Just Insurance

What Just Insurance does

JustInsurance LLC is a private, bootstrapped online education provider founded in 2018 by licensed insurance agent Justin vom Eigen, delivering state-approved prelicensing and continuing education (CE) courses to aspiring and practicing insurance agents across the United States. The company sells standalone Life, Health, Life & Health, and Property & Casualty courses priced from $39 (CE) to $199 (prelicensing), plus $59 practice exams modeled on Pearson VUE and PSI state licensing exams. Course content is approved by Departments of Insurance in 48 states for CE and 17 states for prelicensing, with Washington approval pending and New York marked as "opening soon." Through 2026, the company claims to have trained more than 20,000 students with a 93% first-attempt pass rate among students who complete the coursework and required practice, supported by 4.8/5 Trustpilot and 4.9/5 Google ratings.

The platform is a direct-to-consumer product built on Absorb LMS (yourinsurancelicense.myabsorb.com) for course delivery and progress tracking, with PCI-compliant payment processing via Authorize.net and analytics infrastructure on Google Cloud Platform (BigQuery, Google Drive). CE completions are reported electronically to state Departments of Insurance through authorized reporting vendors Sircon and NIPR, typically on the same business day. The company emphasizes a content-led, SEO-driven go-to-market model: state-specific landing pages, a blog with 30+ articles per major market, a YouTube channel for exam prep, and a partner/affiliate referral program that pays commissions to third-party insurance agencies and educational organizations. There is no subscription pricing, no institutional funding, and no disclosed headcount; the entity is a Florida LLC registered in Pembroke Pines, FL, with a mailing address in Rincon, Puerto Rico.

JustInsurance generates revenue through one-time course purchases rather than recurring subscriptions, with a pass guarantee attached to prelicensing enrollments in eligible states. Customer segments are horizontal rather than enterprise-anchored: aspiring agents seeking first-time licensure and licensed agents completing CE for license renewal. The company has been featured in NASDAQ TradeTalks and Yahoo! Finance, providing earned media credibility, but operations remain concentrated in the founder-led core product lines without disclosed M&A, partnership integrations with insurance carriers, or expansion into adjacent verticals.

Name

Just Insurance

Legal name

JustInsurance LLC

Website

https://justinsuranceco.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

JustInsurance is a private, bootstrapped online education provider selling state-approved prelicensing and continuing education courses to aspiring and licensed US insurance agents, delivered through Absorb LMS across 48 states.

Ownership category

akta.pro rank

Product category

Insurance Education & Prelicensing

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Insurance Licensure & Designation Prep (Life/Health/Property & Casualty, Series insurance exams) (EDANAIAI)

akta.pro secondary industry

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)

Keywords

• Insurance prelicensing education
• Continuing education courses
• Insurance license training
• Online exam preparation
• Insurance education platform

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Prelicensing Courses: One-time purchase courses for aspiring insurance agents requiring prelicensing education. Includes 30-day access, course materials, and practice exam. From $199.
2. Continuing Education (CE) Courses: One-time purchase CE courses for license renewal. State-approved CE credit reported electronically to state DOIs. From $39.
3. Practice Exams: Standalone practice exam purchases for exam preparation. Full-length exams modeled on state licensing exams. $59 each.
4. Partner/Affiliate Referral Program: Commission or referral fee paid to third-party partners who refer new customers to JustInsurance enrollments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

JustInsurance sells state-approved online prelicensing and continuing education (CE) courses for aspiring and licensed insurance agents across the United States. The core catalog includes Prelicensing Courses for Life, Health, and Life & Health licenses (from $199), Continuing Education courses for license renewal (from $39), and Property & Casualty CE across 25 states (from $39), supplemented by $59 Practice Exams modeled on real state licensing exams. Courses are delivered through the Absorb LMS with 30-day access, pass guarantee (in eligible states), and same-day electronic CE reporting to state Departments of Insurance via Sircon and NIPR integrations.

