Hype Dance

What Hype Dance does

Hype Dance Inc. is a privately held, single-location dance studio founded in 2017 in Kelowna, British Columbia, Canada. The company operates a drop-in model targeting adults aged 16 and older, offering weekly classes across five core styles — Hip Hop, Commercial, Heels, Jazz, and Contemporary/Lyrical — as well as a 14-week Student Showcase performance program with à la carte participation, video series content, and workshops. All skill levels from beginner to advanced are served, and the studio positions itself as an inclusive, judgment-free alternative to traditional long-term-commitment dance programs.

The technical footprint is minimal: the website runs on WordPress/WooCommerce, the e-commerce storefront (which ships globally) sells made-to-order branded apparel and accessories priced from $20 to $79, and class bookings are facilitated through a website plus a mobile app available on iOS and Android (Arketa-powered stack). No proprietary technology, patents, APIs, or integrations are disclosed.

The business model combines recurring drop-in class revenue with program-fee revenue from the 14-week showcase and modest merchandise sales. Pricing is not publicly disclosed on the website. The company is bootstrapped, founder-owned, has 1–10 employees, has no disclosed funding, no parent company, no M&A activity, and no patents or trademarks on file. Geographic footprint is limited to Kelowna with merchandise shipping extending globally.

Name

Hype Dance

Legal name

Hype Dance Inc.

Website

https://hypednc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Hype Dance is a Kelowna, BC-based drop-in dance studio offering weekly classes in Hip Hop, Commercial, Heels, Jazz, and Contemporary for adults 16+ since 2017, alongside 14-week performance showcases and a branded online merchandise storefront.

Ownership category

akta.pro rank

Product category

Dance Studio / Performing Arts Instruction

NAICS

Fine Arts Schools (611610), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance Fitness Classes (e.g., Zumba) (HSADABAD), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Adult dance classes
• Drop-in dance studio
• Dance performance programs
• Dance studio merchandise
• Hip hop heels contemporary

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dance Classes: Drop-in dance classes and ongoing dance instruction generating recurring revenue from weekly class attendance. Classes include Hip Hop, Commercial, Heels, Jazz, and Contemporary.
2. Merchandise Sales: Online storefront selling branded merchandise including clothing (hoodies, t-shirts, sweatshirts), accessories (hats, beanies, bucket hats), and drinkware (stainless steel tumblers). Products are made on demand.
3. Performance Programs: 14-week student showcase programs where participants learn themed dance routines and perform in year-end productions. Offers à la carte format allowing students to perform in one to five routines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hype Dance runs a drop-in adult dance studio in Kelowna, BC offering weekly in-person classes in Hip Hop, Commercial, Heels, Jazz, and Contemporary/Lyrical for ages 16+. It complements instruction with a 14-week Student Showcase performance program and sells branded merchandise (clothing, hats, beanies, tumblers) through an online store.

Product overview

Hype Dance is a drop-in dance studio in Kelowna, British Columbia, operating since 2017. The company offers a unified service combining in-person dance instruction across five core class styles (Hip Hop, Commercial, Heels, Jazz, and Contemporary/Lyrical) for adults aged 16+, along with a 14-week Student Showcase performance program. Additionally, Hype Dance operates an e-commerce online shop (WooCommerce-based) selling branded merchandise including clothing (hoodies, sweatshirts, t-shirts, crop hoodies, windbreakers) and accessories (hats, beanies, tumblers). The class offerings and merchandise shop are interconnected through the company's brand identity, with the dance studio and performance program driving merchandise sales while the shop reinforces brand community.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• CLI Studios: Digital dance education platform with choreographers teaching hip hop, contemporary, jazz, and heels via online classes. Same genre overlap as Hype Dance, but operating as a digital alternative rather than a local studio.
• STEEZY Studio: Online dance instruction platform offering on-demand hip hop, contemporary, heels, and beginner classes. Comparable genre mix to Hype Dance but delivered digitally, representing a substitute (and potential expansion path) for in-person drop-in classes.

Broad incumbents

• EDGE Performing Arts Center: Long-running LA studio specializing in commercial, hip hop, and contemporary for working dancers and serious hobbyists. Overlaps with Hype Dance's commercial/hip hop class mix but serves a more pre-professional adult segment.
• Millennium Dance Complex: LA-based high-profile dance studio offering drop-in adult classes in hip hop, heels, contemporary, and jazz. Comparable class mix and adult drop-in model; significantly larger brand and broader style portfolio than Hype Dance.
• Broadway Dance Center: Large, established NYC dance studio offering drop-in classes across dozens of styles for adults. Same core product (drop-in adult multi-style classes) but at much larger scale and broader geographic draw than Hype Dance.
• The Ailey Extension: Alvin Ailey's open adult drop-in class program in NYC offering technique, Horton, and contemporary styles. Comparable drop-in adult format and inclusive positioning, though anchored to a flagship nonprofit brand rather than an independent studio like Hype Dance.
• Debbie Reynolds Dance Studio: Long-established LA studio offering drop-in classes in jazz, contemporary, and heels for adults. Comparable drop-in adult model but with a legacy brand and broader industry footprint than Hype Dance.

Direct peers

• The Playground Dance: Vancouver studio focused on adult hip hop, heels, and contemporary drop-in classes with a strong community and showcase component. Comparable to Hype Dance in target demographic (adults), class mix, and inclusive community positioning.
• Harbour Dance Centre: Vancouver-based multi-style dance studio offering drop-in classes and intensive programs across hip hop, contemporary, jazz, and heels. Closest Canadian analog to Hype Dance given shared multi-genre adult-class model and drop-in-friendly scheduling.

Regional players

• Citadel Dance Collective: Calgary-area adult dance studio offering drop-in classes across multiple styles with showcase programming. Comparable to Hype Dance in target audience (adults) and class mix, but serving a different Canadian metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hypednc
• Facebookfacebook.com/hypednc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hype Dance