Afrikart

What Afrikart does

Afrikart is an Oregon-incorporated multi-vendor e-commerce marketplace (Afrikart LLC) that curates and sells authentic African products directly to US consumers, with shipments dispatched domestically from a single Oregon operational base delivering in 1-4 business days. The catalog spans ten structured categories — Fashion, Fragrances, Jewelry, Food & Spices, Coffee & Tea, Beauty & Wellness, Bags & Travel, Home & Living, Accessories, and Bundles — drawing from 100+ vendors and brands across 20+ African countries and totaling 800+ active SKUs, with individual product pricing ranging from roughly $3.60 to $335. The underlying technology is a standard e-commerce platform with vendor marketplace capabilities, complemented by native iOS and Android applications, Stripe and PayPal checkout, and Cloudflare site security; no proprietary AI, API surface, or differentiated technical stack is disclosed.

The business model is a marketplace commission structure: vendors register on the platform, list and ship inventory (with Afrikart consolidating distribution from Oregon), and Afrikart earns transaction-based revenue from third-party sellers, with customer acquisition driven through e-commerce content, organic social, email, and flash-sale promotions such as the SUMMER26 10% off code. The customer base is exclusively B2C — individual US consumers seeking African cultural, food, fashion, beauty, and home goods, including diaspora communities reconnecting with African heritage — supported by a $35 free-shipping threshold, a 30-day return policy on non-consumables, and named testimonial customers purchasing coffee, teff flour, honey, and vanilla paste. Organizational and financial structure is minimal: privately held, no disclosed funding rounds, no disclosed management team, and no disclosed revenue, with the operator vertically extending into coffee via Afrikart LLC-operated Hadero Coffee alongside third-party vendor relationships.

Name

Afrikart

Legal name

Afrikart LLC

Website

https://afrikartt.com

Company type

Private

Operating status

Operating

Short description

Afrikart is an Oregon-based multi-vendor e-commerce marketplace (Afrikart LLC) that curates and ships authentic African products — fashion, jewelry, coffee, food, beauty, home goods — from 100+ vendors across 20+ African countries directly to US consumers, with native iOS and Android apps and Stripe/PayPal checkout.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

Clothing and Clothing Accessories Retailers (458110), Jewelry, Luggage, and Leather Goods Retailers (4583), All Other Miscellaneous Retailers (45999)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Cross-border Import/Export Generalist Marketplaces (CRAFAAAE)

akta.pro secondary industry

Cross-border Marketplaces (Multi-seller) (CRAFAJAA)

Keywords

• African e-commerce marketplace
• Multi-vendor online marketplace
• Curated African products
• African artisan goods
• Afrocentric fashion marketplace

Headquarters

HQ city

Oregon City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Marketplace Commission: Afrikart operates as a multi-vendor marketplace, earning revenue through transaction fees and commissions from third-party African vendors selling products on the platform. Vendors register and sell their products through the platform, with Afrikart handling payment processing, shipping logistics, and customer service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Afrikart is a multi-vendor e-commerce marketplace that connects over 100 African vendors and brands to US consumers, offering curated authentic African products across categories including fashion, fragrances, jewelry, food and spices, coffee and tea, beauty and wellness, bags and travel, home and living, accessories, and bundles. The company ships products from Oregon, USA in 1-4 business days with free shipping on orders over $35 and a 30-day return policy on non-consumable items. Vendor registration, payment processing (Stripe/PayPal), shipping logistics, and customer service are handled by Afrikart on behalf of its third-party vendors.

