Fit Bloc
Fit Bloc (FitBloc Pte Ltd) operates three hybrid indoor fitness and rock climbing facilities in Singapore — Kent Ridge, Depot Heights, and Telok Ayer — offering subscription passes, day-pass bundles, corporate team-building programs, and specialized institutional passes. It is self-described as Singapore's largest hybrid indoor fitness and climbing facility.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fit Bloc does
Fit Bloc (legal entity FitBloc Pte Ltd) is a Singapore-based operator of hybrid indoor fitness and rock climbing facilities, self-described as the country's largest in the category. The company runs three outlets across Singapore — Kent Ridge (flagship with multiple bouldering zones, MoonBoard, 7 auto-belay high wall lanes, weights gym, sauna, and swimming pool), Depot Heights (boulder-focused with a kids' area and MoonBoard), and Telok Ayer (CBD outlet featuring beginner zones, a top-out section, competition-style wall, Tension Board 2, and 5 auto-belay lanes) — plus a corporate headquarters registered at 87 Science Park Drive. The core product is a $90/month Unlimited Facilities Pass providing access to bouldering walls, auto-belay climbing, weights rooms, swimming pools, and saunas across all three sites, supplemented by a $55 first-timer 3 Pass Bundle, corporate team bonding packages, bulk passes for schools and enterprises, and specialized unlimited passes for institutional partners (NUS/NUH at $80/month, Normanton at $90/month, and a Shopee employee-exclusive pass).
The business operates on a dual go-to-market: a product-led self-serve e-commerce storefront at shop.fitbloc.com (WordPress/WooCommerce with Stripe payments) for individual memberships, paired with an enterprise field sales motion for corporate and education clients managed via direct outreach and WhatsApp. Revenue streams combine recurring subscriptions, one-time bundle purchases, negotiated corporate contracts, and retail/rental income. The company integrates Mindbody for payment processing and uses WhatsApp Business for customer support. Fit Bloc is a brand within a wider enterprise that houses multiple fitness concepts (including monowrk and boltsquare), giving it shared back-office and cross-brand marketing capacity. No institutional funding, M&A activity, or public-company indicators are disclosed.
Strategically, Fit Bloc is pursuing measured expansion within Singapore through new outlet openings (most recently Telok Ayer), institutional partnerships (NUS/NUH, Normanton, Shopee), and corporate team-building service lines, supported by ongoing hiring for marketing and front-desk roles. The technology surface remains conventional — physical climbing infrastructure plus standard SaaS commerce and payments integrations — with no disclosed AI or proprietary software capabilities. Customer concentration risk is Low to Moderate given a primarily individual subscription base offset by a small number of named institutional anchor contracts.
Fit Bloc firmographics
Firmographics- Name
- Fit Bloc
- Legal name
- FitBloc Pte Ltd
- Website
- https://fitbloc.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fit Bloc (FitBloc Pte Ltd) operates three hybrid indoor fitness and rock climbing facilities in Singapore — Kent Ridge, Depot Heights, and Telok Ayer — offering subscription passes, day-pass bundles, corporate team-building programs, and specialized institutional passes. It is self-described as Singapore's largest hybrid indoor fitness and climbing facility.
- Ownership category
- akta.pro rank
Fit Bloc industry classification
Industry- Product category
- Indoor Climbing and Fitness Facilities
- NAICS
- Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)
- akta.pro secondary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
Keywords
Where Fit Bloc is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Fit Bloc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Monthly Unlimited Facilities Pass: Recurring monthly subscription providing unlimited access to all 3 outlets. $90/month recurring with $100 sign-up fee. First payment is pro-rated. Subscription includes bring-a-guest passes and retail discounts.
- 3 Pass Bundle: One-time purchase of 3 entry passes for first-timers. $55 for 3 passes including shoe and harness rental. Non-transferable and non-shareable.
- Specialized Corporate/Education Passes: Specialized monthly passes for corporate companies and educational institutions (NUS/NUH, Normanton). Volume pricing with negotiated rates, sold as recurring subscriptions.
- Corporate Team Bonding Services: Corporate team bonding climbing activities including guided climbs, mini games, and free & easy sessions. Bulk pass bundles for schools and corporate companies.
- Retail and Rental: Retail merchandise sales (5% discount for members). Equipment rental including climbing shoes and harnesses included in pass bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Monthly Facilities Pass - General |
| Unit Pricing | Pay-as-you-go | 3 Pass Bundle - First Timer |
| Subscription | Monthly | Normanton Monthly Unlimited Pass |
| Subscription | Monthly | NUS / NUH Monthly Unlimited Pass |
| Other | Monthly | Account Freeze |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Fit Bloc product offering
Product offeringCore offering
Fit Bloc operates hybrid indoor fitness and rock climbing facilities across three Singapore outlets (Kent Ridge, Depot Heights, Telok Ayer). The company sells monthly unlimited memberships, entry pass bundles, and corporate team-bonding climbing programs, providing access to bouldering walls, auto-belay high walls, weights rooms, swimming pools, saunas, and co-working spaces.
