The Good Box
The Good Box is an Australian charity and social enterprise distributing curated gift boxes of essential items to people experiencing homelessness through 70+ charity partners, while generating revenue through corporate workshops, school programs, and individual donations.
- Company typePrivate
- Founded2018
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
The Good Box firmographics
Firmographics- Name
- The Good Box
- Legal name
- The Good Box
- Website
- https://thegoodbox.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Good Box is an Australian charity and social enterprise distributing curated gift boxes of essential items to people experiencing homelessness through 70+ charity partners, while generating revenue through corporate workshops, school programs, and individual donations.
- Ownership category
- akta.pro rank
The Good Box industry classification
Industry- Product category
- Charity and Homelessness Support Services
- NAICS
- Emergency and Other Relief Services (62423)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Gift Basket & Curated Hamper Assembly (HSACANAD)
- akta.pro secondary industries
- Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG)
Keywords
Where The Good Box is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
The Good Box business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Donations: Individual and corporate donations used to fund the purchase and assembly of Good Boxes. Donors can contribute amounts from $38 to $1000, with each tier providing a specific number of boxes or funding a packing shift.
- Corporate Volunteering Programs: Fee-based team building programs where corporations pay $1000 for groups of up to 8 people to participate in box packing and education sessions. Includes programs like Good Conversations and Helping Hands Project.
- Charity Partner Shipping: Charity partners pay shipping and handling costs to receive Good Boxes. Shipping fees may be waived for charities in Melbourne or Brisbane with volunteer drop-off. Handling fees waived for charities under $1m revenue.
- Subscription Boxes: Monthly subscription model where donors can sign up to receive or send boxes monthly. Payment charged monthly with auto-renewal at end of subscription duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $38 Winter Box donation |
| Unit Pricing | Pay-as-you-go | $75 donation for 2 Winter Boxes |
| Unit Pricing | Pay-as-you-go | $165 donation for 5 Winter Boxes |
| Unit Pricing | Pay-as-you-go | $1000 corporate/group donation |
| Other | Pay-as-you-go | Corporate Group Volunteering |
| Other | Pay-as-you-go | School Programs |
| Subscription | Monthly | Monthly Subscription |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
The Good Box product offering
Product offeringCore offering
The Good Box curates and distributes gift boxes filled with quality essential items (food, hygiene products, clothing) to people experiencing homelessness in Australia. Boxes are funded by individual donations, corporate contributions, and monthly subscriptions, and are distributed through a national network of 70+ charity partners. The organization also runs corporate team-building workshops and school education programs that combine box packing with homelessness education.
Product overview
The Good Box is an Australian charity and social enterprise offering a portfolio of specialized gift boxes for people experiencing homelessness. The core product line includes six distinct box types: Blokes Box, Gals Box, Goodie Box, YouBeauty Box, Family Box, and Winter Boxes (seasonal). Each box is priced at $28 for regular purchases, with donation tiers starting at $38 for individual Winter Boxes. The boxes serve specific demographics: men/boys, women/girls, general populations including families and pet owners, domestic violence survivors, families with children, and winter-specific needs. The enterprise complements its product line with engagement programs including Corporate Programs (Good Conversations, Helping Hands Project) and School Programs (Rising Stars, Young Heroes, Together with Youth), plus Individual and Corporate Volunteering opportunities. The company partners with over 60 national charities to distribute boxes to those in need.
Differentiator
Problem solved
Functional benefit
Brands
- Blokes Box: A box designed for men and boys experiencing homelessness, containing underwear, roll-on deodorant, muesli bars, toothbrush, toothpaste, and clothing.
- Gals Box
- Family Box
- Goodie Box
- YouBeauty Box
Products and services
- Blokes Box A curated gift box for men and boys experiencing homelessness, containing underwear, roll-on deodorant, muesli bars, toothbrush, toothpaste, and clothing.
- Gals Box A curated gift box for women and girls experiencing homelessness, containing tampons, pads, toothbrush, toothpaste, condoms, socks, women's clothing, women's underwear, and toiletries.
- Goodie Box A versatile gift box for any person experiencing homelessness, including families and pet owners, containing toothbrush, toothpaste, baked beans, and additional items such as dog leashes for pet owners or children's clothing and toys for families.
- YouBeauty Box A specialized box for women experiencing homelessness due to domestic violence, containing period underwear, moisturizer, cosmetics, chocolates, and scrunchies/brushes to restore dignity and self-worth.
