The College Basketball Experience

Name

The College Basketball Experience

Legal name

The College Basketball Experience & The National Collegiate Basketball Hall of Fame

Website

https://collegebasketballexperience.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Other Spectator Sports (711219), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Interactive sports attraction
• Basketball hall of fame
• Venue rental events
• Birthday party packages
• Group ticket sales

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Individual admission tickets sold at box office or online. Tickets are not date-specific and do not expire when purchased online. Regular admission: $20 adults, $18 youth (4-17), $15 seniors (65+), $16 military. Children 3 and under admitted free.
2. Birthday Party Packages: Two package options: CBE Only (all-day access) or CBE & Johnny's Tavern party. Birthday child receives $10 admission and FREE gift with minimum party of 6. Additional food packages available through partner Johnny's Tavern.
3. Venue Rental: Private event space rentals for corporate events, wedding receptions (up to 1500 guests), adult birthday/bachelor parties. Features include full facility access, catering through Levy Restaurants, and professional event planning support.
4. Group Ticket Sales: School groups (min 20): $13 adult, $11 student. General groups (min 25): $16 adult, $14 youth. Includes special birthday party group rates and corporate team building packages.
5. Hoop Shop Merchandise: Retail merchandise store selling CBE-themed products, memorabilia, and basketball fan gear. Online and on-site purchasing available.
6. Hall of Fame Events: Annual Hall of Fame induction ceremonies and celebrations. Ticketed events including courtside tables ($25,000), premier tables ($15,000), and individual seats ($1,750).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The College Basketball Experience is a single-location, interactive sports entertainment attraction in downtown Kansas City that combines over 20 hands-on basketball-themed exhibits with the National Collegiate Basketball Hall of Fame. Visitors purchase admission tickets for all-day access, and the venue also hosts birthday parties (children and adult), school and general group visits, and rental events such as weddings and corporate functions, supported by an on-site Hoop Shop selling branded merchandise.

Product overview

The College Basketball Experience (CBE) is a single-location interactive attraction venue in downtown Kansas City, Missouri. The core offering combines an immersive, hands-on basketball experience with over 20 interactive exhibits and the National Collegiate Basketball Hall of Fame. The CBE operates as a unified attraction with several add-on services and packages: admission tickets provide entry to both the experience floor and Hall of Fame; birthday party packages offer specialized celebrations for children and adults with venue options including partner Johnny's Tavern; group ticket sales provide discounted rates for school and general groups; wedding and event venue rental accommodates corporate events and private functions for up to 1,500 guests with Levy Restaurants catering; the Hoop Shop retails basketball merchandise and gift cards. The facility operates year-round with extended hours during March and hosts annual Hall of Fame induction ceremonies.

Differentiator

Problem solved

Functional benefit

Brands

• National Collegiate Basketball Hall of Fame (NCBHoF): The nation's official hall of fame for men's collegiate basketball, honoring players, coaches, and contributors who have made extraordinary contributions to the game.

Products and services

• The College Basketball Experience (CBE) An interactive basketball-themed attraction featuring over 20 hands-on exhibits where visitors experience college basketball through immersive games and activities, including Kid's Court, Make The Pass, Handle The Rock, and Beat the Clock. Open to families, basketball fans, and tourists in downtown Kansas City.
• National Collegiate Basketball Hall of Fame The official men's collegiate basketball hall of fame honoring players, coaches, and contributors, with exhibits covering more than 100 years of the sport and featuring inductees such as Charles Barkley, Larry Bird, and Magic Johnson. Located inside the CBE venue in Kansas City.
• Admission Tickets Pre-paid and on-site admission tickets granting entry to The College Basketball Experience and the National Collegiate Basketball Hall of Fame. Adult $20, youth (4-17) $18, senior (65+) $15, military $16, and free for children 3 and under. Online tickets are not date-specific and do not expire.
• Birthday Party Packages Basketball-themed birthday party packages for children, with CBE-Only or combined CBE and Johnny's Tavern party options. The birthday child receives $10 admission and a free gift with a minimum party of six.
• Adult Birthday and Bachelor/Bachelorette Parties High-energy party packages for adult celebrations including full facility access, over a dozen interactive games, and $15 admission plus a free gift with groups of six or more. Requires scheduling by CBE staff.
• Group Ticket Sales Discounted admission for school groups (minimum 20 people) at $13 per adult and $11 per student Monday-Friday, and general groups (minimum 25) at $16 adult / $14 youth. Includes special birthday party group rates and corporate team-building packages.
• Wedding and Event Venue Rental Event space rental for weddings, corporate events, and private functions accommodating up to 1,500 guests, featuring on-site catering from Levy Restaurants, AV equipment, and professional event planning support with no minimums.
• Hoop Shop Retail store offering CBE-themed merchandise, memorabilia, basketball fan gear, and CBE gift cards, available both on-site and online through the website.
• Corporate Team Building Corporate event packages including team-building activities, a live performance venue, and employee appreciation programs at the CBE facility, with on-site catering through Levy Restaurants.
• CBE Gift Cards Prepaid gift cards redeemable for admission to The College Basketball Experience, available for purchase on-site and online through the Hoop Shop.