Product overview
Fit Bloc is Singapore's largest hybrid indoor fitness and rock climbing facility offering a multi-outlet operation across three locations (Kent Ridge, Depot Heights, and Telok Ayer). The product portfolio centers on the Unlimited Monthly Facilities Pass as the core offering, providing unlimited access to bouldering walls, autobelay high wall lanes, swimming pools, saunas, and weights rooms. Additional products include the 3 Pass Bundle for first-timers, corporate team bonding packages with guided climbs and mini games, bulk corporate passes, and location-specific unlimited passes (Normanton, NUS/NUH, Shopee). The company also operates a co-working space integrated with its fitness facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Unlimited Monthly Facilities Pass Monthly subscription providing unlimited access to all three Fit Bloc outlets (Kent Ridge, Depot Heights, Telok Ayer), including bouldering walls, auto-belay high wall lanes, swimming pool, sauna, weights room, co-working space, plus a 5% retail discount and two complimentary Bring-A-Guest passes monthly. Targeted at fitness enthusiasts.
- 3 Pass Bundle One-time bundle of three entry passes for first-time customers, providing full-day access to all gym facilities across three outlets, including complimentary shoe and harness rental on every visit. Targeted at newcomers trying the facility.
- Corporate Team Bonding Structured team-building climbing activity with guided climbs, mini games, and free & easy sessions to build trust, communication, and camaraderie. Targeted at corporate clients.
- Bulk Passes Bulk bundles of climbing passes sold exclusively to schools and corporate companies for regular team training sessions or recurring team-building programs.
- Unlimited Corporate Pass 3-month unlimited corporate climbing pass at special corporate rates, allowing entire teams to drop in anytime during the validity period.
- Normanton Monthly Unlimited Pass Specialized monthly unlimited pass exclusive to Normanton community, priced at $90/month with a $50 sign-up fee and protected/limited availability.
- NUS / NUH Monthly Unlimited Pass Monthly unlimited pass exclusive to NUS and NUH staff and students, priced at $80/month with a $50 sign-up fee. Includes unlimited access to all outlets.
- Shopee Monthly Unlimited Pass Monthly unlimited pass exclusive to Shopee employees with protected/limited availability.
Companies that use Fit Bloc
Customer profileSegments3 records
Ideal customer profiles3 records
Fit Bloc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Fit Bloc partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Fit Bloc competitors and assessment
Company assessmentBroad incumbents
- Pure Fitness: Pure Fitness is a major Asia-wide premium fitness club chain operating multiple outlets across Singapore and Hong Kong, representing the broad incumbent alternative to Fit Bloc's premium positioning in the Singapore market.
- Fitness First Singapore: Fitness First operates large-scale commercial gym facilities across Singapore with memberships, group classes, and personal training, representing the traditional incumbent against which Fit Bloc's climbing-augmented hybrid model competes for premium members.
Direct peers
- Climb Central: Climb Central is a Singapore-based indoor climbing gym offering bouldering and top-rope climbing with day passes and memberships, competing head-to-head with Fit Bloc for the Singapore indoor climbing market.
- Planet Granite: Planet Granite operates indoor climbing gyms in the US combining bouldering, lead climbing, yoga, and fitness facilities under memberships, making it a structurally similar hybrid fitness-and-climbing operator to Fit Bloc.
- Boulder Movement: Boulder Movement operates bouldering-focused indoor gyms across Singapore with memberships, classes, and day passes, directly competing with Fit Bloc's Depot Heights and Kent Ridge outlets for the same climbing enthusiast segment.
- Movement Climbing, Yoga & Fitness: Movement is a US-based multi-outlet climbing and fitness chain combining bouldering, top-rope, yoga, and weights with memberships, comparable to Fit Bloc's hybrid model and useful as a scaling benchmark for the category.
Regional players
- Camp5: Camp5 is a Malaysia-based indoor climbing gym chain with multiple outlets offering bouldering, lead, and top-rope climbing plus fitness amenities, serving as the closest regional comparable to Fit Bloc's hybrid fitness-and-climbing model in Southeast Asia.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fit Bloc social profiles
Digital presenceFit Bloc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit Bloc leadership team
Management profileNumber of profiles
Fit Bloc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit Bloc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit Bloc
What does Fit Bloc do?
Fit Bloc operates hybrid indoor fitness and rock climbing facilities across three Singapore outlets (Kent Ridge, Depot Heights, Telok Ayer). The company sells monthly unlimited memberships, entry pass bundles, and corporate team-bonding climbing programs, providing access to bouldering walls, auto-belay high walls, weights rooms, swimming pools, saunas, and co-working spaces.
Is Fit Bloc a public or private company?
Fit Bloc is a private company. It is classified as corporate owned and is currently operating.
When was Fit Bloc founded?
Fit Bloc was founded in 2018. It employs 11 to 50 people.
Where is Fit Bloc based?
Fit Bloc is headquartered in Singapore, Singapore, in the Asia region.
How does Fit Bloc make money?
Five revenue lines are on record. Monthly Unlimited Facilities Pass are the primary driver. The others are 3 Pass Bundle, specialized Corporate/Education Passes, corporate Team Bonding Services and retail and Rental.
Who are Fit Bloc's main competitors?
Broad incumbents on record are Pure Fitness and Fitness First Singapore. Direct peers are Climb Central, Planet Granite, Boulder Movement and Movement Climbing, Yoga & Fitness. Camp5 is listed as a regional player.
Does Fit Bloc have an API?
No public API is recorded for Fit Bloc.
What industry is Fit Bloc in?
Fit Bloc's product category is Indoor Climbing and Fitness Facilities. Its primary akta.pro industry code is THAAAKAG, Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata), with a secondary code of EDALAIAE, Group Fitness, Personal Training & Wellness Coaching. Its NAICS code is 713940 and its SIC code is 7997.