Cartago Group

What Cartago Group does

Cartago Group is a direct wholesale supplier of South American-origin seeds, cereals, cocoa derivatives, and superfoods, serving food processors and wholesale distributors across more than 10 European countries. Founded in 2013 and headquartered in Madrid at C/ Martín de los Heros 21, the company operates a vertically integrated B2B model in which it sources chia, sesame, quinoa, Tara gum, amaranth, lucuma, moringa, maca, and cocoa directly from producers in Paraguay, Argentina, and Peru, then handles processing oversight, transport, temperature-controlled warehousing in Madrid, and final distribution to European business customers. Pricing is quote-based for every product, with no public price list, and all commercial engagement runs through email and WhatsApp.

The product catalog spans six categories — chia (black and white), sesame (toasted, black, natural, hulled), quinoa (red, black, white, and whole golden), natural additives (Tara gum), superfoods (amaranth, lucuma, moringa, maca, chia flour, quinoa flour), and cocoa (nibs, butter, powder) — sold in standardized bulk formats (typically 2-5 kg bags). The firm holds 7 quality certifications, including Fairtrade and organic/bio standards, that govern sourcing from named South American origins and support claims of guaranteed traceability, strict quality controls, and 'the most competitive prices in the market.'

The business model is founder-owned and bootstrapped, with no disclosed external funding, parent entity, or institutional investors. Operations are run by two named principals: Lucas Ibáñez Isasmendi (MBA, Industrial Engineer) leading New Business Development, and Sebastián Bel Uhalde (MBA, Business Administration) leading Sales and Commercialization. Total headcount is 1-10, and the company's go-to-market is a direct B2B wholesale sales motion targeting food manufacturers and distributors, supported by a multilingual website in Spanish, Catalan, Portuguese, English, French, and Italian. Marketing is limited to a LinkedIn corporate presence, and there is no disclosed app, platform, API, or proprietary technology stack beyond standard B2B ecommerce tooling.

Name

Cartago Group

Legal name

Cartago Group

Website

https://cartagogroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cartago Group is a Madrid-based direct wholesale supplier of South American seeds, cereals, cocoa, and superfoods to food manufacturers and distributors across more than 10 European countries, controlling the entire supply chain from field sourcing to delivery.

Ownership category

akta.pro rank

Product category

Food Ingredients Wholesale

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industry

Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

Keywords

• Wholesale food ingredients
• South american seeds
• Superfood distribution
• Cocoa wholesale
• Natural food additives

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: Revenue generated from direct wholesale sales of seeds, specialties, and superfoods sourced from South America to European food industries and distributors. Products include chia, sesame, quinoa, natural additives, superfoods, and cocoa products sold in bulk packaging formats.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Cartago Group is a direct wholesale supplier of South American seeds, cereals, cocoa products, and superfoods sold in bulk to food industries and distributors across Europe. The company controls the full supply chain from South American fields through processing, transport, temperature-controlled warehousing, and distribution to business customers in more than 10 European countries.

Product overview

Cartago Group is a direct wholesale supplier of South American seeds, specialties, and superfoods operating as a B2B food ingredients distributor. The product portfolio spans four main categories: Seeds (including Chia varieties, Sesame varieties, and Quinoa varieties in multiple colors), Natural Additives (such as Tara Gum for the food industry), Superfoods (including Amaranth, Lucuma Powder, Moringa Powder, Maca Powder, and chia/quinoa flours), and Cocoa products (Cocoa Nibs, Cocoa Butter, and Cocoa Powder). The company controls the entire supply chain from South American fields through processing, transport, storage (temperature-controlled warehouse), and distribution to food industries and distributors across more than 10 European countries, guaranteeing traceability, quality, and competitive pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Chia Seeds (Black and White)

Quantifiable outcome

• Supply chain control from fields to delivery ensuring quality and traceability
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cartagogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cartago Group