Activ
Activ is an Egypt-based direct-to-consumer omnichannel sportswear retailer selling its own brand and distributed international labels (adidas, Nike, CAT, AIRWALK, MERRELL, REEBOK) through activ.eg and physical branches, serving men, women, and children with athletic footwear, apparel, and modest swimwear.
- Company typePrivate
- Founded1980
- HeadquartersCairo, Egypt
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Activ does
Activ is an Egypt-domiciled sportswear and athletic-apparel retailer that operates as a direct-to-consumer omnichannel business, combining a self-serve e-commerce storefront at activ.eg with multiple physical retail branches headquartered in Cairo. The company serves three primary persona segments — men, women, and children — and supplies athletic footwear, clothing, bags, accessories, and sports equipment, with prices publicly disclosed in Egyptian Pounds ranging from budget accessories (~EGP 50) to premium items (EGP 9,000+). Activ distributes both its own proprietary label (Activ / ActivNew) and a curated portfolio of international athletic brands including adidas, Nike, CAT, AIRWALK, MERRELL, and REEBOK, and has developed a proprietary modest-swimwear / burkini assortment (EGP 1,549–1,749) tailored to local cultural preferences for women. The catalog spans 3,000+ SKUs organized by gender, product type, and seasonal collections (e.g., Summer/Swimming), with recurring flash-sale mechanics (6–61% off) and a free-shipping threshold at EGP 1,999.
The platform is built on a standard Shopify-style storefront providing product catalog navigation, search, wishlist, cart, customer accounts, and multi-payment checkout; the LinkedIn handle ("activ-abou-alaa") suggests a heritage corporate entity behind the consumer-facing Activ brand. The business model is purely transactional retail — one-time unit sales across all categories — with no subscription, licensing, or recurring revenue streams and no enterprise or B2B customer relationships disclosed. Marketing is multi-channel, relying on organic social presence across Facebook, Instagram, TikTok, and LinkedIn, an email/newsletter promotional funnel, and the storefront's search/discovery layer. The company's only disclosed operating geography is Egypt; ownership is private with no disclosed parent, investors, or executive team, and no revenue, funding, headcount, patents, regulatory actions, or M&A activity have been disclosed in the available source material.
Activ firmographics
Firmographics- Name
- Activ
- Legal name
- Activ
- Website
- https://activ.eg
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Activ is an Egypt-based direct-to-consumer omnichannel sportswear retailer selling its own brand and distributed international labels (adidas, Nike, CAT, AIRWALK, MERRELL, REEBOK) through activ.eg and physical branches, serving men, women, and children with athletic footwear, apparel, and modest swimwear.
- Ownership category
- akta.pro rank
Activ industry classification
Industry- Product category
- Athletic Footwear & Apparel Retail
- NAICS
- Sporting Goods Retailers (45911), Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industry
- Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)
Keywords
Where Activ is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Activ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: One-time retail sales of athletic footwear, clothing, bags, accessories, and sports equipment. No subscription or recurring revenue model. Revenue generated through individual transactions at varying price points ranging from budget items (EGP 50) to premium products (EGP 9,000+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Activ product offering
Product offeringCore offering
Activ operates an omnichannel sportswear retail business in Egypt, selling athletic footwear, apparel, bags, accessories, and sports equipment through its e-commerce platform (activ.eg) and physical retail branches. The company distributes its own proprietary Activ brand alongside international athletic brands including adidas, Nike, CAT, AIRWALK, MERRELL, and REEBOK, serving men, women, and children across budget to premium price points.
Product overview
Activ is an Egyptian e-commerce sportswear and fashion retailer operating a multi-brand online marketplace. The core offering consists of Activ's proprietary footwear (men's, women's, and kids' shoes), apparel (activewear, swimwear, burkinis), accessories, and sports equipment. The platform also distributes internationally recognized athletic brands including adidas, Nike, CAT, AIRWALK, MERRELL, and REEBOK. The business operates as a unified e-commerce platform with collections organized by gender (Men, Women, Children), product category (Shoes, Clothing, Bags, Accessories, Sports Equipment), and seasonal collections (Summer/Swimming). Prices are listed in Egyptian Pounds (EGP) and the platform offers Flash Sales and Best Seller promotions.
Differentiator
Problem solved
Functional benefit
Products and services
- ACTIV Men's Shoes Athletic and fashion footwear for men including dress shoes, slippers, flip-flops, and casual shoes in various colors and styles, priced in Egyptian Pounds.
- ACTIV Women's Shoes Athletic shoes, sandals, slippers, and casual footwear for women in various styles and colors.
- ACTIV Kids' Shoes Children's footwear including clogs, sandals, slippers, fashion shoes, and athletic shoes in various sizes for infants through teens.