Product overview

JustInsurance offers a platform of state-approved online insurance prelicensing and continuing education courses for aspiring and practicing insurance agents. The core offerings consist of Prelicensing Courses (for initial license qualification, from $199), Continuing Education courses (for license renewal, from $39), and Property & Casualty CE (for P&C license renewal, from $39). These are complemented by Practice Exams ($59 each) modeled on real state exams, and free resources including Study Guide and Exam Guide. The company serves agents across 49 U.S. states, with state-specific course pages and exam preparation materials for major markets including Florida, Texas, and California. Courses are delivered through the Absorb LMS platform, with same-day CE reporting to state Departments of Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Prelicensing Courses State-approved prelicensing education for individuals seeking initial Life, Health, or Life & Health insurance licenses in the 17 states that mandate prelicensing hours. Includes 30 days of course access, all materials, full-length practice exam, and pass guarantee (where eligible). From $199.
• Continuing Education (CE) for Life & Health State-approved CE courses for Life & Health license renewal across 48 of 49 U.S. target states (Washington approval pending, New York not yet served). Includes all required CE hours, ethics component where mandated, and same-day electronic reporting to state Departments of Insurance. From $39.
• Property & Casualty CE State-approved Property & Casualty CE courses covering personal auto, homeowners, commercial, and flood insurance topics across 25 states. From $39. Targeted at P&C producers fulfilling renewal requirements including flood insurance certification.
• Practice Exams Full-length standalone practice exams modeled on actual state licensing exams (Pearson VUE and PSI formats). Available by state and line (Life, Health, Life & Health). Includes detailed answer explanations, unlimited retakes, and 30-day access. $59 each.

Quantifiable outcome

• 93% first-attempt pass rate among students who complete the course
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Insurance Agencies & Educational OrganizationsminorChannel Partner/ Reseller/ DistributorThird-party partners who refer prospective students to JustInsurance in exchange for commission or referral fees. Partners promote JustInsurance through blog posts, videos, social media, and advertisements while disclosing their material connection per FTC Endorsement Guides.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Insurance Career Training: Insurance Career Training focuses on online prelicensing and CE for aspiring and licensed insurance agents, offering comparable state-approved courses and pricing tiers to JustInsurance.
• ExamFX: ExamFX delivers online prelicensing and continuing education for insurance and securities professionals with state-approved content, mirroring JustInsurance's model of self-paced, exam-prep-driven courses for the same audience.
• America's Training Center: America's Training Center provides online state-approved insurance prelicensing and continuing education courses for Life, Health, and P&C producers — a direct niche competitor in the same product category.
• Bankers Edge / XCEL Solutions: XCEL Solutions (Bankers Edge) delivers state-approved insurance prelicensing and CE with similar multi-state coverage and online delivery, competing for the same agent audience.
• WebCE: WebCE is a leading national provider of state-approved insurance continuing education and prelicensing courses delivered online — directly competing with JustInsurance across most of the same 48-state footprint.
• AD Banker: AD Banker specializes in state-approved insurance prelicensing and continuing education online, with similar state coverage and audience of aspiring and licensed insurance producers — a head-to-head competitor in the same product category.

Broad incumbents

• Kaplan Financial Education: Kaplan offers a broad portfolio of insurance and securities licensing education across many states as part of a larger professional education platform, providing overlapping functionality with much wider brand reach than JustInsurance.
• 360training (SAFE Credit Union National): 360training offers insurance CE and prelicensing as part of a broader regulated-industry training catalog, with greater scale and broader line coverage than JustInsurance, positioning it as a larger, multi-vertical incumbent.

Others

• National Insurance Producer Registry (NIPR): NIPR is the centralized reporting infrastructure that JustInsurance integrates with to transmit CE completions to state DOIs — an enabling infrastructure participant rather than a competitor, but one that constrains or enables provider workflows.
• Sircon (Vertafore): Sircon is the industry-standard CE reporting infrastructure provider that JustInsurance already uses — adjacent ecosystem participant whose own state compliance tools are sometimes bundled with competitor CE offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@InsuranceExam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Insurance