What Mediazone Holding does

Mediazone Holding (legal entity: Mediazz Yeni Medya) is a Turkish digital media holding company headquartered in Istanbul that operates as a publisher network aggregating multiple consumer-media brands under a shared monetization infrastructure. The company was founded in 2022 and the portfolio, built primarily through M&A, includes Onedio (news and entertainment), Mackolik (sports data, publicly offered on BIST under ticker MACKO), Mynet (portal and games services), Webtekno (technology media), and sub-brands Fantazzie, Oyna Kazan, Trivians, and TVekstra. Across these properties, the network reportedly reaches 40M monthly unique visitors and a combined 14M social-media followers.

The underlying platform combines shared data analytics, ad-tech, ad-operations, financial services, and content capabilities provided to publishers inside the network. Distribution combines a 30+-person direct sales team, integrations with 6 RTB networks for programmatic buying, and self-serve publisher tooling. Technology differentiators claimed in source are the combined-inventory scale, data-driven audience targeting, and ad-tech/ad-ops infrastructure for efficient campaign execution.

The business model is advertising-led. Mediazone monetizes publisher inventory through direct sales to 500+ advertisers and RTB placements; pricing is not publicly disclosed. The customer base is two-sided — publishers seeking monetization and advertisers seeking audience reach — with both sides served via the same network. Supplemental revenue mechanics include capital-markets activity (the holding issues non-equity capital market instruments and maintains a full investor-relations function, including audit and rating reports) and consumer product surfaces inside the gaming and quiz sub-brands. Source data does not disclose consolidated revenue, employee count below the 251–500 band, or specific advertiser or publisher retention metrics.

Name

Mediazone Holding

Legal name

Mediazz Yeni Medya

Website

https://mediazonehq.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Mediazone Holding is an Istanbul-based digital media holding that aggregates Turkish consumer-media brands — including Onedio, Mackolik, Mynet, and Webtekno — into a shared publisher network serving 40M monthly unique visitors, 500+ direct advertisers, and 6 RTB integrations through centralized data analytics and ad-tech infrastructure.

Ownership category

akta.pro rank

Product category

Digital Media & Advertising Network

NAICS

Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Media Barter & Trade Media Buying (BPAFABAL)

Keywords

• Digital media network
• Publisher network advertising
• Ad-tech platform
• Programmatic advertising
• Digital content publishing

Headquarters

HQ city

Istanbul

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Advertising Sales: Monetization through advertising sales connecting publishers with 500+ direct advertisers and 6 RTB networks. Publishers benefit from combined sales power while advertisers gain access to large audiences and targeted groups.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mediazone Holding operates a Turkish digital media publisher network that connects publishers with advertisers through direct sales and programmatic Real-Time Bidding (RTB). The company owns and operates a portfolio of digital content brands spanning news, sports, technology, gaming, and entertainment, and offers publishers shared services in Data & Operations, Technology, Advertising Sales, Financial Services, and Content to optimize monetization.

Product overview

Mediazone Holding operates as Turkey's unique digital media network, functioning as a publisher network that invests in digital media companies. The portfolio is organized as a platform-plus-modules architecture combining multiple acquired and developed brands. Core offerings include publisher network services (Data & Operations, Technology, Advertising Sales, Financial Services, Content) alongside a portfolio of content brands including Onedio (news/entertainment), Mackolik (sports technology), Mynet (news and games), Fantazzie, Oyna Kazan, Trivians, TVekstra, and Webtekno. The network enables publishers to benefit from combined sales power, shared data analytics, ad-tech capabilities, and direct sales resources for optimized monetization.

Differentiator

Problem solved

Functional benefit

Brands

• Onedio: Popular digital media content platform and Türkiye's largest digital media operation after merging with Mediazone.
• Mackolik
• Mynet
• Webtekno
• Fantazzie
• Oyna Kazan
• Trivians
• TVekstra

Products and services

• Publisher Network Services
• Onedio
• Mackolik
• Mynet
• Webtekno
• Oyna Kazan
• Trivians
• TVekstra
• Fantazzie

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• MynetcoreStrategic or Co-development Partner · 26 October 2023Mediazone acquired 100% of Mynet and its Games Services in October 2023. Mynet is a major Turkish digital platform with games services, expanding Mediazone's portfolio and digital media capabilities.
• OnediocoreStrategic or Co-development Partner · 25 January 2023Onedio, Türkiye's prominent digital media platform, merged with Mediazone in January 2023, creating Türkiye's largest digital media operation. This merger significantly expanded Mediazone's publisher network and audience reach.
• MackolikcoreStrategic or Co-development PartnerTürkiye's number one sports technology brand Mackolik was offered to the public as part of Mediazone's portfolio. Mackolik represents Mediazone's sports technology vertical.
• 500+ Direct AdvertisersmajorChannel Partner/ Reseller/ DistributorDirect advertising relationships with over 500 advertisers who access Mediazone's publisher network inventory through direct sales teams.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Webedia: International digital publisher network operating entertainment, tech, and lifestyle verticals across multiple geographies. Comparable as a multi-vertical digital content and advertising network with programmatic integrations.
• Future plc: UK-listed multi-brand digital publisher network operating vertical-focused content sites monetized via advertising. Comparable business model — multiple content brands aggregated into a programmatic + direct sales ad network.
• Doğan Şirketler Grubu Holding: Diversified Turkish conglomerate with historical media interests (Hürriyet, NTV) across publishing and broadcasting. Comparable as an integrated media and digital holdings platform in Turkey.
• Turkuvaz Medya Grubu: Turkey's largest private media conglomerate (Sabah, ATV, A Haber) with significant digital operations. Directly comparable multi-vertical Turkish media holding competing for the same domestic ad budgets.
• Demirören Medya: Turkish media conglomerate operating major newspaper, TV, and digital brands (Hürriyet, CNN Türk, Posta). Directly comparable as a multi-brand national media holding competing for the same Turkish advertisers and audiences.
• Ciner Yayın Holding: Turkish media holding (Show TV, Habertürk) operating across broadcast and digital verticals. Directly comparable as a multi-channel Turkish media group serving advertisers across formats.

Broad incumbents

• Ziff Davis: US-listed digital media + ad tech company (Mashable, IGN, PCMag parent). Comparable as a multi-brand digital media operator with strong programmatic advertising infrastructure and tech-vertical depth.

Emerging players

• BuzzFeed: US digital publisher network with significant vertical brands and social-driven content monetization. Partial overlap — comparable advertising-dependent digital content model, smaller scale, narrower vertical mix than Mediazone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mediazonehq
• Facebookfacebook.com/mediazonehq
• LinkedInlinkedin.com/company/mediazonehq
• Instagraminstagram.com/mediazonehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediazone Holding