Chair Decor Etc.

What Chair Decor Etc. does

Chair Decor Etc., now operating as Velare, is a Canadian event rental company founded in 1991 that rents linens, tableware, glassware, specialty pieces, and related laundry services to event venues, professional planners, decorators, florists, restaurants, and private hosts. In 2025 the company rebranded from its previous identity as Chair Decor + Plate Occasions to Velare, consolidating its offerings under a single brand and refreshed digital presence at velare.ca while preserving the existing operational footprint in Woodbridge, Ontario.

The product portfolio is organized into six lines: a Rental Collection of linens and tabletop pieces for individual events, Venue Rental Programs that act as in-house linen and tabletop solutions with recurring refresh cycles and custom upgrades, Wholesale Accounts for trade professionals, Restaurant Packages for private dining and hosted events, Laundry Services for fabric care, and complimentary Showroom Meeting Space for client consultations. Operations center on physical inventory management and last-mile logistics, supported by an inventory of thousands of linens, tableware, and specialty pieces and 7-day operations with 24/7 emergency support. No proprietary technology platform, software product, or AI capability is disclosed; customer-facing digital touchpoints are limited to the website, Instagram, Facebook, TikTok, and an email newsletter.

Velare generates revenue on a transaction-fee basis, charging rental fees per event with quote-based pricing tailored to specific requirements and a pay-as-you-go billing cadence. The business employs 1-10 people and serves a horizontally segmented customer base across B2B and consumer buyers, with event venues identified as the primary segment. Distribution is direct-to-customer through showroom appointments, website quote requests, and a wholesale channel for trade partners. The company is privately held, Canadian-domiciled, and shows no disclosed funding rounds, institutional investors, M&A activity, or patent portfolio.

Name

Chair Decor Etc.

Legal name

Velare

Website

https://chairdecor.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Chair Decor Etc., now operating as Velare, is a Canadian event rental company providing linens, tableware, glassware, and laundry services to event venues, planners, decorators, restaurants, and private hosts across a regional Canadian footprint.

Ownership category

akta.pro rank

Product category

Event Linen & Tableware Rentals

NAICS

General Rental Centers (532310), Consumer Goods Rental (5322)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event linen rentals
• Tableware rental services
• Venue linen programs
• Event tabletop rentals
• Commercial laundry services

Headquarters

HQ city

Woodbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tableware & Linen Rentals: Rental of high-quality linens, tableware, glassware, and specialty pieces for events. Services include delivery, pickup, and laundry services. Revenue generated through rental fees per event plus ancillary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Chair Decor Etc. (now Velare) rents high-quality linens, tableware, glassware, and specialty pieces for events and venues. Services include venue rental programs, wholesale accounts for event professionals, restaurant packages, professional laundry services, and complimentary showroom meeting space for client consultations, supported by direct delivery and pickup logistics.

Product overview

Velare (formerly Chair Decor + Plate Occasions) is a tableware rental company offering a unified portfolio of rental products and services. The core offerings include the Rental Collection of linens, tableware, glassware, and specialty pieces, supported by Venue Rental Programs for ongoing venue needs, Restaurant Packages for dining establishments, Wholesale Accounts for trade professionals, Laundry Services for fabric care, and a Showroom Meeting Space for client consultations. The company operates as a single integrated platform under one roof, combining inventory, delivery, and execution services.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Rental Programs In-house linen and tabletop solution for event venues, including regular refresh cycles, custom upgrades, and reliable delivery and pickup services.
• Rental Collection
• Wholesale Accounts
• Restaurant Packages
• Laundry Services
• Showroom Meeting Space

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Party Reflections: Regional event rental company providing tents, tables, chairs, linens, china, and tabletop for weddings, corporate events, and galas. Closely comparable product mix (especially tabletop/linens) and full-service event rental delivery model to Velare.
• BBJ Linen: National linen and tabletop rental specialist serving event professionals, venues, and restaurants across North America. Closely comparable in core product focus (tablecloth, napkin, and tabletop rentals) and venue linen program structure to Velare's offerings.
• EventSource: Canadian event rental marketplace and supplier connecting event professionals with rental companies across categories including tabletop, linens, and décor. Directly comparable as a B2B event rental channel competitor serving Canadian event venues and planners.
• Marquee Event Group: Toronto-area event rental company offering tables, chairs, linens, and tabletop for weddings, corporate events, and galas. Direct competitor in the Greater Toronto Area serving the same planner, venue, and private-host customer base as Velare with a similar full-service model.
• Tents & Events: Full-service event rental company providing tents, tables, chairs, linens, and tabletop items for corporate and social events. Comparable in product breadth (tableware/linens/tents) and B2B event venue customer focus to Velare's full-service rental approach.
• Axxys Event Rentals: Multi-location event rental company offering tents, furniture, tableware, and linen rentals for corporate and social events. Comparable in product breadth and venue/corporate customer focus, though operating at larger geographic scale than Velare.
• Special Event Rentals & Sales: Event rental company providing tables, chairs, linens, china, and tabletop accessories for weddings, corporate, and social events. Comparable product mix (especially tabletop/linen) and full-service delivery model to Velare's rental collection offerings.

Broad incumbents

• AFR Furniture Rental: National furniture rental company primarily serving residential and corporate relocation markets with trade show and event furnishings as an adjacent offering. Comparable business model (rental/leasing) and inventory-driven operation, though focused on furniture rather than tabletop/linens.
• CORT Event Rentals: Large national furniture and event rental company with broad product portfolio across household, office, and event categories. Operates as a broad incumbent in adjacent furniture rental space, offering some overlap with Velare's event-side offerings at much larger scale.

Regional players

• Earle's Event Rentals: Western Canadian (Vancouver-based) full-service event rental company offering tents, tables, chairs, linens, and tabletop for weddings and corporate events. Comparable product offering and B2B customer model to Velare, though serving a different Canadian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Velareeventrentals
• Instagraminstagram.com/velareeventrentals
• TikToktiktok.com/@velareeventrentals
• LinkedInlinkedin.com/company/chairdecoretc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chair Decor Etc.