- Family Box A gift box for families experiencing homelessness, containing adult essentials, children's clothing, basic toiletries, snacks, and toys or comfort items for children.
- Winter Boxes Seasonal donation boxes filled with quality essential items such as food and hygiene products, funded via $38, $75, $165, and $1,000 donation tiers to help people experiencing homelessness during the cold winter season.
- Good Conversations A facilitated corporate session combining a homelessness education presentation with practical box packing and a Lived Experience Speaker, held at Melbourne or Brisbane locations, delivered to corporate offices, or run virtually.
- Helping Hands Project A corporate program that provides everything an organization needs to run a box-packing event from its own office anywhere in Australia, including program content, boxes, items, and letter writing materials.
- Rising Stars A school program in which Good Box facilitators engage year-level students through storytelling about the founding of The Good Box, combined with practical box building and letter writing activities.
- Young Heroes An intimate school program for individual classes in which students build their own boxes (up to 25 total) and write letters of hope, promoting empathy, teamwork, and social responsibility aligned with UN Sustainable Development Goals.
- Together with Youth A school program providing everything needed to run a box packing event from class, including unassembled kit delivery, educational resources, letter writing materials, and pickup/delivery to local charity partners.
- Corporate Volunteering A group volunteering program hosting up to 8 people for 2 hours at Hendra (Brisbane) or Ormond (Melbourne) to pack Good Boxes, organize stock, and write personal notes; requested donation of $1,000.
- Individual Volunteering Volunteering opportunities at The Good Box's Ormond (Melbourne) and Hendra (Brisbane) locations where individuals pack boxes, sort stock, and assist at events, with flexible commitment options.
- Charity Partner Program A partnership program for 70+ national charities through which The Good Box provides boxes valued at approximately $150 each (only shipping/handling charged to partners) for distribution to people experiencing homelessness.
Quantifiable outcome
- 37,500+ Good Boxes distributed to people experiencing homelessness
- +2 more outcomes
Companies that use The Good Box
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
The Good Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Box partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- ABBE - Packaging Made EasyflagshipDiamond sponsor providing packaging support and marketing sponsorship. ABBE is a packaging solutions company that supports The Good Box's mission through sponsorship of packaging costs.
- Car CoopcoreSupporting partner that provides vehicles or transportation support for The Good Box operations, helping with logistics and distribution.
- Petbarn FoundationminorPartnered with The Good Box to help homeless individuals feed their pets. Petbarn Foundation provides pet food and supplies that are included in relevant Good Boxes.
- Charity Partner NetworkcoreOver 60 charity partners nationally receive Good Boxes for distribution to people experiencing homelessness. Partners include organizations like Griffith Meals on Wheels, Five Bridges, Lokahi Foundation, Hobart City Mission, and Sharehouse.
- Underworks AustraliaminorContributed HeatBods socks to be distributed in Good Boxes to individuals facing homelessness. Corporate partner with shared passion for helping others.
- Townsville BlackhawksminorSports team partnered with The Good Box to hand-pack items for the local homeless community in Townsville.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
The Good Box competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Good Box social profiles
Digital presenceThe Good Box compliance and trust
Trust signalCompliance2 records
The Good Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Box leadership team
Management profileNumber of profiles
Profiles10 records
The Good Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Box
What does The Good Box do?
The Good Box curates and distributes gift boxes filled with quality essential items (food, hygiene products, clothing) to people experiencing homelessness in Australia. Boxes are funded by individual donations, corporate contributions, and monthly subscriptions, and are distributed through a national network of 70+ charity partners. The organization also runs corporate team-building workshops and school education programs that combine box packing with homelessness education.
Is The Good Box a public or private company?
The Good Box is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Good Box founded?
The Good Box was founded in 2018. It employs 1 to 10 people.
Where is The Good Box based?
The Good Box is headquartered in Brisbane, Australia, in the Oceania region.
How does The Good Box make money?
Four revenue lines are on record. Donations are the primary driver. The others are corporate Volunteering Programs, charity Partner Shipping and subscription Boxes.
Does The Good Box have an API?
No public API is recorded for The Good Box.
What industry is The Good Box in?
The Good Box's product category is Charity and Homelessness Support Services. Its primary akta.pro industry code is HSACANAD, Gift Basket & Curated Hamper Assembly, with a secondary code of BPAGAAAC, Emergency Shelter, Camp Management & Non-Food Items (NFI). Its NAICS code is 62423 and its SIC code is 5190.