Sino-Canada International Cooperation Association

What Sino-Canada International Cooperation Association does

Sino-Canada Innovation Center (operating under the legal name Sino-Canada International Cooperation Association and also doing business as Sino-Canada Inn NGO) is a non-profit organization founded in 2025 and headquartered in Richmond, British Columbia, Canada, at 10451 Shellbridge Way. The organization is dedicated to helping Chinese small and medium enterprises (SMEs) expand into Canadian and North American markets, addressing pain points such as lack of overseas exhibition knowledge, difficulty establishing warehouse and fulfillment operations abroad, navigating Canadian regulatory certifications, and building market connections with Canadian distributors and retailers. It operates with a stated 1–10 employee band and two named personnel — Bobby Zhou (Manager) and Eric Yang (Representative).

The organization's service platform is structured around three core lines: (1) Exhibition Representation, including booth booking, display planning, on-site support, and partner matchmaking at Canadian trade events; (2) Sample & Product Warehousing, Display and Fulfillment, providing North American warehouse space with sample display and client demonstration capabilities; and (3) Canadian Product Certification & Compliance Support, guiding companies through regulatory certifications and product testing. These services are applied across six stated industry verticals: Retails & Gifts, Electronics & Technology, Water Sport Gears, Transportation & Logistics, Laboratory Supplies, and Test Video.

Go-to-market is event-driven, anchored by participation in marquee British Columbia trade shows including the Vancouver Gift Expo, the BC Sport & Wilderness Show, and the Vancouver International Boat Show. Distribution is supplemented by content marketing through the organization's blog and broad social media presence (Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok). Recent strategic activity includes a co-exhibition partnership with Mmelancho at the 2026 BC Sport & Wilderness Show — making them one of only two Chinese exhibitors at the event — and the introduction of auto sun-tracking photovoltaic modules developed with a German partner supplier, signaling cross-border supplier diversification beyond China. As a non-profit, the organization does not sell software and has no disclosed proprietary technology, AI capabilities, APIs, mobile app, patents, or institutional investment.

Name

Sino-Canada International Cooperation Association

Legal name

Sino-Canada Innovation Center

Website

https://sino-canada.ca

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Sino-Canada Innovation Center is a non-profit founded in 2025 in Richmond, BC that helps Chinese SMEs enter Canadian markets via exhibition representation, North American warehousing and fulfillment, and Canadian product certification and compliance support.

Ownership category

akta.pro rank

Product category

International Trade Facilitation Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro industry

PRIMARYHSACADAH

Exhibitions, Trade Shows & Booth Management

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Exhibition representation services
• Cross-border trade facilitation
• Warehousing and fulfillment services
• Regulatory compliance consulting
• International market entry

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Exhibition Representation Services: Assists companies in participating in overseas exhibitions including booth booking, display planning, on-site support, and partner matchmaking services to help brands enter the global market.
2. Warehousing and Fulfillment: Provides product warehouse space in North America with sample display, client demonstration, and fulfillment services to help respond to overseas opportunities efficiently.
3. Certification and Compliance Support: Helps companies navigate Canadian regulatory certifications, product testing, and compliance guidance for smooth market entry.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The organization helps Chinese companies enter Canadian and North American markets through three service lines: (1) Exhibition Representation - booth booking, display planning, on-site support, and partner matchmaking at overseas exhibitions; (2) Sample & Product Warehousing, Display and Fulfillment - North American warehouse space for sample display, client demonstration, and order fulfillment; and (3) Canadian Product Certification & Compliance Support - regulatory certification guidance, product testing, and compliance advisory for Canadian market entry.

Product overview

Sino-Canada Innovation Center is a non-profit organization dedicated to helping Chinese companies go global through international exhibitions, market connections, and cross-border trade facilitation. The organization operates as a service platform across six industry verticals — Retails & Gifts, Electronics & Technology, Water Sport Gears, Transportation & Logistics, Laboratory Supplies, and Test Video — and offers three core service lines: Exhibition Representation (booth booking, display planning, on-site support, and partner matchmaking), Sample & Product Warehousing/Display/Fulfillment (North American warehouse space with sample display, client demonstration, and fulfillment), and Canadian Product Certification & Compliance Support. The organization also showcases partner products at Canadian trade events including the BC Sport & Wilderness Show, the Vancouver International Boat Show, and the Vancouver Gift Expo, featuring items such as electric surfboards, surf boats, outdoor noise-cancelling headphones, Kylia outdoor sports boards, aluminum pontoon boats, and automatic sun-tracking solar photovoltaic modules developed in cooperation with a German supplier. The portfolio is organized around industry verticals and service offerings rather than a software product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Representation

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• MmelanchocoreStrategic or Co-development Partner · 6 March 2026Sino-Canada Innovation Center and Mmelancho jointly participated in the BC Sport & Wilderness Show in Abbotsford, British Columbia, showcasing innovative outdoor and marine technology products while promoting cross-border collaboration between Chinese manufacturers and the Canadian market. This was one of only two Chinese exhibitors at the show.
• German Partner SupplierminorStrategic or Co-development Partner展示来自德国合作供应商的先进产品，包括可自动追踪太阳方向的光伏发电模组。Presented advanced products from German partner suppliers including photovoltaic modules with automatic sun-tracking capability at exhibitions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Enterprise Ireland: Irish state agency helping Irish companies enter international markets via exhibitions, market research, and in-market support. Highly comparable national trade facilitation model, applied to a different country pair.
• Asia Pacific Foundation of Canada: Canadian think tank and bridge organization focused on Asia-Pacific trade and investment. Operates in adjacent facilitation space (research, networking, policy advocacy) supporting Canada-Asia commercial ties.
• Trade Commissioner Service of Canada (TCS): Canadian government service that helps domestic companies access international markets, including market intelligence, matchmaking, and trade show support. Adjacent enabler of cross-border trade that competes for the same SME clients.

Direct peers

• Canada China Business Council (CCBC): National non-profit facilitating business and trade between Canada and China. Direct peer in mission and structure, but operates at a far larger scale with decades of institutional relationships across government and enterprise.
• Hong Kong Trade Development Council (HKTDC): Public body that organizes international trade exhibitions and matchmaking services for Asian companies entering global markets. Closely comparable in exhibition representation, matchmaking, and cross-border trade facilitation.

Broad incumbents

• Reed Exhibitions (RX): One of the world's largest exhibition organizers, running hundreds of B2B trade shows globally. A broad incumbent that owns many of the venues and events Sino-Canada helps Chinese SMEs enter.
• Informa: Global events and exhibitions group that owns and operates hundreds of trade shows worldwide, including categories overlapping with Sino-Canada's verticals (gifts, marine, outdoor). Operates many of the shows Sino-Canada exhibits at.
• China Council for the Promotion of International Trade (CCPIT): Government-backed Chinese body that organizes major trade fairs and facilitates Chinese outbound expansion globally. Highly comparable mandate, vastly larger scale, and organizes flagship exhibitions like the Canton Fair.
• dmg events: International exhibitions company running major face-to-face events including energy, construction, and lifestyle shows. Comparable as a trade show organizer with overlapping verticals.

Regional players

• Greater Vancouver Board of Trade: Regional business chamber operating in the same Vancouver/Richmond geography, providing networking, policy advocacy, and trade-related services to local businesses. Adjacent regional facilitator with overlapping member base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sino-Canada International Cooperation Association