The Hotel at the University of Maryland

What The Hotel at the University of Maryland does

The Hotel at the University of Maryland is a 297-room, AAA Four-Diamond, LEED Gold-certified independent hotel located directly across from the University of Maryland's main campus entrance in College Park, Maryland. Operated by Southern Management Companies, the property offers accommodations ranging from 450-square-foot standard rooms to an 1,800-square-foot Presidential Suite, alongside five on-site dining venues (GrillMarX, Iron Rooster, Potomac Pizza, Bagels N' Grinds, and The Lobby Bar), a full-service boutique spa with heated indoor pool and fitness center, and 43,000 square feet of flexible meetings and events space across 18 venues. Revenue is generated through five streams — accommodations, food and beverage, spa services, meetings and events, and an 850-space parking garage — with pricing varying by room type, season, and ancillary add-ons such as a $75 pet fee and $24 valet parking.

The property serves four primary customer segments: University of Maryland affiliates (alumni, students, prospective students, faculty), business travelers and corporate meeting groups, wedding and social event planners, and DC-metro leisure travelers. Distribution is primarily direct-to-consumer via the hotel's website and phone reservations, supplemented by online travel agencies (TravelClick, Booking.com) and direct enterprise sales to corporate RFP and wedding clients. The underlying technology stack is composed of industry-standard third-party platforms: TravelClick for reservations, Book4Time for spa bookings and gift cards, and Metropolis for monthly parking pass purchases. Marketing emphasizes the AAA Four-Diamond designation, LEED sustainability credentials, and a strategic partnership with the University of Maryland and the adjacent Discovery District innovation hub, which houses 60 companies and the National Quantum Lab.

The business model is anchored by high-margin event and F&B revenue layered on top of room revenue, with a hybrid direct/OTA distribution mix and active pipeline-build initiatives including a meeting planner FAM Tour and an annual Wedding Showcase. Certifications span AAA Four-Diamond, LEED Gold, and WCAG 2.0 AA accessibility compliance, and the property has been named a Top 10 Hotel in Maryland by U.S. News & World Report (2023) and maintains a 5-star WeddingWire rating. The company is privately held, with no public revenue disclosure and no funding activity on record, operating as part of Southern Management Companies' mid-Atlantic portfolio.

Name

The Hotel at the University of Maryland

Legal name

The Hotel at the University of Maryland

Website

https://thehotelumd.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

The Hotel at the University of Maryland is a 297-room AAA Four-Diamond independent hotel in College Park, MD, operated by Southern Management Companies and offering upscale accommodations, five dining venues, a full-service spa, and 43,000 square feet of meetings and events space serving UMD affiliates, corporate groups, wedding planners, and DC-metro leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Upscale hotel accommodations
• Conference meeting venues
• Wedding event spaces
• Full service hospitality
• On-site dining restaurants

Headquarters

HQ city

College Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Accommodations: Room revenue from 297 guest rooms and suites ranging from standard rooms to Presidential Suite. Pricing varies by room type, season, and day of week. Extra adult charges apply for more than 2 adults per room.
2. Food & Beverage: Revenue from four on-site restaurants (GrillMarX, Iron Rooster, Potomac Pizza, Bagels N' Grinds) and The Lobby Bar offering cocktails, beers, and wines. Room service not available but takeout/online ordering is offered.
3. Spa Services: The Spa at The Hotel at the University of Maryland offers massages, facials, body treatments, manicures, pedicures, and waxing services. Open to both hotel guests and day spa visitors.
4. Meetings & Events: Revenue from 43,000 square feet of flexible meeting and event space including ballrooms, boardrooms, and outdoor terraces. Hosts conferences, weddings, and special events with full catering and audiovisual capabilities.
5. Parking: Self-parking at $16/day for hotel guests with in/out privileges, valet parking at $24/day, and monthly parking passes available. Electric vehicle charging stations available (up to 6 vehicles).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Hotel at the University of Maryland is a 297-room AAA Four-Diamond, LEED Gold-certified hotel that provides upscale guest accommodations, five on-site dining venues, a full-service boutique spa, an indoor pool and fitness center, and 43,000 square feet of meeting and event space across 18 venues. Its core revenue drivers are guest room bookings, restaurant and bar transactions, spa services, and meetings/weddings contracts.

Product overview

The Hotel at the University of Maryland is a 297-room AAA Four-Diamond, LEED Gold-certified hotel offering diverse accommodations from standard rooms to luxury suites, five on-site dining venues (GrillMarX, Potomac Pizza, Bagels N' Grinds, Iron Rooster, The Lobby Bar), a full-service spa with pool and fitness center, and 43,000 square feet of meeting and event space across 18 venues. The hotel operates as a unified full-service property with accommodations, dining, spa, and event services integrated to serve business travelers, families, and wedding/event planners.