Product overview

Afrikart is an African e-commerce marketplace that connects artisans, vendors, and customers across continents, specializing in curated African brands shipped from the USA. The platform operates as a multi-vendor marketplace featuring a diverse portfolio organized into ten core product categories: Fashion (women's, men's, scarves, shawls, kid's, unisex, clearance, bundles), Fragrances (perfume, diffusers), Jewelry (necklaces, earrings, rings, bracelets, bangles, sets), Food & Spices (herbs, seasonings, snacks, groceries, honey, flours, chocolates), Coffee & Tea (coffee beans, ground coffee, tea, accessories, capsules), Beauty & Wellness (essential oils, skincare, body wash, haircare, shea butter, body oils), Bags & Travel (laptop bags, travel bags, totes, handbags, backpacks), Home & Living (kitchenware, ceramics, storage, serveware, baskets, home fragrance), Accessories (toys, notebooks, stationery, keychains), and Bundles. With over 100+ vendors and brands from Africa, the marketplace emphasizes authentic, ethically made products with fast U.S. shipping (1-4 business days) and secure payment processing through Stripe and PayPal.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion African fashion category offering women's fashion, men's fashion, scarves and shawls, unisex clothing, kid's fashion, clearance items, and bundles, sold to US consumers through curated third-party African vendors.
• Fragrances African perfume and diffuser products including niche perfumes, roll-on oils, and reed diffusers, sourced from third-party African brands and shipped to US customers.
• Jewelry Handcrafted African jewelry including necklaces, earrings, rings, bracelets, bangles, and jewelry sets from third-party African artisans and brands, sold to US consumers.
• Food & Spices African food products and spices including herbs, seasonings, snacks, groceries, honey, teff flour, barley flour, and chocolates, sourced from African vendors and shipped to US customers.
• Coffee & Tea African coffee and tea products including whole bean coffee, ground coffee, tea, coffee accessories, and Nespresso-compatible coffee capsules, sourced from African roasters and sold to US consumers.
• Beauty & Wellness African beauty and wellness products including essential oils, skincare, body wash, haircare, shea butter, and body oils from African brands, sold to US consumers.
• Bags & Travel Handcrafted African bags including laptop bags, travel bags, tote bags, handbags, purses, backpacks, and cardholders from African artisans, sold to US consumers.
• Home & Living African home décor and living products including kitchenware, ceramics, storage and organization, serveware, woven baskets and trays, home fragrance, and candles from African vendors, sold to US consumers.
• Accessories African accessories including kid's toys, notebooks and stationery, keychains, and belts, sourced from African vendors and sold to US consumers.
• Bundles Curated multi-product bundles combining several African products for special occasions or gifting, sold to US consumers through the marketplace.

