not venture-backed; ownership and control reside with its member agencies under the association's bylaws.

Name

TAMAC

Legal name

Talent Agents & Managers Association of Canada

Website

https://tamac.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TAMAC is a private Canadian industry association representing 43 talent agencies and 181+ agents across Vancouver, Toronto, and Montreal. It provides advocacy, ethical standards, and collective bargaining support with entertainment unions for its member talent agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: TAMAC generates revenue through membership fees from talent agencies and managers. Members must pay dues and adhere to the association's code of business practices and bylaws.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TAMAC is a professional industry association that represents 43 member talent agencies and more than 181 agents across Canada, collectively representing over 25,000 entertainment industry professionals. It provides industry advocacy, addresses concerns with unions (ACTRA, CAEA, UBCP, WGC, UDA, DGC, CMPA), government policies, and cultural funding agencies, and maintains a Code of Business Practices and bylaws that member agencies must adhere to.

Product overview

TAMAC (Talent Agents & Managers Association of Canada) is a not-for-profit industry association, not a product or technology company. It represents 43 member agencies with over 181 agents across Canada, collectively representing over 25,000 entertainment industry professionals. The organization serves as a collective voice for talent agents and managers within the Canadian entertainment industry, addressing concerns related to unions (ACTRA, EQUITY, UBCP, WGC, UDA, DGC, CMPA), government policies, legislation, and cultural funding agencies. TAMAC does not offer a unified software product or platform; instead, it provides membership services, industry resources, and a directory of member talent agencies organized by location (Vancouver, Toronto, Montreal).

Differentiator

Problem solved

Functional benefit

Products and services

• TAMAC Membership Membership program for talent agencies and managers operating in the Canadian entertainment industry, providing industry representation, advocacy, and access to a network of 43 member agencies across Canada. Membership requires at least 2 years of continuous business operation with 75% of clientele from recognized entertainment associations.
• Member Agency Directory Public directory of TAMAC member talent agencies, organized by geographic market (Vancouver, Toronto, Montreal), enabling performers and entertainment professionals to locate TAMAC-accredited representation.
• Industry Resources and Union Liaison Curated resources linking members to industry unions, guilds, and associations (ACTRA, CAEA, UBCP, WGC, UDA, DGC, CMPA, IATSE, NABET 700 CEP, Academy of Canadian Cinema & TV, etc.), and advocacy services addressing union agreements, government policies, legislation, and cultural funding agency matters.
• Code of Business Practices and Industry Tips Industry standards documentation including the Code of Business Practices and bylaws that all member agencies must adhere to, along with public-facing guidance for performers on working with reputable agents (e.g., commission rates of 15% on film/television and 10% on theatre work, prohibition on upfront fees, contract cancellation clauses).

Named customers40 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• ACTRA (National, Alberta, Manitoba, Montreal, Ottawa, Saskatchewan, Toronto)coreOthersACTRA is the main union for professional performers in English-language Canadian media. TAMAC addresses concerns involving ACTRA and its various agreements with talent agents and managers.
• Canadian Actors Equity Association (CAEA)coreOthersEquity is the professional association for actors and stage managers in Canadian theatre and opera. TAMAC works with Equity on industry agreements and concerns.
• UBCP (Union of British Columbia Performers)coreOthersUBCP represents professional performers in British Columbia. TAMAC addresses UBCP agreements and industry concerns.
• Writers Guild of Canada (WGC)coreOthersWGC represents professional screenwriters in Canada. TAMAC addresses concerns involving WGC agreements.
• UDA (Union des artistes)coreOthersUDA represents professional artists in Quebec. TAMAC addresses UDA agreements and French-language industry concerns.
• Directors Guild of Canada (DGC)coreOthersDGC represents directors, assistant directors, and production personnel in Canada's film and television industry. TAMAC coordinates on industry agreements.
• CMPA (Canadian Media Production Association)coreOthersCMPA represents production companies in Canada. TAMAC addresses concerns involving CMPA policies and agreements.
• Academy of Canadian Cinema & TelevisionsupportingOthersThe Academy organizes the Canadian Screen Awards. TAMAC provides resources and links to the Academy for member agencies.
• Canadian Media Production Association (CMPA)supportingOthersNational trade organization representing production companies in English and French Canada. Listed as industry resource for TAMAC members.
• IATSE (International Alliance of Theatrical Stage Employees)supportingOthersLabor union representing technicians, craftspersons, and stagehands in entertainment. TAMAC addresses concerns involving IATSE agreements.
• NABET 700 CEPsupportingOthersCanadian union representing broadcast technicians and camera operators. TAMAC addresses NABET agreements.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Others

• Canadian Media Producers Association (CMPA): National trade association for Canadian production companies and a TAMAC partner on industry agreements; comparable as a Canadian entertainment-industry membership organization, though its members are producers rather than agents.
• ACTRA (Alliance of Canadian Cinema, Television and Radio Artists): Canada's national performers union and a named TAMAC counterpart in collective bargaining; comparable as a major Canadian entertainment-industry organization but distinct as a labor union rather than an agency association.
• Academy of Canadian Cinema & Television: Canadian organization that produces the Canadian Screen Awards and supports the domestic entertainment industry; comparable as a Canadian entertainment-industry membership and recognition body, with a TAMAC partnership already in place.

Broad incumbents

• SAG-AFTRA: The dominant US performers union representing actors, broadcasters, and recording artists — a much larger incumbent that interfaces directly with talent agencies (TAMAC's members) on collective bargaining, making it a comparable but broader entity.
• Directors Guild of America (DGA): US labor union representing directors and production-team members — the American counterpart to the Directors Guild of Canada, which is a TAMAC partner; comparable as a major entertainment-industry collective-bargaining organization.
• Writers Guild of America (WGA): US labor union representing screenwriters and the American counterpart to the Writers Guild of Canada, a TAMAC partner. Comparable as a large entertainment-industry collective-bargaining organization adjacent to TAMAC's membership base.
• American Federation of Musicians (AFM): US labor union representing professional musicians and a North American counterpart to industry bodies TAMAC interfaces with; comparable as a major entertainment-industry collective-bargaining and member-services organization.

Direct peers

• Casting Society of America (CSA): US-based professional association for casting directors, structurally analogous to TAMAC as a membership organization setting standards and representing members within the entertainment industry's casting ecosystem.
• Association of Talent Agents (ATA): The principal US trade association for talent agencies, fulfilling the same collective-representation role for American agents that TAMAC plays in Canada — including commission standards, code of ethics, and union/guild interface.

Regional players

• British Phonographic Industry (BPI): UK trade association representing recorded-music companies — functionally analogous to TAMAC as a national industry association serving the entertainment sector, though focused on a different geography and segment (music labels rather than talent agencies).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CanadianAgents
• LinkedInlinkedin.com/company/talent-agents-and-managers-association-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAMAC