Dub

What Dub does

Dub Inc is a French reggae and dub band based in Saint-Étienne, operating through the private legal entity DIVERSITÉ SARL. Formed around 2003, the band has built a catalog of nine studio albums over more than two decades, with their most recent release 'ATLAS' (November 2025) featuring collaborations with international reggae artists Kabaka Pyramid and Marcus Gad. The group's creative output is anchored in French-language socially conscious lyrics delivered over reggae and dub riddims, and is produced at their own 350 m² Greenlab Studios facility in Saint-Étienne, which since 2024 has also been opened to external artists for recording, filming, and rehearsal work.

The business operates across four primary revenue streams: live concert and tour revenue (50+ cities per year, including sold-out Zénith venues, Olympia Paris, and major European festivals such as Rototom Sunsplash and Summerjam), music sales through streaming platforms (Spotify, Deezer) and physical retail (CD, vinyl via Fnac and independent record stores), merchandise sold through the official shop-dubinc.org webshop (including limited edition numbered items), and licensing/royalty income from recorded works. The go-to-market motion is event-driven, supplemented by direct-to-consumer e-commerce, with marketing concentrated on the band's own website, Instagram, Facebook, YouTube, and curated Spotify/Deezer playlists developed in collaboration with festivals.

Customer segments span individual reggae and world music fans across 30+ countries, festival promoters booking headliner acts, and concert-goers purchasing tickets through distributed third-party platforms (tickandyou, Ticketmaster, See Tickets, Weezevent). The band maintains full creative and operational independence as a self-managed entity with 1–10 employees, with no disclosed external investment or parent company involvement. Recent strategic activity — including the ATLAS album cycle, the formal opening of Greenlab Studios to third parties, co-headlining arrangements with Danakil, and tour extensions into 2027 — points to continued expansion of both creative output and commercial surface area.

Name

Dub

Legal name

DIVERSITÉ

Website

https://dub-inc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Dub Inc is an independent French reggae and dub band based in Saint-Étienne, releasing studio albums, touring extensively across Europe and beyond, and selling merchandise and recorded music direct-to-consumer through their own webshop and streaming platforms.

Ownership category

akta.pro rank

Product category

Live Music Entertainment

NAICS

Record Production and Distribution (51225), Sound Recording Studios (512240)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

Keywords

• Reggae music production
• Concert tour booking
• Music album sales
• Artist merchandise retail
• Music streaming distribution

Headquarters

HQ city

Saint Etienne

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Concert/Tour Revenue: Revenue from live performances at festivals, venues, and arena shows across Europe. Includes ticket sales and festival appearance fees.
2. Music Sales: Sales of albums (CD and vinyl formats), singles, and digital downloads through their own shop and third-party retailers.
3. Merchandise: Sale of branded merchandise including t-shirts (including limited edition numbered versions), sweatshirts, hoodies, and accessories through their official webshop.
4. Streaming Royalties: Revenue from music streaming platforms including Spotify and Deezer.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dub Inc is a French reggae and dub band that creates, records, and distributes studio albums (nine released, with ATLAS as the ninth in November 2025), delivers live concert performances across Europe and internationally through festivals and venues (Zénith, Olympia Paris), and sells branded merchandise through their own e-commerce webshop. They also operate Greenlab Studios, a 350 m² recording facility in Saint-Étienne opened to other artists.

Product overview

Dub Inc is a French reggae band offering music albums, live concert tours, and official merchandise. Their core products are studio albums (ATLAS being their ninth, FUTUR their eighth), distributed via streaming platforms and their official webshop. The ATLAS album and FUTUR album form their main recorded music offerings, supplemented by extensive touring activities across Europe and beyond. Additional offerings include Greenlab Studios (their own recording facility in Saint-Étienne) and limited-edition merchandise through their online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Greenlab Studios: Recording studios operated by Dub Inc in Saint-Étienne, offering 350 m² of space including a large room, control room, three booths, lounge, kitchen, and terrace for other artists and bands.

Products and services

• ATLAS Album Ninth studio album released November 28, 2025, featuring twelve tracks of socially conscious lyrics, reggae/dub style, and new musical explorations. Available on streaming platforms, in stores, and via the official webshop. Album artwork by Fabien Cornut (642) and Judith Chomel.
• FUTUR Album Eighth studio album released September 30, 2022, containing 15 tracks. Available on all streaming platforms, in physical stores, and via the official shop. Pre-order gifts included numbered autographed screen prints, tote bags, and stickers.
• Dub Inc Official Merchandise (Webshop) Online store at shop-dubinc.org selling branded merchandise including CDs, vinyls, t-shirts, sweatshirts, hoodies, and limited edition items. Offers pre-order bonuses with dedications and goodies, plus worldwide shipping with occasional free shipping promotions.
• Greenlab Studios Recording studio facility in Saint-Étienne opened in 2024, spanning 350 m² with a large room, control room, three booths, lounge, kitchen, and terrace. Available for rent by other artists and bands for creative work, recordings, filming, and rehearsals.
• Limited Edition Numbered T-shirts Limited edition, numbered t-shirts inspired by the Décibels single, with only 150 pieces available. Sold through the official webshop.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Marcus GadminorGTM or Marketing Partner · 6 December 2026Marcus Gad, a Neo-Caledonian artist, collaborated with Dub Inc on the track 'Mémoires' from the Atlas album and will open at Zénith Saint-Étienne on December 6, 2026.
• FatbabsminorGTM or Marketing Partner · 5 December 2026Fatbabs will open for Dub Inc at Zénith Saint-Étienne on December 5, 2026. Fatbabs is a reggae artist featured on the band's curated playlists.
• Kabaka PyramidminorStrategic or Co-development Partner · 26 November 2025Collaboration on the track 'Break the Silence' featured on Dub Inc's Atlas album, with a music video produced in studio.
• DanakilcoreStrategic or Co-development Partner · 13 November 2025Danakil and Dub Inc are co-headlining a series of Zénith shows in November 2026 across Strasbourg, Rouen, Clermont-Ferrand, and Toulouse. The partnership is described as 'A family affair' reflecting their longstanding friendship and shared musical values.
• Marcus GadminorStrategic or Co-development Partner · 22 October 2025Collaboration on the track 'Mémoires' from Atlas album - described as an 'atypical' piece featuring slow yet powerful rhythm with brass arrangements, exploring collective and colonial memories.
• VolodiaminorGTM or Marketing Partner · 14 February 2025Volodia opened for Dub Inc at La Belle Électrique in Grenoble in February 2025.
• Little Lion SoundminorStrategic or Co-development PartnerGeneva-based sound system that invited Dub Inc to record a dubplate on the instrumental version of the classic 'Gravé dans la roche' by Sniper. Little Lion Sound is described as a leader of the international reggae scene.
• Tiken Jah FakolyminorStrategic or Co-development PartnerCollaborated on the track 'Beau continent' with a music video produced as an 'incredible experience'.
• SunSka FestivalminorGTM or Marketing PartnerCollaborative playlist created with SunSka Festival featuring Dub Inc's musical picks including artists like Anthony B, Flavia Coelho, Kabaka Pyramid, Saïan Supa Crew, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Danakil: French reggae band with a similar independent structure, socially conscious lyrics, and comparable touring footprint; actively co-headlining Zénith dates with Dub Inc in late 2026, making them the most direct comparable.
• Tiken Jah Fakoly: French-Ivorian reggae artist and longtime Dub Inc collaborator ('Beau continent'); operates independently in the same French reggae/dub space with comparable touring scale and political/socially conscious themes.
• Naâman: French reggae artist with a similarly loyal touring base across European festivals and venues; comparable independent artist profile, genre positioning, and arena-level draw.
• Ministère des Sages: French reggae collective with similar independent ethos, socially conscious lyrics, and festival-driven touring model across France and Europe.
• La Rue Kétanou: French reggae-influenced chanson band with comparable independent touring profile, socially engaged lyrics, and festival circuit presence in France and Europe.
• Volodia: French reggae artist who has directly opened for Dub Inc; operates as an independent touring reggae act with similar audience demographic and live-driven business model.
• Raggasonic: Historical French ragga/reggae act; comparable genre positioning and French-language urban reggae audience, useful as a peer benchmark for catalog longevity in this niche.
• Sinsemilia: One of the pioneering French reggae bands with multi-decade touring history and an independent catalog; offers a close analogue in terms of catalog depth, audience demographic, and live-first monetization.

Emerging players

• Kabaka Pyramid: Jamaican roots reggae artist featured on the ATLAS track 'Break the Silence'; operates as an independent touring reggae act with international festival reach, providing a benchmark for cross-market reggae positioning.
• Marcus Gad: New Caledonian reggae artist who has collaborated with Dub Inc on 'Mémoires' and is opening on the Zénith Saint-Étienne run; emerging artist with significant overlap in audience and sonic style but lower scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dubinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dub