FISH Inc

What FISH Inc does

FISH Inc. (Fisheries Immersed Sciences Hawaii) is a women-owned small professional services firm founded in 2021 and headquartered in Honolulu, Hawaii. The company delivers fisheries observation, marine science research, environmental compliance, and program management services to federal agencies — principally NOAA Fisheries and NMFS — as well as to regional bodies such as the Western Pacific Fishery Management Council, the University of Hawai'i, and commercial maritime operators including the Hawaii Longline Fleet. Service delivery is field-based, with certified observers deployed aboard commercial vessels and at port locations across Hawaii and American Samoa, supported by shoreside program coordination.

The firm's core offerings span six integrated service lines: Observer Program Management, Data Systems & Program Modernization (digital workflow/SOP development for at-sea monitoring), Fisheries Research & Field Studies (gear testing, data collection, applied research), Program & Operational Support (administrative, reporting, and grant administration), Regulatory, Business & Policy Analyst Support (fisheries management frameworks, ESA Section 7 consultations), and Environmental Compliance & Coordination (permitting and protected species monitoring for in-water construction). Its underlying technology is conventional — electronic reporting platforms, SOP-driven workflows, and business process modernization rather than AI/ML or proprietary software IP. The company also participates in FLOAT, a joint venture under NOAA's ProTech Fisheries Domain contract vehicle, which extends its reach into additional federal task orders.

FISH generates revenue primarily through federal government contract work and paid commercial marine services on a quote-based, project-by-project basis typical of B2B government professional services. Go-to-market is relationship-driven enterprise field sales, leveraging the founder's 26+ years in Pacific fisheries management and the team's combined 70+ years of experience. The WOSB certification provides federal contracting advantages, including access to set-aside opportunities, and the firm is actively hiring, indicating growth-mode operations within the 11–50 employee band.

Name

FISH Inc

Legal name

FISH Inc.

Website

https://fishinc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

FISH Inc. is a Hawaii-based women-owned small business founded in 2021 that provides fisheries observer deployment, marine science research, environmental compliance, and program management services primarily to NOAA and other federal agencies across the Pacific.

Ownership category

akta.pro rank

Product category

Marine Science & Fisheries Support Services

SIC

Services-Commercial Physical & Biological Research (8731), Agricultural Services (700)

akta.pro primary industry

Aquatic Ecology & Fisheries Assessments (EUAHAHAB)

akta.pro secondary industry

Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines) (BPAIAMAI)

Keywords

• Fisheries observation services
• Marine science research
• Fisheries monitoring programs
• Observer program management
• Environmental compliance support

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Contract Services: FISH Inc. generates revenue primarily through federal government contracts, including the ProTech Fisheries Domain vehicle through its FLOAT joint venture partnership with NOAA. Services include observer program management, fisheries monitoring, environmental compliance, and program support for federal agencies.
2. Commercial Marine Services: Provides paid professional services to commercial clients including fisheries research, gear testing, protected species monitoring for offshore operations, and environmental compliance support for commercial maritime operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FISH Inc. provides fisheries observation, marine science research, and fisheries management support services across the Pacific region. Its core services include Observer Program Management, Data Systems & Program Modernization, Fisheries Research & Field Studies, Program & Operational Support, Regulatory/Business/Policy Analyst Support, and Environmental Compliance & Coordination. The company delivers field personnel, scientific expertise, and operational solutions primarily to federal agencies such as NOAA/NMFS and commercial maritime clients.

Product overview

FISH Inc offers a portfolio of integrated marine science and fisheries support services delivered as a unified offering rather than discrete software products. The core services include Observer Program Management (recruitment, training, and deployment of fisheries observers), Data Systems & Program Modernization (digital transformation of legacy processes), Fisheries Research & Field Studies, Program & Operational Support, Regulatory & Policy Analyst Support, and Environmental Compliance & Coordination. These services work together to support the full lifecycle of marine science projects—from planning and coordination through field execution, data collection, analysis, and reporting—with field-informed solutions for government and commercial clients operating in complex marine environments. The company also partners with FLOAT (a joint venture under NOAA's ProTech Fisheries Domain contract vehicle) to deliver expanded capabilities in field sampling, applied research, and program management.

