What Umaria does

Umaria Ltd is a UK-based professional procurement consultancy founded in 2014 and headquartered in Morden. The firm provides tailored advisory services to organisations — primarily UK public sector bodies — navigating complex procurement procedures. Its service portfolio spans the full procurement lifecycle, including procurement strategy, policy development, value-for-money advisory, process improvement, document review, procure-to-pay support, contract management, and tender evaluation across multiple procedure types (competitive dialogue, restrictive, open, negotiated, and non-EU tenders). Engagements can be structured as fully managed projects, augmentation of in-house procurement teams, or targeted leadership for specific procurement aspects.

The firm operates as a professional services business with no proprietary technology product; its underlying 'technology' is the accumulated procedural expertise and methodology of its practitioners in UK and EU public sector procurement frameworks. Distribution is direct, relationship-based B2B sales targeting enterprise public sector buyers, with the company website (umaria.co.uk) serving as the primary marketing and lead-generation channel.

Revenue is generated from consulting fees on quote-based bespoke engagements, with no pricing transparency, no subscription or recurring components, and no disclosed contract values. Umaria is founder-led by Hasmita Umaria-Gomes and operates with 1-10 employees, is privately held with no institutional funding or parent company, and has no disclosed partnerships, M&A activity, or geographic expansion beyond its UK base.

Name

Umaria

Legal name

Umaria Ltd

Website

https://umaria.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Umaria Ltd is a UK-based procurement consultancy, founded in 2014, that provides tailored advisory services across the full procurement lifecycle to primarily public sector organisations, with founder Hasmita Umaria-Gomes leading a 1-10 person team.

Ownership category

akta.pro rank

Product category

Procurement Consultancy

NAICS

Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Procurement & Strategic Sourcing (BPAHAHAB)

akta.pro secondary industries

Public Procurement & Contracting (BPAIAEAE), Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC)

Keywords

• Procurement consultancy
• Tender management services
• Public sector procurement
• Contract management advisory
• Procurement strategy

Headquarters

HQ city

Morden

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Procurement Consultancy Services: Umaria Ltd generates revenue through professional procurement consultancy services. The company offers tailored consultancy engagements that can range from fully managed procurement projects to targeted support for specific procurement aspects. Revenue is derived from consulting fees for services including procurement strategy, policy development, tender evaluation, and contract management across public sector procurement processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Umaria Ltd provides tailored procurement consultancy services to organisations, with a focus on public sector procurement. Offerings span procurement strategy, policy development, tender support (competitive dialogue, restrictive, open, negotiated, and non-EU procedures), contract management, process improvement, and tender evaluation. Engagements can be fully managed projects, in-house resource support, or focused procurement leadership for specific aspects.

Product overview

Umaria Ltd offers a unified procurement consultancy service that provides tailored advisory across the full procurement lifecycle. The company delivers consulting engagements rather than a software product, with services spanning procurement strategy, policy development, tender management (including public sector procedures), contract management, and process improvement. Services include Procurement Strategy, Procurement Policy, Value for Money, Process Improvement, Document Review, Procure to Pay, Contract Management, Public Sector Tenders, Competitive Dialogue, Restrictive Procedure, Open Procedures, Negotiated Procedure, Non EU Tenders, and Tender Evaluation. These services can be provided as fully managed projects, in-house resource support, or focused procurement leadership for specific aspects.

Differentiator

Problem solved

Functional benefit

Products and services

• Procurement Consultancy Service Tailored professional procurement consultancy service for organisations requiring support across the full procurement lifecycle, with a focus on public sector procurement. Engagements can be fully managed procurement projects, support for in-house resources, or procurement leadership for specific aspects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Efficio: Efficio is an independent procurement and supply chain consultancy providing strategic sourcing, category management, and procurement transformation services. It is a direct peer to Umaria as a specialist procurement advisory firm, though it serves larger enterprise and cross-border clients.
• Proxima: Proxima is a specialist procurement and operations consultancy advising corporates and public sector bodies on sourcing, cost reduction and procurement transformation. It is directly comparable to Umaria in being a dedicated procurement advisory firm, although materially larger in scale and with broader geographic reach.
• Source Procurement Services: Source is a UK-based specialist procurement consultancy offering sourcing, supplier management and public sector procurement support. It is a direct peer to Umaria given its similar UK focus, specialist procurement positioning, and engagement with public sector clients.

Regional players

• Achilles Information: Achilles provides supplier pre-qualification, procurement compliance, and supply chain management services primarily in the UK and Europe. It is a regional peer to Umaria with comparable public sector procurement compliance expertise, but its offerings are more productised and technology-enabled.

Broad incumbents

• Deloitte UK (Procurement & Operations): Deloitte's procurement and operations consulting practice covers strategic sourcing, contract management, and public sector procurement. It is a broad incumbent comparable to Umaria, though it operates at scale across multiple service lines and geographies.
• Hackett Group: Hackett Group is a global advisory firm focused on procurement, finance, and operations benchmarking and transformation. It overlaps with Umaria's procurement advisory scope but operates as a broad incumbent across multiple disciplines and large enterprise clients.
• PwC UK (Operations & Procurement): PwC UK provides procurement transformation and sourcing advisory alongside its wider consulting practice. As a broad incumbent, it competes with Umaria for public sector procurement mandates but from a much larger multidisciplinary base.
• KPMG UK (Procurement Advisory): KPMG's UK procurement and supply chain advisory practice serves public and private sector clients with strategy, sourcing, and contract management support. It is a broad incumbent peer to Umaria, offering overlapping procurement advisory services as part of a wider professional services portfolio.

Emerging players

• Proactis: Proactis is a UK-headquartered spend management and eProcurement software provider serving mid-market and public sector buyers. It is an adjacent peer to Umaria's procure-to-pay and contract management services, though it competes as a software vendor rather than a pure consultancy.

Others

• WNS Procurement BPO: WNS provides outsourced procurement and sourcing services combining consulting with managed delivery for global clients. It is adjacent to Umaria's procurement operations and contract management offerings, but operates at scale as a BPO rather than a boutique consultancy.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/umaria-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umaria