Differentiator

Problem solved

Functional benefit

Brands

• The Spa at The Hotel at the University of Maryland: A boutique, luxury day spa offering massages, facials, manicures, pedicures, body scrubs and wraps, located on the 4th floor of the hotel.
• GrillMarX
• Potomac Pizza
• Bagels N' Grinds
• Iron Rooster
• The Lobby Bar

Products and services

• Hotel Accommodations 297-room AAA Four-Diamond hotel accommodations including standard rooms, university view rooms, executive level rooms, ADA-accessible rooms, and multiple suite types ranging from 450 sq ft standard rooms to the 1,800 sq ft Presidential Suite, available to travelers, business guests, and event attendees.
• The Spa at The Hotel at the University of Maryland Full-service boutique spa on the 4th floor offering massages, facials, manicures, pedicures, body scrubs and wraps, plus access to the heated indoor pool and fitness center. Open to both hotel guests and day spa visitors.
• GrillMarX Upscale steakhouse and raw bar featuring hickory grilled hand-cut steaks, an extensive raw bar, seafood, and craft cocktails, serving hotel guests and outside diners.
• Iron Rooster Family-style Southern cooking restaurant featuring all-day breakfast, house-made pop tarts, chicken and waffles, and crab hash, serving hotel guests and outside diners.
• Potomac Pizza

Quantifiable outcome

• Energy efficiency 24% better than ASHRAE 90.1 baseline
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• University of MarylandcoreStrategic or Co-development PartnerStrategic partnership with University of Maryland as the hotel is located directly across from the main campus entrance. The hotel features the Discovery District innovation hub adjacent to or within the property, housing 60 companies and organizations including the National Quantum Lab (Q-Lab) utilizing two million square feet of space. The property offers exclusive discounts for UMD Alumni Association members and special packages for University of Maryland students and faculty.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Graduate Hotels: Graduate Hotels operates university-affiliated boutique lifestyle hotels. Most comparable because both brands center the university identity, target campus visitors and alumni, and combine distinctive accommodations with F&B and event space in a college-town setting.
• The LINE DC: Independent upscale full-service hotel in DC with multiple F&B concepts, large event space, and cultural/art programming - very similar vertical mix of rooms + restaurants + events to The Hotel at UMD. Comparable for both rate benchmarks and group/F&B economics.
• Hotel Zena: Independent boutique full-service hotel near downtown DC with restaurant and event offerings. Comparable as a similarly sized, independent, design-forward DC-area full-service hotel competing for the same corporate, group, and leisure traveler mix.
• Yours Truly DC: Independent lifestyle full-service hotel in DC with on-site dining and meeting venues. Comparable as an independent alternative to branded full-service product, with similarly diversified revenue streams and a single-asset operating structure.
• The Darcy Hotel: The Darcy is an independent, design-driven full-service hotel in the DC metro area with strong F&B and meeting/event positioning. Comparable product, geography, and independent-flag economics - useful proxy for room rate, event capture, and F&B mix.
• Salamander Washington DC: Luxury independent full-service hotel in DC operated by Salamander Hotels. Comparable as an independently-branded, asset-heavy full-service property competing for the same upscale leisure, corporate, and event demand in the DC metro.
• The Jefferson, Washington DC: Iconic luxury independent full-service hotel in DC with award-winning dining and significant meeting/wedding space. Comparable as a high-end independent full-service hotel competing for the same AAA-level corporate, wedding, and event business in the capital region.

Broad incumbents

• Autograph Collection Hotels: Marriott's soft brand of independent, character-driven full-service hotels. Comparable as the most relevant 'incumbent' set competing with independents for the same upper-upscale independent traveler segment, while benefiting from Marriott's distribution and loyalty infrastructure.

Regional players

• Hilton Alexandria Old Town: Group-oriented full-service Hilton in the DC metro regional periphery, near D.C. demand drivers. Comparable as a brand-affiliated full-service hotel competing for the same DC-area corporate and group demand from a similar suburban/secondary location.
• The Westin Annapolis: Upscale full-service brand-affiliated hotel in the Maryland/D.C. metro region with significant meeting and wedding space. Comparable as a similarly sized Maryland-based full-service property with diversified event, F&B, and leisure demand, providing a useful benchmark on regional group rates and GOP mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheHotelUMD
• LinkedInlinkedin.com/company/the-hotel-at-the-university-of-maryland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hotel at the University of Maryland