Mudd
Mudd is a Canadian direct-to-consumer wellness brand selling a single 14-ingredient plant-based herbal powder for digestive health and gentle detoxification, marketed to health-conscious consumers in Canada and the United States at $50 USD per unit.
- Company typePrivate
- Founded-
- HeadquartersToronto, Canada
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mudd does
Mudd, operated by Herb House Naturals Inc., is a Canadian direct-to-consumer wellness brand selling a single plant-based herbal powder supplement formulated to support digestive health and gentle detoxification. The proprietary 14-ingredient blend combines psyllium husk, alfalfa leaf, flaxseed, black walnut hull, cayenne pepper, licorice root, marshmallow root, oatgrass, slippery elm bark, yucca root, passionflower, hibiscus, cascara sagrada, and mullein. The product is marketed as 100% vegan, free from artificial additives, and 'Proudly Made in Canada,' and is sold exclusively as one SKU through the company's own e-commerce storefront (getmudd.ca). Underlying technology is limited to botanical formulation rather than any digital or platform architecture, and there are no APIs, integrations, or AI capabilities disclosed.
The business runs on a pay-as-you-go unit-pricing model at $50 USD per unit, with no subscription or recurring component, free shipping on Canadian orders over $50, and a flat $12 shipping fee otherwise. Distribution is direct-to-consumer only, fulfilling orders within Canada (3-7 business days) and to the United States (7-14 business days), with no third-party retail, marketplace, or wholesale channel apparent. Customer acquisition is driven by an educational blog targeting gut-health and natural-wellness keywords, organic social media on Facebook, Instagram, and TikTok, SEO, and a newsletter opt-in flow. End customers are health-conscious adults and natural-product enthusiasts, with website testimonials from a retired UK nephrologist and a certified holistic nutritionist.
The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding rounds, institutional investors, parent entity, or management team roster. Scale signals are modest: a single product in inventory, two geographic markets served, no certifications or patents listed, and no public revenue or headcount figures. Operating status is active, with a live storefront and ongoing promotional activity, though the absence of disclosed financials and corporate detail limits external verification of scale or growth rate.
Mudd firmographics
Firmographics- Name
- Mudd
- Legal name
- Herb House Naturals Inc.
- Website
- https://getmudd.ca
- Company type
- Private
- Operating status
- Operating
- Short description
- Mudd is a Canadian direct-to-consumer wellness brand selling a single 14-ingredient plant-based herbal powder for digestive health and gentle detoxification, marketed to health-conscious consumers in Canada and the United States at $50 USD per unit.
- Ownership category
- akta.pro rank
Mudd industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Mudd is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Mudd business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: Revenue generated through direct one-time product sales to consumers via the company's e-commerce website. Customers purchase the Mudd Formula powder at a fixed price point. No subscription or recurring revenue model is currently apparent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single product - Mudd Formula powder at $50.00 USD |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Mudd product offering
Product offeringCore offering
Mudd sells a single plant-based herbal powder supplement formulated with 14 natural ingredients (including psyllium husk, flaxseed, black walnut hull, marshmallow root, slippery elm bark, and other botanicals) designed to promote digestive regularity, reduce bloating, and support gentle body detoxification. The product is 100% vegan, free from artificial additives, made in Canada, and sold directly to individual consumers through the company's own e-commerce website at a $50 USD price point.
Product overview
Mudd is a single core product offered by Herb House Naturals Inc. — a plant-based herbal powder supplement designed for gut health and gentle body detoxification. The product contains a proprietary blend of 14 natural ingredients including psyllium husk, alfalfa leaf, flaxseed, black walnut hull, cayenne pepper, licorice root, marshmallow root, oatgrass, slippery elm bark, yucca root, passionflower, hibiscus, cascara sagrada, and mullein. The supplement is marketed as 100% vegan, free from artificial ingredients, and proudly made in Canada. It is sold as a powder intended to be mixed with water or juice and consumed as part of a daily wellness routine.
Differentiator
Problem solved
Functional benefit
Products and services
- Mudd Formula A plant-based herbal powder supplement containing 14 natural ingredients (psyllium husk, alfalfa leaf, flaxseed, black walnut hull, cayenne pepper, licorice root, marshmallow root, oatgrass, slippery elm bark, yucca root, passionflower, hibiscus, cascara sagrada, and mullein) intended to support digestive regularity, reduce bloating, and provide gentle body detoxification. The product is 100% vegan, free from artificial additives, made in Canada, and is mixed with water or juice as part of a daily wellness routine by individual consumers.
Quantifiable outcome
- Many customers report feeling early benefits like less bloating and improved bowel movements within the first week or two
Companies that use Mudd
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Mudd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mudd partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Mudd competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Mudd social profiles
Digital presenceMudd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mudd leadership team
Management profileNumber of profiles
Mudd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mudd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mudd
What does Mudd do?
Mudd sells a single plant-based herbal powder supplement formulated with 14 natural ingredients (including psyllium husk, flaxseed, black walnut hull, marshmallow root, slippery elm bark, and other botanicals) designed to promote digestive regularity, reduce bloating, and support gentle body detoxification. The product is 100% vegan, free from artificial additives, made in Canada, and sold directly to individual consumers through the company's own e-commerce website at a $50 USD price point.
Is Mudd a public or private company?
Mudd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mudd founded?
Mudd was founded in -1.
Where is Mudd based?
Mudd is headquartered in Toronto, Canada, in the North America region.
How does Mudd make money?
One revenue line is on record: direct Product Sales.
Does Mudd have an API?
No public API is recorded for Mudd.
What industry is Mudd in?
Mudd's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.