Quantifiable outcome

• Free U.S. Shipping on $35+ orders
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• NegritudecoreChannel Partner/ Reseller/ DistributorNegritude Pty Ltd is a South African aphorism artjewellery brand based in Johannesburg, Gauteng. They sell their handcrafted jewelry through the Afrikart marketplace.
• Zeal Hanging SoapminorChannel Partner/ Reseller/ DistributorUgandan soap vendor based in Mukono, Uganda, offering signature suspended hanging soap designs through the Afrikart marketplace.
• Black Ntaw FashioncoreChannel Partner/ Reseller/ DistributorMalawian youth-led clothing brand based in Malawi Central. Sells fashion items including shirts, tunics, bomber jackets, backpacks, and tote bags through Afrikart.
• AMBROISE-UlecoreChannel Partner/ Reseller/ DistributorHandcrafted fashion brand based in Kinshasa, Democratic Republic of the Congo. Offers geometric beaded handbags and fashion accessories through Afrikart.
• SPILLS of EdenminorChannel Partner/ Reseller/ DistributorNairobi-based, farm-produced vendor specializing in wellness and beauty products through the Afrikart marketplace.
• Tyries EssentialscoreChannel Partner/ Reseller/ DistributorPremium African wellness and clean beauty brand based in Accra, Ghana. Offers beard oil, turmeric oil, black castor oil, jojoba oil, baobab oil, and face/body masks through Afrikart.
• Nature's Goodness BeautyminorChannel Partner/ Reseller/ DistributorClean Kenyan skincare brand based in Nyeri, Kenya, offering cold-pressed castor oil and other natural beauty products through Afrikart.
• People Distribution ConsultingminorChannel Partner/ Reseller/ DistributorUgandan vendor based in Jinja, specializing in pure East African botanicals and natural wellness products sold through Afrikart.
• StripecoreTechnology or IntegrationPayment processing partner enabling secure checkout transactions on the Afrikart platform. Ensures safe and reliable payment processing for all orders.
• PayPalcoreTechnology or IntegrationPayment processing partner integrated into Afrikart's checkout system, providing customers with secure payment options alongside Stripe.
• Dew Point NaturalscoreChannel Partner/ Reseller/ DistributorKenyan beauty supply store operated by Kengalfi Ltd in Nairobi. Offers shea butter creams, jojoba oil, and other natural beauty products through Afrikart.
• Adele DejakcoreChannel Partner/ Reseller/ DistributorKenyan accessories brand created by Adele Mbadon Dejak, based in Kiambu, Nairobi. Offers contemporary African-inspired jewelry, belts, shea butter, and fashion accessories. One of the largest vendors with 61 products on the platform.
• Hadero CoffeecoreChannel Partner/ Reseller/ DistributorEthiopian premium coffee brand operated by Afrikart LLC from Addis Ababa. Offers 100% Arabica medium roast coffee, ground coffee, and roasted beans. One of the platform's featured vendors with 9 products.
• Stella CoffeecoreChannel Partner/ Reseller/ DistributorPremium Ethiopian coffee company operated by Stella Plus Coffee in Addis Ababa. Known for medium roast coffee beans and premium coffee products. Offers 4 products through Afrikart.
• HibircoreChannel Partner/ Reseller/ DistributorEthiopian wellness brand (Hibir Herbal) dedicated to natural herbs and wellness products. Offers moringa powder, soursop leaves, chamomile flowers, hibiscus petals, chia seeds, and moringa seeds through Afrikart.
• Sabawiyan Leather WorksminorChannel Partner/ Reseller/ DistributorEthiopian leather goods brand based in Addis Ababa, specializing in handcrafted leather products. Offers 13 products through Afrikart.
• AYAT HONEYminorChannel Partner/ Reseller/ DistributorEthiopian honey brand operated by Ayat Mar Agro Products P.L.C, offering pure Ethiopian honey products through Afrikart.
• SARAH FashionminorChannel Partner/ Reseller/ DistributorEthiopian fashion brand founded in 2019 by designer Sarah, based in Addis Ababa. Offers contemporary Ethiopian-inspired fashion items through Afrikart.
• Bere HarminorChannel Partner/ Reseller/ DistributorPioneering Ethiopian silk brand crafting luxury silk products. Based in Addis Ababa and featured as an artisan vendor on Afrikart.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Goldune: Emerging ethical marketplace sourcing home and lifestyle goods from artisan producers across Africa and other regions; partial overlap with Afrikart's home/living and artisan-jewelry categories, targeting similar conscious-consumer segments.

Direct peers

• Soko: Ethical jewelry marketplace featuring handcrafted pieces from Kenyan and other African artisans, sold to international consumers; directly comparable to Afrikart on African-artisan sourcing, marketplace model, and US/global shipping.
• Global Goods Partners: Nonprofit fair-trade retailer sourcing handcrafted goods from artisan groups in developing countries for the US market; closely comparable to Afrikart on cross-border sourcing, artisan curation, and US consumer delivery.
• Novica: Online marketplace connecting international artisans (including many African producers) directly with global consumers; closest comparable to Afrikart's curated marketplace model, multi-category assortment, and storytelling-driven positioning.
• The Folklore: Curated e-commerce platform offering luxury African and African-diaspora fashion, jewelry, and accessories to a US/global audience; directly comparable to Afrikart on target customer, vendor curation, and premium positioning of African goods.

Broad incumbents

• Faire: Wholesale B2B marketplace connecting indie brands with retail buyers; comparable to Afrikart as a curated multi-vendor commerce platform, though operating upstream in the supply chain rather than direct-to-consumer.
• Etsy: Massive generalist marketplace with a large category of handmade and international artisan goods including African vendors; broad incumbent alternative where some of Afrikart's vendors already list, competing for the same buyer demand.
• World Market (Cost Plus): Multi-category specialty retailer offering international food, home goods, and gifts including African-origin products; comparable to Afrikart as a US-based retailer aggregating globally-sourced goods across food, home, and gift categories.
• Amazon Handmade: Amazon's artisan-focused marketplace that includes jewelry, fashion, and home goods from international producers; broad incumbent that competes with Afrikart for US buyers seeking unique goods and benefits from Amazon's fulfillment and discovery infrastructure.

Others

• SheaMoisture: Established natural beauty and wellness brand with African-heritage ingredient positioning (shea butter, baobab); adjacent competitor in the beauty/wellness category that Afrikart also sells, but operates as a single branded manufacturer rather than a marketplace.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afrikart