Differentiator

Problem solved

Functional benefit

Products and services

• Observer Program Management Recruitment, training, and deployment of fisheries observers across the Pacific, supporting fisheries management and protected species monitoring requirements for federal agencies and commercial fleets.
• Data Systems & Program Modernization Transitioning legacy processes to digital systems through business analysis, workflow design, standard operating procedures development, and implementation support for electronic reporting platforms used in at-sea and onshore fisheries programs.
• Fisheries Research & Field Studies Applied scientific research including gear testing, at-sea data collection, and studies designed to reduce marine mammal interactions and improve fishing practices for federal and commercial clients.
• Program & Operational Support Administrative, reporting, and coordination support for federal and partner-led programs, including data management, compliance tracking, and grant administration.
• Regulatory, Business & Policy Analyst Support Supporting federal agencies and partners in evaluating, improving, and implementing fisheries management frameworks, including ESA Section 7 consultations, policy development, and regulatory interpretation.
• Environmental Compliance & Coordination Supporting permitting, compliance, and interagency coordination across marine and coastal projects, including protected species monitoring for in-water construction and offshore infrastructure work.

Quantifiable outcome

• Supporting collection of critical at-sea data used in fisheries management, protected species conservation, and regulatory compliance

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• FLOAT (Joint Venture)coreStrategic or Co-development PartnerFISH Inc. is a partner in FLOAT, a joint venture supporting NOAA under the ProTech Fisheries Domain contract vehicle. Through this partnership, FISH contributes to task areas including field sampling, applied research, data analysis, and program and project management. The partnership provides integrated scientific and operational capabilities across multiple regions and disciplines for federal fisheries programs.
• NOAA Fisheries / NMFScoreStrategic or Co-development PartnerLong-standing trusted partner providing fisheries monitoring, observer program management, and data collection support. FISH has developed deep relationships and trust with NOAA through consistent performance and collaboration on Pacific Islands Regional Observer Program and other federal fisheries management initiatives.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Saltwater Inc. Provides fisheries monitoring, observer services, and marine research support across the Pacific and Alaska. Closely matches FISH Inc.'s federal contracting model and Pacific regional focus.
• AIS Inc. (At-Sea Information Systems): Provides at-sea monitoring and observer services for North Pacific and Pacific groundfish fisheries. Closely comparable to FISH Inc. in service offering, customer base, and regulatory expertise.
• Archipelago Marine Research: Fisheries-at-sea observer and catch monitoring services with operations across North Pacific and Pacific. Comparable to FISH Inc. in observer deployment capabilities and contracted fisheries monitoring.
• MRAG Americas: Global fisheries observer and monitoring services provider with a direct Pacific presence. Operates competing observer programs alongside and with NOAA/NMFS, the same core federal customer as FISH Inc.
• TechSea International: Provides fisheries observer and at-sea monitoring services for federal and commercial clients. Direct competitor in fisheries observation services, including the Pacific longline fleet programs.

Broad incumbents

• Lynker Corporation: Larger federal contractor providing fisheries, ecosystem, and water-resource science services to NOAA and other agencies. Larger and broader portfolio than FISH Inc., but a direct competitor for NOAA fisheries monitoring contracts.
• ICF International: Large federal contractor with environmental and fisheries-related advisory work for NOAA and other agencies. Larger-scope competitor with broader capability and scale.
• ERT (Environmental Resources Trust): Established NOAA contractor providing fisheries, environmental, and atmospheric science services. Competes for similar NOAA fisheries support scope with a much larger footprint and capabilities.

Emerging players

• Ocean Associates Inc. Provides scientific, technical, and program support services to NOAA Fisheries and other agencies, with overlap in fisheries observer and monitoring program support. Similar size and federal contract focus.

Others

• Western Pacific Fishery Management Council (WPFMC): Regional fishery management council in Hawaii that is both a customer and a stakeholder of FISH Inc. Listed because it is a major regional stakeholder, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FISHIncHawaii
• LinkedInlinkedin.com/company/fishinchawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISH Inc