Companies that use Activ
Customer profileSegments3 records
Ideal customer profiles3 records
Activ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Activ partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- adidasminorActiv distributes adidas brand athletic footwear and apparel products through its e-commerce platform and physical stores in Egypt. adidas products are featured in dedicated brand collections on the Activ website.
- NikeminorActiv distributes Nike brand athletic footwear and apparel through its retail channels in Egypt. Nike products are featured in a dedicated brand collection.
- CAT (Caterpillar)minorActiv distributes CAT (Caterpillar) brand footwear including work and outdoor boots through its Egypt retail network.
- AIRWALKminorActiv distributes AIRWALK brand footwear including casual and water shoes through its Egypt retail channels.
- MERRELLminorActiv distributes MERRELL brand outdoor and athletic footwear including hiking and running shoes through its Egypt retail network.
- REEBOKminorActiv distributes REEBOK brand athletic footwear and apparel through its retail channels in Egypt.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Activ competitors and assessment
Company assessmentRegional players
- Namshi: Namshi is a Middle East-focused online fashion and athletic retailer shipping across the Gulf and Egypt. It competes with Activ on athletic and casual sportswear, particularly for women and kids, via e-commerce with similar brand rosters (Nike, adidas, Puma).
Direct peers
- Sun & Sand Sports: Sun & Sand Sports is a major multi-brand athletic footwear and apparel retailer operating across the Middle East and North Africa. It is directly comparable to Activ because both run multi-brand sportswear stores (Nike, adidas, Puma, etc.) targeting similar customers in the MENA region via physical branches and e-commerce.
- Decathlon Egypt: Decathlon operates its own-brand and multi-brand sporting goods stores in Egypt, offering athletic apparel, footwear, and sports equipment at value-to-mid price tiers. It is comparable to Activ as a domestic Egyptian omnichannel sporting goods retailer serving the same sports and active-lifestyle customer base.
- The Athletes Foot: The Athletes Foot is a global athletic-footwear specialty retailer with a meaningful franchise and direct-store presence in MENA markets including Egypt. It competes head-to-head with Activ on athletic footwear assortment and on access to the same international brand partners (Nike, adidas, Puma).
Broad incumbents
- Adidas (own retail): Adidas operates its own DTC stores and e-commerce in Egypt and globally, including via third-party platforms. As one of Activ's largest brand partners, Adidas's direct channels are a directly overlapping competing surface for the same Egyptian athletic consumer.
- Intersport: Intersport is a global sporting-goods retailer cooperative operating physical stores and online channels worldwide, including in parts of MENA. It is comparable to Activ as a multi-category sporting goods retailer offering footwear, apparel, equipment, and accessories through both stores and e-commerce.
- Foot Locker: Foot Locker is a global specialty athletic footwear and apparel retailer with an international online footprint that reaches Egyptian consumers. It is comparable to Activ as a multi-brand athletic retailer competing for the same sneaker-culture and performance-footwear customer in Egypt via both digital and physical touchpoints.
- JD Sports: JD Sports is a large global multi-brand sports-fashion and athletic footwear retailer with international e-commerce shipping to Egypt. It overlaps with Activ on multi-brand premium athletic positioning and on serving youth/streetwear-leaning sportswear shoppers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Activ social profiles
Digital presenceActiv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activ leadership team
Management profileNumber of profiles
Profiles1 record
Activ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activ
What does Activ do?
Activ operates an omnichannel sportswear retail business in Egypt, selling athletic footwear, apparel, bags, accessories, and sports equipment through its e-commerce platform (activ.eg) and physical retail branches. The company distributes its own proprietary Activ brand alongside international athletic brands including adidas, Nike, CAT, AIRWALK, MERRELL, and REEBOK, serving men, women, and children across budget to premium price points.
Is Activ a public or private company?
Activ is a private company. It is classified as unknown and is currently operating.
When was Activ founded?
Activ was founded in 1980. It employs 501 to 1,000 people.
Where is Activ based?
Activ is headquartered in Cairo, Egypt, in the Africa region.
How does Activ make money?
One revenue line is on record: retail Product Sales.
Who are Activ's main competitors?
Namshi is listed as a regional player. Direct peers are Sun & Sand Sports, Decathlon Egypt and The Athletes Foot. Broad incumbents are Adidas (own retail), Intersport, Foot Locker and JD Sports.
Does Activ have an API?
No public API is recorded for Activ.
What industry is Activ in?
Activ's product category is Athletic Footwear & Apparel Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAAABAL, Outdoor & Active Lifestyle Apparel Retail. Its NAICS code is 45911 and its SIC code is 5661.