Quantifiable outcome

• Over 1.2 million visitors since opening through 2019
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Johnny's TavernminorChannel Partner/ Reseller/ DistributorPartner restaurant located directly across the street from The CBE at Grand Blvd. Offers catering options for birthday party packages including pizza and dessert buffets. Contact: Samantha at 816-268-2260 or [email protected]. Provides food and beverage services for CBE party packages.
• T-Mobile CentercoreStrategic or Co-development PartnerAdjacent entertainment venue where The CBE is located. Home to major concerts, sports events, and the Hall of Fame Classic games held annually in November. Strategic location partnership providing mutual visitor traffic.
• NABC (National Association of Basketball Coaches)coreStrategic or Co-development PartnerGoverning body for college basketball coaches. Associated with the National Collegiate Basketball Hall of Fame which is housed within The CBE. Hosts annual Hall of Fame induction events.
• NCAAcoreStrategic or Co-development PartnerNational Collegiate Athletic Association - governing body for college athletics. Associated with the National Collegiate Basketball Hall of Fame as the official men's collegiate basketball hall of fame.
• Levy RestaurantsminorImplementation/ SI/ Consulting PartnerOn-site catering partner for events at The CBE. Provides catering services for weddings, corporate events, and private functions with no minimums required. Professional event catering.
• LAZ ParkingminorOthersReserved parking provider for The CBE visitors. Offers dedicated parking spots for CBE guests.
• NikeminorGTM or Marketing PartnerSponsor of The College Basketball Experience. Provides branded merchandise and sponsorship support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pro Football Hall of Fame: The official professional football Hall of Fame in Canton, Ohio. Closely mirrors CBE's structure as a single-sport, official-league-sanctioned hall of fame attraction with on-site exhibits, induction ceremonies, and tourism-driven visitor traffic.
• International Tennis Hall of Fame: A tennis-themed attraction in Newport, Rhode Island combining a hall of fame with museum exhibits and special events. Comparable to CBE in the niche single-sport hall of fame attraction category with event-hosting capabilities.
• National Baseball Hall of Fame and Museum: The official baseball Hall of Fame in Cooperstown, New York. Directly comparable as a single-sport Hall of Fame attraction combining a museum-style experience with memorabilia, education, and group/event programming; similar revenue model and visitor dynamics.
• NASCAR Hall of Fame: An interactive motorsports-themed attraction in Charlotte featuring hall of fame inductees, hands-on exhibits, and event space rentals. Comparable to CBE as a sport-themed attraction that combines immersive exhibits with hall of fame content and venue rental.
• Naismith Memorial Basketball Hall of Fame: The official basketball Hall of Fame located in Springfield, Massachusetts — the most direct peer to CBE. Both operate as basketball-themed attractions featuring interactive exhibits, hall of fame content, and event rentals, though Naismith covers professional and collegiate while CBE focuses on men's college basketball.

Regional players

• Science City at Union Station (Kansas City): A hands-on science attraction co-located at Kansas City's Union Station. Directly comparable as a regional interactive entertainment attraction competing for family and group visitors in the Kansas City market.
• SEA LIFE Kansas City Aquarium: An aquarium attraction at Crown Center in Kansas City. Comparable as a paid-admission, family-oriented interactive entertainment venue competing for the same Kansas City tourist, family, and school-group audiences as CBE.

Broad incumbents

• Madame Tussauds (USA locations): A well-known interactive wax-museum-style attraction brand with multiple U.S. locations. Comparable as a consumer-facing, interactive, exhibits-driven entertainment venue with ticket-based admissions, group sales, and merchandise revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheCBE
• YouTubeyoutube.com/user/thecollegebballexp
• Facebookfacebook.com/theCBE
• Instagraminstagram.com/thecbe
• LinkedInlinkedin.com/company/the-college-basketball-experience

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The College Basketball Experience